The Fall of Anastasia Beverly Hills...
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- čas přidán 27. 10. 2019
- Hi friends! So today I just wanted to sit down and chat with you guys about your thoughts and mine on the recent ABH releases. I find this topic to be very interesting because I don't think I can remember the last time a brand has lost this much respect this quickly and it is crazy to see! I hope you guys like this video and I can't wait to hear your comments on this! See you in the next one!
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Clearly ABH missed the part of their marketing research where the price is a factor...the main reason Colourpop can get away with so many launches is bc it doesn't break your bank each purchase
DeathBeforeDecaf agreed! It’s also a lot of repeats just in different packaging.
YESSS EXACTLY. Colourpop can get away with it cause their palettes are like $12 not $60!!! Not to mention they are all colorful palettes she has put out. The average person who works a 9-5 isn’t going to drop that much money on MULTIPLE colorful palettes
I think ppl are even get tired of colour pop doing this
@@lonewolf8667 No one does, we pick and choose which we want like everyone else.
@@deathbeforedecaf7755 Actuallyyyy, CP does smaller runs of their products, which is BETTER for the environment. Less waste. That's why you don't see Colourpop stuff at liquidators like TJMaxx/Marshalls/Ross.
I’m low key waiting for all these new norvina products being put into tjmax so I can get them at the price I think their worth
haha I mean my fave palettes are norvina and soft glam. And if ii didn't have those, id get the collab. I think people put too much thought into makeup controversy. It's just goods on the shelf. I do think youtube and IG do society a disservice because rampant consumerism is just another term of wasted money.
It's not their usual shadow formula either. Tj maxx is mostly old/out of date stuff anyway
Morning Glory I like ABH but for me, I just don’t really think it’s worth the 60$ since they changed the formula to be different then the cult classic ABH one, to a lesser one. I actually really like the color stories, so if it was like 45$ then I’d probably pick one up lol
Wow this is the makeup gods work thank you 👌🏻
can we stop with the sis already 😒
Norvina is ruining the reputation her mom has built for ABH 😬😖
If Anastasia is sensible she should put Norvina on a time out and take back the wheel
Oh, my God! Finally, someone is agree with me. This is exactly what I think. I was wondering why no one hadn't mentioned this before. Anastasia did a perfect job with her brand, but her own daughter is ruining it.
second generation owners in my experience are especially good at running what their parents built up into the ground
Girl she ain't bothered, she's a billionaire living her best life
ya'll poor AF cool keep defending rich people that don’t give a fuck ab you
I’m getting tired of Norvina naming every little product after herself....
GLMR KILZ she seems pretty into herself. 🤦🏻♀️
@@nicolekatmi the advertising for the palettes were just her. Just photo shoots of her half naked. No makeup palette in sight, nothing but her boobs and ass out. That's not selling a MAKEUP product!
Ugh I know. Just a cheap attention grab
Lol yes she has a big ego
Something tells me her mom should be in charge of the palettes from now on
As soon as I read the title: Because now she let her daughter run the company...
I think it would’ve been totally fine if Norvina made her own colourpop-esque brand and it didn’t have the ABH name attached to it, but it breaks my heart how much they’ve cheapened the ABH name.
Edit: wow I’ve never had this many likes please register to vote!
100%
100% agree as well
Agree I feel like this year they just released all these palettes with out giving them a shine
If she did that it would be super successful, she's definitely dug ABH into a hole
Totally agree
I feel like ABH is gonna be one of those brands that’s remembered for this older stuff, like the brow products and modern renaissance, not any newer releases. Kind of like KVD, without the controversy.
hippotrot123 kinda like too faced too 😖😖😖
Like MAC
Yes, the brow products put them on the map. They should have stuck with that.
Well, be careful: Anastasia Soare, the creator of ABH, is a Putin admirer, who started the war in Ukraine, so this brand really needs to cancelled from the beauty world...
Anastasia is going down and Fenty is taking the throne.
Fenty is one brand I don’t support. Sorry.
Dinah can I ask why?
N AlThani absolutely!! I loved her when she first came out, her first CDs were good. Then she changed. I found her music very insulting, then the few scandals she was involved in, the pictures of her smoking weed and her “kitty cat” out. I have teen daughters and 2 young boys. That’s not someone I look up to at all not want my children to see as any type of role model. She glorifies things I find very insulting. Yes I’m conservative. So now I chose to have nothing to do with her. I wish her well though.
