Simon, I’m damn near speechless, without the words to thank you for this totally unsolicited shout-out and support. My God, you and I have never even spoken up to now. I’m beyond thankful to you and your viewers for such kind words and thoughts. While I never saw this coming, I’m fine, and taking a little time to enjoy both retirement, and seeing what the next stop on life’s train ride will be. More than that, though, I never had a clue I’d get a send-off by so many in the industry, like what has hit me in the last 48 hours. I keep thinking the alarm clock will go off, and I’ll realize it was all a dream. Again, profound thanks to you, and your viewers. Your kind words will never be forgotten.
Rudy, your videos and teaching methods and demeanour were exceptional and you have a way of making learning an experience to look forward to. You would be an absolute asset to any company that would be wise enough to let you do your thing. I don’t think it will be long before someone is beating down your door for your services. In the meantime, if you have some time and would like to wander to Cape Town, please let me know and you have place to stay and amazing photographic opportunities to have in our beautiful country.
To many of us photography is a hobby whole to others it is a profession. You bring a natural, welcomed tone to the videos you produced and will be missed by many. You're always welcomed to make a surprise guest appearance at one of our livestreams. Your viewers would love the opportunity to say hi. All the best Rudy and thanks for the memories.
I really can't say things better than all those that have replied before me. Rudy, thank you for all of the years and tutorials. I learned so much from you. Wishing you the very best. -Cathy C. NJ, USA.
RUDY if you are listening, start your own CZcams channel and continue your work there, with full creative control. Every disappointment has it's own blessing.
Hopefully, he didn't have to sign some kind of severance agreement that prevents him from still having a CZcams presence. I'd be the first to subscribe to "Rudy's Revelations" or whatever he chooses to call his channel.
Rudy has been with Canon for a very long time. He was an informative and knowledgeable representative of Canon camera products. He presented the features of Canon camera products in a way that built a quiet confidence in Canon products. I know that age is considered a negative for many today. I think that Rudy’s age is a true benefit for Canon as it links its historical past with today’s future. It would have been nice to have had Rudy introduce his successor in an organized fashion because this way it just seems that Canon is more worried about technology than people and that leads to questions about Canon support!!! Or lack thereof for us users.
I don't even think they're that worried about technology given how much Sony and others have eclipsed them in recent years. I get the feeling that they're just trying to protect their profitable target markets like sports shooters and news shooters and not really worrying too much beyond that. We'll find out tomorrow with the r1 announcement but all the early indications are that it's nothing that impressive.
I'm a bit stunned. I said to my wife yesterday that I was really looking forward to Rudy's introduction to the R1/R5ii because his enthusiasm and clear communication helps blunt the impact of getting up at 3:00 am to view the Canon announcement.
My company laid off several employees right before Christmas a few years ago. I knew several of those employees and I can tell you first hand, it bothered many of us. I mean right before Christmas, I can’t imagine. Definitely made me realize to have a backup plan.
I hear you Steven, that's why I do this. It's a second job, but it is also a backup plan in case something happens - especially as we are going through a reorg. We are all replaceable...
Very disappointed to see Rudy let go. He’s the face of Canon to us in the US. He’s the human connection between Canon & us. Shame on you Canon. Will not be purchasing the R5MII.
"Shame on you Canon. Will not be purchasing the R5MII." Welp looks like more layoffs for the remaining folks at Canon. Remember, boycotting a brand because they lay people off due to low sales doesn't do anything positive. It just means more layoffs.
I don’t know Rudy. I’ve been a Canon user for 30 years. I don’t keep up with Canon’s marketing or management changes. A few years ago my company went thru cost reductions. I’ve been there 20 years but they fired people that worked their longer than me. Of course at the time they were making record profits. Never marry the company that one works for. Just date them and if an opportunity comes your way choose it over a misguided loyalty to the company. Because in the end they don’t have any loyalty to its employees.
Rudy’s enthusiasm is what drew me to photography & Canon. He will be missed, but I’m guessing he will pop up soon to share his knowledge with all of us!
Wow! I exchanged emails with him after the RF 35/1.4L VCM lens. He had done the introduction video for it. He was sort of the face of Canon USA, especially after Chuck Westfall passed away a few years ago. Maybe Canon Japan needs to lay off the new Canon USA CEO for lack of confidence. 🤔
That man is going to find retiring very difficult. Can’t think of a guy more skilled in the world at this job than rudy. Listened to and watched him since forever. He’ll be fine, other companies will reach out and make sure we can enjoy him in a different context.
Very thoughtful video Simon. It's clear from the views and comments within just a few hours that Rudy means a lot to the Canon community, and to you. I hope he is blessed with another opportunity leveraging his broad appeal soon.
He is a talented person and I am sure he will be okay. I didn't answer what this means for Canon. I didn't care. People are resources to companies so I wanted to focus on the person. Laid off the week before the big announcement, Canon's timing cold not be worse Ji
1:20 unfortunately I am very familiar with this type of statement. It means they have transitioned from making good products and customer support to appeasing the bean counters and stock holders. Sad way to out.
