The Painful Truths About Becoming a Copywriter
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- čas přidán 26. 07. 2024
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If you want to succeed at copywriting in 2023, you're gonna have to face to the painful truth:
With the advent of ChatGPT, tons of new copywriters, and businesses being more frugal than ever, finding success as a beginner can be challenging.
We want to call out 4 specific facts about copywriting that you need to learn right now - not just so that you can overcome them, but also so that you can set realistic (and healthy) expectations for yourself as you begin your journey as a new copywriter.
0:00 Copy Chief Lindsey crushes Newbie Sean's dreams
1:22 Big money! It's possible for newbies, but not probable
3:22 The competition is no joke--at the low end and the high end
4:52 Brand and creative copywriters will hit a career wall if they don't understand how their work ties to business goals
6:05 You will get sad and demotivated and discouraged... and that's ok.
8:00 Anyone remember Homestar Runner? Also: It's not all bad. There's still hope.
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Still have questions about what copywriting even is? Check out our Copywriting 101 Playlist: • Copywriting Basics for...
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Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.
I started writing copy for clients in October of 2022 and just hit a record high month of $7500 in August. Thank you so much for putting out all this amazing content.
You're amazing! Keep on moving onward and upward!
hii @droidusee0202
Hey, when did you get into copy and how long did it take you to get your first client?
How do you practice writing copy when you’ve never wrote a piece before
@@TaxationIsTheft439look at some product or offer
And re-write it
The Stages of Change:
1. Uninformed Optimism
2. Informed Pessimism
3. The Abyss of Meaning (Valley of Despair)
4. Crossroads: Crash & Burn or Informed Optimism
5. Achievement
In every new venture, these stages unfold. You'll always start uninformed and optimistic. Then you realize things aren’t as easy or rewarding as you thought. You will inevitably encounter the Abyss of Meaning, where you question your path and your very existence😂.
Here, you face a critical decision: crash and burn, chasing the allure of novelty; or persist, evolving into an informed optimist who actually achieves something.
Uninformed Optimism ➡️ Informed Pessimism ➡️ The Abyss of Meaning ➡️ Crossroads: Crash & Burn or Informed Optimism ➡️ Triumph.
True success demands unwavering commitment in one direction - depth. Constantly switching at the first sign of difficulty grants breadth but no mastery, leaving you a Jack of all trades.
Often, genuine achievement awaits just beyond your lowest point. Stay steadfast, fueled by a compelling WHY, or risk plummeting to rock bottom with little to show for your journey.
Writing & reading copy, and thinking of an idea a day has helped improve my copy over the months. Also shown me how bad I was starting out an year ago.
And it seems to me this habit indirectly land me few amazing reviews and a slight increment in my pay.
If anyone starting out feels bummed out after watching this video. (which you shouldn't feel)
Go through this channel's copywriting 2023 video and the 5hr alex copywriting fundamentals video. And take action. Stop reading bunch of copywriting books, courses and formulas if you don't take action. (action; pitching clients & writing spec pieces)
I swear this channel is so fckn underrated!
3,500 pounds a month for me would be sufficient. I’m not interested in consulting bosses how to run their marketing campaigns. Just interested in getting the copy brief and writing. I don’t even want to meet them in person. I want to be a digital nomad and if copywriting can subsidise that, that’s good enough for me.
Selfish
@@Kayakingoff Lol
$2000 is still insane for most other countries
Bro with 1k coming every month i can skip my college... from Bangladesh
That 2 million Naira in Nigeria bro every month ?? that’s life changer 😂
I have been learning about copywriting for a month and have watched many videos from different channels, but i got the most value from you guys, especially YOU alex( 5 hour vid). I just got a laptop and I am ready to start research and write copies. I will also join patreon and i thank you guys for making it budget friendly because I am not in a great financial situation. Yes, I know truth is bitter, but in order to be at top, one must be the hardest working person in the room.
Any results bro?
Thanks for the copy that team for forming these magnificent videos full of value. Thanks Lindsey, Alex, Sean And Rod!
OMG!!!!!!!! Love every bit of unfiltered and unscripted (as I see it) advice you guys share. You're providing incredibly valuable advice. For a person like me who doesn't believe in over-the-top promises, this is exactly what is needed. I'm just wondering why I hadn't found your channel before?
These are so refreshing. Thank you guys for your honesty, humor, and great tips!
I WON'T start out making 10k a month? But, but...I read the Borron Letters!!!
Having a PhD in biochemistry and spending time in lab environment for many years I stumbled upon copywriter job in medical affairs field. I like my job and constantly try to improve myself and expand in other field as well. Yes as you mentioned it is not a smooth ride all the time - there are good days and bad days - but can not wait to flourish in this field. Thank you for an honest channel.