Dinah I respect that different strokes for different folks ya know 🤷🏻♀️ to each their own.
Hailey Bein thank you, of course.
ABH should’ve just given Norvina the money to start her own brand, thats basically what happened anyway
She could’ve actually taken a lesson from Tarte & Sugar Rush - Sugar Rush was specifically marketed as a down-market brand for a younger audience. It was a win from a brand management perspective. Norvina could’ve been a great brand for the younger consumer who could kind of age up into the ABH products, but she priced herself out of that one. A brand management & pr disaster.
@@deathbeforedecaf7755 Honestly not sure how it's done as a brand - it got mostly good PR & reviews from major publications when it launched (Teen Vogue, etc.). But from just a branding perspective - it was a reasonably good example of how to launch an entire new brand aimed at a different demo from your core demo, which Norvina didn't even try to do.
@@jenniferhutchens7518 perfectly said
I don’t disagree but I feel like sugar rush’s prices aren’t marked down to reflect the younger market
DeathBeforeDecaf i work at ulta and we sell it and i’ve only seen a couple people buy it maybe 5 and i’ve had 2 returns
i feel like if norvina made a subbrand that was specifically marketed as pro that would be okay. like yeah she said they are pro palettes, but if they are pro and behave as pro so at least anastasia original formula or better yeah that’s fine. instead of aging then down because it doesn’t make sense with that specific launch
honestly, the reason i’ve been put off by ABH is because the Jackie Aina collab was so iconic to me and then it was immediately dulled by the Norvina volumes weeks later.
I agree! Such an amazing palette and I feel like it wasn’t promoted enough before the next thing came out. Jackie deserved better!
Brooke, be careful: Anastasia Soare, the creator of ABH, is a Putin admirer, who started the war in Ukraine, so this brand really needs to cancelled from the beauty world...
ABH was a brand I always felt like "once I reach this point in my income I'm gonna buy one of those palettes!" Now that I'm finally at that point in my life, all of these launches are really turning me off to buying anything from them, ever. I'm so sad they're tanking the brand. I hope and pray they listen to the consumers before they go too far which, in all honesty, they may have with these mini palettes.
Same! I used to covet their palettes, save up specifically for them, and continously create looks with them. They all felt extremely cohesive and well thought out.
Just buy Modern Ren :)
I recommend Modern Ren and Soft Glam palettes and skip the rest. Lol
I can't stand the "fast fashion" like approach. It didn't end well for forever21 and Charlotte Russe
But forever 21 has been around for 20 year's+ and they're still afloat abh and these new cosmetic everything overpriced is ridiculous you cant get a lipstick and eyeshadow nevertheless a brush ...however at forever 21 you can probably get shoes and a outfit and accessories for the price of a palette ...lmfao
"colourpop is in a league of its own and we can talk about that in a separate video" yesssss i want this video!!!
Yes! I'd like a better understanding as to why!
Same!!
I agree 💯! Anastasia is a billionaire business woman whose letting her daughter run it to the ground. I’m not interested in Norvina or her palettes 🙄
The makeup industry is way over saturated I feel like there’s a new palette ever week from every brand and they’re all honestly worried about quantity over quality...I know I get more excited about products if the brands been quiet for a little bit, not in terms of promotion but in terms of launches
They should have made a seperate website for it, clearly stating something like "ABH introducing Norvina" so its clear it's a "brand within a brand" That way jackie and carli could have had their time to shine as well. This whole mess cheapened the brand for me and i didnt get anything after riviera.
So my issue here is that there’s been 3 collabs this year that have been overshadowed and I hate that for them. They deserved their time (each of them) to shine and be special and new and exciting go their consumer base
I got the Jackie palette and it’s so worth it. It’s my go to palette and I liked it more than modern renaissance.
Still gonna buy Jackie Aina's pallet, probably the only ABH thing I'll own
Anastasia made her name by being Ophra’s eyebrow technician. She was on the show and explained how to your brows at home. She also did many other celebrities eyebrows, but this is back when O had the Midas touch and everything she mentioned blew up.