Canon USA's statement is the same kind of corporate double-speak is issued when companies cut staff. The language is intended to sound intelligent and reasonable but really says nothing useful. I heard the same kinds of statements being issued by media companies in the years leading up to my own layoff in 2010, a year when tens of thousands of print journalists found themselves suddenly unemployed. As for Rudy Winston, I wish you the best. Your instruction about emerging technology in Canon's cameras and lenses cut through much of the jargon to provide laymen with a clear understanding of new features from an expert with an intimate understanding of both the equipment and the photographers' needs. Thank you for your guidance.
The sales numbers don't show the R5 II to be a massive disappointment; the R1 though, much fewer sales. And to be honest, if I was in that market, I might choose the R3 for 1500 less.
Rudy was the only human face for Canon in the United States. Every one of his videos and podcasts gave clear guidance that Canon customers could use -- sometimes revealing useful information you could not obtain anywhere else. He was the consummate professional. Canon made a mistake.
Your right about the bean counters to them your just a number it only take getting made redundant once to find that out. fingers crossed he got a golden hand shake that set him up for retirement.
I've seen it too many times, they fire the wrong people, taking them back years. Some companies are never the same. Been part of may layoffs myself, but I was young and didn't really care as it was easy to get employed again. Not at 54... its a different game for me now...
How much did the bean counters save by letting go the face of canon USA . I always looked forward to Rudy’s presentations. I bought the R3, RF 100-300, RF 200-800, and the RF 28-70 following Rudy presentations.
I'm part of a very large company. So I'm use to seeing people come and go, be it internal transfers, termination, or retirement. I myself have left this company a couple times, that's just the nature of the beast. I took a look at my pension, and it states I can probably take early retirement in 16 years. If I count all the years I've been with this company, if I had worked straight through, it would have been 22 years this year. Now I'm not sure if my body can handle the stresses for another 16 years, or even another 6 years (kitchen work is physically demanding). So in my situation, I'd welcome being offered an out or something less strenuous when I enter my golden years. Now if Rudy is here seeing this, here's my words of wisdom. Don't fret. You've made a name for yourself, so opportunities will come knocking if you need it. I do hope Canon gave you a decent offer.
While I need to wait 5-7 years to have a solid pension, I could go as early as next summer and get $29K. Not a lot, but its the first time in my life, I can quit my job and have something... So, every year I am going to say I'll retire next year until I have reached that 5-7 yer mark.
ageism is rife in every industry and why I wouldn't dedicate my life to working for someone else giving them a level of control of my future! Age and experience counts for nothing these days
When I got into photography year of 5d mark ii Rudy is one of those people that makes me understand the equipment and showcasing new gears from canon. It sad to know that at his age got let go of the job that he truly loves. He giving us free knowledge about photography gear. You'll be missed GodBless and Thank you.
For a company looking at mass layoffs, they look for the path of least resistance first: those looking to retire early and then top them up; then they look at who makes the most and ifs there younger cheaper staff that can do the work; they look at poor performers too.
The fact that he made it almost 30 years in a non-government/union job is almost unheard of these days. Those days are looonnng gone of working at a company for decades. Truth is unless you have a skillset that the company can't replace(very rare) you are on the chopping block anytime sales dip and their is a round of layoffs. The older you get and the more you make the bigger the target.
I’m not surprised, as Canon did get rid of one of their best photographers a few years back. I know the feeling all to well after two plant closures. Those plants merged and we all knew it was coming. People over fifty, where not allowed to transfer to another plant, and look for something else. I ended up going to a recruit centre to get a job. Happy to say though, I’m retired and go birding more now, and find peace and solace photographing gods creatures. Rudy should start a utube channel. He’ll do great and have many followers.
Job well done Rudy! I thoroughly enjoyed your knowledge and insights over the years - a true Canon Ambassador! I'm sure it was nothing you did wrong, but that's how this cruel business world goes. I've been there a couple of times myself. I sure hope they take care of you financially for all your years of service!
It does make me think that Canon may Not be as stable as we hope. I own a Canon camera and have been considering what Canon to upgrade to. I now wonder if I should wait till next year or buy a new Sony now. Many of the CZcamsrs moved to Sony and like them. I will research more.
I met Rudy at a PPA event a couple of years ago. His deep, comprehensive knowledge of the Canon camera product line is, to my knowledge, is unmatched. Like you said Simon, he was the face of Canon. I’m sure I’m one of a great many who will miss him and wish him well. From a business standpoint, it’s a shame that long-term employees are among the first to get laid off. They’ve worked hard over the years and have the salaries over time to show for it. Unfortunately, this makes them targets when the “bean counters” look to cut costs. I’ve been a victim of that. It’s not fun.
Huge lay off at Canon. When Nikon had it’s lay offs it was huge news, but this is the first time I heard of the Canon reorganization and lay offs. Is Canon going to sell its camera division? 🤷♂️ I haven’t seen Rudy, but a layoff is bad news, especially when you’re not really ready for retirement.
It seems really odd to lay off someone who is the face of Canon and generates so much goodwill for the company. Decisions like this one make me question Canon's commitment to customer service, which has always been a strong point for them. Coincidentally, I'm about your age, Simon, and have worked at my organization for the same length of time. It is also going through a reorganization, so I relate to both Winston and you. I hope your situation turns out positively.
