Analysts shocked by BYD and NIO failures in Europe and Germany
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- čas přidán 22. 08. 2024
- Analysts shocked by BYD and NIO failures in Europe and Germany
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BYD got the pricing structure for Europe completely wrong. Their cars are simply too expensive. The base seal model needs to be cheaper than the Tesla model 3 base, simple as that. No European will buy a Chinese car unless its cheaper than established brands. I though that was supposed to be China's USP....the price and how cheap they would be.
Exactly. Very simple reason - to expensive
如果中国车卖得便宜,会被欧盟制裁的。
It's expensive because of the tariffs.
True for a lot of Europeans but it could cut both ways. What if Chinese people refuse to buy German cars back ? I believe this is possible too. In time, I think most Chinese and probably most part of the world will shift to Chinese EVs. Their quality has improved tremendously recently and will keep improving as time goes by and can attract almost everyone if it can be cheaper a bit.
I think EU is playing a very dangerous game if they try to restrict Chinese Evs too much. It will backfire when and if China retaliates.
@@JCSY1they don't need to put tariffs on now. All these foreign car brands make their cars in China anyway, benefitting both the chinese economy and chinese consumers. The chinese government could completely destroy European car companies whenever they want. Tariffs benefit Europe in the very short term but in the long-term it's only going to make it worse.
at least here in sweden byd is grossly overpriced. they have to do some serious price reduction to compete.
Well they said to themselves : let’s try 😅. Second step for them now they see it does not sell, they will decrease their prices. Let’s see if Europeans will buy them then. Not even sure
Same here in the UK, they have to enter the market as a budget brand and build trust and that takes decades.
It's a narrative Viking wants to create. Which analysts were "shocked" by BYD sales? By Nio sales? BYD had only one model Atto3 all year which did decently well for a completely new brand. the dolphin and Seal deliveries have just started. Heavens sake Tesla was a loser first year in Europe too if he's wants to create a "shocked analysts" impression
Do not trust greedy high price while cheap in China.
Blame for tariffs...and protectionism.
I live in New Zealand and we have a few great budget Chinese brands here. I chose the facelift mg zs ev simply because I liked the traditional interior, not really into guitar strings and barbells, (however😃.....) The byd atto 3 has outsold the mg until recently, then the mg4 was released, and it just took off. We also have the Ora which is not as popular for some reason. BYD have now released their great little dolphin and the Seal, the big difference is that they are much more competitive compared to established brands here in NZ than in Europe. A lot of people have said that the byd brand is expensive in Europe because of shipping and taxes, but no different than the MG imports, so I think they are priced just too high for a new brand. I remember 30 years ago I bought a Hyundai and it was cheap! and went like a rocket, a bit rough around the edges, but a lot of fun (manual gearbox) to drive. So this is the thing, if you want to get established, and do not have a known 'badge' simply price your vehicles accordingly, just like Hyundai did until your badge is accepted by the mainstream, which theirs is now. Hyundai and Kia are big sellers here, Tesla of course rules the roost just like everywhere else, just a bit out of my price bracket, and when I sat in a model x a few years ago and closed the door, the window rattled in the door frame? regardless, I loved those rear doors however, alas they are no longer available for countries that drive on the correct side of the road (so I can keep my sword hand ready)😃.
China cars suffer for political disputes between the west and china, so as a result Chinese brands have a lot of tariffs on them. Hyundai and Kia did not have this problem
Correct side of road is right😊
@@karimroufaou3579 There are no tariffs on ANY cars coming into Australia AFAIK...
For most people live in AU and NZ, they consider the price, performance , maintenance and reliability when choosing a car instead of politics reasons.
I think the image of China as “cheap” and easily broken merchandise has been notorious. BYD and NIO wanted to sell quality at the high end of that market. But no one trusts them, lol. It's challenging to earn people's trust. I probably trust Xiaomi more than them, because it has a track record of being a cheap and high-quality brand.
You hit the nail on the head when you said Europe has not been flooded with CHEAP Chinese EV's because BYD's are not cheap at all. MG's on the other hand are cheap and so are selling well. The only way Chinese brands will do well in Europe is by undercutting their rivals.
A lot of people don't realize that MG is not a British own company anymore.
Not only that, unless anti-china propaganda videos stops, i dont see them getting success. There are just too many channels solely targetting everything chinese.
Exactly geely will dominate eu and potentially us with Volvo and mg, alongside Tesla. Byd will have majority share in Asia and South America
@@icosthop9998 True. Any sane and pragmatic person won't use politics to dictate what they should and should not buy. What matters to most people is the savings and value that you can get from buying things. Why not if it's cheaper and helps you to save?
Only politicians and rich elites can afford to play politics on this.
@@tomcockcroft9394 China’s companies will need to build cars in Europe to succeed, otherwise they may get banned all together
Thanks. The reason as you said: price.
Other reasons: Many Westerners don't want Chinese brands as an opposition to the Chinese regime (human rights, military aggression, autocracy, supply chains, anti-western rhetoric, etc), as an opposition to the Chinese car industry taking over the world.
let's say hypothetically that the west doesn't ever did or do a military aggressions and interventions in Latin America
hm... ah yes, they did and do interventions and military aggressions here in Latin America
and never forget the colonization
😅united states have invaded more than 5 countries during past 20 years, millions ppl were killed, they even still running guantanamo bay, but you are totally okay with it. meanwhile CNN or DW or some west media made up a boogeyman story about China, then you bought it. very impressive.
Don't give excuses la. Cheapskate. People buy cars because of its perceived values, not human rights or freedom crap.
