Bands/Labels/Publishers ACTUALLY told me what they think of reactions...
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- čas přidán 2. 06. 2024
- I spent the last couple months reaching out to bands, record labels, and publishers to ask them their honest opinion on Reaction Channels, and in this video we finally get the answers. This video is not my opinion. These are DIRECT QUOTES from sources in the music industry that I am basically relaying to you, the viewer.
Many bands, labels, and publishers took part in this video, but I want to send a special thanks out to AFM Records, Century Media Records, Metal Blade Records, Seek & Strike Records, Sumerian Records, and members of The Agonist, Blind Channel, Caskets, Eskimo Callboy, Feuerschwanz, Nanowar of Steel, Orbit Culture, Tetrarch, and Unleash The Archers for their extra input and additional participation.
CHAPTERS:
00:00 Intro
01:56 The Record Labels
11:25 The Bands
20:35 The Publishers
21:21 Outro
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So - to summarize ...
Labels: "We love reaction videos!"
Bands: We really love reaction videos!"
Publishers: "We feel our opinion on this subject doesn't matter ..."
Also Publishers: "Hey, that music is under my control - here's your copyright strike!"
Why am I not surprised? :-P
Labels: "We love building popularity for others to parasite a living off of!"
Bands: "We love building popularity for others to parasite a living off of!"
Publishers: "We think its a zero sum game such that every dollar a parasite earns we've lost one!"
@@snap-off5383 are you in a band and nobody reacts to your stuff? your post reeks of salt and envy.
anyway, if the bands and labels are mostly cool with it, why do you even care?
@@Retro_Rainer That smell is properly identified as "pity".
@@Retro_Rainer Pretty sure we found the publisher...
@@Hisdudeness9500 good one hahaha
"You have to go where the fans are - not where they were or where you want them to be" is a very insightful quote that goes for anybody in any kind of content production.
not only content production, also any kind of marketing in general
I have been wondering it for years how big media corporations somehow manage to miss this point. Media was pretty different in the 70's, then changed already some for 80's (video) and so on. How are some record companies still stuck in the past?
@@DjKorppi old out of touch jewish dudes
@@scorpiorising3741 ...uh, let's leave the anti-Semitic tropes out of the chat, OK?
This has been my mantra when building online communities in the Table Top Gaming (TTG) Space, you always go where the people are. The fact that Wizards of the Coast (D&D, Magic the Gathering) is now a billion dollar company is a direct result of their complete embrace of the 3rd party actual play pod cast, streams, and VODs of D&D. They are now the most profitable part of their parent company Hasbro. Any media company that is not going where the fans or potential new fans are, are just shooting themselves in the foot. If they are actively hostile to it, then they are just putting the gun under their own chin and pulling the trigger.
I'm 64 years old, and it thrills me to see young people discovering the music of my generation and prior. Music is an art form, and making sure that artists are never forgotten honors them in a profound way. Hooray for reaction videos!
42 and same. :)
55 and feeling exactly the same way.
I’m in my 70’s I love watching this husband and wife couple reacting to some of the music from my youth. It feels like I’m celebrating music with them.
63 myself. Watching those kids discover the music of my youth is taking me back to when I first discovered it myself.
Just going 50.I am a fan of music, good music any genre. I think it's great to watch people discover new music an appreciate the great music from all eras. I've been listening to anything from classical to modern although the 80s is my ultimate age( my teenage self still gravitates to my disco going years)
Now this videos was a super refreshing "from the other side" POV that I never knew about how the industry felt about reactions. And WOW - that bit from Metal Blade Reacords - super-hype smile on my face! Thank you TTT for ding the long work on this POV - AWWWRIGHT!!
Hey brother! Thank you for stopping by and checking it out! Not only do I appreciate it, but I love your content as well!
I was happy to see the shoutout to Geebz, you guys are both doing great shit here!
Aloha Geebz! You got me into reactions in the first place and have turned me on to several bands including Jinjer and Lorna Shore, keep up the great work! Loved to hear your shoutout which also brought a smile to my face.
Also thanks TTT for making this video. Glad to hear the bands and labels are all for this content because I sure love it!
Aloha Geebs! You're my main go-to for reactions. Honestly, you're my golden standard of react videos and transformative content. And you have an infectious smile :D Much love, brother
Key of Geebz is one of the most genuine channels and one hell of a nice guy.
As a music fan who enjoys watching reaction channels, I will tell you one of the things I love about watching them that never gets talked about. When you love a song, you naturally listen to it over and over. After repeated listens, it gradually starts to lose its impact. You still love the song, but the magic of the first time you heard it slowly fades. Watching someone else hear it for the first time and flip out over the same things that you did brings back the goosebumps. It rejuvenates the song for you as a fan, and perhaps your enthusiasm for the artist. That is PRICELESS! A personal example would be Nightwish. I had completely lost interest in them LONG before Floor Jansen joined the band. I hadn't listened to anything from them in years. Then I watched a great reaction video to Floor singing Ghost Love Score at Wacken and now I'm a bigger fan than I ever was before.
Exactly. It's like going to a concert.
The singer, Ray Stevens, actually contacted a CZcams reaction channel, and told the man who reviewed a few of his songs, that he was very happy to see the man's reactions, and wished him well, and said he hoped the guy would do a few more of his songs.
It made me love Ray Stevens all that much more.
I'm an old dude. Reaction channels to me, the ones I like anyway, are very nostalgic and therapeutic. I remember back in the day when I would go to our local record store and pick up ten new discs and burn through them. What I did next? Reccommend 6 of them to my high school friends. I would sit in the car with my buddies for hours just playing my new hot tracks while we just chilled and escaped urban c r ap life. I don't have that now. I don't have friends that can sit with me for hours on end just talking about the new Bloodywood songs. I got kids, they got kids, etc. So, we never have time. I can just sit down with my fav reactor and find new bands and hear someone's opinions who I trust and feel like is close to me in thought processes about metal.
Me too, another boomer. I don't know anything about searching metal bands or looking for new bands. I like to go to the classic stuff that I remember from the old days and enjoy hearing what the reactors say about it. Sometimes I hear songs from an album I hadn't heard much of and inspires me to buy the cd. Like Joni Mitchell's first few LPs for example. So I can see a benefit for the producers, even with the older crowd.
As a young person,I love sitting down with elders and listening to what you have to say,there is so much passion and love in it,we young people learn from you,and as I see some elderly in my area get lonely,the least I can do is slow down spend some time with ya'll,brighten up your day
Rush was on the verge of being dropped by their label. The band thought 2112 was going to be their last album, so they decided to go out with a bang. The album didn't get radio play. The songs were far too long. I was 15 years old at a party when one of my older fellow high school students pulled out 2112 and played it for everyone. That's how Rush became famous - the word of mouth. 2112 skyrocketed Rush to fame, and it was done by word of mouth. CZcams reviewers are doing the same thing with a much larger "party".
Exactly I remember that happening.
Sadly, Japan is way behind in this, at least the major labels (especially Warner, Sony Music, and Pony Canyon)...as they block and copyright strike all the time, forgetting that the careers of BabyMetal, BAND-MAID, SCANDAL, Wagakki Band, and Maximum the Hormone got huge international followings and fan bases from the additional exposure. I have now heard music from everywhere from Japan, to Korea, to China, to Tajikistan, to Mongolia. Without reactions and CZcams, most folks would never have heard of many of the great new artists out there.
