UK riots: 'I don't care what brands say at this point'

The implications of the recent far-right riots in parts of the UK are discussed from a comms industry perspective in the latest episode of PRWeek's Beyond the Noise podcast.
Our guests in this special edition are agency chief executives Farzana Baduel of Curzon PR and Shayoni Lynn of Lynn, who are also two of the founders of the new Asian Communications Network.
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
Speaking to PRWeek UK editor John Harrington, Baduel and Lynn discuss their personal experiences of how the riots have affected them and others in the sector.
They offer advice to industry leaders who are unsure about how to react regarding their own staff.
The agency founders analyse how disinformation has fuelled the disorder and examine the communications of individuals and organisations that have been countering it.
And given the role of X (formerly Twitter) in the crisis, and the statements from owner Elon Musk, we ask: is it time for PR to ditch the social media platform?
The duo also look at why relatively few brands and corporations have spoken out about the crisis.
Elsewhere, the impact of the riots on 'brand Britain' is scrutinised, as is the responsibility of some media in encouraging racism and hatred.

[@farzanabaduel4292]

Thank you John for an insightful convo 🙏