Europeans perceive Chinese regime to be helping Putins aggression, so I wouldnt even consider buying one.
BYD is way too expensive in Germany!
As every car brand in Germany. I got my brand new Volvo XC 60 T 8 from Canada 3 years ago. Including Canada Winter package for 30 % under German price (after Freight and customs). No rebuilding to German standards as on US cars. Even VW and Audis are cheaper that way.
Yes, BYD is definitely far too expensive in Europe. It is after all a new brand here. If they had introduced the Seal at similar prices as in Australia, I think they would have succeeded.
Probably depends on where you live. I live in Finland and just bought the Dolphin as it was significantly cheaper than it's main European competitor the ID3 while also feeling like a much better car. But i also don't have brand bias or loyalty. I can see why people would be hesitant to try a new brand with such an expensive investment, especially since at least here the people who most often buy new cars tend to be from the older demographic.
@@oxaile4021 You should have just go for Model 3 :)
Yup. They should take a leaf from the Toyota and Hyundai playbook. Sell them cheap to start with and gradually increase the prestige and price point.
@@sherlockrobin597 Dunno, at least here Hyundai and Kia are seen very much as cheap brands despite their quality being far beyond what it was 10 or 20 years ago. I think establishing themselves as a premium brand from the get go is the right move as at least here the first impressions tend to stick.
Living in Germany and being a potential EV-Buyer, i would assume, that MG and Smart are known brands in Germany and, at least Smart, a very established brand in Germany. MG was formerly known as producing small British Roadster and Smart was a direct offspring of Daimler Benz. They are both not seen as unknown chinese brands. Others are still unknown territory, a nice but brandfree interchangable design, no experience with availability and cost for maintanance of the car and so forth.
Tja, wenn man die AKW wieder anschaltet, und der Strompreis mal wieder fallen würde..... Aber es wird ja alles in Boden gerammt. Ich habe bis jetzt nur Tesla auf den Strassen gesehen.....Ich bin total GEGEN EV´wegen der totalen Umweltzerstörung. Trotzdem ist es beeindruckend, dass hier nur Tesla rumfährt und sonst nix
Exactly. And the price of a Han north of 70k € isn't helping either.
Only problem smart has is that tje new evs are completely different to the super compact fortwo
@@MithunOnTheNet also they’re mostly cheap
The 2 is@@MithunOnTheNet
BYD is too expensive there in Germany. This may be attributed to BYD as a marketing error but there could be a deeper story, one that relates China’s global strategy on EVs. The Chinese govt at present does not want to put on excessive pressure on legacy German car makers but to just establish a presence.
Totally agreed. It is not that everyone here can see the high price will limit sales but BYD customer research would have no idea. The only logical conclusion is they are being cautious, and despite that still facing accusations of price subsidies to ensure low prices!
Atto3 is the only model sold in Germany and just recently sales of Dolphin and Seal have started! Viking saying "analysts are shocked" which analysts? Totally new brand in Europe with only one model throughout 2023 and he calls it "shocking". Takes years, decades to build a brand in a loyal Europe. Tesla had pathetic sales in the first year in eu. He should also make a video BYD was best selling EV brand in Brazil, Thailand, Malaysia and Israel by a country mile.
It is certainly not a marketing error. They are not that dumb to not know market prices. The reason is that they are profiting off of selling their batteries to Tesla. They have no need to compete with their main customer and under cut Tesla and others which joint venture with Chinese companies. That is the Chinese government’s strategy.
@@TheBooban they know the prices of overpriced other cars in Europe and try the same overpricing.
Surprise, it doesn't work ;-)
@@richard--s it’s not meant to work. Did you read what I wrote? The entire point is to be high priced so you buy Tesla and think it’s cheap. The more Teslas you buy, the more batteries Tesla buys from BYD.
Living in Germany and owning a BYD Dolphin I can say that it is not a problem of the cars. There are only around 10 really active stores. Most of them are still under construction. The active ones are overloaded by Work. MG has 100+ dealers.
it's a problem of the cars not speaking hard enough to European racism
@@AKumar-co7oe as long as the Chinese keep copying Porsche, BMW, Tesla designs, they have a disgusting image and too high prices. Dacia is a positive example of a cheap brand, still having its own image. It is not about racism - it is about refusing to wear fake 25$ "Gucci" clothes.
A BYD dolphin? You really must hate yourself
It`s more about morals of supporting genocidal communist regime, that wants to start another world war.
Like you already said, BYD in Germany is much too expensive. The Atto 3 for examble costs 42 000 - 46 000 Euro. In addition, many people here don't know this brand yet. The loading speed is also very slow, ect.... I'd like to buy me a BYD but not for the Money they ask for. BYD still has a lot of homework to do to be able to sell more cars in Germany
If the Atto 3 is too expensive, you might like to see the price on a BYD Dolphin. They are $41k in Australia inc all taxes (which is still a lot compared to a petrol Corrola of a similar size).
You guys talking about prices and the atto 3 here in Costa Rica was on $52.900 when I bought it however I was able to get it in $48.600 wich still expensive I mean Byd is CR top ev seller but prices are way too high the Tang is on $84.000 the seal is on $69.900 the han is on 75.000$ I mean they've got audi prices the E tron base model q8 is the same price as the seal so I don't know how byd pretends to be number 1 worldwide with those prices
Wow, it's really expensive. Atto 3 is selling in China at half of the price, less than 25,000 Euro.
@@josesolano8257 there is such a thing as pricing strategy.
1. If BYD and Nio flooded the whole world with $15-$20k EVs, every other country will impose so much duties, they end up at $40k anyway. If they themselves sell them at $40k, then there are no NEW duties, and they themselves get to keep the extra $20k.