They ought to not have many problems with their sustainability... monopoly on the new mount, sky high pricing, gobs of customers, great performance... shameful the way long term employees get shafted in the long run. "Vulnerable" is such a good term in the corporate environment,...
It's horrible, but as I have been reminded by many a supervisor, we are all replaceable... and the manager was referring to him too.. no one is ever really safe.
Really bad timing for Canon to layoff right before a big reveal event. I hope the best for Rudy and hope to see him on CZcams or somewhere still doing what he seemed to love doing.
What???!!! 😭😭😭 Rudy is the best. He is so easy to understand. WTH Canon!!! 😡😡😡 Canon is just so stupid. No one likes change. There has to be some link from the old to the new to keep the customers feeling comfortable about that change. This would be Rudy. Ugh! Rudy, thank you for all your years at Canon. I've been watching you for 10 years. Wishing you the very best. Companies just don't have any loyalty to their staff. This makes me mad. 😡😡😡
Let me give you some insight. Last fall I was "Terminated" from the company I worked for after 17 years and the reason was "A Reduction in Force." Historically that usually meant "Last in First Out." Not any more, as this "Reduction in Force" was very "Surgical" and had three categories of people who were terminated... 1. Managers they did not like 2. A few "new hires" for the last in, first out scenario 3. Very specific people like me who had one thing in common... Higher than average medical costs, which of course is illegal, and we did not realize it until we started connecting the dots which was after already signing a document in order to get severence. Additionally they would not let me take my pension in a lump sum so that I could control it, but rather so THEY were in control of it to cut it off in the event of being a whistleblower, well prevent you from contacting the Feds with the risk of losing your Pension. I would lay money that either Rudy or someone in his family had high medical costs and that was the reason he was terminated. Cheers!
Sorry to hear this and wish Rudy all the best, kind of a strange time for this as you would think Canon would want to have good communication to promote the rumoured new products being released. Canon better have something big this Wednesday and not serve up a big nothing burger. I won’t need much of an excuse to sell my Canon gear and jump ship. Nikon is looking pretty good these days!
How about a “Save Rudy” campaign? I’m considering not renewing my CPS membership, perhaps those Explorers of Light photographers should resign in protest.
People (like Rudy) deserve better! Even as a Nikon fan, I find this appalling. I doubt other brands are any better and it is typical that older, wiser and much loved (I have read the comments) people are sacked by ambitious managers who just see this as an excuse to promote their companies “values”...
Simon need I remind you of Takeru Kobayashi, the competitive eater most famous for winning the annual Nathan's Hot Dog Eating Contest that happens every July 4th. He won that competition for six years. How quickly they forget.
Maybe it reflects just how bad canon is doing now And am telling you It’ll go worst Canon is reminding me of Nokia Just being stubborn till it goes away
‘Rude’, you are a good dude! Good luck in the future. Yes, we would like to you to make a visit to us via one of Simon’s livestreams 😊 You will feel right at home I’m sure. 👍
While we are all sad to see Rudy go I myself was laid at about 60 while working in the semiconductor industry when my employer at the time was positioned itself for sale by eliminating mostly all the senior people with salaries on the high end. Luckily a bigger, better, and more profitable company took the opportunity to expand and I got a great new job at a company looking for experienced people. Maybe Sony or Nikon should consider hiring him. Good luck.
"PetaPixel reached out to Canon, which confirmed the layoffs." So in all honesty, he seemed to around that age where most do Retire and we are in the New AGE of CAMERA gear that has to appeal to the YOUTH. So as long as his finances are in Good Order, and he received good compensation, not going to be all tied up in Knocks about it. Nor should this NEWS stun Canon Customers. Plus NOTHING will stop him from creating his OWN Ytube channel to continue basically doing the same.
Most corporate layoffs will try to target those ready for retirement and offer them a package to leave early. Still, with the cost of everything these days, not everyone can afford to retire.
@@OrdinaryFilmmaker I am going to guess that Rudy is doing just fine. As opposed to most others at his age. Also if his Canon followers are actually STUNNED, he should have at MIN, 100,000 subs, the first day he starts his own Channel.
Normally I would think that, but I see so many living pay cheque to pay cheque. Being at Rudy's age is no guarantee of success as parents are often helping their kids afford homes and make ends meet. You're probably correct though.
@@natureredux1957 Not sure if you were joking you clearly do not realize how hard getting subscribers would be for a new channel. Let me put it this way. It took Petapixel around 3 months to gain 100k subs from accruing Chris and Jordan. CZcams is no joke. If people could just start channels and have 100,000 people click subscribe in a day you would see a lot more people going off on their own.
@@vlcheish Well my comment was more in line with the STUNNED headline. If Canon users are THAT Stunned, then 100,000 subs would be easy. Most folks starting Channels have ZERO prior visibility which why certain Channels exploded from the past and currently, that is mostly rarely the case. So sure I said that Tongue and Cheek but I was trying to drive home a point, If folks care that much, well go out and Show it. If he starts his own channel, proved that you are stunned by supporting him in Large numbers.
I don’t want to be reactive as I’ve always loved Rudy and his delivery and clear explanation. And hearing about this is pretty upsetting. Let’s hope there was a golden parachute like you mentioned Simon.