"The Midas Touch" 😂👏❤️
I didn’t know any of this, thank you! ❤️
Anaphya you are welcome, I am just old, so I remember this. 🙀
@@michadawn234 thank you 👍🏻 also, i love your profile pic, you look so pretty
She did Aaliyah's brows too
Next trend in makeup: Cosmetic lines closing left and right due to over production.
tbh i can see that
When I see a glut of releases I interpret that as the company assuming their customer base to be gullible and willing to buy anything. And when that happens I stop buying.
I'll still buy, but very rarely sent only from TK Maxx (the UK version of TJ Maxx) any only when discounted. Even then, it'll rarely happen
Whenever i see that as a person who doesn't really buy makeup, I just cringe. Like wow, what a nice, fast way to lose your consumers.
Jackie Aina palette was their best palette release this year hands down.
Yep, love that damn thing.
I hate this palette, really it looks Dirty in my skin
@@Kaja.C it's leaning more towards darker tones
I’m fair skinned and love it! It’s soooooo pigmented so I will definitely get my money’s worth.
Cambie X alyssa edwards is the best tbh
I honestly just assumed norvina was a gram influencer with purple hair, I had no clue who she was till now!
I’ll still buy! ....from Marshall’s. It sounds like Norvina is just trying to take over and make it her own, not her mamas.
Great video!
Right?! See you at Marshall’s in 3 months 😂
Same
That's the good part if abh,they'll end up in a Marshall's for a much cheaper price
I find the brand’s shady release schedule to be disrespectful to me as a consumer, and when I feel disrespected, my wallet remains closed 🤷🏼♀️
norvina seems like shes saying "it's my turn mom" at the expensive of a quality brand image
Norvina doesn't strike me as a background kind of brand owner, she definitely wants all the shine. Totally agree with what you said. I can't keep up with new releases when something is constantly coming out, so I don't buy it and I also quickly forget about it. You cracked me up, lol.
Honestly imho, ABH should have just released the first lilac NORVINA pallette and then Norvina should have branched off and gone independent🤷🏽♀️
It’s Norvina - her attitude and always being in drama makes me not want to buy anything else ABH
D Chin wait what drama
Salwa I’m curious too, what drama has Norvina been in? Someone link it somewhere.
Honestly this is so true. She should have saved her own collection and put it out later and just pushed the collection out altogether
yeah then people wouldn't have like bought the volume one so instantly, they could have decided after seeing them all together. if they all would've come out together people could have decided between the 3 (or 5 now including the minis 🙄)
She could’ve opened 2020 by herself and that would’ve been her year time to shine . I love the quality of volume 1 I can’t speak on the others. I don’t care for the other releases they’ve had . I want Volume 2 and that’s really it.
She could've even held her Norvina releases until late November or something, for the holidays. Then the Jackie and Carli palettes could've been out for some time without having to compete with those "pro" palettes.
Don’t “production issues” usually slow things down not speed them up insanely!!!
Volume 3 seems like fall. Volume 2 seems like spring so they should of released them out like that! I agree with u either release them all at once so ppl can choose what they like best or release them farther apart!
EXACTLY
I think Norvina said the first palette was supposed to launch around the time that Coachella was happening. Along with the clear bags and hair clips they released with these palettes. Maybe the other 2 were supposed to be released over the summer and fall?
The only reason I can think of is that a lot of makeup labs are being fought over by brands because there is a limited number of labs and a high demand. Maybe they only had so much time allotted to them to manufacture so they made everything all at once and launched them at once so nothing was sitting going bad...
“Supposedly” they were all leaked and that’s why released them all within a month. I guess if I planned on buying one of them, that works, because I really only like Vol. 3. It’s still odd though and people aren’t happy with the over saturation of products.
I think the 'production issues' are mostly massive leaks making Norvina feel like she has to release instantly. It's been a massive problem for the brand, probably not helped by a ridiculously huge pr list of not properly vetted people.
If the pro palettes launched vol. 1 summer 2019 (a month or two before the Jackie Aina collab), vol. 2 spring 2020 and vol. 3 autumn/fall 2020 under a distinct offshoot they'd be praised to high heaven, but leaks made Norvina feel like her hand was forced xAndyx
nepotism! my favorite word and it actually applies to norvina.