Agree X5
I think CZcamsrs who are doing it right (i.e., not clickbait or just saying "Ok, that's my reaction, please like, comment and subscribe) are important in not just fostering new bands but in keeping "Classic Rock" style bands relevant. There's been so many times I've seen classic rock reactors legit say, basically, how did I not know about this band? Or, oh my god, they're actually playing instruments, or they're not lip synching, or this isn't autotune, etc. I often give them whatever trivia I know about the band (I'm often much older than them so know a few things) and tell them if they really like a band, they should go in album/track order so they can really learn the evolution and often suggest, if nothing else, they share what they've discovered with their friends. Back in the day, you often traded LPs, albums, 45s, etc. with your friends to discover new music. This is the modern day equivalent. Who knows what will be the new thing in 2, 5, 10 years' time for learning about new/old music?
I agree with this.
There is a reaction video on CZcams that literally has "I forgot to react" in the title. What is the point of uploading that video then?
You can easily tell a reaction video is shit, when the reaction video is hardly longer than the actual music video. There is not much reacting happening in those.
Actually back in the day most people discovered new music from the radio. Then you went out and bought the records. Later they came out with tape decks and you could tape them from friends. There was no Internet. You only had a few magazines. On the weekends you had TV shows like a The Midnight Special or Don Kirshners Rock Concert or American Bandstand and Soul Train but generally speaking you listened to the radio. And everybody was listening to the radio. Of course radio was a whole lot better back in the day. whole lot more variety and styles.But that's another topic altogether.
I’m honestly looking forward to hearing the truth on this topic because, in my personal life, I find many reaction channels necessary. No, I’m not a reaction channel or a CZcamsr, I’m a 40yo guy who tends to be a recluse. When I see/hear something and like it, I like to see what others are saying so I know if I’m the weird one. It also helps me find out when bands release new music because I like my seclusion.
As a 41-year-old hermit, I resemble this remark.
26 year old hermit I agree. I have one person in my circle that's also a metal music enthusiast. So having reaction channels introduce me to new music and see them enjoy my style of music is refreshing.
Only 31 but as someone who doesnt have many metalhead friends i feel you!
@@Modfet Right there with ya.... Minus 3 months.
Hermits of all ages unite! Separately! In your own homes! Watching reaction videos! :D
To me it's about sharing that precious moment of discovering a new amazing song for the first time, laughing and crying together and reliving it through someone else's eyes. It's kinda like magic.
I was introduced to Nightwish (2013 Wacken Ghost Love Score, of course!) from a reaction channel, which led me to Sabaton, Epica, Unleash the Archers, Ginger, Ayreon, etc., also from those reaction channels. At the age of sixty I became a metal fan as a result! My life would be so much emptier if I had not stumbled upon these reactions and hence this music!
Almost the same bands for me (although I'm a bit younger). Lead to me buying the tickets for the live streams for Nightwish, Epica, Within Temptation and Aurora. Loved them all,even though I never bought concert tickets before.
This, man, THIS!!
Nightwish jumped from a band I enjoyed a few songs of but didnt delve into that much to one of my top 3 bands of all time in the space of a year because of reaction channels. I watched about 10 GLS reactions/analysis' in one night and I was hooked
Yeah reaction channels is how we save GenX from boomer music lol.
Today in things we learned from Tank: Non-legacy bands and labels are generally pretty cool and understand and respect the impact of an evolving social and technological climate. Publishers on the other hand seem to be disconnected from this entirely. Which doesn't surprise me, because I get the distinct feeling that within the next 10-15 years we are going to see a LOT more bands and labels self-publishing when they realise that they can not only make more money, but also make their music more affordable and accessible to fans, while retaining creative and copyright control. Probably makes the publishers pretty nervous, since they aren't really needed for marketing and royalty collection any more.
I know for certain I would never have found Nightwish, Sabaton or Unleash The Archers had I not found reactors like yourself, Tank!
Oddly enough, I think Covid had a massive positive impact on the growth of the reactor phenomenon.
Cheers, and have a great day!
All of the above!
And Epica!
I totally agree. I would never found these bands and many more bands; it's a great way to find new bands and different types of music
Yep, been finding a lot of new (to me) awesome bands. Can't rely on the radio anymore, I don't even bother with the FM waves anymore, they're all owned by Clear Channel which only lets mindless garbage on air anymore.
@Nordic Frost I’m in Canada and had previously never even heard of any of them. Even with Unleash the Archers being from Canada!
Wait bands like the free exposure to their music!?!? Who would have thought!!! But seriously man this was awesome and so well put together!
It’s easy to assume bands like reactions videos but seeing these long formed quotes gives it so much more credibility especially from labels like Metal Blade Records 👏🏼
When I started I wanted to bring more validity to reactions by really talking about the music after the song plays (GALACTICRIMINAL was already good for this too) but since I started there has been professional musicians, composers, vocal coaches and roadies like you giving the reaction community even more validity now and it’s wicked to see support from labels now. Vids like this is actual proof of the change in perception of reaction videos and how they’re getting more credible in the metal rock scene so thank you.
Anyways fuckin loved this vid and how you took the time to gather quotes from these people, keep doing what you’re doing man.
Much love, dude. There are so many varieties of reactions now that there seems to be something for everyone, and labels are totally getting it now.
@@TankTheTech Seems to be so and that's awesome. But the response from the publishers makes me think that they're still lagging. While it's their job to think the band's interests, it's also their job to think the band's interests. If you kno what I mean.
And thanks for the quality content.
Totally agree. You both guys do a really goid job for the artists and bands.
@@Garbox80 I'm not sure, I would have said that was the labels job. The publisher to me is more the warehouse company that distributes the merchandise that people have paid for. They don't have to care about the band all they have to do is make sure that the distribution side happens well for all parties concerned and that they collect and return the royalties to the bands labels. This can be a problem with youtube as up till recently most of them have been very defensive about the copyright but I have seen a change over the years where they are becoming more savvy themselves - maybe employing people with knowledge? who knows. Bands labels will be interacting with them as well and so, slowly (and it will be slowly as they are large multinational behemoths) they are learning what is value adding for the bands and what is trash...or maybe my glasses are rose tinted today 🤣
@@mnewm21 I think you're right. But still, the more publicity, the more sales (usually)... so in a way the publishers job IS to look what's best for the band in their area. Complicated for sure and I think it's changing too.
As an old rocker (65+) I was stuck in the past and thought there was no good new music or even not so new music out there. Reaction videos over the years have introduced me to and made me a fan of bands like Halestorm, The Last Internationale, Green Day, The Pretty Reckless and most recently The Warning to name but a few. This just serves to back up what most of your contributors here are saying. There is a lot of rubbish out there and some people just trying to ride the wave but there are some very good ones, they are fun and enjoyable and also give me a new personal perspective on music I have known for years as well as showing me new music (new to me anyway) to enjoy.
As an older fart (62), I'm curious about the band, label, publisher opinion of older music (60's, 70's, early 80's) being reviewed by many younger people hearing most of it for the first time. Personally, I watch a ton of these types of reactions as it reinforces my love of this music and 'get off on' seeing people loving what I've loved for as much as 50 years! I'd sub your channel, but metal isn't my bag. :)
I love when reactors go outside of their genre, good music is good music!
