Marketing Lessons from Jingles, Candy Crush, and Betting Sites

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  • čas přidán 27. 08. 2024

Komentáře • 82

  • @adamelend
    @adamelend Před měsícem +5

    “Bubble wrap” fits in the most elegantly, but I think the clear winner here is “massaging an elbow” - it’s got layers, baby.

  • @zenith2336
    @zenith2336 Před měsícem +9

    The MFM intro/theme song is a kind of jingle. "I feel like I could rule the world, and I know I can be what I want to..."

  • @rosiserem
    @rosiserem Před měsícem +3

    I love how your podcasts are in story telling mode. Real edutainment

  • @MuchParrill
    @MuchParrill Před měsícem +25

    *Your explanations are clear and straight forward It's always a honor to have you here as a mentor, I appreciate you for the time being spent to educate us financially. Regardless of how bad it gets the economy, I still makeover $28K every single week. I truly value Laura, and her helpful guides*

    • @MuchParrill
      @MuchParrill Před měsícem

      The first step to successful investment is figuring your goals and risk tolerance either on your own or with the help of a financial professional but it's very advisable you make use of professional.

    • @Celestine-ib9ex
      @Celestine-ib9ex Před měsícem

      I know Laura, she has really set the standard for others to follow, we love her here in the UK as she has been really helpful and changed lots of lives.

    • @Celestine-ib9ex
      @Celestine-ib9ex Před měsícem

      You're right! The very first time I tried, I invested $2000 and after a week, I received $8,400. That really helped us a lot to pay up our bills.

    • @SaviourUmo
      @SaviourUmo Před měsícem

      Interesting! But I'm new here. How can I get to this person's guidelines??

    • @MuchParrill
      @MuchParrill Před měsícem

      SHE IS ON TELEGRAMs

  • @enfiestado
    @enfiestado Před měsícem +4

    Sam can you do an episode on how you hired employees for trends and how you hired the analysts where did you find them etc

  • @andrewmorton6967
    @andrewmorton6967 Před měsícem +14

    "Bubblewrap this" and "that's like teaching a fish to climb a tree" were both brilliant

    • @alexander_ci
      @alexander_ci Před měsícem +1

      Ultimate diss, "Look I can't really bubble wrap this any better.. but it looks like we're trying to teach a fish to climb a tree"

  • @RossDCurrie
    @RossDCurrie Před měsícem +2

    21:43 - Wisdom of the Crowd - SportsBet Australia corrrectly identified Nat Thaipun as the winner of Masterchef Australia months ago, to the point where a local publication was saying there must've been a leak. But the show responded that while the show is filmed in advanced, they film multiple endings with the winner only announced on the actual air date. The difference was crazy though - 1.25:1 vs 7:1 odds.
    With the finale on Sunday, it turns out sportsbet were right.

  • @BasicFolders
    @BasicFolders Před měsícem +16

    *Shaan!* Not sure where to write you, I only use CZcams for social media.... I got this ad on my work CZcams computer. Did they steal your voice? (It's unlisted on my channel so only people here can see it.) Does anyone else think this is Shaan's voice? czcams.com/video/GwFNW1G8eyE/video.html I saved the whole thing offline in case Shaan wants it to use when making a complaint. 👍

    • @Veridian.Studios
      @Veridian.Studios Před měsícem +5

      Definitely shaan’s voice

    • @CamJovan
      @CamJovan Před měsícem +3

      That's Shaan all day

    • @BasicFolders
      @BasicFolders Před měsícem +1

      I thought it wasn’t just my imagination.

    • @RossDCurrie
      @RossDCurrie Před měsícem +3

      @@BasicFolders I know we think that this is an AI-generated voice, but really doing car insurance ad voiceovers is Shaan's real side hustle

    • @BasicFolders
      @BasicFolders Před měsícem +1

      @@RossDCurrie 🤣

  • @shaina1355
    @shaina1355 Před měsícem +2

    I listened to a Planet Money episode about sonic branding which might be the modern equivalent to jingles. Think the Netflix "dun dun", the HBO static intro or the Mac startup sound. The idea being it has a Pavlov's dog effect on you. If you encounter a similar tone or note arrangement elsewhere you instantly think of that brand. Plus it's less cheesy than a jingle.

