One Thing I Got WRONG | Simon Sinek
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- čas přidán 5. 09. 2024
- Before COVID, many companies were too afraid to make a profound 180-degree shift in their business. Now, many companies are being forced to and what I wrote about in The Infinite Game (existential flexibility) is more relevant than ever.
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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.
Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.
Simon is the author of multiple best selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.
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Website: simonsinek.com/
Live Online Classes: simonsinek.com/...
Podcast: apple.co/simons...
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Simon’s books:
The Infinite Game: simonsinek.com....
Start With Why: simonsinek.com....
Find Your Why: simonsinek.com....
Leaders Eat Last: simonsinek.com....
Together is Better: simonsinek.com....
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#SimonSinek
"If you are not willing to pivot, the marketplace will put you out of business."
Write these words on your mirror, and then read them every morning.
Thank you, Simon.
I love listening to this guy. He provides unique insights on things that we already know, but need to be reminded of!
True that!!
The funny thing is that myself and other clients stopped renting movies at Blockbuster because of this irritating late fees that could cost more than the DVD itself
it really is a stupid business model, right? "Let's make money by making our customers angry"
In the 1890s some US railroad companies saw themselves exclusively as "the railroad industry" and refused to see themselves as transport companies. Trucks arrived, roads were built, and they went bust.
So, they decided to monopolize something that was less important every day? Lol
Short-term mindsets destroy innovation. You share two great examples.
Thank you Simon for all that you do here by sharing your knowledge and wisdom. It really helps in knowing and understanding what and how leadership actually should be. You're an Awesome Human. Love and respect from 🇮🇳 India 🇮🇳
Exactly when thre leader has the opportunity to be a leader.🙌
Great examples of vision and leadership, Simon!. Never be afraid of a chance to disrupt. Blockbuster even had a chance to acquire Netflix but they passed up.
Thank you for these 2 very powerful examples. This is a necessary reminder in our times of crisis. Too many leaders think crises are times to take cover and wait.
Would you like some help for translating subtitles in French ? We are in much need of your inspiring thoughts down here !
two words "Survivorship bias" , we never remember the ones that pivoted and failed . The ones that pivoted and succeeded will tell the story as if that was the reason behind their success and the story goes on.
that is why you pay CEOs shitloads of money... its their main job... to know when to pivot and when its just hype...
@@da.de.7915 The pivoting would still occur just as much, and probably with the same exact track record, if we didn't pay the CEOs grossly disproportionately.
@@nameforcomments4092 ask nokia how they feel about that...
or Microsoft under Balmer, they only bought garbage while he was CEO...
or Kodac...
you cant throw around words and not back them up.
Taking that risk as great leaders do to make that flex must bring change and in this case a wonderful, positive outcome. 🙏 Inspire on Sir Sinek 💕.
I don't only think this is integrated in business, I think it's integrated into our own DNA. Something we just "know" and which has always been there. And something that is constantly fed to us each and every day. To be the best, to be number 1, to be the greatest. Hard to change something like that and frankly, I don't think we'll ever be able to change it. And I don't think we should either because competition is one of those things that drives us forward. Without it, we might as well just sit down and die in our own misery. Being competitive brings out the best in us and everybody else who is competing. And those who have a problem with competing, who can't take it should not compete period. Also, without competitors, there can be no technological development and innovation. You need to see the bright side of this aspect, not the dark side.
We have a similar situation at our company where our HR department is desperately trying to cling to our company culture we had before COVID.
Pre-lockdown, we never had remote working. It was actually a privilege to work from home from time to time, now it’s our new (and only) way. However some of the processes they are putting in place now are pre-COVID practices.
Our company culture, whatever we determine it to be, needs to change with the times or we risk alienating our staff, which in turn negatively impacts business.
Things are looking up recently though, so here’s hoping!
“We seldom realise, for example, that our most private thoughts and emotions are not actually our own. For we think in terms of languages and images which we did not invent, but which were given to us by our society.” or a clever nut. ~Alan Watts.
