DAE

For the inaugural ABOUT A WORKER collection, workers were asked to deconstruct, reconstruct and embellish a “Bleu de Travail” (blue polycotton overall), a garment that traditionally symbolises a French factory worker. The brand will employ luxury advertising language and imagery to position itself in the market. The message to fashion lovers, is transparent production methods and genuine empathy for workers matters, and the message to industry is more ethical and sustainable systems are possible.