    • @jayedwin98020
      @jayedwin98020 Před dnem

      Question: Why do you feel "jingles" are unilaterally "cheesy"?

  • @walkermediaworx
    @walkermediaworx Před měsícem +2

    I'm using bubble wrap it starting today. Genius.

  • @taisiavladi9460
    @taisiavladi9460 Před měsícem

    Massaging elbows .. 10/10, stealing that. Love the conversation at the end! More of that 😂

  • @euphoricanimal
    @euphoricanimal Před měsícem +2

    the jingles have evolved into tiktok dances and viral trends

  • @yashdes1
    @yashdes1 Před měsícem +3

    I think bubble wrap's the winner because all corporate slang is just bubble wrapping something.

  • @jr9101
    @jr9101 Před měsícem

    Let’s start calling PR people bubble wrappers.
    Bubble wrappers: the ones who always say things delicate, super afraid of offending others.
    Bubble rappers: weak hip hop artists afraid of sharing their real opinions
    PS: Cadillac reflexes is the second best new slang

  • @jayedwin98020
    @jayedwin98020 Před dnem

    Here's a question that came to mind, while watching one of your other videos, but I couldn't remember which video to go back to, and ask the following question.
    When hiring an overseas independent contractor, do you like to pay hourly, or would you prefer to hire on a per-job basis?
    And, I'm voting for "bubble wrap", "pebbles" and "teaching a fish to climb a tree".
    Could choose just one!

  • @dannyquiroz5777
    @dannyquiroz5777 Před měsícem +1

    Normally Shaan brings the heat but today Sam brought his A game with the buzzword of the year, bubblewrap.

  • @sutats
    @sutats Před měsícem +5

    I would guess that the cost of running a commercial to a song/jingle length would not be cost effective these days.

    • @chefbrian26
      @chefbrian26 Před měsícem +1

      You could do it with OTT/CTV ads for pretty cheap actually and since they are not skippable it would potentially work

    • @baileyrobinson1476
      @baileyrobinson1476 Před měsícem +2

      Disagree, all the ads I remember are jingles.
      Long term businesses are jungle based

    • @xsw882
      @xsw882 Před měsícem +1

      ur probably running an ad for a certain amount of time anyways, cut it down

  • @fascinatingtome
    @fascinatingtome Před měsícem +3

    I live in Japan PLEASE NO MORE JINGLES. EVERY commercial has one

  • @manoharreddyyaram
    @manoharreddyyaram Před měsícem +7

    6:35 "I could and I should that was a bullshit excuse. Thank you!"😂
    Man, I love MFM

    • @480brad
      @480brad Před měsícem

      By Mennen!
      Cah-stanza!

  • @Wrathofreason
    @Wrathofreason Před 22 dny

    These were all intellectually delightful.

  • @mil-speakmarketing6197
    @mil-speakmarketing6197 Před měsícem

    You should checkout "The Micro-Script Rules" by Bill Schley, the entire book is about jingles, and micro-messaging topic you're discussing!

  • @arxs_05
    @arxs_05 Před měsícem

    Shaan is way too good at communicating.
    Sam is the logical brains behind MFM.
    They bring on Bang-On Ideas and topic. I wonder how.

  • @itscesargil
    @itscesargil Před měsícem

    i went out and got a jingle made bc of this podcast lol

  • @pronoia.
    @pronoia. Před měsícem +1

    I'm a huge fan of brand mnemonic sounds, some are like verbal memes. One of my favourites is a crypto exchange Cow Swap. Every time you complete a trade you get a moo.

  • @Veridian.Studios
    @Veridian.Studios Před měsícem +1

    Slipping in some of these slang words on the next interview without telling the guest anything would be hilarious. Whether they call you out or go with it, it’s a win win.

  • @kethanbacon6603
    @kethanbacon6603 Před měsícem

    Kinda like the Billy of the week for you guys.