*The Right Word*
It is so rude the way they staggered all of these releases. Now everyone just has buyer's remorse and hard feelings. It's almost like Norvina didn't believe her line would stand on it's own and that's kind of sad.
Sarojin Abhi It’s rude that they are acting like a business who wants to make money? If you have buyers remorse that’s your fault. Don’t be an impulse buyer who buys everything. Your choice to spend your money. Make thoughtful purchases that you spend time thinking about instead of having no self control and hoarding shit. Supply and demand honey....
I didn't buy anything, HONEY... save the attitude.
I saw the title and literally gasped bc I couldn’t believe this day would come
I completely agree. I think the average consumer can’t buy every palette they come out with so why would you start releasing so many so quickly. I only by a palette maybe once or twice a year. 🤷🏻♀️
Yes! I agree. At the max I buy 5 palletes a year, and I only have a few higher end palletes in my collection. Abh jackie aina which I just bought last week, born to run was last summer, and too faced sweet peach which was the summer before that. All bought with coupons.
@@unprocessed_life you are copy and pasting that everywhere. People are allowed to have and share opinions, just like you.
Morning Glory the point of my post is that I have felt the same way many others have. The over saturation is killing our desire to buy from these companies. Obviously eyeshadow arnt necessities. 🙄 & im not a hater btw.
Morning Glory I agree with you 💯. Have a great week!
And it’s a treat. I looked forward to their palette releases.
When Colourpop takes a break from releasing makeup to side eye Norvina 🤣
Not ins should have just done a “sister” brand to ABH, no brain power required to call it “Norvina Beverly Hills”! I look at the brand in a totally different light now and I don’t think anything will bring that back. Sad. Edit: didn’t mean to spit out what you said but I was too quick to type 😂😂
I’m a huge fan of brands creating sub-brands, it’s almost like a fresh new start, but like you said it has to be done correctly. The Norvina brand has a gorgeous aesthetic, and the products are of quality, but I really do wish they had done a more official launch of it. It almost feels like the endcap is a last ditch attempt at an explanation for all the launches, rather than a planned collection, because this is only happening nearly 2 months after the first palette was announced.
Chase Trier yes!
Then again, you have all these people coming out of the wood works who TOTALLY saw her vision and just KNEW it was supposed to be it's own separate brand.
That’s subjective because I think The Who,e aesthetic is ugly, tacky and unusable.
They’re releasing stuff so fast, they’re not even giving us time to bask in the ambiance of having their new stuff.
I didn't mind the original Norvina palette. Sure, she's not an influencer and not many people know about her but the fact that she is Anastasia's daughter and is relevant to the brand itself I honestly didn't mind it and thought the palette was stunning. The problem with ABH now like you and many others have mentioned is the fact that there have been too many launches in a short period of time and those large Norvina palettes do not have a cohesive color story and are not user friendly in that regard. Kevin James Bennett ( a well-known respected makeup artist) stated on his instagram that the reason ABH is pumping out so many products at once is because financial investors have dumped money into the brand and they are expecting a big return on their investment ( I assume ABH will eventually sell to another company). With that said though, I know a lot of people find the release of all these products alongside the CZcams collaborations shady toward those particular influencers but it's nothing personal against them...it's all about business at the end of the day
also the way they handled the subculture scandal was sooooo terrible.
Do you remember the "omg people are just not ready for this :/" video
I haven't heard about it! What was the video exactly?
Kinda wish there were pictures of the pallets as they're mentioned cuz i don't know what half of them look like haha
Oh lord the “fall of a Anastasia Beverly Hills!” I saw this notification in the video and quit the shane video I was just watching. Can we not buy those little $29 palettes norvina just launched?! Also their releases were not leaked. Did they lie or mislead their audience all for norvina just to get a stand in Sephora?
I quit Shane's vid for this one too 🥰🥰🥰
Me too.
Averia Gaskin I had the norvina pallete before it was even launched. Like two months in advance. And did see people leaking images
Agree with the Sephora angle; she had to prove she could move units (allegedly).
