How to Win Election Campaigns in a Changing World | Louis Perron | TEDxZurich

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  • čas přidán 30. 06. 2024
  • The world is changing at an increasingly fast pace: there are now multiple media voices (tv channels, social media, etc.). New parties appear and disappear. The electorate is becoming ever more volatile. What does it take to win an election in this new environment? In this talk, Dr. Louis Perron argues that it takes the four “M”s to win election campaigns in these new surroundings: message, media, money and make no mistakes. He also invites people to get engaged in campaigns as campaigning has never been more worthwhile then now.
    Dr. Louis Perron is a political scientist and consultant based in Switzerland. During the past years, he has won more than two dozen competitive election campaigns in various countries. His clients include everything from mayors up to senators, members of cabinet and presidents. He is the author of the book “How to Overcome the Power of Incumbency in Election Campaigns”. Earlier in his career, Louis earned a M.A. in political management at the George Washington University in Washington D.C. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

Komentáře • 103

  • @khsb-jy9ww
    @khsb-jy9ww Před 16 dny

    Hilfreicher und interessanter Talk!

  • @fcapaul2264
    @fcapaul2264 Před 2 lety +4

    Toller Talk. Auch für Kommunalwahlkämpfe relevant!

  • @nathankinsella6024
    @nathankinsella6024 Před rokem +4

    Great talk! I am a big fan of the 4 M's. I have seen these principles applied to many campaigns with great success. More content like this please!

  • @edinaisabell
    @edinaisabell Před 8 měsíci +2

    learned so much from this! thank you Dr. Perron!

  • @aclark1197
    @aclark1197 Před 6 měsíci +2

    Message, Media, Money and Make No Mistakes.

  • @tinadeplazes2993
    @tinadeplazes2993 Před 2 lety +1

    Sehr starke und überzeugende Rede! Inhaltlich perfekt auf den Punkt gebracht.

  • @lucstar7021
    @lucstar7021 Před 4 lety +6

    I like the presentation and it is also very interesting. The gestures and facial expressions are very pleasant.

  • @daranasution__
    @daranasution__ Před 8 měsíci +1

    Insightful talk, Dr Perron! Loved how practical your suggestions are. Thank you!

  • @yenikanalagectimyenikanala4628

    Such a great talk, Dr.Perron!

  • @enesbatur7815
    @enesbatur7815 Před 2 lety +3

    This is a very insightful talk!

  • @elainemedina858
    @elainemedina858 Před 3 lety +3

    Great talk. Thank you for this! Very timely.

  • @michieeeeeeeeee
    @michieeeeeeeeee Před 3 lety +4

    Great talk! Very insightful!

  • @myrajulia1015
    @myrajulia1015 Před měsícem

    Absolutely the most insightful, practical and evidence-based strategies thar can benefit all people running for a government position! May it be in the local or national elections, advices and tips fit totally! Kudos Dr. Perron!

  • @cutiehuffy
    @cutiehuffy Před rokem +1

    This is very insightful...thank you Dr. Perron for sharing your knowledge

  • @yuliiakisilova96
    @yuliiakisilova96 Před 4 lety +6

    Such a great talk, Dr.Perron! Thank you

  • @chicharice1446
    @chicharice1446 Před 4 lety +17

    This is so insightful and informative! Can really be applied in many other countries' contexts!

  • @HydraHamit
    @HydraHamit Před 2 lety

    Excellent overview! Thank you Dr. Perron.

  • @ivanairene6311
    @ivanairene6311 Před 8 měsíci +1

    Such a great talk! Thank you

  • @dinyayufitriarini1468
    @dinyayufitriarini1468 Před 8 měsíci +1

    Great talk! Very insightful

  • @muzikamca2399
    @muzikamca2399 Před 2 lety

    Thank you for this! Very timely.

  • @ejazahmed2734
    @ejazahmed2734 Před rokem +3

    Insightful talk. Loved how it covers the strategic aspects of a political campaign with respect to practicality. I think a lot of content on the web misses that. Thank you!

  • @c.waydebryant2925
    @c.waydebryant2925 Před 11 měsíci +1

    Great job! All great points!

  • @gioabel96
    @gioabel96 Před 8 měsíci +1

    Great speech, i learned so much🙌

  • @katedzher155
    @katedzher155 Před 3 lety +4

    Большое спасибо, Доктор Перрон за Вашу презентацию! Очень увлекательно Вас слушать! Ждём новых выступлений! :)

  • @justinmolavi8916
    @justinmolavi8916 Před 2 lety +1

    Much more than just than the academic take on this topic - Thank you!