The first music reaction channel I found and became a fan of was The Charismatic Voice. From there I found Doug Helvering, Temple Music Acadamy, Beth Roars, Wings of Pegusus, and a few more that I like watching because they all have specific backgrounds in music and actually analyses and explain things during the song. Then there are a few I watch like Jamel AKA Jamal and MrLboyd Reacts who dont have any musical background but I enjoy watching them fall in love with older music from my childhood. Plus I like their personalities. Now I'll have to add TankTheTech.
I have a similar list, except Tank was my first reactor & still in top5 favorites. plus:
Viking Reacts and
MeaningFullyVacant. (He's like our BFF, enjoying music together)
Well shoot, I forgot the others now that I mentioned Josh.
Oh yeh, Ken Levign is well learned & mostly likeable. Oh! And Arias and the Nation did a great hypa hypa reaction, and other vids too.
Oh oh oh! Plus, Qofyreacts & Jennifer Gladzhofer!
I love Fil's show! (Wings of Pegusus). You got great taste. 😎
Reaction videos have another audience too -- those of us who aged out of actively pursuing metal or hard rock (or other arguably niche genres) as an immersive experience. Even before the pandemic we weren't going to concerts or festivals because it wasn't our scene anymore BUT we're still consumers. Some of us have more disposable income than before, and personally I enjoy music a lot more now that I can turn up the volume in my own damn house. I've invested more in music in the past two years than in the past _decade_ and it's solely because I've discovered (and re-discovered) great stuff through reaction videos. You'd think the publishers would value our money a little more, wouldn't you? I think that's why Rick Beato's rants resonated with so many people. It's a literal situation of "we're trying to support you! Why aren't you letting us?" Anyway, great video. It's heartening to hear that artists and labels are recognizing the cultural and promotional value of reactors; here's hoping the publishers catch up soon so everyone can benefit!
Ok my fave reactor got mentioned by her channel name, The Charismatic Voice...Elizabeth just get's so invested in the music...she's deadly honest and so fun to watch when she's on her game. Love her channel so much! Nice to see the majority of those approached be welcoming to this type of content on CZcams...I know I've discovered artists that via reaction channels that I normally wouldn't of and bought music from those artists, LEGALLY bought music by the way. The industry for the most part embraces it...just gotta get the publishers on board because if you get more artists exposure (be it free by a reactor and sales pick up)...why even try to strike the content here...it's making the musicians, labels and publishers money in the end!
She's one of my favorites too! I love how she breaks down what is happening with the singers' voices - here primary area of expertise - as that isn't something I was very aware of. She's smart, fun and knowledgable, and she clearly really, really enjoys what she does. :)
Yeah, and the fact that she often interviews the vocalist afterwards, shows that the band supports that kind of content.
Rick Beato's What Makes This Song Great series is fantastic, it's what all reaction channels should aspire to be.
Yeah, but it's completely different content. He's not really "reacting" to songs, he's taking songs he's familiar with and explaining the songwriting and all of the production and why it's as good as it is. And for the record, I LOVE Rick Beato's content and think he's awesome.
Definitely agree with the sentiment that the quality of the reactors is important, and good channels enter more into analysis than just reaction. The Charismatic Voice got mentioned a lot, and for good reason; Elizabeth is both knowledgeable and very obviously passionate about the music, and she also has conversations with some of the artists which are a big draw for me. She recently interviewed Arjen Lucassen (sp?) of (of course) Ayreon, Star One, et al and it was a great way to also meet the artist beyond reacting/analysing the songs alone.
Channels which fit different niches like yours and Elizabeth's and Big Brain Singer and others which go beyond "yeah, that was cool" always end up getting the coveted "like and subscribe" from me, and my confidence in the reactor draws me in to listen to bands I wasn't familiar with before.
One thing I think happens with the audience for reactions: certain songs/artists start trending across multiple channels and it usually starts with a viewer recommendation/request, which usually means it's from a fan of the band who yea,wants to see that band gain new fans, but also they just want a positive reaction to validate the band/artist they already love ("see? I told you these guys are great!"). I do that with some of my favorite artists like Anneke Van Giersbergen; I've been a huge fan of hers since the late 90s and it's very gratifying to see her starting to get more recognition outside of the Dutch Metal scene. But then I'll stick with that reactor and discover that I like bands which I might never have given a chance to, even bands that have been around but I've just never been compelled to listen to them before, like Blind Guardian.
So yeah, good quality reactions are a legit force for good in modern music, IMO.
no offense to tank, but she is the best.
Yup….I even just got done posting and she was first of the three I follow.
Bro, you're an effin journalist now. That's some respect. Cheers.
I have to say: since the pandemic started, reaction channels have pretty much become my No. 1 source for discovering new music. One thing is that I enjoy seeing other people enjoying good music - it's a substitute to go to concerts and seeing the crowd enjoying performances. The other thing is: There are few good ways how to discover new music (especially here in Germany) if one is interested e.g. in Metal. There used to be radio shows promoting Metal, but they gradually disappeared and made space for generic pop music. And Music TV has become simply reality show TV. So: reactors are a great source for tasting new music.
Thanks for this, Tank. This is important🤘
The appeal for reaction channels to me is that feeling you get when you show your friends new music/shows/movies etc. It's fun to show people new things they've never seen/heard and get to see first hand how it affects them, and then the two of you share in the emotion of a shared experience. Reaction channels give you that en masse
I’ve been talking about this aspect for years- sharing stuff I love with my friends has always been my favorite thing to do, but as I get older my friends are busy and far away, and honestly I think we have grown to like different things. So asking for someone’s time and attention in that way is a big ask, maybe even a bit childish, and they’re humoring me rather than feeling that enthusiasm. Whereas with reactors, I get to experience that feeling over and over again with people who are actually willing and interested. Really scratches an itch that had been growing for years.
I agree so much. Especially if it is music that you don't have any real life friends who also appreciate it. (It's the case for me since I am a 44 years old metal head who now also likes some K-Pop groups :O )
You can only experience something for the first time once. Thats one of my biggest draws to reaction channels is seeing someone else get to experience this song/video for the first time like I did. You get to relive that experience vicariously through the reactor
I saw a reaction to random k-pop groups back in 2016 and that was the first time I ever heard k-pop, I immedietly looked up the bands and songs and now, 6 years later in 2022, my room is COVERED in k-pop posters, I have shelves of k-pop albums from a variety of different groups, have a playlist that is 48 hours and 42 minutes worth of JUST k-pop alone and have even taken an interest in Korean culture and started learning Korean. Without reaction videos and channels, I never would have found this genre that's become such a huge part of my life! As well, I grew up on rock and metal music but through reaction videos I'm still discovering new songs and artists I'd never heard before in the scene. Besides all that, I just find them fun, not many people around me in real life share the same music taste as me (especially with the weird mix of k-pop and post-hardcore/metal that I typically listen to) so watching reaction videos is almost like watching with a friend and getting to hear their opinions and discuss with them.
I discovered Shadow of Intent, Unleash The Archers and Eskimo Callboy from reaction videos and went on to buy albums, merch and am looking into tickets for shows. If that's not good for the bands idk what is.
