Marcel Gomes, 2024 Goldman Environmental Prize, Brazil

Marcel Gomes coordinated a complex, international campaign that directly linked beef from JBS, the world’s largest meatpacking company, to illegal deforestation in Brazil’s most threatened ecosystems. Armed with detailed evidence from his breakthrough investigative report, Marcel worked with partners to pressure global retailers to stop selling the illegally sourced meat, leading six major European supermarket chains in Belgium, France, the Netherlands, and the United Kingdom to indefinitely halt the sale of JBS products in December 2021.
Learn more: www.goldmanprize.org/marcel
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Congratulations to Marcel Gomes 🌳🎊