What most people get wrong is that you don't have to do any work and it's a get rich quick scheme, no it's not, you still have to put in the work and most people don't want to put in the work
I appreciate the input from all four members. They all seemed to add something insightful about how to approach this as a new career, realistically.
Lmbo y’all are a whole vibe! Thank you!!
Thank you very much for the funny and cautionary notes about copywriting reality. I enjoyed the show too.
iam a med student
your channel is my entertainment
although i havent made anything or any project yet
i have next bookitis
your channel is weighted gold
i went into the a course paid but its not even close to what you guys are providing
much love for you all never thought such awesome people still exist today
but you proved me wrong
we dont desrve you
This is awesome. I’m in school rn and this was encouraging.
This channel is the best.
Im only on UpWork at the moment, i have been copywriting for a little under a year, so far with 10 jobs finished and 6 contracts open (1 long term client) i only average $500 a month. My goal this year is to average $1K a month.
Oh and just started a CZcams channel about my journey copywriting, it helps me to talk to the camera to get thoughts flowing. Obviously writing copy over and over again is what will make us better but i find talking about it helps also. Thats why i am taking you along with me.
Working on a commission only model now for sales funnel management and copywriting
A lot of people don't want to pay anything up front in this economy
Thanks as always guys
Thank you for this! ever since I heard about copywriting many years ago on how great this career would be and being sold courses by those people - I've been searching for something like this video. It sounded too good to be true because they present it as low barrier career with super high ceiling income in which I doubt immensely (and the catch always I have to buy their stuff to reach that high ceiling income, like c'mon man).
Again, thanks for this!
Good tips to set clear and realistic expectations in the field!
I'm just starting out. I want to fund myself for my education. I love your content so much. recently finished your 5 hours free copywriting fundamental course
🔥🔥🔥🔥🔥
Dang. I'm discouraged.
And I'm doing it anyway 😁😀⚡️💙
@@MaryKayRanger yes no other way
I'm currently in a university dorm with my expenses covered for the next 5 years. My goal is to master copywriting during this time, and with perseverance and, God willing, smart savings, I aim to earn a substantial income once this period ends.
10k a month top g 😂 that was a moment!
Thank you very much❤
Your intros are the best haha
Your video is spot on with the realities of copywriting, and I appreciate your candid approach. Can you share any personal experiences that helped you overcome these challenges in your own copywriting journey? Your insights would be valuable for fellow copywriters.
Absolutely, I couldn't agree more with the points made in the video. Thanks to Lindsey, Alex, Sean, and Rod for shedding light on these important truths about copywriting.
Love the content. You gave me an idea to learn about copywriting. Thanks!
Thanks for sharing the reality of copywriting in 2023, and I really love the video since it's a tough but valuable skill to master.
You helped me fully understand what copywriting is.
This video provides key insights for aspiring copywriters, emphasizing the need for patience, understanding competition, linking copy to business goals, and persevering through challenges. Great advice!
Although you guys keep destroying my dreams of 40k dollars per month, I don't know why like your videos so much.
There is nothing better than harsh truth and honest advice.
Love you all.
Like your ideas is a bunch of Blisses ❤
I started my copywriting journey for almost a year now. And the only client I ever landed was this asian restaurant in another asian country... to write social media descriptions... for free. So, honestly, I've made zero dollars up tp this day.
But on the every verge of giving up, you videos never fail to give me hope. Thank you, Copythat!
Any results now
there is always a light on the end of the tunnel
Would've been funnier to add a background voice saying "10k" at the start
It is stressful...it makes me wonder if thats why some of the best die early (in their 60s) from heart attacks.
Claude Hopkins, Clayton Makepeace, Gary Halbert, Eugene Schwartz to name a few.
And in a few weeks, Sean MacIntyre
@@CopyThat I wonder if we are seeing the real Sean nowadays.Who knows you guys would probably be using some AI Clone of Sean and hiding some "facts" from lots of Sean's fans
Hi copy that,
Can you create a video on how to get work at an agency.
Or maybe I should ask in the discord channel.
Hi guys!
I am from Kazakhstan and english is my 3rd language (upper intermediate rn) . And yes, Sean, I am choosing ‘hard mode’ , but can I work with USA or UK market once I reach C2 level ? Cause when Alex talks about his journey he always mentions meeting with clients, working with local businesses etc., and that thing makes think is it possible for me to work outside of my country?
And lastly thank you all for introducing me to the copywriting world ❤
Rod here.