I would have never discovered my favorite group NIGHTWISH if it wasn't for Reaction videos. I am so thankful for the fact that I learned about Floor Jansen and NW.
Plus I learned about and now enjoy bands like Band Maid, The Warning, Spiritbox, Suite Clarity, and others.
Reaction videos or "reactors" who bring nothing to the table honestly make no sense to me. Insightful and intelligent analysis of a song on the other hand is the best thing to have happened to music in a long time imo. Where else can you get your favorite music professor, your favorite gear nerd and your favorite vocal coach all chime in on the same song, or the same group? It's amazing. I've learned so much from having these songs broken down and analyzed right in front of me.
I'm not very musically gifted, so to have the opportunity to watch and hang out with these musical greats, and watch their minds in action, is such a treat. So much to learn and pick up on for anyone willing. It's incredible.
The strongest part of any reaction video maker on CZcams is the transformative content that is presented. Seeing a guy smile and shake their head along with the music while technically is a reaction isn't that transformative so superficial in nature. While it will spread the music video to that channel' audience.
Channels that inform the public based on their choice of music or demonstrate a learning arc such as LFR Family & MrLBoyd Reacts has such a different take that they've brought from growing up with and loving rap that when they're blown away by a metal/rock song that is for everyone else mainstream and they've never heard of is so enjoyable to see.
That one comment from the studio head was bang on when stating it used to be all about print journalism which was always gated and skewed by the publishing company and lawyers of course. Now anyone with a microphone and internet connection can listen to a track/album and record their thoughts and emotions, for better or worse but it does mean there's some format that you like.
Building a community around shared experiences and introducing an audience to a wider genre.
Publishers that remain silent on reaction videos is why publishers are still from the past and like copyright in general needs to be cleaned up and updated.
One of the things I appreciate about some reaction videos is the "cultural diversity" of the reactors. I have reaction videos pop up in my YT feed of individuals who would, by self admissions, primarily listen to rap and hip hop but are willing to give a metal band a listen. Most of the time they find out that they enjoy that particular song. Music is supposed to bring people together.
Now, one of the things that I dislike about some reaction videos is the questionable authenticity of the statement, "I have never heard this before." 9 times out of 10 there are songs in these videos that are so stupidly popular you'd have to had been secluded from a major portion of the world to have not been subjected to at least one listen. BUT, that's just one man's opinion.
"Jamel aka Jamal" is a black CZcamsr with a reaction channel who mostly listened to hip hop but has since reacted to a very very wide range of music both in genre and time: 50's to now, Rockabilly, country, metal, new wave, punk etc and has greatly widened his own listening range as a result. He often expresses regret at limiting his musical tastes and thus missing out on loads of great music. Rush is now one of his favorite bands 🙂
This is already THE video of 2022!!!!!
I respect ALL that contributed their thoughts and for THAT I’m going to check out their material, bands, etc!!!
Reaction videos have become the modern version of record stores. I'm an older guy(60) and when I was a teenager, my local record/music store was where I heard new bands and new music. The local owner always had something playing in the background with the album on full display and we would have conversations about the band and songs which would lead me deeper into that band's catalog. It helped me grow and develop my musical interests and I see that happening with reaction videos as they are a form of communication between strangers meeting online to see and hear something they haven't before. It's a bonding experience also between bands and new fans, even the casual listeners. This is the new record shop and I am still being exposed to new music almost every day and I hope this is true for millions of others.
Music is the Great Unifier between people and everyone benefits and grows from it. Long live reaction videos!
Excellent analogy.
@@ShikataGaNai100 Thank you!
Never heard of music reaction videos till the YT Algorithm intro'd me to Band Maid. Then the YT A showed me BM reactors. Some are completely boring - it's a video of someone watching a video. Some are fascinating to watch - either on an emotional level (some have become BM fans) - or on a technical level (they analyse the inner machinations of the music and I learn a lot more about the song). It's a no-brainer that these videos are great promotions for artists and labels. They float everyone's boat. Labels should praying that reactors pick up their music and review it. I can see that this road might lead to professional reactors (influencers) being paid by labels (or artists) - hello Payola - to promote music. Hope that doesn't happen. I think RV's are a great service for fans as much as artists. Thank you Tank for making this video! Long live rock music...!!
I've become obsessed with Rush and Frank Zappa after watching reaction videos and have bought quite a few of their cds. Also, now I'm finding out about heavy metal - a genre I never had any interest in before. Even bad reaction videos have helped me discover new music, but the good ones are very entertaining and informative.
I really like reaction channels. It was a reaction channel that introduced me to The Warning, now my most favourite band on the planet, and for that I will be forever grateful.
I work in the event business now for years and worked with a lot of bands. I love to see, that especially record labels finally moving on and except the new ways, people listen and discover music. A few years ago, I talked to someone, in a top position, from a major music label and they even thought streaming music, will go away and they would be back to selling CD's. Which at that time, was really shortsighted. My personal opinion on reaction channels is: I like to discover new music thru them, but a reaction channel has to give me some value, like inside info on the gear, the production, vocals or on lyrics. Having a reaction, where the person only, basically says it is good or bad, doesn't add up any extra value for me. I discovered so many bands thru reaction channels and I love it, if it is well made. So thanks to your work Tank, keep it coming! Also,thanks to all the channels, that put a lot of efford and research in their reactions and made us discover music in a different way...Much love and stay safe.
LOL what an coincidence that AFM comes first. I bought from them the newest Motorjesus album "Hellbreaker" (despite the full album being on youtube) to support them and this very awesome band). Seeing this very positive answer I'm not regretting supporting them at all and I'm even more glad now that I did :)
But then there are labels who worldwide block my video while it was completely useless to anyone to download, because whoever would download / listen to music which is fully filled with car engine sounds, other game sounds of my game and lots of teamspeak talk... Labels where this occured to me I dont buy any album from anymore. While I buy even more from these, who are ok with monetization and give nice answer like e.g. AFM in your video.
edit: Wait what? I had only label and band in mind. Call me living behind a rock, but what is a publisher? (What companies I mean)
For a old schooler from bootleg era, this time is really great for music enthusiastic to discover new music easily. I wouldn't say old medias are totally dying, like magazines - I love to read well written articles and interviews, but checking out a new band is really easier and more immersive from well informative reaction/analysis with genuine attitude, like instead of few phrases of album and a 7/10. These are great addition for learning new stuff to wide array of festival/concerts, media in all sorts, social framework etc. Obviously, on this time these are really important as music is the best shared, and we could share the experience with other people and maybe see how they like stuff that you like.
Could say, that some people rely more on (honest) reaction, and maybe more noiceheads like also to hear tidbits about band/gear/production/techniques etc., and great channels combine these elements. It has been already a great journey to follow development of this new(ish) media type, and hoping a bright future for all those work their asses out for our little entertainment.
Why not read the maagzines online for me its about saving paper same articles same everything just online and cheaper a no prinitng. Many magazines now a days are free online I read same magazines for metal I always have love finding new bands and sounds.
Some artists have hours-long discussions with reactors, something that was unthinkable in the past with interviews lasting a few minutes and journalists waiting in line to ask the same questions over and over. I enjoy tea time with Elizabeth Zharoff (The Charismatic Voice) and her guests more than reading an article in some magazine or watching a brief interview on tv. This new approach makes the artists look much more relatable to regular people and new fans. Maybe these reactors channels are not hugely increasing records sales, but can definitely help sell tickets to live concerts, especially now that people are thirsty for some fun.