  • @kartikadyah
    @kartikadyah Před 8 měsíci +1

    very insightfull, I learned so much from this! Thankyou💛

  • @simplybronny
    @simplybronny Před 4 lety +6

    Thank you for this interesting talk, great insight. Specific takeaways that are also applicable in Germany!

  • @Kupinka_makeup
    @Kupinka_makeup Před 2 lety +2

    Прекрасное выступление, спасибо

  • @anka9810
    @anka9810 Před 2 lety

    Very awesome video. Dr. Perron.

  • @hafsairfana9653
    @hafsairfana9653 Před 11 měsíci +1

    Simple and good explanation.
    Thanks.

  • @CyrianAgujo
    @CyrianAgujo Před 3 lety +3

    Great talk! Something to think about 👌🏻

  • @zakharbarbuk4303
    @zakharbarbuk4303 Před 2 lety +1

    thank you very much for the useful information!

  • @Qprospecting
    @Qprospecting Před 2 měsíci

    🎉thank you I enjoyed this very much . Hope to use it soon

  • @musabumair-qy7ds
    @musabumair-qy7ds Před 8 měsíci +1

    Very good 💛

  • @circainfinitas23
    @circainfinitas23 Před 3 lety +3

    Good content. Interesting talk and good insight.

  • @karskkafa9767
    @karskkafa9767 Před 2 lety +1

    This is so insightful and informative!

  • @imeewiedmer9483
    @imeewiedmer9483 Před 3 lety +5

    Great talk with practical examples! TED knows how to select the best professionals.

  • @mungeripanchayat
    @mungeripanchayat Před 2 lety +1

    Wow excellent. Thanks for sharing a great and informative information.

  • @ajijuasal
    @ajijuasal Před 8 měsíci +1

    great talk! so inspired✨

  • @gigify17
    @gigify17 Před 3 lety +2

    Interesting talk to ponder on.

  • @nathanialjameskinsella1784

    Very interesting points. Looking forward to hearing more

  • @carymaligsa70
    @carymaligsa70 Před 2 lety +2

    2016 Philippine Election is one of the best examples. The message of the leading candidate was clear through the social media platform.

  • @leona3870
    @leona3870 Před 2 lety +1

    Спасибо большое за информацию!!!

  • @lucstar8615
    @lucstar8615 Před 2 lety +1

    Interessanter Einblick in die Welt der Spin Doktoren!

  • @lucaperron1013
    @lucaperron1013 Před 2 lety +1

    Gelungener Vortrag! Trifft auf Wahlkämpfe in Deutschland auch zu.

  • @omerfaruk5052
    @omerfaruk5052 Před 2 lety

    Thank you for this interesting talk

  • @felixkibet6200
    @felixkibet6200 Před 3 měsíci

    This is powerful. The 4M.

  • @irinakisileva2524
    @irinakisileva2524 Před 4 lety +2

    Great insights into the work of spin doctors.

  • @EaglePaw-qp2cl
    @EaglePaw-qp2cl Před 2 lety

    Great talk!

  • @user-td7ti9dy4c
    @user-td7ti9dy4c Před 2 lety +1

    Спасибо за крутую информацию!!

  • @user-df4ys2fb2f
    @user-df4ys2fb2f Před 2 lety

    Это видео мне помогло разобраться в вопросах которые меня волновали. Спасибо!

  • @cinlikoy2903
    @cinlikoy2903 Před 2 lety +1

    Insightful

  • @eglencetayfasi9497
    @eglencetayfasi9497 Před 2 lety

    So informative!

  • @Akbas_Media
    @Akbas_Media Před 2 lety

    Great Talk👌

  • @alenapetrova7306
    @alenapetrova7306 Před 2 lety

    Great inspiration for candidates!

  • @Daniel-kp1np
    @Daniel-kp1np Před 4 lety +2

    Great insights. A focused and well run campaign can make a huge difference.

  • @bulikajosephmisach3686

    What a great political ideologist

  • @ariane9512
    @ariane9512 Před 3 lety +1

    Great presentation. Excellent overview! Thank you Dr. Perron.

  • @user-km4qv7gf8o
    @user-km4qv7gf8o Před 2 lety +4

    the most interesting and usefull talk about elections that i ever truly heard in my life! The topic is really relevant
    I made several conclusions for myself
    thanks to this conversation 👍

  • @almendraferron517
    @almendraferron517 Před rokem

    Very interesting and useful!

