Lead with a Story. Paul Smith [Audiobook]

Lead with a Story (2012) teaches you how to enhance your skills as a great leader by harnessing the power of storytelling. By taking examples from one of the most successful companies in the world, you'll learn how to craft a great story that motivates people and modifies their behavior.
Who's it for?
•Leaders of all kinds
•Anyone who wants to be better at motivating others
•Anyone who finds his or her coworkers dozing off during presentations