How OFF-WHITE Became OFF-WHITE (The Real Story) 2018
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- čas přidán 19. 08. 2018
- _IN PROCESS
EP. 2 | OFF-WHITE
In 2018, the current major trend in streetwear is the deconstructivist aesthetic. The mass popularity of this style is partially the effort of one man in the streetwear spotlight- Virgil Abloh. His brand is called OFF-WHITE. We here at Push Product want to ask, are they here to stay?
In this video, we take a look at the rise of Virgil Abloh and his creative process. He’s been able to take quantum leaps in growing and marketing his brand by constantly offering new projects to his growing fan base. By understanding the basic foundations of his own influences, Virgil has turned OFF-WHITE into a culturally influential force. With his beginnings as a creative at DONDA, Kanye West’s design agency, Virgil was able to create projects that would become the foundation of his work.
With his opening of RSVP, an art gallery and boutique, Virgil was able to legitimize his abilities in the fine art world. This was the perfect platform for his first fashion experiment, PYREX VISION. Through his work with PYREX, BEEN TRILL, and Kanye West, Virgil created a high fashion line called OFF-WHITE. OFF-WHITE is the embodiment of Virgil Abloh’s creative philosophy- take separate concepts of daily commonplace brands/items, and fuse them together with an artistic and conceptual aesthetic.
Because of this philosophy, Virgil has validated himself and his work. As of present day he is appointed as the creative director of Louis Vuitton, and he has a full garment collection under his belt. Virgil can now be officially recognized as an authority in design, fashion, and the arts; all it took was the will to give himself these titles without waiting for outside validation.
That’s what it means to Push Product.
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Music:
"Vaporwave" by Karl Markus Hanevik
How Virgil took $20 clothes and priced them at $600 with hardly any design
He got connections. That’s why.
He’s not any different than supreme and bape he’s following there exact principles; create limited quantities, get famous people to wear it, knowing there will be a resell market for it his company will grow...pretty basic
All you need to do to become a "fashion designer" now is slap a logo onto some clothes. Its crazy to me because Ive been sewing for over 10 years and have a degree in fashion design, so I know a lot about the industry. Designers dont do anything but put their name on a label. Most of the clothes we wear today are designed by someone else & sewn in another country, but nobody gets the credit except for the big names. Its so disheartening to see but that is what the industry has become🤷🏾♀️.
The drug metaphors just don’t stick
"CZcams COMMENT"
Its not his design that got him to where he is. It's a hustle that me and everyone in the comments wish we had lol. I applaud his hustle.
Funny...I always thought PYREX was a glass company that made the best jars for cooking crack
I wouldn’t compare off-white to raf, kawakubo, or yohji, as those brands/designers are much more attuned to the tailoring of the clothing and less concerned with the overt branding design ethos that off white is. Although Virgil has worked incredibly hard and off-white looks to be more than just a blip in fashion.
He was friend with celebrities
The real key ingredient to all successful clothing lines: celebrities
"Deconstructivist Era"? Martin Margiela been doing that shit for decades.
You gotta stop shoving your logo in our face every 2 seconds.
Great video. Very clean, not trying to over compensate, while being very informative and laying out a good timeline without being mono toned. Keep it up.
Man this channel needs more love which is so well deserved with its high quality content. I hope you do this full time and release videos on a regular basis. There is alot of stuff to talk about streetwear and i like your take on it.
I loved this video. Love the aesthetic too. I know some people don't like the logo you added but it worked for me. Super cool.
Key components to establishing a brand : Value , Legitimacy & Evolution ... props to whoever directed this clip , intellectual but make it fashion. I believe this is only the beginning for Virgil.
I've seen off white everywhere on social media and never really knew the story behind it. Thank you for breaking it down. I think it's a trend, like a lot of things in fashion. It'll pass, go away for a while and then come back and "reworked" by someone who does it a lil differently with their own twist/wrinkle on it. Good stuff no doubt. Thank you for sharing
I knew Pyrex and Off-white were connected, and I forgot Virgil was apart of RSVP and Been Trill. Makes a lot of my high school fashion + art research much more clear now
Super in depth, love this one.