How to Build a Cross-Platform Franchise with Sola Saulenko, CMO of Pixonic

Sola Saulenko, CMO of Pixonic, a MY.GAMES studio joins Mishka Katkoff to discuss the intricacies of building a successful game franchise.
Together they explore topics such as the balance between organic growth and strategic planning, the evolution of games into franchises, the challenges of transitioning from a hit game to a franchise, and the importance of passion and creativity in brand building.
The podcast offers valuable insights into the process of developing and sustaining a game franchise in a competitive market landscape.

[@pigeon5700]

A commercial success for sure but does the WR community really consider it a success at the moment?

[@SuperJohnmusic]

In my opinion, Pixonic has been very successful in deceiving players by turning War Robots into this blackbox casino, applying silent fixes that create disadvantages to players, put on sale obsolete items as “best deal” , endless nerfing and creating all sort of extreme unbalances in the game to desperate push sales. Most of the time the game is unplayable, unpredictable and untrustworthy.
My question to Sola : Is Pixonic acting n the best interest of the players? If YES, please explain how.
Thanks