Tea Time is one of my very favorites .. I guess we call it a 'show'. ?
I love that band members show up in her comment sections too.
I'm old enough to remember the original reaction videos. On American Bandstand, Dick Clark would pull two people from the crowd, he'd introduce a new song, and everyone would listen to it and maybe dance. Then the two would react to it. It helped introduce people to the new song. Being older, I'm used to radio stations picking new music to play--before they were owned by corporations. If the mainstream DJ's got too repetitive, there was always college radio, where new, obscure music would play. I see reaction videos like our old DJ's. I'm glad to see some of the artists and labels are getting behind these channels.
I hope you see this because I really appreciate what you've done here! As a smaller reaction channel I have recently been getting a bit discouraged after so much backlash to reaction videos. I understand why people don't like reactions to other CZcams videos, but in my head I always thought reactions to music can only promote music/musicians rather than hurt them. Knowing that it really can help boost artists and music makes me a lot happier with what I am doing. Again, thanks so much!
I started watching reaction vids after Neil Peart passed away, and seeing people hear them for the first time and find joy in it was a great way of coping with the loss -- it served as a reminder that though the man may be gone, the music lives forever and will continue to inspire people.
But I definitely found myself leaning more into the deconstruction/analysis reaction videos like Charismatic Voice, Rick Beato's "What makes this song great" series, and Doug Helverig, and I think these channels really underscore how much good reaction videos can do -- they're not just using someone else's labor for clicks, they're creating a whole genre of analysis and educational videos that will help educate and inspire future musicians. And that's a glorious thing in an era where we're far less likely to get exposed to music education in schools.
introduced me to music I would never have come across or made me like it more. For example I knew and listened to Sabaton via CZcams but I'd have nobody in real life that would know these types of bands. The reactors made a community and forum to make these bands become real. From the band's point of view its great marketing and hopefully good feedback as the reactions and comments are genuine and will generate additional ticket sales for the bands. Just a pity I hadnt come across Nightwish earlier, they played in my city (Dublin) in Nov but I only started watching the reactions to them in Nov Dec...next time.
Oh boy are you right here! I'm in the same boat that most of my friends don't listen to Sabaton and so I've liked the band but not really dug deeper into it, I knew few songs from them and knew that they're based on real life history but that's about it. Now that I have watched the reaction videos from a couple different channels and especially this and The Charismatic Voice I have listened to more Sabaton songs than ever and also I have subbed to both Sabaton and Sabaton History channels because of the reactions. Also many more bands that I haven't heard before or bands that I haven't listened in years have become to my playlists again because the reactions. Nightwish for example was one band that I used to love and listened to it a lot in the 2000's but since Tarja left the band I didn't like the new singer and wasn't interested in them anymore. I heard one song when they changed the singer again and I did like her voice (never even got to remember her name) but haven't listened the band still after that until the reactions and everyone hyping about Floor Jansen and her spectacular voice. These channels have become part of my daily life and with that I've had much more music to listen to on my already huge repertoire of different genres and styles.
Me too!!!!
Nightwish didn't play the Dublin show. It was moved to Nov 2022 in the 3 Arena so you can still catch them.
@@davidcoyne7291 wow brilliant!! the ps to my story is I showed the Charismatic Voice reaction to my wife, my wife is a classical singer and has no time for metal. She was mesmorised by Floor's perfromance. So ill be getting tickets for 2 then if available!!!
Last year I discovered Canadian radio personality Alan Cross, and his podcasts about 'The Ongoing History of New Music'. I wrote him an e-mail a couple of months ago regarding an idea I had for his show: the effect of CZcams and reaction videos on the popularity of bands and artists. Since he's Canadian I pointed him towards Unleash The Archers as an example, because from where I'm standing I feel that your channel has contributed a great deal to their popularity. At least I found them through you channel ;-) While he thanked me for the suggestion, he has not made an episode about it (yet?). I'll send him an additional e-mail, and I'll be sure to include a link to this video too ;-)
As for my personal view on the subject, my journey started when I stumbled upon a reaction video by Mr. Rock and Roll. I love his energy, and his drooling over Floor Jansen is just hilarious :-D I watch him mainly for entertainment purposes. From there on CZcams's algorithms provided me with a lot more. I agree with those who say that every reactor brings his/her own take on things. I like you for your gear knowledge, as I like others for their knowledge and take on things. That being said, I also agree there are some rotten apples in reaction-land, those who just watch a video and say 'ok thanks for watching see you next time' ... Nevertheless, no such thing as bad publicity I guess.
This is a really great video. As a Brit I am amused by the way that Americans react to our culture, that they don't think, originally, that we are so different but thousands of miles and hundreds of years have a price. Recently I was surprised by the reaction of young Americans listening to Queen, Pink Floyd and Led Zeppelin, they were gobsmacked (amazed) by the music and I think, surprised to learn that the sounds were not electronic but traditional instruments.
I like the quote about reactors that bring something to the reaction or how ever it was said. yes it's fun to see that other people like a song, but it's 100% better for me if someone can explain why it is that they like something. or anyone that has any kind of inside knowledge (other musicians, vocal coaches, music producers composers, roadies with gear knowledge) bring much more to the reaction i.m.o.
I love reaction channels for the ability of fans to find new music, and the ability of fans to turn reactors on to new music. us fans turned Elizabeth at The Charismatic Voice into a metalhead.
Tank, you're one of the best and between you and Elizabeth and Chase, my favorite all time reactors. I must have watched your Band Maid and Jinjer initial reactions and follow-ups a hundred times now. PRICELESS! As a musician, I respect and enjoy your experience and knowledgeable perspectives on equipment and live performances. Just keep doing what you're doing, bro! Thanks for all your efforts!
There are definitely different flavours of reaction videos and I watch a number of channels that, even when they tackle the same songs all have a different insight to offer. Yours, Chase, The Charismatic Voice, Sam Scott Thorne, The Daily Doug, Beth Roars and Rebecca Vocal Athlete all crop up regularly for me.
I am sure there are other good ones out there. I have seen a number out there though that don't really do anything except watch blankly and come out with the occasional banal exclamation, or maybe rabbit through about nothing in particular without really listening to anything. I tend to avoid those.
Technical understanding is great, especially for me as I don't have that much so it's great to learn. But the main things I look for in a reaction are the confidence to express an opinion or thought, modesty so the video is not all about them, interest in seeing something new, and something worthwhile to say.
I've happily sat watching reactions from people who don't know anything about anything but are engaged and interesting. It's nice to share the experience of listening to music with someone else and to hear their thoughts.
