How We Shot This Kendrick Style Music Video

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0:00 Intro
0:54 Finding The Visual Language
1:36 The Camera Package
3:17 Location Scout
5:03 The Shoot Day 1
6:55 The Shoot Day 2
9:01 Lessons Learned

[@danielschiffer]

The amount of value packed into this one video is insane. What an epic team, and the result speaks for itself 👏

[@MattAitia]

Thanks Daniel!

[@mykeljewell]

Facts! Just the scouting part alone with the lens data is so smart so simple and so obvious but sooooo good.

[@SpaceprogramZM]

Indeed, great video Matt

[@claytondekorne7550]

⁰q0+qq+arr​😮 3:59 @@MattAitiaBOWA qualified remodeling top 500

[@Viibewithdiggi]

this was so helpful!! Thank u!

[@gabekeif]

wow this was amazing details

[@DeltaXMusic]

sick work! great song and video

[@TheBananasrock]

Sheesh! This is fire!!

[@teeambird2079]

Wow the scouting and planning tips here are amazing thank you

[@TinyTapes]

Great stuff!!

[@SUPAHOT5109]

this is awesome. picked up some great tips and loved the behind the scenes

[@chopfilms1]

The video is dope Dan❤🙌

[@southzaeya6795]

An elaborate breakdown 👏.

[@lejune]

This was dope!

[@zaidonbeats318]

I really enjoyed this video 💯

[@uhhnush]

so informative! thank you!

[@MattAitia]

I gotchu

[@mr.keenersartclass7148]

Dope!

[@bombermancan]

Very useful vid!

[@PeopleofReddit66]

So sickkk ❤

[@CRXTIANMUSIC]

Great vid of vids!

[@AlmightyDG]

great insight on the production. love this type of content!

[@MattAitia]

Thank you! More to come

[@acidtears]

amazing stuff

[@MattAitia]

Thank you!

[@davidmorefield]

Love the insight man. Final images came out great!

[@MattAitia]

Thank you David!

[@VFRVxMVB]

i really enjoyed this video. great job!

[@MattAitia]

Thank you!

[@EthanMcAlpin]

Love this breakdown, man

[@MattAitia]

Thanks Ethan!

[@mpumelelokubheka4655]

Magnificent

[@patrickosias231]

this is insane breakdown. thank u

[@MattAitia]

Thank you for watching!

[@nominalbutchery5086]

I've been struggling with motivation, inspiration and the general feeling of defeat with the lack of optimism and positive attitude in my film circle. Thank you for helping me feel excited and inspired again.

[@MattAitia]

Be the positive change! You got this!

[@K45arina]

This is so fire. And love that you broke it down for us. We appreciate you! 👏🔥

[@MattAitia]

Thank you! More to come

[@jxmstudio]

great break down, love it, keep them coming... !

[@MattAitia]

Copy that 🫡

[@ProductAnim]

Incredible work on this dude! You guys work great together

[@MattAitia]

Thank you!

[@nile2227]

You’re the best to ever do this! Love that you tackled a music video and showed the process!!!

[@MattAitia]

Thank you!

[@jbmfilms_ao]

Amazing

[@NaorFilms]

Awesome breakdown! Great work!

[@MattAitia]

thank you!

[@maudest]

yall did such a great job with this project. thank you for the detail you provided behind the scenes super valuable - you guys are great!

[@MattAitia]

Glad you found it valuable!

[@AndresDP7]

Really nice work bro, very creative. Love it, Keep it Up !!

[@MattAitia]

thank you!

[@gabrielshubat]

This is a great depiction of what it takes to really make something great. Thanks again for an awesome video Matt!

[@MattAitia]

Thanks Gaby!

[@saul7838]

Honestly best video I’ve seen so far, thank you

[@MattAitia]

Thank you!

[@rpmediaproduction]

This is awesome!

[@MattAitia]

Thank you!

[@michalkalinaPL]

Amazing BTS! Thanks for sharing your tools, super helpful :)

[@MattAitia]

Thank you! More to come

[@leokeller]

This was so cool to watch, I love how you explained all your creative choices and decisions associated with them. Thanks for sharing!

[@MattAitia]

Thanks Leo!

[@fedcha7]

Very sick stuff! so nice to see the pre-produciton process from start to finish. feeling inspired!