Of course companies always need to think about their setup and profitability. BUT it’s at least equal important to think about your companies DNA and who and what is standing for that! And no question Rudy has been a lighthouse for Canon. That light has been turned off. Doesn’t look smart to me.
Ya right… work a career with a large company and get screwed before it’s time to collect your full retirement benefits. Happens all the time. 30 years in and you’ve accrued too much vacation time, insurance benefits, retirement costs, etc. Get rid of as many as possible before company commitments come to fruition. I’ve been there myself and my wife too. Sickens me to watch this happen over and over and over. Canon will hire someone new for a fraction of Rudy’s cost. Sorry Rudy! You did so well and got the boot as a thanks… Join the club.
This is typical of Japanese companies. No matter how good you are and how well you have done for the company, it means nothing when it comes to cutting staff. This is not just for non Japanese, it goes right down the line. You are just a number. When a new MD comes in from Japan, he knows nothing about existing staff and what they have done for the company for how many years, your number is simply a number and if it saves a certain amount of money, you are out. They have no shame. 😢
Thanks Simon, sad times, but I can't say I am surprised. There are so many free guides on CZcams that Canon doesn't need to keep people like Rudy on the books for making videos. I bet they will be making AI based guides in future. In the end this will end in a downward spiral where nobody will be able to afford to buy anything because everyone's been laid off.
Rudy has developed a large following amongst Canon's user base. Koby has none. The one that matters less to the Canon is Koby, honestly. He can easily be replaced by many people. Rudy cannot be because it takes long years to build up the kind of trust he has. I will miss Rudy, but I could care less about Koby and he probably won't make a damn bit of difference at Canon. Sadly, once you get of a certain age, your job is always in jeopardy, with few exceptions. If there is a way to get rid of you without getting used, management will seek it. At least in large corporations, perhaps not so much in smaller companies. This does not apply to those at the very top of an organization, however, as we can see by our current presidential situation.
I think it's reasonable of you to be concerned. 21 years in any company other than Government leaves one very vulnerable. You've been fortunate to last 21 years at one employer. I was never so fortunate. So, thank god you have the channel. Realistically speaking, in today's environment a solid Plan B and C, is a definite must.
Simon, I’m damn near speechless, without the words to thank you for this totally unsolicited shout-out and support. My God, you and I have never even spoken up to now. I’m beyond thankful to you and your viewers for such kind words and thoughts. While I never saw this coming, I’m fine, and taking a little time to enjoy both retirement, and seeing what the next stop on life’s train ride will be. More than that, though, I never had a clue I’d get a send-off by so many in the industry, like what has hit me in the last 48 hours. I keep thinking the alarm clock will go off, and I’ll realize it was all a dream. Again, profound thanks to you, and your viewers. Your kind words will never be forgotten.
Rudy, your positive impact on photographers and photography is more than you could know. Thank you.
Rudy, your videos and teaching methods and demeanour were exceptional and you have a way of making learning an experience to look forward to. You would be an absolute asset to any company that would be wise enough to let you do your thing. I don’t think it will be long before someone is beating down your door for your services. In the meantime, if you have some time and would like to wander to Cape Town, please let me know and you have place to stay and amazing photographic opportunities to have in our beautiful country.
To many of us photography is a hobby whole to others it is a profession. You bring a natural, welcomed tone to the videos you produced and will be missed by many. You're always welcomed to make a surprise guest appearance at one of our livestreams. Your viewers would love the opportunity to say hi. All the best Rudy and thanks for the memories.
I really can't say things better than all those that have replied before me. Rudy, thank you for all of the years and tutorials. I learned so much from you. Wishing you the very best. -Cathy C. NJ, USA.
Rudy your a legend! Enjoy retirement and thank you for being the voice of Canon for so many.
RUDY if you are listening, start your own CZcams channel and continue your work there, with full creative control. Every disappointment has it's own blessing.
Three cheers to that Nicky
Hopefully, he didn't have to sign some kind of severance agreement that prevents him from still having a CZcams presence. I'd be the first to subscribe to "Rudy's Revelations" or whatever he chooses to call his channel.
This is a great idea! Do it, Rudy!
Rudy brings goodwill to canon with such a friendly presence. Hes an asset.
Rudy has been with Canon for a very long time. He was an informative and knowledgeable representative of Canon camera products. He presented the features of Canon camera products in a way that built a quiet confidence in Canon products. I know that age is considered a negative for many today. I think that Rudy’s age is a true benefit for Canon as it links its historical past with today’s future. It would have been nice to have had Rudy introduce his successor in an organized fashion because this way it just seems that Canon is more worried about technology than people and that leads to questions about Canon support!!! Or lack thereof for us users.
I don't even think they're that worried about technology given how much Sony and others have eclipsed them in recent years. I get the feeling that they're just trying to protect their profitable target markets like sports shooters and news shooters and not really worrying too much beyond that. We'll find out tomorrow with the r1 announcement but all the early indications are that it's nothing that impressive.
I'm a bit stunned. I said to my wife yesterday that I was really looking forward to Rudy's introduction to the R1/R5ii because his enthusiasm and clear communication helps blunt the impact of getting up at 3:00 am to view the Canon announcement.