2. It might take a year or two for the duties to be imposed. Before that, people would think these Chinese cars a cheap poor-quality rubbish simply because they are so cheap. Once you get a Datsun/Lada reputation, and then the duties cause the price to double, it would be very difficult to sell any. Took Toyota several decades to shake that cheap-crap reputation.
Might be better to place the vehicles initially at the premium level, sell them very expensive, even if you only sell a few, and slowly try to develop a good reputation, and only later, slowly increase the prices. Especially after you already have local manufacturing plants so you don't get hit by import duties. Meantime, you might make no profit, or even be eating small losses for a couple of years.
You're looking at it at a very short term level: How many cars can they sell next quarter or next year.
They are looking at it at a longer term level: How many cars can they sell in the next 10 - 20 years.
For your information, I am in France and have a Korean EV. The Smart and MG brands have a European connotation, they are well-known brands, and even Chinese ones now, that can facilitate sales. Even Polestar is "associated" with Volvo, the old Swedish brand. To buy Chinese, an unknown brand, and take the risk of not being able to resell it, you need very good reasons, a big discount on the price for example.
Resale and EV are two words that dont go together. Demand is almost zero for used EVs.
MG and Volvo are both owned by Chinese.
I testdrove NIO ET6 a few days ago. It's a really nice, well-built car. But the price isn't competitive, the car without battery costs the same as a long range Model 3 which already includes the battery. Yes, the build quality is great but it is also much heavier ... all in all the car (including battery) seems to be approx 20 kEUR too expensive. I'm not surprised it's hard to sell. Without battery the battery rent was something around 275 € monthly which is ridiculous. The price is a pitty, as it's a nice car.
Sucks that it's so expensive you can't get it. But if they sold it as cheap as they could to get the volume up, THAT wouldn't last 6m to 1y max, before your own government imposed duties to bring it back up to this level now. They already kinda know that's gonna happen, so they're doing what they can to avoid that. If it meant selling fewer cars for a couple of years, it is the cost of doing business. They will build a brand name in the meantime and wait for European manufacturers to give up and go into JVs. At least they get to keep that extra money, instead of it all going to the taxman.
@@danielch6662 Even if it was cheaper i would not change my Performance Tesla for this car. But others might buy it for less.
This podcast could have been 1 minute long: BYDs will not sell well in Germany until the price of its cars falls. Demand is always and everywhere determined by price.
Lots of waffle / padding on this video. Price = move on 👍
They're going for brand awareness first before lowering the price slowly, in a couple of years. If they'd went in with EVs at half the price of local cars, everybody will just assume cheap=crap, and it will take them 30-40 years like Toyota needed to shake that Datsun reputation.
More then double they charge China. Dolphin $18,000 US 😢 Price is King.
True
id7 is 22.7w rmb in China. 47.9w in Europ. what do you think of this ?
Apart from price comparrisons, one big disadvantage BYD have is the politics Sam. The murky world of China supporting Russia behind the scenes and the possible threat to Taiwan if Russia is succesful in taking Ukraine is a major factor in most Western peoples thinking! Alot of of EV buyers will be waiting for Tesla to produce the cheaper model 2 will also be another factor to consider, which will impact Chinese EV sales even further.
You are spot on, John.
@@ChristianGarrelts exactly... Do people not realize that Germany just had their economy crushed because they were relying on Russian natural gas? If China does invade Taiwan things will be much worse. Not buying a car from a company that could very well be sanctioned in the near future just seems logical to me. This is actually one reason why Japan hasnt gone full ev. They dont have the supply chain to go all in on EVs unless they rely on China which Japan wont do either. Japan is getting ready for a possible war with China as well.
They are too expensive for an unknown brand. In the UK you can find cheaper lease deals on a bmw i4 than a BYD Seal.
Yeah, brand, that says all. More over, the Chinese brand are smart on this one. They price it high, rendering the accusation of dumping factually false. So, as the anti dumping panelty wont able to take effect, the only way to slow their expension down is to pull the subside as you can see. This action will hurt local brand like BMW, Mercedes and VWG along with Renault and PSA as well. Since these local brand sell more, the removal of the subside will hurt them more. Causing the local brand bleeding faster. As we all know, you cant keep bleeding indefintly. Overtime, EU along with memeber will have to decide to bail their local manufacture out or let them go under. Either way, it is not going to be pretty.
The Japanese were a threat also.
One thing that might possibly be hurting BYD sales in some countries could be the lack of a free trade agreement with china (like we have here in Australia). There is also no local car manufacturing here, so the chinese don't get hit with protectionist taxes to save Aussie jobs (because there aren't any). Just my opinion...
why should Europe have a free trade agreement with China? All Chinese products exported are heavily state subsidized to capture the markets. Australia has no car industry of its own - what kind of industry exists in Australia at all, other than mining?
As long as the Chinese are not playing along the rules, they shall f* off
I'm only one German, but from all my talk with others I can tell you that the predominant German feeling towards China is not fear (which we have as well), but real anger and rejection. We now understand that Angela Merkel made a HUGE strategic mistake to treat China as a trustworthy economic partner for German car sales and general trade in China, when in reaility, like so many others experienced, business with China is mainly a one way ticket: they have controlled their import with all sorts of centralized state shenanigans (including heavy idea theft based on well origanized economic state espionage), while massively pushing export with more of that kind, including dumping prices to kill the European solar market. European leaders let them get away with that, in blind hope for good trade in other areas. Now Europe and Germany are completely busted concerning key future technologies. Many Germans are utterly disillusioned about China now, and I for one will outright boycott Chinese products as much as I can, and NEVER buy a Chinese car - no matter how good and cheap they may be. I think we Germans and Europeans have to fight a fundamental fight for economical and democratic survival against China, which has become an imperialistic economical and political despotic monster state, playing dirty Xi Jinping games without any rules 24/7.
funny, Germany made tons of money from doing business with China, even today. Where did this sense of getting betrayed come from? Your predicament today is not because of China, but because your politicians and business people are too comfortable with status quo and let China pass you. When the Chinese invested in EV more than ten years ago, your automotive industry laughed at them thinking that EV won't take off anytime soon. You think China want to keep making cheap toys for you and let your automotive keep dominating Chinese market?