[@MattAitia]

Hell yeah!

[@tanneragpoon]

Thank you for this dude!

[@MattAitia]

Happy to help!

[@producedbyjxde.midnightt]

Thanks For The Vid Jammed Packed With Info...💯

[@wbynan]

Great breakdown!

[@MattAitia]

Thank you!

[@spencers-adventures]

This is a great one dude! Nice work!

[@MattAitia]

Thanks brother!

[@nikitadobrynin]

thanks!

[@thebarberscut1659]

fantastic breakdown and the video looks fire! Keep up the amazing work chief, looking forward to seeing more work from you in the future! :)

[@MattAitia]

yes chief 🫡

[@OhSnapDanny]

This is the first video I see of yours and I love how you broke everything down. It reminded me of photoshoots I used to do with a friend (rip) back home. Ty for sharing this

[@MattAitia]

Glad I can bring back some positive memories ❤️

[@craftasticbunny4641]

wow to be able to see how much time goes into a video is truly amazing - so much respect for you and creatives alike!

[@MattAitia]

Thank you!

[@foggymossstudio]

Great work!

[@MattAitia]

Thank you!

[@K.2DA]

Shots are amazing

[@MattAitia]

Thank you

[@NaphtaliRosenberg]

greeeat vid. watchable from beginning to end. tons of value as well

[@MattAitia]

thank you!

[@beezyblanco]

BRO YOU ARE A LEGEND, HOPE TO WORK WITH YOU ONE DAY!

[@manunaykene]

Spectacular video my friend, simply spectacular.

[@MattAitia]

Thank you!

[@jdavidwall]

this is such a helpful video

[@MattAitia]

👊🏻

[@Javondotca]

Yooooo this is tight! I know Tyrique and a lot of these locations, what you did with both of them are amazing. About to watch the video now, great job 👏🏾

[@MattAitia]

👊🏻

[@OhPolanco]

Awesome tips ❤ 🔥

[@MattAitia]

🙏🏻

[@bigalleng84]

omg this is one of the best BTS break down videos ive ever seen. im also film director and fx3 & fx30 shooter. this was a perfect blueprint not only how to shoot a music video but how to do it on a tight budget with proper planning and execution. i will definitely be using this as a platform to shoot going forward and yes please continue making these bts breakdown videos they are amazing

[@MattAitia]

Hell yeah Allen! Glad you’ll be using this as a blueprint for your shoots

[@jojoegge]

Nice work man!

[@MattAitia]

thank you!

[@tjorvijons]

woah this is a great video! good job man

[@MattAitia]

thank you! more to come

[@braiton9564]

This is a great video wow

[@Insageproduction]

thank you for making this video

[@MattAitia]

thanks for watching!

[@user-fr1sg3td3x]

Thanks for showing the back of these scenes. I"'m aiming to be a cinematographer and I have been watching lots of back-of-the-scenes this video was so easy to understand and you explained it very simple. Thank you.

[@MattAitia]

You got this

[@petersarellas]

This was such a good watch, you all killed it. Loved seeing how well the plan in pre-production was executed and the result speaks for itself

[@MattAitia]

Thank you!

[@wmsproductions]

This is amazing planning

[@MattAitia]

Thank you!

[@lukasmokes]

in case you were wondering; this is what value looks like…incredible

[@wazlght5884]

Great stuff

[@MattAitia]

Thank you!

[@NfynitePixels]

not gonna lie, i recently moved to georgia and i have an interest in cinematography, and to see/hear how pre production is vital to these type of shoots is amazing, ive learned so much in this one video...

[@3mo8ory]

Thanks to youtube to recommended me this video and thank you for the video 🙏🏻😍

[@MattAitia]

Welcome!

[@RuyRebollo]

Damn banger video!!

[@MattAitia]

Thank you 👊🏻

[@MINDZ431]

great video

[@carlosdelgado4743]

This is amazing, new subscriber ⚡️

[@MattAitia]

welcome!

[@quaysoncornel]

Great video bro, I have learnt in this short video 🎉

[@MattAitia]

Glad to hear that!

