The Start of Your Digital Marketing Career - Session 1

What is Digital Marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
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Early Models of Sales and Marketing
Digital Marketing Models guide provides more details and explains how you can use it, with examples and templates to use in your organization.
1. Forrester’s 5Is
2. Lauterborn’s 4Cs
3. Ten C’s of marketing
4. 6Cs of customer motivation
5. Hofacker’s 5 Stages of information processing
6. RACE Planning
7. Technology Acceptance Model
8. 4Cs for marketing communications
9. McKinsey's consumer decision journey
10. The Honeycomb Model
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Fragmented New Age Marketing
Fragmented new-age marketing generally supports new, small brands with much smaller budgets targeted directly to customers in a global marketplace. This represents a significant distinction from conventional mass media marketing, where achieving a global reach for a small company may have been prohibitively expensive.
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