@Ryan O Driscoll Tank is great! but I just wanted to suggest the channel Key of Geebz. He has an incredible insight into hearing & breaking down all the nuances of a musical piece with great precision. He has an uncanny ability to as he says "peel back all the layers of your favorite tracks" and that he does remarkably well.having over 40 yrs experience as a 3rd generation composer and arranger mostly in Media, but has a recording/engineering background starting early in his career, and he's still sharp as a razor in analyzing, hearing, & breaking down all the intricate parts & passages in a song that you never knew were there & explaining them concisely. He has a great personality: he's funny, intelligent, and very engaging. Give him a go around, I think you'll like what he has to offer. Cheers 🎶🎸🤘
I follow a couple of small self published acapella bands, they interact with their reactors and their fans thru youtube and other social media all the time. They have even said, that if it was not for youtube and a couple of other services, they would not have survived the pandemic and would have gone back to their previous 9 to 5 jobs . You reactors spread the word about these bands and I know, if I see a reactor posting a reaction to a video I love but I have never seen the reactor before, I am going to go watch it to support the band, and many times end up subscribed to the reactor. That is how I found Tank, he reacted to Nightwish and drew me into his circle...
What I have seen most reactions are usually positive and who wouldn't want free worldwide promotion. Now even bands from Japan and Israel and anywhere else in the world can get in contact through these videos in places the would never have dreamed of. Just in the last year I have listened to 20+ foreign bands I would never have found and one of them has become my favorite all-time. I have also found a couple of record labels that I now peruse at my leisure to find other bands that the reactors have not reacted to.
I have personally found some of my current favourite bands/albums through reactions (Atlas, OrbitCulture, Insomnium, Wintersun...etc) and sort of rediscovered some that I knew of but hadn't really listened to in aeons (Nightwish, Amorphis..). I might watch couple of reactions - if i like it I go watch/listen the original 50+ times, perhaps buy t shirt and show tickets. How could that be bad business? I do use (web)magazines a bit as well - to learn more about a band I found through a reaction.
Regarding publishers, it might be a text book example of misaligned incentives. Bands and labels are in it for the long term, I suppose publisher to maximize fixed term contract cash flow. Yet it is still mindboggling how anyone would think blocking a video is good business.
Edit: I see it's kinda ridiculous that I (as a Finn) found a big part of the list above through a dude in Nashville, but there you go. Perks of modern times.
I've found myself watching all manner of reaction videos. Some for the professional insights. Some for cultural insights. Some just because the people involved are entertaining and it's almost like hanging out with some folks to enjoy something fresh through their experience. It's gotten me to revisit bands I'd strayed away from after seeing someone react to a favorite piece and being reminded how much I enjoyed it.
And yeah - sometimes I'm experiencing something new too and venturing out beyond the reaction video to check out what else is to be found there.
Been watching a lot of reaction vids over the past 18 months. I started with “lost in vegas” then last year I discovered “the daily Doug”. It was his reaction to “Pisces” that put me onto “Jinjer”.
I had not heard of your Chanel until this video popped up on my feed this morning. I have now spent most of the day watching your “Jinjer” “Gojira” and “Spiritbox” reactions.
You are now my new favourite reactor.
Wow, thanks a ton!
Great insight to how labels are thinking. Glad to see more and more are coming over to how this is good advertisement, especially for the cost of just allowing reactors to monetize. It’s probably sooo much cheaper for them to let a reactor monetize versus actually paying for ads in a more traditional sense. I’ve said it on other videos of yours, but will say it again here, I’ve found a lot of new bands that I’ve never heard of before because of Reaction channels and Twitch/CZcams streams. And not just in Metal. Not surprising bands are all for it. Especially as you said, you see them sharing reaction videos, doing reactions to reactions videos, etc.
I’m definitely spending more money than I would’ve otherwise. And frankly seeing your reactions and your head-banging, or seeing reactions of live performances have made me want to start going to concerts again. Something I barely did before. But now I’m trying to plan going to Europe and catching Sabaton, EC, Feuerschwanz and probably a few others, as well as if they come to the US going to their concerts (Like EC). From streamers that I like, I am getting a wide range of genres since I don’t watch a streamer for what music they put on in the background between matches / during matches, etc but for the game they are playing, then if they are fun / engaging to watch. Which works great for me since I really love most genres of music. So it is hard to stay up to date on all the music from all these genres with everything else in life.
Man, just hearing that you're getting more into music and wanting to concerts from watching reaction content makes my day. I view this entire reaction community as just listening to music and discovering new stuff with friends, and I absolutely love it.
I have been enjoying reaction videos for exactly the reasons you mentioned. I have discovered new songs and especially new bands in a variety of musical genres. Some are musical types that I normally don't even listen to! I don't think that any band or label has made any money off the reactions I have seen, nor have I spent anything more than usual based on my introduction to new music, BUT I am not a microcosm. I don't listen to music in my room, alone, in the dark. After discovering something that I like, I play it for all my friends, my family, even casual acquaintances. Basically, where I go, music goes, so if you know me or just meet me, music WILL come up as a topic of discussion. And therefore, word of new bands and new songs spreads in an organic way. In this respect, it is literally no different than the way knowledge of new music spread before the age of the internet. But at the very least, reaction videos are a new path to this age-old dissemination of music.
During lockdown I found so many new bands through reaction videos. Some of the reactors I just like seeing their reactions to certain songs but some reactors really tech about music and make me feel closer to the bands I love. Recently thought most reactors listen to the same songs and its cool watching them but I haven't really found many new bands. You know when Jinjer, Eskimo Callboy, Unleash the Archers and Nightwish come out with new videos they'll be reacted to right away.
I'd like to see a channel that will react to a mixture of songs from known bands and maybe some unknown bands and artists that are on CZcams. CZcams has a log of talented people who make videos and you see some reactors pepper them in once in a while but most don't, maybe they're afraid of losing subscribers, but for me like I said I found a bunch of bands early on that I had never heard of and found I love.
So yes reaction videos are great for the music industry and I'm kind of shocked the labels accept it, but I knew the band liked them because some of the reactors have also given some really good interviews. I'm happy to see reactions are going strong and I to expect them to keep gaining traction.
I follow a lot of content on CZcams, like, an unhealthy amount. What's common to everything I follow is that the person has a really genuine, engaging, and, for lack of a better word, likable personality. It also helps a ton if they are professionals who can give unique insights into the subject they handle.
There are better and worse reaction channels - yours is one of the absolute best for very obvious reasons, or was before you transitioned into more "ambitious" content, which I like even better. It's still nice to get a reaction treat from you every now and then.
The reaction channels I don't like are the ones who very rarely, if at all, give any "additional value" with their videos and seem to be all about exaggerated reactions, meaning not genuine at all. No shade for them though, or at least more than what I already said; it's just not my cup of tea.
At a minimum, reaction videos feel like exposing a friend to a great new song or band, and at best, reaction videos are like grade A music journalism.
Big thanks to you, Tank; your insight and enthusiasm are contagious!
In the past year, I have probably spent about $400 on Band-Maid merchandise and music. And I never heard of them before one of my favorite reactors reacted to one of their songs a little over a year ago.
So reaction videos resulted in hundreds of dollars leaving my wallet and going to Pony Canyon/Band-Maid.
Any label or band or publisher that blocks reaction videos for their content is being incredibly stupid. They are costing themselves real money.
I like watching people listen/watch things I have always loved. Sharing these things with friends and getting to see them experience it for the first time is really enjoyable and feels like I'm reliving that.