Oh and btw, your economy today going down the toilet? again, not Chinese fault, you have to talk to your uncle sam and uncle stalin for making your gas expensive with their proxy war.
Ideological bs. German automakers wouldn't have thrived in the past couple decades without Chinese market. It's two way street. Keep crying about ip theft shows narrow mindedness. Elon doesn't give a shit about ip. IP protectionism is for weak companies who are complacent. The prejudice against china is the reason the west was so unprepared for Chinese ev dominance. Arrogance and complacency is always the reason for decline.
Merkel destroyed Germany
Spot on, buying Chinese is nothing more than supporting Xi Jinping's dictatorship, funding China's Pacific Fleet, damaging our Western economies/jobs and worst of all looking the other way to China supplying Russia with components and parts for military equipment and missiles used against Ukrainian civilians. Good to see someone else on this channel is not totally EV-brainwashed and agrees with me.
Byd and Nio negitive daily same story news from the Tesla Fanboy channel, boring.
I think, if he anti BYD, He should not say about BYD anymore, and also not speak the "BYD" word
He did not.
@@undisclosedthai Um? Okidoki then.
In Europe, there are many choices of EVs, so no need to buy "Chinese products" / "Chinese crap" (or any words).
In Thailand, it is opposite. When we don't want Chinese EVs and can't afford Western EVs, we need to waiting for Japanese automakers to make and sell EVs.
Lol
Good luck with that, the Japanese companies may never make the transition to EV’s 😢. How about Korean or Vietnamese? Kia and Hyundai make great EV’s and Vinfast are up and coming.
Have you forgotten Tesla EVs are made in China?
@@philiptaylor7902 Koreans are behind in EVs. Their prices are not that attractive too. Forget about Vinfast as they are way out when compared to the Chinese EVs. Most probably using Chinese parts and tech too.
Vinfast is still very very new and they haven''t sold many EVs to begin with while Chinese EVs have been sold since 10-15 years ago and in huge volumes.
Furthermore, practically or almost all the latest and proven EV platforms and tech in used comes from China itself.
You used the correct terminology in describing Chinese cars... "crap".. 😂
It's not only the price
I had an (early) Atto 3 for 2 days to test:
- software was confusing and needed a lot of improvements
- open cables in engine bay = might cause electrical problems with humidity
- playful design - but lack of practicality e. g. useful and spacious storage spaces -
- long term guarantees like hyundai/ Kia needed
- who will provide reliable service ?
- which of those Chinese brands will still be alive in 10 years?
- will there be a reliable delivery for replacement parts in 15 years?
....
BYD, SAIC, Geely, will all be still around in 10 years. Nio, there is some question mark there. But they will not disappear. If Nio fails, China's government will force it to merge with one of the others. Like how Daihatsu is now part of Toyota.
By the time these big companies get big enough to land on your shores, they are usually too big to fail. Their country of origin (not just China) will not allow them to just evaporate into thin air. OTOH, if you yourself were to directly import an EV from one of the 200+ makers now still existing in China, THAT might be more risky.
BYD was founded in 1995 and has been in existence for 28 years
No mention of Tesla's sales in Germany in December? I wonder why... (they were down 77% YoY, Q4 was down 60% YoY and 20% QoQ)
you are asking too much for a tesla fan click bait youtuber
Winter? Christmas?
because they are most likely waiting for the Model 3 highland. but that's just my assessment. time will tell if i'm right. i suspect a drastic increase in sales once they introduce the refreshed model 3.
@@oendanlegtalheimurinn2054 you know, you should really do your research before spouting such nonsense. there are multiple videos he's made where he praised BYD, NIO and other chinese car brands and is on record that he hopes for their success and reported positive gains on such companies.
@@strangefire2024 lol, they have inventory full of highland model 3 in Germany.
From what ive seen the interiors of BYD cars are, lets say challenging, and they are not cheap
In Brazil BYD is top selling EV cars around 1300 vehicles sold per month! They will start a local plant in end 2024, the expectation is the price goes down
Byd está vendendo muito aqui!
BYD, GWM and Chery are becoming more and more important in Brazil electric and hybrid market. They basically are the market....
I drove both the Nio ET70 and the BYD Han. Overall, the Nio is the better balanced of the two. The default damper setting of the Han is abysmal. The Sport setting is fine and turns the car from a squishy sponge into a decently driving car. The software in the Nio looks and acts more polished than in the BYD. Add to that the fact that you can have a battery swap option in the Nio, and the BYD looses further ground. I've also driven the HiPhi Z, which is a car straight out of science fiction (in a good way), the Lucid Air (which is a fantastic car that could be way more successful than it currently is if it were priced lower), the Polestar 2, which is a great car with a kind of quirky look, and the MG, which is OK, but nothing fancy. I also drove the Genesis G80, which is a superb luxury limousine with a great deal when it comes to charging and superior build and ride quality. Overall, there are very interesting Chinese and Korean cars on the market, but they all are rather expensive, and that is not necessarily justified. The German brands do charge more because of their largely unjustified reputation, but none of the Chinese and Korean brands have enough reputation to justify the prices they're asking. I think Chinese and Korean cars could be a huge success in Germany if they were priced right. Also, most Chinese brands do not support Apple CarPlay, which is a big disadvantage...