You can definitely work with clients outside of your country, but it's definitely harder. Alex gives his advice about local businesses because it's an easier way to get clients starting out -- we've all had clients that have been long-distance (or even in other countries).
@@CopyThat thanks for reply.
Then wait for me once I get my C1 or C2 , I am gonna join patreon and bomb you guys with questions
Whats C1, C2 levels?
@@holip2200 Profficiency levels. C2 is the highest. This usually means you have a great understanding of both reading and listening English. There's a catch, you can be C2 and still lack good English speaking skills, but as everything in life you can work on it.
@@holip2200 english levels
Why is social media marketing bullocks?
So if i genuinely dedicated 6 hours a day, it is possible for me to at least earn 1000 usd in a month right, I'm just starting out
Any results bro
3:15 Funny enough I switched from SMMA to Copywriting since I found out that indeed SMMA is bollocks 😂
Also the way Alex says "10k a month" in 8:10 is so satisfying
Also these are my Upwork proposal analytics from the past 90 days but its pretty consistent for the whole year.
And this is based on 16 job’s total.
36.84% were viewed
12.28% resulted in interviews
5.26% led to a hire
Is 5% good for only having less than a year experience?
Looks like you're doing fantastically. Keep accruing wins and go after bigger jobs. Also reach back out to last clients not looking for work, but with ideas they could potentially pay you to champion.
note i fucking love you
Also, learn and practice before you even approach a client
Heyy, I just started out, im from Pakistan, and im also a student. So my goal is also to fund my education. I find myself understanding and noting down all your videos and terminologies (Thank you Alex) but how do u suggest i create a portfolio for myself as a newbie for my frist client? Im also super scared of approaching anyone ahaah, so i wanted to target the online Instagram businesses in Pakistan, its a booming industry here. So any tips?
Have you seen our videos on creating a portfolio as a beginner? We have one on how to make one seem very professional, and another on the bare bones sample pieces you should consider assembling in one.
For reaching out to insta businesses in Pakistan, that could be an exceptional opportunity. Check out our video on cold outreach. Other than that? Understand the businesses you reach out to and try to intuit their needs as best as you can before you reach out. That'll make you stand out, and it's a good exercise regardless.
@@CopyThat thank you so much!! I'll be sure to check it out and use it efficiently
@@eeshmakhawar8600Hey man, I'm from Pakistan as well and learning to get into this copywriting world.. Mind if we learn together and exchange ideas? It will gonna help us to grow faster in the long run
Hi guys
I want to learn copywritting have watched so many of your videos but i need someone to mentor me .....please what should i do to have you as my mentor
I understand where youre coming from, but we dont take mentees and we strongly recommend against getting mentorship early in your career.
Here's why we don't take mentees anymore:
czcams.com/video/yqpOtezwpX8/video.html
And here's when you SHOULD think about getting mentorship:
czcams.com/video/Q1JoZ3Oz380/video.html
Wait.. what if you write copy for social media?
Then it's fine... _for now_ . But we're watching you 👀
Hi guys,
I've been learning about copywriting for almost 3 months now. I'm literally the guy in the video who has read breakthrough advertising one and a quarter times 😂.
I haven't started outreaching to any clients yet but I plan on doing it very soon (I've been saying this for 2 months send help pls).
I just wanted you guys to know that you are the reason I'm so deep into this weird but amazing world of direct response.
All of you have been incredibly responsive on the discord server and have answered my questions every single time.
I will be forever grateful to the entire CopyThat team and will buy all your stuff as soon as I'm making $10k/month.
Have a great day/night.
Yo did u start outreaching yet?
@@FarnazJisha yes actually, I recently applied for a few in-house copywriting jobs and I'm currently waiting for a response.
That being said, I made this comment 7 months ago and in retrospect I was NOT ready at the time.
I decided to put aside outreach until very recently because I felt like I had to learn a lot more about copywriting.
Could I have started earlier? Probably yes.
But I'm pretty happy with the way things are going on rn and I hope to see a response soon. :)
@@not2100 you got this keep going. I am restarting my outreaching again with a whole new plan cuz it didn't work last time so hopefully this time I'll be able to get some clients.
@FarnazJisha any results ?🎉🎉
5 years in - burnt down do the ground and disillusioned by all the fucking mentorship programs luring you with how to write and failing to mention how freaking hard it is to get clients - especially as a non native English speaker
So, copy writing has a low barrier to entry - not good. There is a saturated market in terms of supply of copy writers.
I’ll take 2k any day honestly my 9-5 isn’t doing much better
Have you ever been swallowed up?