[@TreMissionTV]

Sick video, and also a sick video! U killed this shit

[@MattAitia]

🙏🏻

[@seiaseia10]

inspiring

[@isaacschultz5056]

this shit is dope. never stop, you're inspiring

[@MattAitia]

Copy that 👊🏻

[@moeniang2738]

dope video

[@mrdamiansingh]

Dope video

[@noog6756]

Thanks for telling me theres such a thing called the sun seeker apps. I would usually take pictures of various spots throughout my adventures whether its by car or bike for future shoots (if its good later on). And so months would pass by and id forget the earth tilts and i cant get the photo again. But im so glad you mentioned theres an app for this, 🙏

[@nicolasolivera1258]

U ARE THE GOD BRO, thanks for that content!!!1

[@MattAitia]

I gotchu

[@isaacsherbino]

This is so well done! The breakdown was extremely informative and inspiring. 👏

[@MattAitia]

Thank you Isaac!

[@BrownGuyMadeIT]

As soon as I seen you're from the city I had to sub, Once I watched this video 🔥🔥🔥🔥 talent is crazy

[@MattAitia]

Thank you!

[@VideoVo-Tech]

Great BTS Matt! I loved the film school approach. Also, nobody has ever regretted splurging on nice glass 😋

[@MattAitia]

no ragrets

[@azza7201]

That looked like fun. When you’re on a shoot for 6 months that’s when you might have a sick day, if you don’t want to work again. It’s also very sad when it all finishes and your new best friends go away. I always cry. Good luck. X

[@MattAitia]

I know the feels

[@_tripzy]

i have a few videos on my channel similar to this one and its always interesting to see other peoples perspective on set and how they go about things. great video!

[@MattAitia]

sick! I’ll check them out!

[@fillofalco]

so fun how I'm an Italian filmmaker just gradueted from cinema school and I found this banger of a song months ago through intagram ad, and now while I'm looking for some inspiration for my works I find this video, and then as Toronto funhouse starts I'm like what the fuck. Great job guys keep pushing

[@MattAitia]

Haha that’s wild! Glad this video found you

[@philynch]

Great work really helpful! Would love to meet you and be a PA that doesn't bail!

[@kotovbeats1468]

greeeeeat

[@hemlockmediacompany9927]

Holy Shit, I have been watching BTS break down videos as a filmmaker for years now and this has got to be the most useful video I have seen.

[@MattAitia]

Thank you!

[@cillema]

Nice BTS breakdown!
If you’re ever in Vancouver BC 🙌🏼

[@MattAitia]

Thank you! Hopefully one day

[@Blunttalkz2.0]

Loved the whole BTS definitely going to subscribe. Only thing I Can’t Afford that expensive ass Tripod😂😂😂

[@MattAitia]

thank you!

[@nshaps]

NICK!!!!

[@MattAitia]

🙏🏻

[@fulloffame]

this is so damn good. enjoyable watch! where did you get the car hosstes from?

[@MattAitia]

Thank you! My 1st AC personally owns it

[@filmallan]

😍

[@shueibdahir]

Thanks a lot for the amount of information you've provided here. Will definetly make some use of it. What comes to the music video tho, I have to be honest. I felt like the vibe of the music didn't really match the video too well. It was beautifully done which i won't take away from you. Bless! 🙏🏽

[@GabrielScindian]

FIIIIIIRRRREEEEEEEEE Bro

[@MattAitia]

😤

[@imPladdy]

tyriqueordie had to be my fav new artist of 2023 & he puts on a dope show

[@MattAitia]

Let’s go 😤

[@thegarbagecollectr]

hey man awesome video, genuinely I’m inspired! also I was just wondering, did you produce all the music in this video yourself?

[@MattAitia]

Now go act on that inspiration! The director and myself mostly produced this

[@TheToobNube]

Great video Matt!! I discovered the song from the MV a while back and this landed on my feed just now. Thank you for the BTS 🙌 very inspiring
P.S: What's the song you played in the outro? Really good stuff!

[@MattAitia]

It was from Audiio! I can't remember haha

[@pinefilms3141]

yooo the visuals are so clean!! where did you get the hostess tray for that car mount shot? I've been looking for something like that

[@MattAitia]

Thank you! My 1st AC owns it fortunately

[@dndvisuals843]

💎💎💎

[@BlaBla-09]

Awesome as always! Which codec did you shoot in? I own the fx3 and also do run and gun but i have never gotten it to look that good in quality

[@MattAitia]

XAVC I believe