And the Chinese cars - up to now - are quite slow charging cars.
Tesla also does not support Apple Car Play. It doesn't appear to hurt sales...
Reputation in what? In lying to the people and damaging them economically over and over..as VW, BMW and Mercedes did and do?...
Here I also have to add: I don't drive Nazi cars. Nothing is forgotten.
Cheapest
Han: from €70,805
ET7: from €81,900
Explains a bit.
Totally Agreed with you. Balanced & truthful, opinion & experience.
Having rented a BYD recently in France I can tell you I would never buy one. Really nothing good about the experience.
There are many better electric cars in China, BYD has the advantage of being cheap and if you have driven the NIO you will think it is a very good car.
BYD will be cheaper, when they will build them in Hungary. Neither shipping cost, nor duty fee will be to pay.
The MG4 sells reasonably well. I see some every day here where I live.
@@reginald7214 its as british as Lotus are these days. MG is Chinese owned.
It's the price that does it.
@@Brian-om2hh The price is important but it isn't the sole dominationg factor. Prospective buyers want the reassurance that spares are readily available. This is not always the case with Chinese brands.
@@AndrewTSqdon‘t forget the london taxi company
Just for clarification, the MG Rowe vehicles sold in Germany include PHEVs.
If that is correct, the Viking should have picked up on it. Including PHEV's is not on, as far as I am concerned...
Not shocking at all!!
Buying a car is the second biggest investment after buying a home.
For that, you don't put your money down on a un proven car company from China. - A country known for cutting corners on safety and quality.
The public are catching on to the idea China builds EV cars in factories powered by…..coal.
Then, when those same Chinese cars are too highly priced, it begs the question- why bother.
Euro car makers are stuck with high priced energy due to eco nuts in power. They must be grateful that byd got its pricing wrong……so far.
And Germany builds cars with Russian oil. 😂
@@Lucas-wp2ph very true, but it’s expensive Russian oil. I stated “high priced energy” 👍
@@frankgahan815Germany has 380gCo2/ kWh and China has 550g and this is not included the co2 for shipping lng from the Usa😮
Technically Smart are still half German, they owned half by Mercedes and half by Geely. The cars that are selling are the cars that are cheaper than non-Chinese vehicles. Admittedly the Ora Funky Cat isn't cheaper, but it is priced at a similar price point to it's competitors and is at the lower cost end of the market. It is also helped by it's cutesy design, which will have some market appeal. People are not going to pay for BYD and Nio when they are priced more closely to their rivals from established brands and are generally more mid-market. There are generally only two ways to break a new market, either at the very top or the very bottom. MG went for the bottom offering a few cheap EV's and then releasing the MG4 with distinctive styling and priced much more competitively than similarly spec'd vehicles already available. Tesla went the other way offering the Roadster, which was only available in small volumes. Generally, with totally new brands, it's safer and easier to go for the top end, because you only have limited production scope and limited resources, but Brands already established in other markets are usually better under cutting their competition. Geely seem to also be going for the under cutting approach, even with an established name like Volvo, associated with a more mid-market approach, the EX-30 offers far more than anything else at it's price point other than vehicles that are also owned or part owned by Geely.
BYD and Nio sales really should come as a surprise to no-one and no amount of marketing can overcome their lack of brand recognition or service centres. Brand loyalty is a much bigger part of purchasing decisions as prices increase and cars trying to break into the EV market at anywhere above the 40,000EU mark will struggle, unless they are comparable with vehicles that sell considerably more or they offer features that aren't available elsewhere or a design that is very popular.
Byd Atto 3 in Europe costs the same as Tesla Model 3.
Atto 3 has a charging power of 88 kW which turns a motorway journey into a nightmare, it has no frunk, it has front-wheel drive, it does not have one-pedal driving, it has single-zone climate, the navigator does not indicate the stops for charging on long journeys, no voice assistant localisation, ADAS not very usable in the city, poor regenerative braking, many bugs in the infotainment
Interesting. MG is chinese but still has deep memories in England, so that it is not surprising it is doing well. Polestar is related to Volvo and has Swedish roots. Smart car is a co-developed product with Mercedes and China, with Mercedes doing the engineering. Also not surprising it is doing well (looks like an interesting car that unfortunately we are not likely to see in North America). Will be interested to see how Volvo does this year with the EX30. Would be interesting to see if BYD could carve out a niche with the BYD seagull, which seems to be doing well in China, would be interesting to see if it could do well in Europe.
It's not old MG memories that are selling current MG's Brian, it's the pricing structure. They are undercutting the opposition. And, despite their shortcomings in some areas, many people like to pay less than they would elsewhere...for what - to them - is basically the same thing. A vehicle to move them and their families around.
Ive never seen a BYD here in uk 🇬🇧 i would consider looking at one were i rich enough to be looking for an electric car, however, i suspect like teska at the moment they are still too expensive
By contrast in Australia I found comparably equipped similar sized SUVs actually cost more than the BYD Atto 3. There are base model ICE vehicles that cost less, but once the variant is chosen with equivalent equipment is chosen, the price of ICE was higher.
You don't necessarily need to be rich. I saw someone bag a 2016 Renault Zoe with 35k miles on it for £4400. Clean as a whistle it was. A car like that, along with a decent off-peak tariff, and you'd be driving around for 2p per mile.