Most of us are just brainwashed sheep and cliches of somebody else indeed. One thing you always have the power of is to create yourself whatever that might be and manifest it into the world. You could be a Carpenter, a Plumber, a CEO, a Magician, whatever you feel like, and whatever makes you happy. Just remember that whatever you choose, don't fall under the illusion that you are magically going to be happy. Life does not work that way. There are just some choices and paths that are better for you than others. Simple as that. In this world, you are either a useful tool or a useless tool. It's up to you.
Hey there, nice to be commenting again on your vids, and sharing some to. Sitting down for a good watch now. Take care xxx
I really appreciate the effort you put into helping.
So if punishing your client base, late fees, for revenue is your biggest reason not to evolve you are already sinking.
I think so many of us take for granted the value the internet brings us if we do a little research on our own. Thank you for taking the time to share Simon Sinek!
Powerful examples on vision and leadership, Simon! I admire your mindset. Thank you for sharing!
Awesome video! I completely agree with everything you've said. If you don't have the flexibility to evolve as a company you are going to fail. Technology, the marketplace and the world are constantly changing and evolving. If your company cannot adapt then it will not succeed! Amazing content I can't wait to watch more!
Very informative and great videos you have over on your channel!
I love this. In the case of Blockbuster, late fees and tape-rewind fees is what Fred Reichheld calls 'Bad profits". Talking about these market disruptions, Jeff Bezos said "Amazon did not happen to the book business. The future happened to the book business' .
Ugh, infinite mindset. It's wonderful. And it's really2 hard to do it on daily basis.
Yes to profound strategic shifts 💪💪
Strategy don't shift ... Shift and one dies!!
You got two things wrong. One thing you mentioned. Other -
0:30 Steve Jobs wasn't a CEO at that time. He became CEO only from 1997 :)
While hindsight is always in focus, the role of the leader is to make the call when in the midst of the fog and sound of war are all about you. There are myriad examples of daring do that went south into ignominy. Dare anyway.
Simon...... we need to talk
A leader is someone who has the strength to admit a mistake, correct it and move on.
thanks simon for sharing your knowledge........
There are many reasons companies go out of business. Usually its several factors. Taking innovative risks has sunk many companies.
I need to use this example in my sales pitch.
That is also happening in education.
Thank you 😌
It would be interesting to see this subject but with the car industry in focus. Are we seeing history repeat itself? Just like Blockbuster?
Oil vs electric 🚗🚙
to be honest with you, it will take a lot of time and probably decades before electric transportation could be normalize in every country and not just in first world countries. I would love to see it happens but unfortunately, it will not be possible in my lifetime.
The power grid will need some massive upgrades first. We'll also need a LOT more Lithium than we can currently mine to replace the internal combustion engine.
@@vincent_dr in Sweden it feels like it will happen relatively soon. 3-5 yers tops. 😉🚀
Keep in mind though that most electricity generated throughout the world is oil, coal, or natural gas. Only about 26% of the world's electricity comes from renewable sources and is expected to still be less than 50% by 2040. Plus the material to create such batteries for capacitors for electric anything must be mined, manufactured , stored and also disposed of in some way. All of these are factors that seem so rarely discussed in this move from petrol to electric.
You also see the same stubbornness around fossil fuel companies. If I'm running an oil company, I'd be asking myself "Are we a fossil fuel company or an energy company?" If you're in the mindset of the latter, then you take profits from the antiquated way of making energy and invest in the best future ways of making energy.
Pivoting; it works in basketball and in business 👏
There are many such examples out there. The board cannot implement every suggestion that comes to it. You never know which one would cost the company. So many a times it feels more like the destiny of the company than the decision of the board. In the end if you were the director and years later recall the incident, you would definitely not feel guilty about it because nobody knew inter alia it would be THIS suggestion that would cost the company
Sears is in the same camp as Blockbuster. They had every opportunity to "be" Amazon - they had the product lines, warehousing, distribution - but instead of embracing the internet, they ignored it, and Amazon siezed the market.
So unbelievably true
Covid has a huge political element to it though. Some states won't allow businesses to open at all while others do. That's tough to navigate
Jobs told his team "I have just seen the future".