My company laid off several employees right before Christmas a few years ago. I knew several of those employees and I can tell you first hand, it bothered many of us. I mean right before Christmas, I can’t imagine. Definitely made me realize to have a backup plan.
I hear you Steven, that's why I do this. It's a second job, but it is also a backup plan in case something happens - especially as we are going through a reorg. We are all replaceable...
Come on! I even read the manuals with Rudy Winston's voice and intonation. 😮
I'm going to miss that guy
Very disappointed to see Rudy let go. He’s the face of Canon to us in the US. He’s the human connection between Canon & us. Shame on you Canon. Will not be purchasing the R5MII.
He's also the face to us here in Canada as well.
They got jealous of Rudy taking all the shine away from the products and company.
"Shame on you Canon. Will not be purchasing the R5MII."
Welp looks like more layoffs for the remaining folks at Canon. Remember, boycotting a brand because they lay people off due to low sales doesn't do anything positive. It just means more layoffs.
@@vlcheish Buy the Z8 and be HAPPY
@@Mr09260Z8 won't make my EF RF lenses work. And Z8 is too big
I actually agree that I liked listening to him, much better than than other Canon reps... :)
He felt very down to earth, like talking to a friend.
As someone who works for Canon (not gonna mention which branch) this news was a shock to those who know... 😢
not the Kobayashi reference I was thinking of.
"My name is Kobayashi. I work for Keyser Soze."
Exactly!!!
This is where my head went. Wonder why lol.
I don’t know Rudy. I’ve been a Canon user for 30 years. I don’t keep up with Canon’s marketing or management changes. A few years ago my company went thru cost reductions. I’ve been there 20 years but they fired people that worked their longer than me. Of course at the time they were making record profits. Never marry the company that one works for. Just date them and if an opportunity comes your way choose it over a misguided loyalty to the company. Because in the end they don’t have any loyalty to its employees.
Rudy’s enthusiasm is what drew me to photography & Canon. He will be missed, but I’m guessing he will pop up soon to share his knowledge with all of us!
Wow! I exchanged emails with him after the RF 35/1.4L VCM lens. He had done the introduction video for it. He was sort of the face of Canon USA, especially after Chuck Westfall passed away a few years ago. Maybe Canon Japan needs to lay off the new Canon USA CEO for lack of confidence. 🤔
Why? This guy was amazing.
He had such a pleasant personality and a soft spoken guy with immense knowledge.
Rudy is a living Canon encyclopedia that knows every little detail and the reason behind it!
Nooooo! He will be missed. I wish him well.
Agreed
That man is going to find retiring very difficult. Can’t think of a guy more skilled in the world at this job than rudy. Listened to and watched him since forever. He’ll be fine, other companies will reach out and make sure we can enjoy him in a different context.
I could not imagine doing noting. Sounds like he has a lot of skills to fall back on.
Very thoughtful video Simon. It's clear from the views and comments within just a few hours that Rudy means a lot to the Canon community, and to you. I hope he is blessed with another opportunity leveraging his broad appeal soon.
He is a talented person and I am sure he will be okay. I didn't answer what this means for Canon. I didn't care. People are resources to companies so I wanted to focus on the person. Laid off the week before the big announcement, Canon's timing cold not be worse Ji
1:20 unfortunately I am very familiar with this type of statement. It means they have transitioned from making good products and customer support to appeasing the bean counters and stock holders. Sad way to out.
I’m based in the UK I watch all Rudy’s videos even when I never owned the camera. He will be truly missed by me.
That is bad news. He was the best Canon communicator. Agree- Always enjoyed how he conveyed information .
Canon USA's statement is the same kind of corporate double-speak is issued when companies cut staff. The language is intended to sound intelligent and reasonable but really says nothing useful.
I heard the same kinds of statements being issued by media companies in the years leading up to my own layoff in 2010, a year when tens of thousands of print journalists found themselves suddenly unemployed.
As for Rudy Winston, I wish you the best. Your instruction about emerging technology in Canon's cameras and lenses cut through much of the jargon to provide laymen with a clear understanding of new features from an expert with an intimate understanding of both the equipment and the photographers' needs. Thank you for your guidance.
The sales numbers don't show the R5 II to be a massive disappointment; the R1 though, much fewer sales. And to be honest, if I was in that market, I might choose the R3 for 1500 less.
Canon's boilerplate BS is disgusting. The usual HR is written lying tripe.
Being impacted by the latest tech lay offs myself, I hope he is doing well...
I think there will be a few more not he way :(
@@OrdinaryFilmmaker I think you meant the last 3 words to be "on the way". Feel free to scrub this comment if you edit your reply.
I always trusted what Rudy said and how simple his explanation on a product he spoke about, the face of Canon won't be the same.
I have a lot of respect for Rudy... I hope he has a good future where he is appreciated.
Rudy will be missed. Clarity, simplicity, and charm. High degree of competence that's rare in any industry these days. It is sad news, indeed.
Rudy was the only human face for Canon in the United States. Every one of his videos and podcasts gave clear guidance that Canon customers could use -- sometimes revealing useful information you could not obtain anywhere else. He was the consummate professional. Canon made a mistake.
Yep. It was like a mentor helping you along.
