Knowledge Base: The relevance of selling for business owners with Mary Crampton, Magnify Consulting

In this edition of Knowledge Base, Richard Liew talks about selling and the relevance of selling for business owners with Mary Crampton, founder and Principal Consultant at Magnify Consulting.
They unpack some of the key questions new business owners often have about selling including whether or not it's something that business owners even like to do.
Topics covered:
- Sales skills and the business founder journey
- Can every owner learn to sell or are great salespeople just born that way?
- Is selling still relevant in the digital age
- What should new founders do to begin their sales journey
- Understanding your clients
- Listening for gaps
- Closing the loop with next steps
- Dealing with "We'll get back to you..."
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