He should have taken more time to "see his abandoned daughter."
@@Dearzachmink "Should"? Why?
@@suryacoapy5129 don’t mind the snowflakes
I guess thanks to psychedelics
Mr Simon is just amazing 💙
This is a good thing for leaders to learn, but I think there's a whole other half of the conversation to be had also: How do you tell the difference between ossification that will destroy your company and an "existential flex" that will destroy your company? Netflix wasn't the first streaming service; others started too soon and failed. There have been many other "wave of the future!!" innovations that turned out to be rather misguided. Streaming cloud-hosted games has failed MANY times, and Stadia has failed again. I think it should be obvious that there are MORE innovations that have ruined companies than have revolutionized life as we know it. It's important for leaders to shift when they need to, but one of the things that makes leaders good is their ability to identify shifts they DON'T need to make.
Stadia is just an example of Google throwing pasta at the wall to see what sticks. Google has gone in many directions, made great innovations and furthered their dominance in the software industry as a whole with this strategy. Stadia may not be a great example of this success but you cannot succeed if you let the fear of failure stand in your way.
Cloud gaming is still in it's infancy and the investment is growing along side technologies like Starlink to connect remote areas and provide competition among ISPs that many areas lack. The most important part of Stadia's early business model is developing name recognition before it's biggest competitors Amazon and Microsoft muscle into the market.
This is important to know. While the example of Blockbuster was, in many ways, the perfect cautionary tale, I find that the general thinking from execs is to hold fast to what’s current. GM recently announced a gradual shift to electric-only cars by 2035; a move that shows that a) they are willing to create the jobs to make this happen, and b) they realize that their current model will be obsolete soon. In a company as old as GM, 2035 isn’t that far away, and many of the young engineers and leaders will still be there at that time.
Wish brilliant like simon.
And the same example goes to Xerox itself. They invented printing technology, ether, GUI and other things we use today as underlying technology. But one day they also got a "leader" with no vision and afraid to pivot. You are big Today but you could really be out tomorrow.
If you don't change, out of fear of change. you will die a Sad inevitable death. First hand XP in not changing and losing every last thing you work for your entire live. Change out of the sake of change, is as bad of an idea. But a Vision of the future must be followed to become realty.
Why do I always think that this backdrop Simon uses reminds me of Prosciutto?
Believers do not rush, Because they are afraid and Fear is not Real. Danger is Real. If anyone can't see the difference between Fear and Danger, by all means quit and rest Allah well pleased with you. For your soul what it earned (and against it what it lost). A person is by no war responsible for others Happiness by himself becoming a martyr for The Flocks mis-guidance.
And well done :) I learned from your knowledge Teacher Simon
It is absolutely true, yes.
United Airlines attempted to serve travelers with air travel, car rental, hotels and more - the CEO was fired. Ford Motor tried to move to grab more service revenue with vehicle customization, services, and more - the CEO was fired. Existential flexibility is not THE answer. it is one answer which, if done at the right time and place, will be successful.
Same thing happened to Jobs. The Macintosh was actually a failure and he was fired. It would take a number of years and design improvements for the Mac to take center stage at Apple. The jobs that returned to the company in the late 90s was a much older and wiser individual who did a better job balancing the need for innovation with pacing the market. His first big innovation when he returned as CEO was not the iPod. It was candy colored Macs that Jobs knew would play well to the existing base, giving Apple the shot in the arm it needed to move forward.
I just recently discovered Simon. Does he have any material on how the labour movement has affected corporations? Positive or negative?
Why didn't Xerox have a patent on the GUI technology?
Leaders tend to "flex" in their lives. Unafraid of short term risk, they go where they need to. Very new to this but don't all outliers, lie in, in terms of $$$?
You should move the cursor out of the way..
Covid year was a perfect example for everyone. Adapt or parish. It was, it is a year of change.
Thank you Simon for the post. I am a health care professionals. I got the message literally but how can I apply this to my profession? How do I play the infinite game in my setting. Help please. Thank you.