Maybe bud aren't selling well in Europe because we've all seen the videos coming out of China where they're burning themselves to the ground, or at best breaking down.
The latest byd shit storm is the build quality of their leopard 5 off roader.
Now don't go hating on me, I do believe EV's have a place in the motoring world, but if you get a whiff of something being a bit dodgy you're not gonna spend your hard earned money on it.
When I saw BYD Han presented to Europe on an Auto show Paris in October 2022 with a price tag 74k €, I knew exactly what's going to happen in Europe.
As a Danish looking for a electric car ind 2024 byd is just a littel to expensive comparing to tesla skoda ect its like no one wonts to compete on price
BYD and Polestar are too expensive in the UK ! Why are they a lot more expensive than Tesla when in the UK the infrastructure for charging for non Tesla EV's is not as good as for Tesla.
It does not make sense.
Are you going to do a video on NIO's 1000km journey?
If it was Tesla he would.
Hell No, you can see the other video where he was praising some other brand that has an range extension way below NIO (around 850 kms).. lol ;)
German consumer is very loyal to domestic brands and very skeptical to foreign brands. Even Tesla model Y manufactured locally in Grünheide at a quality at least on par with domestic german brands is subject to skepticism. Good for legacy manufacturers as they lose marketshare dramatically on most of their export markets
And Tesla is loosing to byd globally
I love the way Sam uses random car videos... so much so at 04:25 you can see a truck running backwards, because the video was reversed. Excellent!
I think many Europeans also lack trust in Chinese brands. BYD first has to prove that their cars last just as long as those of established brands. From VW, BMW or Mercedes we Germans know that for instance the supply of spare parts will continue and is still guaranteed even after lets say 20 years. If the Chinese car manufacturers support their cars like, for example, the Chinese smartphone manufacturers their smartphones then it will never work for them. For instance, at least one BYD model seems to have problems with too frequent driver warnings for months and this has not yet been fixed via firmware update. You have to deactivate that warning feature completely so that it no longer bothers you. These are just small things but it doesn't exactly inspire confidence...
BYD needs "sexier" brand/model names for their cars for the EU market...
@@stevenjones916 Well, I still think that Hyundai Pony wasnt as cool name as Ford Mustang.
BYD‘s Director of Marketing for Europe should be sacked. End of story.
This may or may not matter to you.
MG is owned entirely by SAIC or it is owned 62% by SAIC. Apparently we don't know due to a lack of transparency.
The Shanghai Automotive Industry Corporation Group (SAIC Motor), a major Chinese automaker, is controlled by the Chinese government through the State-owned Assets Supervision and Administration Commission of the State Council (SASAC). SASAC directly appoints SAIC's board of directors and chairman, effectively giving the government control over the company's strategic direction and major decisions.
BYD is not selling because it is not good enough for its price. You only have to watch Bjørn Nyland's videos to see that BYD cars are not that great.
Wait until all the el6 and et5t gets delivered. Their order times are about 4 months and only 10% of the early orders have been delivered. 😊
Here in Belgium, we get BYD dealerships in most of the large cities . However, most people have never heard of BYD or Nio or Xpeng etc... I haven't found any belgian (francophone) car reviewer that talked about the BYD so far. Furthermore, in Belgium there is almost no government support for purchasing electric cars for private citizens, so these cars are out of reach for 90% of the population.. And because of EU regulations, many charging stations are being built in large cities but half of them are not even online. they are just built to please the EU and that's it... I guess things will change if these companies are more agressive in terms of PR..
Least awful issue in Belgium lol
The thumbnail should say Europe are not buying Chinese cars 😂
Here in Finland BYD sells great, prices are good and especially Seal (50990e), its 5000 euroa less than Model 3 LR. Get mine 7.2.
Dude literally make a same video every week
Its not that its an EV.
I Remember talking about BYD cars years ago. Its a Chinese car built for a chinese market. There is a lot of BYD fear mungering as well and the other brands are just better choice. Better said, BYD is are far less attractive in the car market than competitors.
....and it is an EV...
I agree. 1. Price. 2. Poor quality software, not to European standard and taste 3. Regionally, it is still a relatively unknown brand with unknown quality of service and warranty experience ( which is unfortunate but can be overcome) 4. Geopolitics and inflation.
Especially the software. In Germany we like our cars to be quiet (aside from music and engine noises). Chinese cars beep constantly and nio even put their NOMI assistant in the middle of the dashboard
Hi , If BYD sold there ev's for the same price as in china plus shipping cost to germany they would sell like hot cakes , but they don't ! people are not stupid , greedy BYD , serves them right
I can't wait to trade in my BMW for a BYD.
in France, BYD has a handful of test centers, not easy to plan a trip for a test drive. Plus they have driving assistance annoying bugs when over 125km/h, bad luck we drive at 130 on most highways here. And the Seal does not solve the major complaint about the model 3: the absence of a hatch.
So people massively buy the 3 Highland.
I wonder what is the service center like in Germany for these brands. Is it only in big cities like Frankfurt, Munich, and Berlin? For a new brand, no one will wait weeks for an appointment and have to travel. I was watching another CZcamsr about Tesla. There is only 1 service center in their state. It took two hours to get to it from their location from where he lives. The early adopters brought their cars already. The new buyers is about convinces. You can buy a gas car and there is a mechanic anywhere.
Just give them (Chinese brands) a little more time and they will dominate the market in Europe.
The prices of the Chinese Electric vehicles has to be much cheaper then the rest of other Auto Companies in order for them to have good sales in other countries .
But then again, other countries probably are charging very high taxes on Chinese made Electric Vehicles . And make people not buying Chinese made Electric Vehicles.