Great topic cover there man! Niklas said it - the a singular word which pulls all the threads of opinion together - community. You can look at it all through a lens of optimism or cynicism, but anything that helps promote bands and music helps take the weight off everyone, labels, publishers, promoters, artists alike. If someone discovers and exposes something brilliant but relatively unknown then it can spread like wildfire and as was alluded to by a few artist comments, it provides what can amount to as unbiased a perspective on the art as you're likely to be able to get en masse, which can provide feedback to your craft - such a sample volume of perspective was arguably pretty rare, especially for upcoming artists, before the web. I owe my discovery and subsequent love of LOVEBITES to comments and connections through reaction videos for BAND MAID. Reaction videos helped me discover NIGHTWISH, drew me back into an overarching appreciation for JUDAS PRIEST, and made me aware that there is more balance between open and closed minds out there than I'd feared. By way of that it's also true that it helps expose different communities to one another's music. Those of us who were there when Michael Jackson brought Eddie Van Halen and Steve Lukather to his fan base, when movie JUDGEMENT NIGHT brought rap and metal together through the likes of ICE-T and SLAYER, those same mechanisms of cross-appreciation seem to be happening now through the reaction scene. Though it pains me (lol) that I seem to be getting old enough that people are "rediscovering" a lot of the bands and music I grew up with, it's also amazing to see and share in the power of good songwriting when the next generation look back in awe at things they're only just being exposed to by their own curiosity and channel needs.
I truly didn't understand it when I would hear a reactor say some videos got blocked. It's like free promotion. I have been introduced to so many bands that I would have never heard of thanks to you and other reactors.
I would love to be an artist whose music appears on even the "cash grab" channels. Hey, it's free pub! (Just over two years ago, I'd never heard of Band-Maid. I saw a reaction, and I now own their whole catalog.) And when you get thoughtful analysis from folks who actually know what they'retalking about, it's a great way to see that the subtle things you're doing are being appreciated.
I’ve learned sooo much by watching reaction channels, mainly ones from people who have a background in music somehow. I’ve learned so much about clean and harsh vocals, music arrangements, vocal techniques, gear, and even discovered/rediscovered new bands. Hell, I even became a deathcore fan because of channels that give insight into how much talent these musicians have.
I hardly ever watched youtube before I found reaction videos. I was cleaning one day and i decided to find a playlist of old hair band music on youtube while I was buzzing around the house. When I logged in I saw a video for a song called Teeth by the Band 5 Seconds of Summer.. I HAD to see what a song with a title teeth was about... I LOVED IT.. a few days later it was still in my head and I logged back on and typed the title in the search bar and there were reactions listed.. I didnt know what that was so i clicked on it and it was awesome.. I then started searching for reactions to some of my favorite songs and found a ton of them. I have discoved so many new artists since that happened. I watch reviews several times a day every day now.
my only two knocks on SOME reaction channels:
1) The number that are low/no effort. But that's me. Some people love watching someone just nod and grin like an idiot for the duration of the song. So I mean, more power to them? Channels that put some effort, are genuine, add transformative value? Absolute gold, in my book.
2) The ones that use stuff that the bands haven't put out, officially. Yes it's free advertising, but if a band asks that we NOT repost/rebroadcast (like Bandmaid and Lovebites have both asked about their Okyu-jis, etc) XYZ... then I do feel it's basic freaking courtesy to oblige the artists' wishes. Admittedly, I was turned on to Band-Maid by such a bootleg, but I didn't seek it out, it actually was on the autoplay from CZcams. So again, YMMV on it.
Just my 2cts. Channels like yours? Wave Potter, Chase, Charismatic Voice, etc? All fantastic stuff.
I went to the "A Nightwish Story" exhibition in Kitee, the home of the band, last year. They had a section of a wall dedicated to all kinds of different statistics of the band there. The amount of reaction videos they had was right up there with Floor and Marco's vocal ranges and times the band had sold platinum etc.
I work for a major label affiliate in the Far East. I love and appreciate reaction channels for the unique POV and the insights. Keep it up
My favorite band has 5.5 million subscribers and 1.5 billion views and is still relatively unknown. So for me, I like helping promote them and also watching someone discover them. Of course there are channels that say "I love these guys! I definitely want to see more of their stuff. Let me know what I should watch next." And then never follow up. And that's annoying. I've also come to be familiar with other people in the fandom as there are a handful of us that seem to always show up to comment, suggest and educate. As for the band members, they like watching the reactions and often comment and thank the person for watching.
Reaction videos completely overtook reading about music for me. Even publications that include or link to the music they talk about. There’s nothing like sharing the listening experience with others. This was great. Thanks for doing the research on this.
the industry and or artists would be crazy to not completely support this industry. It absolutely is the modern day version of journalism; it's free promotion and it absolutely helps the industry and at this point it needs this help... so many artists I have discovered solely on reaction channels (Lorna shore is a prime example of this). love the video tank your doing the good work.
i'm just gonna say this: i found my all time favorite band (BAND-MAID) because of a reaction channel (Chase Carneson) while i was watching reactions for another band that i love (Epica) that i've also found on his channel.
I have to admit that most of the reactions that I have watched are of bands/songs that I have already hear or know pretty well, that has certainly been the case with the older videos from people like The Charismatic Voice or Mr Rock n Roll who have covered some older songs from bands that they are already familiar with. I have found a lot of newer music however, and have got back into some bands as a result of seeing the reactions to them. Feuerschwanz being one of those latter ones, I had drifted away from them, but seeing postings of their newer stuff has brought be right back. It is good to see that a lot of those quotes were saying the same thoughts that I have, a good reaction video is more often made by someone who can have a good input using their own expertise, whether that is from a vocal coach or tech perspective, and that is something that I think is needed rather than shallow band-wagon jumping. This was a great video and much appreciated.
I understand some of the frustrations that some people may have with reaction videos as there are those who will provide very little additional content on top of the source material and will just use the popularity and creativity of artists to gain guaranteed clicks and views without actually putting in much effort themselves. This isn't the case for many people though as there are definitely those who will offer a fresh perspective on the songs and provide lengthy commentary and analysis that you may not have picked up on previous listens.
I think a key to music reactions which is different to the tv or movie reactions though is the repeated consumption of the content which will be beneficial to the bands. Many of the viewers to reactions of tv shows and movies are actually from people who have already seen them and want to see the reactions of other people who are discovering them for the first time. Others may be seeing full uninterrupted episodes of content for the first time which the copyright holders dislike as they have lost out on a viewer who could have paid to see it as that person is now less likely to come back and watch an episode of a show they have just seen for some time.
Music differs in this way though as many people will happily listen to a song they have just heard of for the first time multiple times even in one day where as people may wait months before re-watching an episode of a show they have already seen. This benefits bands as the viewers won't just revisit the reaction channel every time they want to hear the song as they already know the persons reaction and instead will be more likely to buy the album or listen to the songs many times on streaming services which will pay the band on a per stream basis. This will end up having a direct impact on the amount of people listening to the music and how much the band will end up making and will create greater long term customers as the fan base increases.
Its good to see that people are enjoying these types of videos as a someone who makes them. It is nice to know the thoughts of bands and labels.
This has become a phenomenal method to increase my exposure to new music and through that exposure, increased my respect of the the art and chops that goes into the music. It has also made me much more comfortable with the sub-genres that were previously un approachable for me. Thanks Tank!