I'm service electronician. My last inter-disciplinary choise was Medical (electronical) equipment. The only girl in class told me; she would chose Medical Equipment Electronics first in current school, then she'll study to be a Doctor. She had it planned out. I'm more inter-disciplinar than her, she's more focused than me, but my energy is thinly spread out. Point is: I (me) can't help. Go to Proffesionals.
...
Your Friend Mustafa
he should come to Belgium there is a job to do...
You think no other Belgians watch this stuff? ;)
@@mich5528 very few buddy
Kodak similar when the digital camera came along
Hmm, got the idea but I am not sure that windows was made to function like a MacIntosh....
I love the leadership statement, but "The entire software of windows is designed to act like a MacIntosh" is actually a false statement.
Mac actually came out first, but was based of the already known AT&T unix architecture. Microsoft went a whole different route and built the Windows kernel, which in today's gaming world is the leader. Though I can see the example of Mac, Microsoft actually took that leap as a company away from "copying" and developing their own proprietary idea that maintains as the leader in many aspects of the computing world. To include many Window's servers, used to run many core computing backbones.
When u see the mouse pointer and u can't take your eyes off it. Squirrel!
“wonderful disruption”
So, do outliers eventually conform? I think they do. Like the Applopoly we all wrestle with and GoogleTube.
I wish Apple still stood for those values of empowering people.
The dedication they once had to those values is fading.
They get stuck in the mindset of the sunk cost fallacy. I've noticed a number of good leaders do not fall into this trap.
and what do you do with the Survivorship bias .. that is so true for what he said above and move the needle in the other direction.
@@cridr right! I hadn't thought of that, but you're correct.
No wrong allright
The cost sunk fallacy
Legacy automakers not willing to pivot to EVs are similarly going to suffer the same fate as Blockbuster.
very good video!
Hey
I just wanna say i love your speeches.On Ted and other channel
But on your channel it would be great for us if you upgrade your gear a little..
I know gear dosent matter..
And your speech is main and the way you delver them is also grate.
But i think the video quality of this generation iphone or samsung vivo is enough ..
Aand it would be great if you put your camera/phone little higher...
About your face level..
Gear cant make a bad video good ..but it can make a good video great 🙂..
I usually watch lots of mkbhd video..
After watching those... I just fill annoid of this camera quality ...
Sorry if i made any mistake but the simple ans is i just want to consume your content more
Tech became Big Brother. 🤯 Oh, I got those outlier errors again ...
some of these thumbnails are p fun
Actually, blockbuster gave up late fees, then lost 25%of revenue and went bankrupt
Oopsi someone gets it 🤭
Isn't he just describing the "Concorde Fallacy"? Seen that way it's not really something excitingly new.
But there are hundreds of great ideas presented to successful companies with cash cow projects just like Blockbuster. You're basing the entire theory on smart businesses making existential flexes on hindsight thinking. We look at Blockbuster in the 90's and early 2000's and we see Netflix showing up and now we can see how clearly Blockbuster should have jumped on to the subscription model and then the streaming model. We say to ourselves, "Those cowards! Why don't they see the writing on the wall?!" Well, it's because it's hard to predict what great idea is going to fuel the next revolution. If it was obvious, dozens of other companies would have jumped into the subscription business with Netflix. It is very unwise for large companies to bet the farm on every outlandish idea that gets thrown at them. So how does a company sort out the game-changing ideas from the nice ideas that really won't be profitable or lead to future success? Well, I think 3M was one of the first great modern corporations to institutionalize space for creative thinking across their company in providing 15% of employee time to experimenting in whatever they'd like. Google has become famous for doing it too, but 3M had it in place decades before Google even existed. And then smart companies pilot those ideas and refine them or throw them out after testing. But most start ups don't have the capacity or cashflow to provide that kind of environment for many product lines to be piloted at the same time. Bottom line, you're right that Blockbuster should have tested the subscribing model earlier (they did eventually but it was too late after Netflix had already cornered the subscription market), but their failing to do that was not just a case of a tired old company not wanting to try anything new. The problem was that Blockbuster didn't have the crystal ball of hindsight and was in the thick of dozens of good ideas--not revolutionary one--so that they didn't pilot the subscription model when they easily could have in their cash-rich dominant market days. They should have also piloted kiosk renting like Red Box earlier (again, they did eventually try that too, but, again, it was too late). Smart established companies institutionalize the idea farm and allow those ideas to grow long enough to weed out the duds from the shining stars. You reference Apple as being very prescient in developing the Graphical User Interface, but why didn't Xerox develop it? Because they were banking on mainframe computers being the future. Again, we know that's ridiculous now, but the thought of there being billions of PCs in the future seemed just as ridiculous to practically everybody on earth until the 80's. And there is a serious shortage of Steve Jobs with billions to risk in a new technology and the technical knowledge, leadership, and vision to see it through. If you can figure out how we manufacture geniuses like Steve Jobs, that would be very helpful. Until then, determining what good idea to jump at remains one of the hardest things to do in the business world and that's why so many visionary companies fail and so few grow up to become Apple.