Korea not selling any in Europe my friend
Hyundai has a factory here. They produced 105,000 ev Kona in 4 years.
as i said on a previous post , my friends here in germany who recently purchased new vehicles bought ICEs. They didn't even like hybrids . The reasons they gave me were battery tech was not there yet and the initial cost was too high compared to what they could get with an established ICE and eventual battery replacement put them off. oddly enough , high end german made e bikes are selling like crazy
The BYD models shown here just look dull as dishwater 😑. Don't underestimate consumer demand for 'fun'.
BYD is going to build a factory in Hungary.
Quite a few car makers manufacture in Hungary. The Audi TT was built there, and both Hyundai and Kia have manufacturing plants there.
Nio #1
Didn't Germany just totally eliminate rebates on all EV's? Wouldn't that move, alone account for the figures that you discuss?
BYD are not competitive compared to MG. Why are they more expensive when both are Chinese? And more to the point are both much cheaper in China. It seems someone has told the BYD boss to go for the premium market and refuse to compete with MG.
Tarifs, probably
BYD has overtaken Tesla as #1 EV globally ❤
Hi Mega. Only if you include Hybrid cars. Yes, the final quarter 2023 BYD outsold Tesla in BEV's but not for the full year. BYD sold 3m cars total, made up of BEV's 1.6m versus Tesla 1.8 million. However, BYD will probably outsell Tesla in BEV's in 2024 and stay in front at least until Tesla launch their Model 2 which will compete more with the cheaper BYD range of cars.
Long-term (by 2035) I see BYD as being the World's largest producer of Cars. They stopped producing ICE cars in 2022 so their total will be all NEV (New Energy Vehicles) which include Hybrids. Remember, BYD also produce Trucks and Busses, as well as huge volumes of batteries. So, by 2035, I expect Tesla to be number two in the world.
@@johnwilson5743 Yes for now but in 2024 (this year) or worst case by 2025, BYD will overtake Tesla in terms of sales as it ramps up it's sales, distributions and production.
@@johnwilson5743Yes, I would agree that BYD will likely outsell Tesla in units. A bit like Apple and Android. Apple makes the big profits and Android do the volumes.
The biggest Problem in my country (Germany)--- Lower benefit for EV´s AND massive high electricity cost. And our economy goes down FAST!- Most EV´s i see on our streets are Tesla.... I cant remember BYD or Xpeng. I know nobody in private who wants to change to EV.
Nobody bought KIA or Hyundai in Germany in the 90's... Now have a look.
If you want a Chinese-built car in Germany you can buy a Mercedes, BMW, or a Volkswagen.
I think BYD’s strategy here is to build slowly in Europe and not sell so many cars that it triggers a tariff war. After they’ve sold a couple hundred thousand, it will be harder to impose high tariffs. Meanwhile they are making huge operating profit on each car.
The situation in the UK is dire for BYD who registered just 1158 cars in 2023. GWM Ora managed 911 with only one model and Polestar sold 12,543. The clear winner of the Chinese brands was SAIC's MG which sold 81,289 (all types). So it's not that the UK customers don't like Chinese brands, they just don't seem to want to buy BYD. It will be interesting to see how Chery's Omado does when it launches.
The MG name in Britain will always be popular for historic vehicle reasons, crafty move buying the name! If the brand was call something like 'Ching' then they wouldn't sell so many.
It's early days for BYD in the UK, they've only got a handful of dealerships and until the seal didn't really have any halo products to excite buyers, I can see it steadily improving over the next year or two as they roll out more models and open more dealerships
Europeans are very aware that the Chinese brands are selling cars in Russia.
MG has a history of originally being an English brand, Polestar is linked to Volvo in addition their best cars are rwd or awd.
BYDs most successful model world wide is fwd, Europeans are in love with rwd and awd
But the Russia link would be the major factor affecting all perceived Chinese brands.
Do not think so. And not black/white. e.g. Volvo dealerships just rebadged to Geely in Russia, most of Chinese OEMs current JV or future (EV) partners of Western companies.
I live in Europe, I want a car there will last 15+ years, in don’t think Chinese cars will do that, and I don’t want to support their country
NIO is KING, hands down the best EV!
I was very intrigued by the BYD seal when I heard it was coming to Ireland. But after seeing the performance model is almost 52k, I have had to rethink. These cars are not going to sell well at these prices.
Actually the sales are even worse if you consider that a good amount of the BYD Atto sales come from the car renting company Sixt which bought a lot of those cars.
Well now BYD cut down prices a bit to the new year. Their cars are still way too expensive in comparison to other car brands(The Dolphin is the same price as the ID3 right now)but I’m sure they will sell a bit better.
Why are so many chinese people under this video lying about tariffs of Chinese cars in Europe? That's an important question.
It's only 10% It's not 100% It is not responsible for the high prices of Chinese cars in Europe.
Apparently is important to have your Chinese EV badged with a familiar western name like Volvo or MG. It is silly but it works.
Exactly, people associate those brands with quality.
A lot of people don't realize that MG is not a British own company anymore.
No it doesn't. Tp sell some dozens of rebranded chinese knockoffs will not make you survive much long.
Warranty attitude will also help them to disappear as soon as our governments will stop subsidizing them with taxpayers money.
Who in their right mind as ever associated MG with quality?