  • @Rinaajo29
    @Rinaajo29 Před 8 měsíci +1

    Great speach👍

  • @user-hq3yw7uv8o
    @user-hq3yw7uv8o Před 2 lety +1

    Great talk about such an important topic 👍🏻 a must-have for everyone to watch

  • @darinaruzh
    @darinaruzh Před 2 lety

    Great presentation Dr. Perron! Thank you for sharing the information 👏👏

  • @melisamorgul645
    @melisamorgul645 Před 2 lety

    Something to think about.

  • @biancasalgado1426
    @biancasalgado1426 Před 2 lety

    I got so much out of this. I sure it would lose me half way but no! I was engage the entire time.

  • @periscopeifsalar6471
    @periscopeifsalar6471 Před 2 lety

    Good content.

  • @katezapadnova5079
    @katezapadnova5079 Před 2 lety

    Вы супер !!!!

  • @janardhand6200
    @janardhand6200 Před 6 měsíci

    Message, media, money and make no mistakes

  • @annisaprasasti4418
    @annisaprasasti4418 Před 8 měsíci

    💛💛💛💛

  • @NadiaMontague
    @NadiaMontague Před rokem +1

    1:45 to start

  • @trivio23
    @trivio23 Před rokem

    Inspiring. I hope to see the 4Ms approach used wisely by progressives all around the world to change things for the better.

  • @KARTHIK-sv1rv
    @KARTHIK-sv1rv Před 2 lety

    Best vedio

  • @zarathustraxerxes6802
    @zarathustraxerxes6802 Před 2 lety +1

    I think MAKE AMERICA GRDAT AGAIN will go down as the most famous slogan. Not the obmana slogan mentioned

  • @dr.perron
    @dr.perron Před 4 měsíci

    Wow, more than 400'000 views and counting. Thank you all for liking and commenting!

  • @Q_QQ_Q
    @Q_QQ_Q Před 4 lety +3

    most important thing he didnt say is Data which he didnt say

  • @masesverano5304
    @masesverano5304 Před 2 lety

    Interesting

  • @madtitanbathos
    @madtitanbathos Před 4 lety +9

    Someone should tell the Biden campaign.. 😩

  • @philipbacani9400
    @philipbacani9400 Před 2 lety

    Mr. Perron have you checked the background of your clients? Have you checked their family? Their court records?

  • @rodiontsitko7399
    @rodiontsitko7399 Před 2 lety

    Видео класс 👍

  • @morfsevals4106
    @morfsevals4106 Před 2 lety

    AREA UNSOLVED: Streets of the community .........

  • @rantym35
    @rantym35 Před 3 lety +2

    In Peru won the election a man who had campaigned very little, how about that

  • @minecraftsupernoob6223

    *Salvini Intensefies*

  • @caenterprisellc6922
    @caenterprisellc6922 Před 2 lety

    If the Republicans were campaigning, I can tell you where you went wrong.

  • @makisxatzimixas2372
    @makisxatzimixas2372 Před 2 lety +1

    What's with the fake comments?

  • @mmdubbbb
    @mmdubbbb Před 4 lety

    Was there anything new to this? His 4 M’s are components to any campaign. Does he actually get paid to consult?

  • @asianhippy
    @asianhippy Před 4 lety

    A pointless exercise in telling us what we already know.

  • @spacedeustcheusa3480
    @spacedeustcheusa3480 Před rokem

    The understanding what you do what has you to do that. Smell of it

  • @mehmetcayr5484
    @mehmetcayr5484 Před 2 lety +2

    Great talk! Very insightful

  • @torilsellshouses
    @torilsellshouses Před 3 lety +2

    This is a very insightful talk!

  • @gizemkaplan2100
    @gizemkaplan2100 Před 2 lety

    Thank you for this interesting talk

  • @jamkamran233
    @jamkamran233 Před 2 lety +1

    Great insights into the work of spin doctors.

  • @alpkanal4
    @alpkanal4 Před 2 lety

    Great talk!

  • @oguzhankna2949
    @oguzhankna2949 Před 2 lety

    This is a very insightful talk!

  • @mynameislol3570
    @mynameislol3570 Před 2 lety

    This is a very insightful talk!

  • @muzisyendursun6680
    @muzisyendursun6680 Před 2 lety +1

    Great insights into the work of spin doctors.

  • @yusufsol7913
    @yusufsol7913 Před 2 lety

    Great insights into the work of spin doctors.