Your right about the bean counters to them your just a number it only take getting made redundant once to find that out. fingers crossed he got a golden hand shake that set him up for retirement.
I've seen it too many times, they fire the wrong people, taking them back years. Some companies are never the same. Been part of may layoffs myself, but I was young and didn't really care as it was easy to get employed again. Not at 54... its a different game for me now...
How much did the bean counters save by letting go the face of canon USA . I always looked forward to Rudy’s presentations. I bought the R3, RF 100-300, RF 200-800, and the RF 28-70 following Rudy presentations.
Wow, I always thought Canon was too big in the industry to ever lose the top spot. Innovation and risk taking are the keys to success, not accounting.
These are just a handful of specs. They tell us what, they don't tell us the result.
I'm part of a very large company. So I'm use to seeing people come and go, be it internal transfers, termination, or retirement. I myself have left this company a couple times, that's just the nature of the beast. I took a look at my pension, and it states I can probably take early retirement in 16 years. If I count all the years I've been with this company, if I had worked straight through, it would have been 22 years this year. Now I'm not sure if my body can handle the stresses for another 16 years, or even another 6 years (kitchen work is physically demanding). So in my situation, I'd welcome being offered an out or something less strenuous when I enter my golden years.
Now if Rudy is here seeing this, here's my words of wisdom. Don't fret. You've made a name for yourself, so opportunities will come knocking if you need it. I do hope Canon gave you a decent offer.
While I need to wait 5-7 years to have a solid pension, I could go as early as next summer and get $29K. Not a lot, but its the first time in my life, I can quit my job and have something... So, every year I am going to say I'll retire next year until I have reached that 5-7 yer mark.
ageism is rife in every industry and why I wouldn't dedicate my life to working for someone else giving them a level of control of my future! Age and experience counts for nothing these days
When I got into photography year of 5d mark ii Rudy is one of those people that makes me understand the equipment and showcasing new gears from canon. It sad to know that at his age got let go of the job that he truly loves. He giving us free knowledge about photography gear. You'll be missed GodBless and Thank you.
Too bad about Rudy. Is it possible that his age has something to do with it? Maybe Canon wants "younger" faces for its product videos.
Everything the Major Brands are doing is centered around the New Generation of Content Creation, not the Old one.
For a company looking at mass layoffs, they look for the path of least resistance first: those looking to retire early and then top them up; then they look at who makes the most and ifs there younger cheaper staff that can do the work; they look at poor performers too.
The fact that he made it almost 30 years in a non-government/union job is almost unheard of these days.
Those days are looonnng gone of working at a company for decades. Truth is unless you have a skillset that the company can't replace(very rare) you are on the chopping block anytime sales dip and their is a round of layoffs. The older you get and the more you make the bigger the target.
iconic voice that did more for canon than any ceo can do.
I’m not surprised, as Canon did get rid of one of their best photographers a few years back. I know the feeling all to well after two
plant closures. Those plants merged and we all knew it was coming. People over fifty, where not allowed to transfer to another plant,
and look for something else. I ended up going to a recruit centre to get a job. Happy to say though, I’m retired and go birding more now, and find peace and solace photographing gods creatures. Rudy should start a utube channel. He’ll do great and have many followers.
Job well done Rudy! I thoroughly enjoyed your knowledge and insights over the years - a true Canon Ambassador! I'm sure it was nothing you did wrong, but that's how this cruel business world goes. I've been there a couple of times myself. I sure hope they take care of you financially for all your years of service!
He isn't just ambassador, he was their official tech advisor. 😢
@@RayValdezPhotography Yes I'm aware, I meant that in the sense of the word ambassador; which would encompass all of that.
@@reginaldwalton true i guess. Nowadays ambassador just be people that smile with a product on camera.
You are right this is stunning and very disappointing
What a big mistake by Canon...
Here in BR we have a popular phrase "on team that is winning does not make changes"..
Are they nutzzz? Gonna give the #1 spot to Sony soon.
Rudy was the face of canon will miss him!!
And for Rudy I will say get your camera on your shoulder and travel the world! 🌎 life is too short!
It does make me think that Canon may Not be as stable as we hope. I own a Canon camera and have been considering what Canon to upgrade to. I now wonder if I should wait till next year or buy a new Sony now. Many of the CZcamsrs moved to Sony and like them. I will research more.
I thought he was a wonderful ambassador, along with his various videos
Same here.
Canons marketing needs a bolt of electricity!! The C400 is an amazing camera, the announcement of the C400 🥱. Let’s see what these cameras can do!!!
I have watched numerous training videos for my cameras where Rudy was the trainer... he will be certainly missed.
I met Rudy at a PPA event a couple of years ago. His deep, comprehensive knowledge of the Canon camera product line is, to my knowledge, is unmatched. Like you said Simon, he was the face of Canon. I’m sure I’m one of a great many who will miss him and wish him well.
From a business standpoint, it’s a shame that long-term employees are among the first to get laid off. They’ve worked hard over the years and have the salaries over time to show for it. Unfortunately, this makes them targets when the “bean counters” look to cut costs. I’ve been a victim of that. It’s not fun.