@@stevenjones916 I really struggle with the EX30 pricing in Australia - $67k for the RWD in base trim or $72k with upgraded stereo and sunroof, could I justify this much for a car that is the same size as a VW T-ROC or Yaris Cross, which I would refer to as a micro SUVs and smaller than a Toyota Corolla? I assume we are looking at close to $90k for dual motor with the higher trim (pricing not confirmed yet)
These prices make it $25k more expensive than a much bigger MG4 and in the same pricing category as the Model Y
Should have still kept this news on your paid subscription part for your subscribers like the one you did 2 days ago? 😂😂😂😂 you didn’t get views there or what? 😂😂😂
Go away
All Chinese car companies are new with no record on long term reliability, high prices, bad reputation on Chinese goods in general. These are all the factors affecting their sale numbers.
I live in Germany, and I have yet to see a BYD dealership. Once they start popping up, I think we will see BYD's sales rocket.
Nice to see the new generation Germans that are in for a rude awakening when they see the quality of a China made vehicle. I mean, I thought people would see by now of how many of those BYD vehicles that catch fire posted all over. someone’s gotta be a test subject first .
I think BYD will learn from their mistakes and become a significant player. They are making good quality and good value products that can compete well on tech, price and quality in any market
At least in Germany, the price and technology (efficiency, charging speed, software) are not competitive compared to Geely, MG or Tesla, for example. You can see that from the registration figures.
@@meersde Give the Chinese a couple of years. If EU allows a level playing field to their markets, you can bet the Chinese EVs will become leaders there within a decade.
BYD’s charging network is probably the problem.
Why? Does it has a separate charging network?
They aren’t, everything is about price , especially in Germany.
I went with Berlin produced Mod-Y even if I could have bought a model 3, simply due to ModY not being made in china.
That's interesting, because I bought a chinese built Tesla Model Y rwd BECAUSE it was made in china, AND had an LFP battery, AND has the best build quality of all the Tesla factories. Does the Berlin Y also have the choice of LFP battery ?
@@greghudson9717 China and Germany has pretty similar build quality, my new German LR had significantly better build quality than my friend's Chinese 2022 LR. But most of that is due to process maturity which goes for both.
Rural Norway requires AWD, lifepo4 isn't competitive for range with the additional parasitic drag of another motor unit ads.
I think RWD Berlin Y also has the the same new lifepo4 battery as the Chinese. Only US lags behind
This guy can’t have a job 😂😂😂😂! His job is just to browse blogs 😂😂😂
WE LAUGHED AT DATSON, TOYOTA, & HONDA in the mid 1970s when they made first US entry. A mere 5yrs. kater we bought them.
Yeah but japan wasnt ruled by the ccp and they we’re recovering from war so they had great dedication and pride bringing out products. Im sorry but seeing how so many Byd vehicles being fire death traps, japan did it even better then with better quality that even still have classics out there. Not the same today with china. And looking at how much catch on fire posted all over, i wouldn’t touch it. Fire- BYD are two easy words to pull up showing hundreds of them and so many videos china tries to hide the issue. 😂Then again what else is china better at than that with their hidden agenda. Fools gold.
Picked up my Seal today in Germany, dealership was full of sold Atto 3, only remaining are red one. Currently it's still a supply problem with Atto 3 and Seal (everything according to seller, I counted ~30, seller told me there are another ~150-200 outside.. but less than 20 Seals was supplied..).
Too much of a stigma against them to sell around the same price as legacy. In the UK where I am it’s the same - MG are doing well precisely because they produce good cars that are a lot cheaper than legacy EV’s. Look at the price difference between an ID3 and an MG4 with similar specs.
I’m not sure why BYD are doing this - maybe they can’t sell a lot cheaper as they would be slapped with tariffs for dumping cars. However, MG are managing to do this so it’s odd. Maybe BYD are playing a long game and eventually they will manufacture in Europe and be accepted. Who knows?
I live in germany and think there is a reason why Nio isn't doing so great here. After the Corona Pandemie and now a recession looming people have become very cautious with spending. Nio is a luxury brand and things might change when they release their lower priced EV cars, we will see. I personally really like their cars. But to go to a Nio House I have to drive more than 100km. Nio is not yet very well known in this country brand awareness is lacking quite a lot. I would go out on a limb and say that 95% of germans don't know anything about this chinese car manufacturer.
“Cheap chinese cars” are not cheap, that is the problem.
Perhaps you forgot to research: Automobile Import tax to Germany is 25%, while for Australia it’s 0%
Seven minutes the same thing was told over and over again. A two minutes video would have been interesting.
People who are thinking about buying their first electric car don't know BYD. There are no dedicated dealerships, I actually know only one Mercedes Store who also sells BYD. Interestingly you can see quite a lot of BYDs on the roads but ALL of them have M-license plates (registered in Munich).
There are 2 scenarios:
1. BYD is only interesting for companies that want to electrify their fleet and some companies in Munich got special deals.
2. The cars are registered on BYD and later be put on the used car market.
Taxes killed them.
The same for ICE cars, taxes on petrol kill them. 2$ a liter
Chinese EV would cost 40% less without our taxes which protect our (i mean US) EVs.
BYD: - 3 Dealerships/ repairstations in all of big Germany. - Price is DOUBLE of what it is in the rest of the world.
Better question- is Germany prepared for China to gain economic influence over German policy? It sounds like Germans and Europeans are very wise. Ps. Europe still makes the best cars and also nice to see Tesla producing cars in Germany - bravo - note: I currently own two German cars, designed and produced in Europe. I’ve always owned German cars since my family bought the first bmw 320i in 1977
Europe doesn't make the best ICE cars, Japan does. Neither makes the best EV cars.
Compare the number of BYD dealers in the UK to the number of MG dealers. BYD’s network is wholly inadequate. MG has about five times the number of dealerships. If BYD can’t get their distribution right they have no hope of selling in the major European markets.