  • @ShivamMishra-mn6cs
    @ShivamMishra-mn6cs Před měsícem

    can you guys give something for standups meetings?
    bubble wrap was best one

  • @Bathrobebusiness
    @Bathrobebusiness Před měsícem

    I’m definitely going to use bubble wrap

  • @jamescarducci2791
    @jamescarducci2791 Před měsícem +1

    To demonstrate I alway listen to the end google climbing perch (it’s a fish known for climbing trees)
    Also here’s a quote from Einstein about the same topic. “Everyone is a genius, but if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid”

  • @user-sz1qk2xs9e
    @user-sz1qk2xs9e Před měsícem

    A friend of mine lost a couple hundred thousand on fanduel and as a thank you for being apart of our v.i.p program they gave him a cheap embroidery logo baseball cap!😂

    • @user-sz1qk2xs9e
      @user-sz1qk2xs9e Před měsícem

      the reason i say cheap is because the stitching was coming out .

  • @corydrumright5767
    @corydrumright5767 Před měsícem

    Bubble wrap is 💯% catching on! It’s PERFECT! Short, simple, easy to understand. And the visual… 👏😁

  • @damilolaaduragbemi1838
    @damilolaaduragbemi1838 Před měsícem +1

    5th commentary hurray
    Fun fact: double click a comment and it triggers a " like" 😂

  • @TonyGizer
    @TonyGizer Před měsícem +2

    In my business, when something is hard we call it, "woodpecker's lips".

  • @peezayp
    @peezayp Před měsícem +1

    Sam said we’ll see what we can do and went 5/5!!! 😂

  • @tnewberr
    @tnewberr Před měsícem

    Nips Up is the clothing brand for Podcasters...

  • @CarlosRosario
    @CarlosRosario Před měsícem

    We boiling eggs, potatoes or makin' coffee?

  • @FrontDookChad
    @FrontDookChad Před měsícem

    Really refreshing to see Shaan school Sam on gambling.
    draft kings operates legally. Doesn’t make it non-addictive, but it makes no different than candy crush, juul, bud light, etc.
    People want to pick and choose what they find morally incorrect. Meanwhile, most of us fall victim to some vices.

  • @arijames-r9d
    @arijames-r9d Před měsícem

    1% of commercials nowadays have jingles, an even lower percent have white people.

  • @BasketballBusinessAndBossMoves

    Wow Sam! You are really judgey on the gambling!

  • @adarsharutla
    @adarsharutla Před měsícem +3

    Jingles are replaced by tiktokable songs which are easier to market

    • @Muhluri
      @Muhluri Před měsícem

      Too bad Tiktok songs get annoying fast and you don't really have a branding advantage

  • @Bayerberg
    @Bayerberg Před měsícem +1

    Demolition Man is not an action movie... it's a documentary!

  • @uknownutin3528
    @uknownutin3528 Před měsícem

    Shaan looking MEAN AND THIN!!!!!

  • @CarlosRosario
    @CarlosRosario Před měsícem

    Wisdom of the crowd is a little misguided. Maybe cooperation of the crowd is unmatched, but other than that it's usually just virtue signaling of the crowd to get in on the popular.

    • @HamPuddle
      @HamPuddle Před měsícem +1

      Not when betting is involved

  • @rickjamesbiatch83
    @rickjamesbiatch83 Před měsícem

    Bubble wrap 🔥🔥🔥

  • @jamesfonteno3396
    @jamesfonteno3396 Před měsícem

    “Are we boiling eggs or potatoes” is genuinely brilliant

  • @Kingbynature
    @Kingbynature Před měsícem

    These podcasts are way too addictive. 😂

  • @antoniocollins
    @antoniocollins Před měsícem

    8.6

  • @Jaclynpaige2310
    @Jaclynpaige2310 Před měsícem

    Without hesitation: “Your board is full for bullshit bingo” will be used in tomorrow’s meeting. That is 👏🏼 fucking👏🏼 brilliant

  • @gauravnagpal3123
    @gauravnagpal3123 Před měsícem

    Bubble wrap is awesome !

  • @josemelo_97
    @josemelo_97 Před měsícem +1

    Oooh first comment baby

  • @rohithtummalapalli4483
    @rohithtummalapalli4483 Před měsícem

    since when does mfm do post credit scenes? 😭😭

  • @brendanobrien3878
    @brendanobrien3878 Před měsícem

    The boys must be on vacation, huh?

  • @faisalislam9840
    @faisalislam9840 Před měsícem

    1st