The Role of Social Media in the Hospitality Sector
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- čas přidán 7. 04. 2011
- Hotel and travel companies need to understand that today's skeptical customers see straight through biased marketing efforts, says professor Peter O'Connor. He urges the service sector to develop a social media plan: monitor what is being said about you online, establish an online presence and then engage as a member of online communities. It is time-consuming, he says, but essential.
Thank you this was very helpful.