JaxxnthBoxx I think it’s gonna bite her in the ass
I have the Modern Renaissance palette since 2017 and I use it literally every day! I'm from Argentina and here is super difficult to buy from outside of the country, so when a friend traveled to the US I asked her to buy the palette for me. Best $40 ever spent. At that time, in my country, it was literally impossible to find a matte eyeshadow (it sounds crazy but is true), and the only makeup we could find in stores was maybelline, rimmel, loreal, and revlon (it is still like that, but now there are independent brands that sell online). And also, to buy imported makeup here is super expensive: people resail it for the triple or quadruple of its original price. An Anastasia palette is literally a minimum salary. It has nothing to do with the video, but I wanted to share my sadness haha
i hope the makeup situation has improved, wish u all the palettes u need xx
I feel like Norvina is just a little bit of a narcissist who wants the spotlight and admiration 🤷🏼♀️ (not saying she’s a bad person or anything, but maybe she wants the kind of status her mom has in the industry)
I’m currently without power because of the California fires so I’m sitting in my car to get service and just to get away from my dark house. Watching this video really helped get my mind off things❤️
Stay safe love! 💗💗💗
I hope you and yours will be safe. Good ju-ju.
Kate so sorry Kate! Be safe and well!
Stay safe. Look into getting a mobile hotspot to stay connected if you haven’t already.
I’m sorry. Please stay safe❤️
I thought I was the only one cringeing over all of this rainbow vomit. Thank you, Hannah. Nadi (popluxe) pointed out the same sentiments... just is a nicer way than I would.
I agree! It feels to me like the palettes that they made with the 3 recent influencers were just a side project and they were used for their fan base to sell more palettes. Which breaks my heart because Those 3 im sure worked their ass off and none of them really got to shine. You are the only person Ive heard even mention Alyssa Edwards’ collab with them because everyone has already forgotten it feels like. I also didnt buy that one because I had just bought Riviera
"if you just wanted your own little thing why not just say so?"
Great fricken question. I think brands are afraid to be transparent because they're afraid of potential backlash? Which is also stupid.
Now that Jeffree's pulled the curtains back a LOT of people will be expecting the same of these other high end brands. So they gotta step up.
Maybe they even need to step up TO the street.
....I'm so sorry lol.
Ace Coordinator Mary but she did. At least on Twitter she did mention that months ago. I guess she missed to inform everyone else.
I feel like where ABH went wrong is nobody knew that “Norvina” was a sub-brand of ABH... they just started putting out all this shit all at once & didn’t say anything about it being a different brand until everybody was upset and asking what was going on... ?
sunflowrr xx true
Had a small tiff with someone online who saw nothing wrong with Anastasia... they're following the industry they used to lead...
Having riffs over makeup is kind of sad. It's just products on a shelf. There are literally 500 versions of the same thing that cause people to waste money.
There isn't anything wrong with Anastasia. They still have unique color stories and high quality shadows. The problem is with people who don't think before they spend their money and then get upset because they can't sustain that lifestyle. If anything we should be excited that we now have more options at various price ranges. I don't understand why people want exclusivity with brands. What happens when you wait for the one launch of the year and hate the color story? Do you just buy something you hate or wait a whole extra year in hopes that you will like the next palette more? No thank you, I'll take having more options from a brand I enjoy.
@@jhandegardiner7352 People think way too much about makeup. I have like a total of 8 makeup products and 6 skin care. Most of it is higher end because I do notice a big different in my skin esp skin care.
I follow a few beauty pages because they like and talk about the products I like as well and I am always interested in upgrading or replacing products with different ones if someone I trust has a good review. THAT is the value in youtube.
THAT is what people need to remember IMHO.
Also, the day I stopped wearing foundation and primers and all of that shit was the day my skin truly began to look better and better. I love my natural glow that comes from a good skin care regimen.
But I do enjoy some good eye enhancing products ;)
Morning Glory Your dedication to posting this same dumb comment over & over underneath this video is moderately astonishing. If you don’t want to have discussions about makeup, and you’re so impressed with your naked face that you’ve thrown out all your cosmetics, why the fuck are you watching beautubers and chastising their viewers for liking or critiquing makeup? You are not the demographic here, clearly. You’ve moved beyond us all. This is not for you. Take a nap, Morning Glory.