Unfortunately Canon’s two main markets, document management and photography both aren’t doing well
Huge lay off at Canon. When Nikon had it’s lay offs it was huge news, but this is the first time I heard of the Canon reorganization and lay offs. Is Canon going to sell its camera division? 🤷♂️ I haven’t seen Rudy, but a layoff is bad news, especially when you’re not really ready for retirement.
The timing of this shows once again that Canon USA has trouble seeing the big picture. It looks like the new CEO continues the same atmosphere.
Rudy was literally the only presenter I would listen to. Matter of fact speaker, straight to the point, something comforting about him.
It seems really odd to lay off someone who is the face of Canon and generates so much goodwill for the company. Decisions like this one make me question Canon's commitment to customer service, which has always been a strong point for them.
Coincidentally, I'm about your age, Simon, and have worked at my organization for the same length of time. It is also going through a reorganization, so I relate to both Winston and you. I hope your situation turns out positively.
Rudy was face of Canon and somebody didn't like it. Its internal politics I feel
They ought to not have many problems with their sustainability... monopoly on the new mount, sky high pricing, gobs of customers, great performance... shameful the way long term employees get shafted in the long run. "Vulnerable" is such a good term in the corporate environment,...
Are you sure Rudy was laid off? How did you know? If true, I will miss him promoting Canon's new products. He is a nice guy.
Yep, its on the news wires... Check peta pixel.
@@OrdinaryFilmmaker you are correct.
😮 That's horrible news. Not a good sign for the company.
It's horrible, but as I have been reminded by many a supervisor, we are all replaceable... and the manager was referring to him too.. no one is ever really safe.
So sad to hear this, was waiting to watch the R5II related coverage from him 😢
He will be so missed!! Good luck, Rudy......Nuff said
I was Laid off by IBM in 1993 and 2x sincethen .. Roll of the Dice >> best is work for yourself
The “god” of Canon gear education and such a “real” personality. Absolutely bummed.
Really bad timing for Canon to layoff right before a big reveal event. I hope the best for Rudy and hope to see him on CZcams or somewhere still doing what he seemed to love doing.
Canon is probably restaffing it’s public relations committee with a cast as diverse as its C400 launch video
what a great public service - thanks so much. rudy maybe you should start your own youtube channel/ you have the connections
If Rudy was really "laid off" then shame on you Canon... what a way to reward an employee for 30 years of service!
What???!!! 😭😭😭 Rudy is the best. He is so easy to understand. WTH Canon!!! 😡😡😡 Canon is just so stupid. No one likes change. There has to be some link from the old to the new to keep the customers feeling comfortable about that change. This would be Rudy. Ugh! Rudy, thank you for all your years at Canon. I've been watching you for 10 years. Wishing you the very best. Companies just don't have any loyalty to their staff. This makes me mad. 😡😡😡
Canon is in trouble..
Let me give you some insight. Last fall I was "Terminated" from the company I worked for after 17 years and the reason was "A Reduction in Force." Historically that usually meant "Last in First Out." Not any more, as this "Reduction in Force" was very "Surgical" and had three categories of people who were terminated...
1. Managers they did not like
2. A few "new hires" for the last in, first out scenario
3. Very specific people like me who had one thing in common... Higher than average medical costs, which of course is illegal, and we did not realize it until we started connecting the dots which was after already signing a document in order to get severence. Additionally they would not let me take my pension in a lump sum so that I could control it, but rather so THEY were in control of it to cut it off in the event of being a whistleblower, well prevent you from contacting the Feds with the risk of losing your Pension.
I would lay money that either Rudy or someone in his family had high medical costs and that was the reason he was terminated.
Cheers!
darn. I really liked hearing Rudy. Sorry to hear that for him
Rudy has educated me on several useful features, that are often missed by some of the best reviewers. To me he adds more value than the launch event.
Is called “Business” in the corporation 💲 world im afraid 😢
From Paraguay! We will miss you Rudy!
Nikon should hire him!! Hopefully Nikon is listening……
You dropped 🫳🏽 the 🎤 Simon; definitely, he will be missed 😢
I will miss Rudy ,the voice of Canon
I learned a lot from him over the years he will do ok on CZcams!!!!
Sorry to hear this and wish Rudy all the best, kind of a strange time for this as you would think Canon would want to have good communication to promote the rumoured new products being released. Canon better have something big this Wednesday and not serve up a big nothing burger. I won’t need much of an excuse to sell my Canon gear and jump ship. Nikon is looking pretty good these days!
How about a “Save Rudy” campaign? I’m considering not renewing my CPS membership, perhaps those Explorers of Light photographers should resign in protest.
Rudy commented a short whole ago and is doing well, though surprised by the outselling of support. I've pinned his comment for all to see ;)
People (like Rudy) deserve better! Even as a Nikon fan, I find this appalling. I doubt other brands are any better and it is typical that older, wiser and much loved (I have read the comments) people are sacked by ambitious managers who just see this as an excuse to promote their companies “values”...
Simon need I remind you of Takeru Kobayashi, the competitive eater most famous for winning the annual Nathan's Hot Dog Eating Contest that happens every July 4th. He won that competition for six years. How quickly they forget.
This is so sad. I do hope he has his own CZcams channel.
informative news thanks Simon
Wow, Dumbfounded! That's incredibly disappointing from Canon.
