All-new Lexus LBX: A New Lexus Identity

The most significant aspect of the design of Lexus LBX is a new frontal arrangement that “breaks” the spindle grille - a design hallmark for the past decade - leading Lexus into a new era.  
Click here to find out more about the all-new Lexus LBX: forms2.lexus.co.uk/kmi/lbx
Mag article: mag.lexus.co.uk/all-new-lexus...
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Chapters in this video:
00:00 All-new Lexus LBX: Breaking the Spindle Grille
00:17 All-new Lexus LBX: Creating the Resolute Look
00:30 All-new Lexus LBX: Hidden Philosophy - based on L-finesse design
01:02 All-new Lexus LBX: Going back to the basics
01:22 All-new Lexus LBX: A more functional design
03:29 All-new Lexus LBX: Function Crevasse
04:09 All-new Lexus LBX: How we maintained the Spindle Shape
04:48 All-new Lexus LBX: The new Lexus Face Identity

[@florents.27]

The Lexus identity in the front grill is difficult to see, depending on the colour and or angle. Not a success. I always think that when the designer must explain its design choices. For us to understand, then something has been missed. I still like the car, but it design language is confusing in the Lexus lineup.

[@mohamadshafique1287]

Why not keep the name to BX150h

[@davidgillham6847]

Surely function and design were always blended together? I'm sure this is nothing new.

[@omidfarvahar500]

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