Another issue I have with all these new palettes they’re coming out with have basically all the same color story. I bought the Rivera palette, and then they came out with all these other similar palettes and became totally disinterested in everything they were coming out with. I swear, that neon pink in the Rivera is literally in almost all of the palettes they came out with recently. I really loved that ABH didn’t color duplicate any of their products. Everything that came out was it’s own moment and it’s own special color story that you couldn’t have with another palette of theirs. Very disappointed in ABH rn.
I love this idea of dissecting a brands history, good or bad. I really hope this type of video becomes a series on this channel
It just so obviously looks a lot more like tricking consumers into parting with their hard earned money by not releasing everything in one go. You hit the nail on the head.
I am such an abh fanatic- I have more abh palettes than any other brand put together but I havent purchased the newer ones. It's too much. I am a huge believer in investing in the products that make the most impact for me- but lately I am not about it.
I love your takes, not only do I agree with most of them- you make me think about things that never occurred to me! Love it!
@@JJovana the Jackie one looks wonderful! Riviera was my last one- I cant justify more lol I try though!!
@@JJovana oooo I love that! I may have to check it out in person! I have been keeping blinders on to stop from buying it all lol
She also said they were close together cuz of a leak!! The lies!!!
Then it was because the market was overestimated and they needed to pump things out as consumers get bored... Now, it's "we never meant to flood the market, we just wanted to separate the artsy side from the core." By literally pumping out out products at the same time and not establishing fully you're supposed to be your own brand? It's just ridiculous how wishy washy she is and the stunning lack of business sense she has...
You know, I can totally get behind the “money grabbing”. They’re a company, they’re supposed to make money. It’s only logic. But to lie to your customers on NUMEROUS occasions is just plain dirty. Not only that but to blame them for the reason that they are outraged in the first place?! What? I’ve stopped giving my coin to companies for much less. Plus overshadowing Jackie and Carli with all this bullshit is sad. Those ladies deserved their time to shine.
The "leaked photos" has always been ABH's PR plan, it just wasn't as obvious when they only put out one or two palettes a year
Two words: “Consumerism, Marketing”. Those two are besties.
This is EXACTLY how I feel. And as someone who used to love their products this is heartbreaking to me.
I miss the anticipation of an ABH release. I use to get SO excited and now I'm over it. Love you!!! Oh and I dance to your intro every time hahaha
Robin Posten me too ! I’m more interested in different indie brands rn....
honestly when the norvina palette came out i didnt bat an eye i just thought norvina was a cool name i didnt realize it was a whole ass person let alone the daughter of anastasia LOOOL
I think they pushed out too many palettes without leaving the time for people to hype them up. People just don’t care and are tired.....
RawBeautyKristi just did a video about this, too...
Jenn Lecher pop luxe talked about this too. Glad to see that everyone is seeing through the bullshit
Rawbeautykristi also talks about this in one of her more recent videos and I couldn’t agree more with the both of you! I think brands really need to slow down and let us as consumers actually be excited about each individual launch
I remember her tweeting something a few months back about how few brands send her pr. I don’t know a ton about the inner workings of a creative director but I’m willing to guess that most of them aren’t receiving and sure as hell aren’t expecting to receive PR. You hit the nail on the head about her trying to turn herself into an influencer.
I'm sooo glad youtube recommended your channel to me, I love how you explain everything and give your point of view, it feels like chatting with a friend
I couldn't stop staring at the little pop-up on the homescreen of your computer.😂
I love my Modern Renaissance and Sultry. After the Norvina palette came out it seems I lost interest. The only one I am tempted to get now is the Jackie Aina and I am still debating 🤷♀️ now there are way too many and I am not intrested whatsoever.
Letty * the Jackie Aina palette is so worth it! I don’t buy a lot of makeup but it is such a good investment in terms of being able to create everyday looks as well as having unique colorful shades as well
FLORA I bought the Jackie palette cos I feel bad that ABH did her dirty with all the Norvina releases. I’m not even a Jackie fan but that was out of line. I’d do the same with the Carli one but those colors just don’t speak to me 😴 💤
Letty * the Jackie Aina palette is worth it. It’s so pretty
I absolutely love the Jackie Aina palette! It’s definitely my favorite abh palette I have
The Jackie Aina pallette is so worth it 100%!!! Especially if you love Sultry and MR ✨
This is one of the reasons why I never buy limited edition (from any brand) & why I wait several weeks before buying a new launch (from any brand). There is new stuff coming out CONSTANTLY, I'd be broke if I bought everything. These brands are really good at striking 'sell out' fear into the wallets of consumers, so I have the attitude that if something sells out, then it does, oh well. NOTHING is so unique that I can't find something like it elsewhere anyway. Plus I already have a ton of makeup anyway. If people stop immediately buying into the hype, they'll stop making palettes so frequently.