Well good we got that one single error identified... phew. Close one.
Whaaaaaaaaaa ??????
The 1% who's reading this may all your dreams come true.
"Those who dare to fail miserably can achieve greatly." - John F. Kennedy
One caveat is JFK was immensely rich because of his father's fortune.
@@jcsv12345 it's not only about money I guess
One of those companies refusing to pivot...the public school system.
But the principals are same...and again re-approved he was not wrong.
I'm outlaying right now, as google tries to prevent multiple comments. I get server timed out and comment failed to post errors.
I would like to tell you Simon Sinek, the best seller and the best mind reflection to me, be clear, there is something I would like to add, to thank you for all of your words, and about this talk! Apple was created with intensive research, and only one person Steve Jobs, that means alone, actually, a genius even after pass on, his invention, in all aspects, brand, marketing, commercialization omnichannel was also the first brand because was so advanced is until now in technologies of systems, the computer redesigned all the products to improve the brand value. But at the end of his life, Steve Jobs made a conclusion, in his last talk, you can have the same product to less expensive, he talks why to look for a clock for example of value like 300U$ with you can buy one of 30U$, as a product designer,.'m nothing at all like you or him but I'm looking for an example to improve myself and today is this talk or about his work that helps me thank you. About the finite game, yes, is a limited one, short-life, Steve Jobs talked about God, to me is the same the infinite game is more than we can explain and each one has a choice, in this game, my reflection is the; leadership is a permanent evolution to be a part of the personal store of life and leave a message positive around the word! That is my first comment I will take courses with your team for sure, You are completely right in everything you do! And I will work them by day with your talks to advance my knowledge.
But ... isn't this "flex" just theft? I'm vertiginous. 😵 And redundant.
Insert Bruce Lee qoute here... zGO.
Now if only satellite broadband would hurry up and curb-stomp Comcast into the grave.
Who else sniffs bicycle seats to relieve depression?
WHAT
Joe Biden maybe😂
Wait!!!!????
If you fall for Apple's marketing bullshit, how can you expect people to believe anything else you say.
At the end everything is tied down to greed. 12% hahahaha. Greedy bastards.
Of course I agree with Simon. Of course he's right. Yet... you cannot ignore that fear you feel when you put your money where your mouth is. We're all successful armchair investors, yet... when it's our turn to invest our own lifeblood into what you "think" is right. That tangible feeling of danger is hard to ignore.
Hindsight is 20/20 and it's easy to judge Blockbuster, but if YOU were on that board that day, could you confidently say to pursue the internet angle?
Don't kid yourselves. You wouldn't have. Which is why Simon's message is so important to us now, so that when we are in that chair in the future, we have something to think about before we tell the CEO to screw off and then commit corporate suicide. If this realistic view of Simon's message is not what you get out of this video, then you're an arrogant fool. Those people on that board that day Blockbuster decided to kill itself, were not beneath you. If you were in their shoes, you would have made the same decision 10 times over.
Steve Jobs is overrated and his strategies are not working in a workplace.
Elaborate
The annoying armadillo periodically help because switch psychophysically cough among a fresh freckle. possessive, smelly kevin