Maybe it reflects just how bad canon is doing now
And am telling you
It’ll go worst
Canon is reminding me of Nokia
Just being stubborn till it goes away
‘Rude’, you are a good dude!
Good luck in the future.
Yes, we would like to you to make a visit to us via one of Simon’s livestreams 😊
You will feel right at home I’m sure. 👍
While we are all sad to see Rudy go I myself was laid at about 60 while working in the semiconductor industry when my employer at the time was positioned itself for sale by eliminating mostly all the senior people with salaries on the high end. Luckily a bigger, better, and more profitable company took the opportunity to expand and I got a great new job at a company looking for experienced people. Maybe Sony or Nikon should consider hiring him. Good luck.
"PetaPixel reached out to Canon, which confirmed the layoffs." So in all honesty, he seemed to around that age where most do Retire and we are in the New AGE of CAMERA gear that has to appeal to the YOUTH. So as long as his finances are in Good Order, and he received good compensation, not going to be all tied up in Knocks about it. Nor should this NEWS stun Canon Customers. Plus NOTHING will stop him from creating his OWN Ytube channel to continue basically doing the same.
Most corporate layoffs will try to target those ready for retirement and offer them a package to leave early. Still, with the cost of everything these days, not everyone can afford to retire.
@@OrdinaryFilmmaker I am going to guess that Rudy is doing just fine. As opposed to most others at his age. Also if his Canon followers are actually STUNNED, he should have at MIN, 100,000 subs, the first day he starts his own Channel.
Normally I would think that, but I see so many living pay cheque to pay cheque. Being at Rudy's age is no guarantee of success as parents are often helping their kids afford homes and make ends meet. You're probably correct though.
@@natureredux1957 Not sure if you were joking you clearly do not realize how hard getting subscribers would be for a new channel. Let me put it this way. It took Petapixel around 3 months to gain 100k subs from accruing Chris and Jordan. CZcams is no joke. If people could just start channels and have 100,000 people click subscribe in a day you would see a lot more people going off on their own.
@@vlcheish Well my comment was more in line with the STUNNED headline. If Canon users are THAT Stunned, then 100,000 subs would be easy. Most folks starting Channels have ZERO prior visibility which why certain Channels exploded from the past and currently, that is mostly rarely the case. So sure I said that Tongue and Cheek but I was trying to drive home a point, If folks care that much, well go out and Show it. If he starts his own channel, proved that you are stunned by supporting him in Large numbers.
I don’t want to be reactive as I’ve always loved Rudy and his delivery and clear explanation. And hearing about this is pretty upsetting. Let’s hope there was a golden parachute like you mentioned Simon.
Of course companies always need to think about their setup and profitability. BUT it’s at least equal important to think about your companies DNA and who and what is standing for that! And no question Rudy has been a lighthouse for Canon. That light has been turned off. Doesn’t look smart to me.
Ya right… work a career with a large company and get screwed before it’s time to collect your full retirement benefits. Happens all the time. 30 years in and you’ve accrued too much vacation time, insurance benefits, retirement costs, etc. Get rid of as many as possible before company commitments come to fruition. I’ve been there myself and my wife too. Sickens me to watch this happen over and over and over. Canon will hire someone new for a fraction of Rudy’s cost. Sorry Rudy! You did so well and got the boot as a thanks… Join the club.
That sucks
Canon clearly has no loyalty to its employees. I do not wish to purchase any more of their products!
This is typical of Japanese companies. No matter how good you are and how well you have done for the company, it means nothing when it comes to cutting staff. This is not just for non Japanese, it goes right down the line. You are just a number. When a new MD comes in from Japan, he knows nothing about existing staff and what they have done for the company for how many years, your number is simply a number and if it saves a certain amount of money, you are out. They have no shame. 😢
This is harsh news and it’s not good.
This is sad news. He seems like good people…😔
Customers do not make the company, it is the employee. SomeoneBranson's should read Richard Branson book. The employee can make and break a company.
Paging Leica Camera USA...Leica Camera USA. Rudy can explain our superior superior cameras and lenses better than anyone.
Thanks Simon, sad times, but I can't say I am surprised. There are so many free guides on CZcams that Canon doesn't need to keep people like Rudy on the books for making videos. I bet they will be making AI based guides in future. In the end this will end in a downward spiral where nobody will be able to afford to buy anything because everyone's been laid off.
Rudy has developed a large following amongst Canon's user base. Koby has none. The one that matters less to the Canon is Koby, honestly. He can easily be replaced by many people. Rudy cannot be because it takes long years to build up the kind of trust he has. I will miss Rudy, but I could care less about Koby and he probably won't make a damn bit of difference at Canon.
Sadly, once you get of a certain age, your job is always in jeopardy, with few exceptions. If there is a way to get rid of you without getting used, management will seek it. At least in large corporations, perhaps not so much in smaller companies. This does not apply to those at the very top of an organization, however, as we can see by our current presidential situation.
I think it's reasonable of you to be concerned. 21 years in any company other than Government leaves one very vulnerable. You've been fortunate to last 21 years at one employer. I was never so fortunate. So, thank god you have the channel. Realistically speaking, in today's environment a solid Plan B and C, is a definite must.