i had a very bad day at work..your videos always bring a ray of sunshine into my day - just even your intro makes me smile
Dr. Smokey 🤣🤣🤣 #merchplease
Edit: Dr. Smokey, Ph.D. In ABH
Michele Wang I am dead. ♥️
Bahah
Omg yes!!!!
I was so into this video I didn't want it to end, you were just speaking to my soul! It's so disappointing watching ABH just become another basic brand, when they were always so much more.
I seriously love when you post a new video, it brings me so much joy. Love hearing your thoughts and opinions on things 🤗
Am I the only one who rolled there eyes so hard that I almost had a seizure when the mini pallets were announced? Also 9 shades for 29usd or 25 shades for 60usd.. definitely not a cash grab 😂
Fatimah Ibrahim exactly. I want the minis but not for that price! 😂
@@Ang.143 yeah, I love that unreasonable price for basically no product 😂
4 extra shades and that huge jump price. I feel like an idiot 😥
When I saw the min palettes I rolled my eyes so hard I’m shocked I didn’t detach my retinas 🙄
Huda Beauty 9 color palettes sell for that price so...
You have become my hands down favorite you tuber. I have been binge watching for most of the day !
Keep up the great work !
Missed you 😢❤️ you’re literally my favourite CZcamsr💕.
Sending love all the way from South Africa 🇿🇦
I’m glad you talked about this because they used to me one of my favorite brands as well but with all these releases I haven’t wanted to buy anything from them. Love your videos! ❤️
I LOVE that you are promoting voting!
Thank you for talking about this!!! 👏🏼👏🏼👏🏼 I have this problem with the entire makeup industry as a whole. More people need to be talking about the overproduction of makeup products. It might seem like everyone wants a new product because influencers get sent it for free so companies see so many videos advertising products, it looks like that’s what the consumer wants is more products but most likely not the case- like you said why would we actually want to spend all our money, the consumer wants to save money in general. Let’s see these brands and influencers give back to those in need instead of launching products and caring about money money money. Instead of brand trips they could schedule brand give back to the community trips. How cool would it be for brands and influencers come together and volunteer at schools teaching kids about art, running businesses, and other new types of careers in this internet world. Or see brands and influencers volunteer at women’s shelters, homeless shelters. Volunteering to sponsor middle school & high school proms/dances the schools have. They could have makeup stations and the influencers give free makeovers to the kids who can’t afford to have their makeup done or own makeup! Enough with the greed for success, money, power, and fame. Let’s see this whole community give back please with their TIME more so than writing a check! That would be the most amazing thing to unite everyone and do good 🙏🏼
Also I think it is okay to post on social media when you are volunteering and giving back. If you advertise most parts of your life, why should it be a bad thing to post about volunteering? Even if influencers only volunteered so they looked good, their posts alone would have so much influence (pun not intended) on the younger generations to want to get out of the house and go volunteer and do good for another person. If certain big influencers made it cool to volunteer, many of their younger followers would want to follow.
Norvina- we want to launch a million things a month like colour pop!
Colourpop- lol, okay guys, we’ll slow down the releases
I just have to say that you are such a great speaker. You give your opinion in such a structured and clear way. Really enjoying your videos 💕
I love your videos, they’re like an escape from life for me, even if it’s just for 20min, thanks for that xx
I’m so glad you’re talking about this because I have been so turned off from getting any of the pallets except the jackie aina pallet.
I thought the purple palette was for Xmas, and there would be another in spring or something! Not another 2 giant palettes 2 seconds afterwards!
I feel sorry for the people doing collabs. They've been sold down the river, as ABH brought other palettes out at the same time, and hardly gave them a chance to sell.
They're getting greedy, and they need to stop, or they'll alienate everyone! 💖
Right? I know Jackie and Carli were super excited to get a collaboration with ABH only to drown in Norvina's nonsense.
You’re the absolute best and I LOVE that you are beginning to get the recognition you deserve.