I discovered reaction videos while looking for videos in my favorite genre, blues. Discovering reaction videos led me to seeing what else my favorite reactors were viewing, and I discovered Heilung, jinjer, and Nova Rockefeller, three artists and styles of music I would never have looked for on my own. Thanks, reaction videos and the people who make them
I don’t have anything new to add but why not join in on the fun? I found Nightwish through a reaction channel, I’m not even sure which, and though I didn’t immediately take to them i watched them on another reaction channel and it’s been nothing but them ever since. I pretty much only watch Nightwish reactions but I watch so many of them from different reactors and as a result I have several that I am subscribed to for different reasons. I do personally prefer the informative ones who explain different aspects of the music especially when it comes to vocals which I know zero about. But I also love the ones where the reactor is just simply expressing their joy listening to a song. Even if they don’t say anything much, it’s still fun to watch. There is one reaction channel that I don’t actually watch but I do check his videos because he does a lot of classic songs and it takes me back. I would never think to go out and look for a video of some old band that I liked when I was a kid but if I come across it on this person‘s channel I might go out and buy it. I do have to say that in my opinion as a consumer only, that may be 25% are trash. And by trash I mean that they are not really contributing anything and don’t have any knowledge and probably don’t care about what they’re listening to. But they probably won’t be long lived because it’s all about authenticity. The other 75% consist of really great channels and decent channels, and that is completely subjective. Though I prefer the more analytical style, that doesn’t mean that that type of channel is better they’re just better to me. And to round things off I can say that I don’t know how I would’ve gotten through the last two years without reaction channels. They really provided much needed entertainment and an introduction to my new favorite band.
This is a magnificent piece of work.
It’s really refreshing to hear that the creative side - the bands and labels - recognize the community-driven aspects of the reaction scene. It’s fan-focused, giving them access to a wide variety of expertise they could never get otherwise about a shared interest, and provides a much closer connection between the bands and the fans.
Thank you for putting this together for us.
Tank mate, what a great and insightful video. I have had this conversation with my partner who is highly skilled in Marketing and communication which is perfect for this non marketing person. As a musician, songwriter, producer, very Indie artist and having worked in concert production I enjoy watching the reactions especially from what has become the chosen few. You, Chase, Julia, Charismatic Voice, Love Voice coach are by far the most professional both in content, presentation and passion. The honesty and emotion is infectious, so when you shed a tear, so do I. You and the other channels I have mentioned are what has been missing in the industry which usually sits on its haunches playing follow the leader and catering to 14 year olds. I have been a musician since I was 13 years old and after a brief retirement, back writing and recording my own music as the artist Ma9Na, sorry for the self promotion, lol! NightWish, especially the Floor era, has been my greatest discovery. I had seen a couple of videos of the previous singer, that left me confused but then yours and Chase's review of Ghost Love Score started my journey.
Love your channel man, and being a detail person relish all the old and new information I learn for all of you. cheers Peter from the Arts End of the World, Tasmainia!
Don't forget the incredible Fairy Voice Mother who can analyze stuff she has never heard before, instantly and anatomically. And Soprano Notes Jess, on arm waving enthusiasm alone lol.
While I didn't get it from reaction videos, I DID learn a tremendous amount just by watching videos that talked about the gear bands use. Hell, I even decided to buy my first electric guitar because I saw someone do gags with music, and the guitar they were using was also used by my favourite band. Without that, I never een would have thought of getting one of my own! Aside from that, good quality reaction videos (like yours, Tank, new sub here!) help me expand my taste in music and learn about different cultures. Respectfully, there are far too many people with their head far too deep into their own ass when talking about music from a "mightier than thou" point of view. They gatekeep, they claim that something "different" will ruin the genre... I don't want to hate on music because there's a checklist, I just want to have a good time listening to songs.
I see someone instantly headbanging in front of a camera because the drop is good? I check that band out, period. You don't get that from a stale article review.
Sincere kudos, T. This vid must've taken a hefty chunk of your time to put it all together.
The last ~10 years I basically listened to the same old music again and again and it was just something to get some background noise. Since watching reaction channels I got to know so many new bands and have so much fun in listening to music again. It reminds me of the time when I was in school :)
Thank You TankTheTech !!!!
You brought Music back to my life 🤘.
Nuff Said !!!!
Here’s statement on the influence of reaction videos. Every time I hear 7 Days to the Wolves, whether it be a reaction video or just the song alone, there is that certain place in the song where I hear Tank say “Horses!” It always cracks me up!! 😅
Hey man, this came up on my recommended. This was really really interesting. I started as a "reaction channel" under "Music Teacher Reacts" and have changed my name to MTR to distance myself from reactions. I've had a negative view on reaction channels for a very long time, but this has really made me look at things from a very different perspective.
Thanks so much for this!
all new bands i've started listening in the last 2 years has been through reaction videos like TankTheTech, and i've added more new bands to my new favorites in the last 2 years than 10 years before that, among these new bands is my new ABSOLUTE favorite, Orbit Culture!
Hi Tank, thanks for this video.
For a long time I was asking myself what musicians or labels think about reaction channels. You got it to the point with this video.
In my opinion especially since the worldwide pandemic, it is a very important thing that reaction channels like yours spread some new and amazing music.
From your channel and other channels I found so many amazing songs and bands within the metal genre I wouldn´t know. And I learned a lot about the already known songs and bands aswell to new songs/bands, so many details and background information.
Many thanks for your effort and research for this video.
Keep it up or, as you like to say: Let´s gooo!!!
I got on your channel through your Band-Maid Reaction and stayed for Sabaton.
Through your channel I came across bands like Eskimo Callboy, Ad Infinitum or Feuerschwanz and bought their albums.
There are many reactions on CZcams, some are technically informative, others are singers or producers themselves, and still others are just plain entertaining. I watch music reaction far too often. 😃
What did I get myself into Tank? I'm a 57 year old disabled old timer who used to sing in a rock band 35 years ago - who thought it would be fun to try this "React" thingamajig all you youngins were doing... I thank you, Nik, Ohrion, and many other "veterans" for fighting these battles for us to get the correct information out. You have my respect (and sub).
TWA
I love reaction videos that add informations to an existing video. Be it tech, song structure, vocal technique or even backgrond information on the business side of things. And I also love to discover new bands. So keep up the good work 👍
Tank I have asked for this video for about 6 months from you and knew it would take awhile. I was expecting an interview with 1 or two of them. I was not expecting quotes from 10 of them with different bands backing them. Thank you so much for your hard work and information gathering that you totally didn’t have to do. You are amazing and thank you for growing music as a whole.
This was awesome and important. Thanks, Tank!
Thank you for all the work you put into this!
It’s genuine content creators like yourself who legitimise this form. Adding value is the key thing. A great video with genuine research
I'm so glad there are reaction channels like yours in particular. But some of the other channels are really good too. Because of the format, I discovered so many bands that are among my favorites today. I first saw and heard from you Nightwish, Insomnium, Unleash the Archers, Thrown, Alleviate, Jinjer, Spiritbox and many more.
I'm from Germany and I'm really impressed how many bands there are in Germany that are so good and unfortunately still so unknown. But through the reaction channels they get the attention they deserve :) the same goes for the bands from other countries, of course. Thank you Tank and keep up the good work :)
Love this! Awesome as always
Great job Tank! Thanks for researching and delving into this- was very interesting.