I LOVE your videos!! you're super well spoken and entertaining, I'm glad I found your channel!!
Just left Shane’s video to watch you ❤️ I think ABH is just lowered their target demographic. I think they used to have a more mature and sophisticated but creative aesthetic. Lately I think they feel pressure to do more wild colors and release more product. It’s sad that they seemed to have abandoned their original vision.
I totally agree with this video and honestly, had the same reaction today when I heard the news of the whole gondola thing. I've been a huge ABH fan for a while and have really been amazed at their marketing genius for a long long time. Like yes the eyeshadow palettes were huge, but they did the same thing with their liquid lipsticks and highlighters as well. They released the right products in the right amount at the right times and it was beautiful to watch. I remember working at Sephora and having clients burst into tears because we didn't have the products they wanted. That's extra, but also shows the power that they had. Now, I agree that they cheapened it a lot. I think Norvina definitely wants some of the spotlight. I think she might have been a little bigger than you gave her credit for, but I always loved that her social media presence gave us a very real look into the beauty industry. She didn't position herself as an influenser, but more so as an industry pro, and I really enjoyed that a lot more than whatever the hell this is! I definitely think it was all mismanaged, but I agree with you, I feel incredibly turned off from all of it right now!
this is the first time I’ve watched a video about makeup in the last two years straight through, keep up the good work!
I was buying a lot of makeup for a good while and have a lot of the ABH palettes, but I realized that there was no way I could ever use all of the makeup before it expired so I stopped buying. Fortunately I missed all of this mayhem altogether! xoxo
These million releases per second have definitely made me step back from the brand, and I’m no longer interested in releases. It’s like they are Colourpop - new palette? Must be one of the days of the week that ends with Y.
Also, I wonder if it being her own Sub Brand was invented just to explain the million releases.
I can’t think of why else someone would release a bunch of things first, THEN announce it’s a sub brand.
I think Anastasia’s reputation for being really good quality would have remained intact, and hype for the Norvina products would have been higher if they’d announced the sub brand first, then released all these Norvina things on an announced date. New brand, new products!
Instead of everyone thinking the brand has lost their minds.
-- I feel bombarded by all makeup brands now, not just ABH anymore.
I just wanna say I'm here in 2020 and bless you i am in love with your videos and how you present things. thank you I need more youtubers like you
I so subbed after this video! What a refreshing voice in the beauty community!
Thank you!!
As a consumer their launches have given me anxiety. I have refused to buy anything from them lately. I remember getting the text notification from them on 8/6 about the Jackie Aina palette. On 8/26 they then announced Norvina pro. 1. It's too much!!!
I completely agree with you! ABH totally lost its charm to me. I own two ABH palettes and I don't intend on buying any more now. But I kind of feel like that with most beauty brands nowadays. I used to be crazy about cosmetics, I would spend a lot of time (daily) on youtube and trendmood's instagram page looking at all the new releases. A few months ago I stopped doing that - it felt like every brand out there was just trying to push out as much products and as frequently as possible, without spending time on quality and originality. As a business major in college I understand wanting to maximize your profits, but it just got too overwhelming for me and I completely lost interest. ABH is just a prime example of how beauty companies are losing track of their consumers wants and needs, and that's the sad truth. The market is crazily oversaturated at the moment, you just can't keep up anymore.
I found this video through Jen from Jen Luvs Reviews. I loved it and totally agree with you! I used to collect ABH palettes, for lack of a better word. It’s frustrating now. Also, THANK YOU for using your voice to remind people to vote. It’s so important and something everyone on YT likes to pretend isn’t a thing. So, thank you!!
I work at Sephora and totally bought the vol. 1 palette. I personally looovvveeee it but I definitely noticed that something with ABH was sketchy with all these drops. I also LOVE your channel!! This is my first video and I subbed. You got me woke!
That “I. Am. A STAN.” took me out💀💀
hi, new subscriber here!!! I've watched all your rant videos and finally subscribed after binging so many of your videos and honestly.....wow you're such a good human. i'd vote for you for president, not even joking. hannah 2020 let's go
Your information, thought process, and presentation are incredible. You covered this issue in such an amazing way! 👏👏👏
So happy finally someone talked about this!!! I’ve been feeling the same way