A Peak Inside My Facebook Ads Reporting Template...

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00:00:00 - 00:01:33 Why reporting is ACTUALLY important
00:01:34 - 00:02:25 How I made this report (it's FREE)
00:02:26 - 00:04:12 Performance Overview Workflow (v important for context setting)
00:04:13 - 00:06:45 How I find CPA, CPM, CTR benchmarks for my clients
00:06:46 - 00:12:38 My Reporting Template
00:12:39 - 00:14:20 The other reports I run for my clients...
00:14:21 - 00:15:19 "Do I need to use a slide deck???"
00:15:20 - 00:16:13 "How long should I spend on reporting?"
00:16:14 - 00:17:39 Automated reporting...
************
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Motion - Creative Reporting Dashboards - Use DARAD10 to get 10% your first 3 months - motionapp.com/?...
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Varos - www.varos.com/?...
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╰ LinkedIn: / daradenney
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[@KristinGritt]

This is so great! Lack of reporting from agencies has definitely been a frustration I've experienced in the past. It's so helpful to have monthly snapshots like these to support additional internal conversations on the brand side. I can't count how many time I've been randomly asked "What's working right now?" from leadership or other cross functional teams. To have a report like this to respond with is gold. It's also really helpful to have as a reference in future months when you try to remember why a particular month did particularly well or not so well. Thanks so much for sharing!

[@DaraDenney]

This is exactly why I created this report. So often I would get these questions from clients, and now I want my teams to be able to provide that information up front.

[@larisadigital]

Thank you so much for sharing this!! I've been searching for Ads reporting videos and this one is the ONLY one that really shows how to report to clients! LOVE IT

[@DaraDenney]

You're so welcome! That's exactly why I created it :)

[@deanmartinez2358]

Beautiful vid Dara. Thank you!

[@DaraDenney]

Thank you!!

[@olhavelhus1367]

Thank you Dara for this valuable information, you are a great teacher!

[@jerrymartinez1048]

Super useful. Thank you.

[@joshfernandez6662]

DANG THIS IS SOOO THOROUGH!!! Must take a week to generate each report. Tank you for all the useful info

[@andreaesamor]

Super useful! I will incorporate a lot of this in my reporting. I agree with you when you said this helps the media buyer to take a step back and see what worked and what didn't. Also clients get to know better what's happening with their ads ✅ Thank you for sharing!

[@DaraDenney]

EXACTLY! Let me know how it goes!

[@HireFireTeam]

Fascinating to see how other people report... so many ways.

[@DaraDenney]

Literally a million ways.

[@kimpisetpagna]

omg! Love this!

[@DaraDenney]

Thank you!!!

[@abrahangarcia8729]

When I first started working at my agency, my decks would take me about 2-3 hours to make because I was going in deep. Now as I have been there longer, I have 12+ clients on recurring bi-weekly calls, and now it only takes me 30 minutes to an hour to pump out a deck, but with much less info.

[@jakeblumes7793]

Great video and love your template. When you brainstorm ideas, do you score them at all before they go onto your creative roadmap? That is, some ideas might not be measurable or be deemed low impact or be too hard to implement. If so, how do you score ideas?

[@surajshinde7097]

Super video. Reporting always gives me anxiety because it is hard to explain the situation to client. Reporting with visuals gives better idea. Thank you..

[@DaraDenney]

SAME! That's why I made this video :)

[@julianromero_ecommerceadsteam]

Hello Dara! Thank you very much for the video!
I have a question. I see in the slides of the ads that you indicate the hook and hold.
What metrics do you use to measure these KPIs? Thank you!

[@DaraDenney]

Hook: 3 second video views / impressions
Hold: ThruPlay / impressions

[@julianromero_ecommerceadsteam]

@@DaraDenney Thank you so much!!

[@Meehaly]

thans, this is awesome stuff, love it Dara!!

[@mihaellaa.7911]

Hello dear Dara! Can you share with us what do you do in the case of ad fatigue? Thank you so much!

[@seyyargezginim]

2:50 gratidão pela oportunidade avanco social vocês são os melhores para as redes sociais

[@KebabPeople]

I was like, 150 bucks CPA to sell a cereal box what the hell am I missing here lmao. Yeah it was not magic spoon. Great video! Thanks

[@annamarento2683]

Great vid! It’s all about ad creatives? Not in target audiences? Or you also putting that data (about target audience) in another reports?:)

[@DaraDenney]

Yeah, we do sometimes, but to be honest, most of our spend is on broad these days.

[@DigitalSachinShow]

Where i cab get this template to download?
Have you given any link for this template

[@DigitalSachinShow]

@daradenney504 yes

[@keymirrortic]

Thanks for sharing Dara, signing up through your referral!
Quick questions, I'm currently seeing high spikes in my CPM at about 60 - 70 USD (Broad Targeting, US) optimizing for purchase event. Is this something normal during this period of time around BFCM? 🤔

[@DaraDenney]

Yes, it's totally normal. But you should sign up with Varos to see what's going on for your industry! It's so helpful for things like this!!!

[@keymirrortic]

@@DaraDenney appreciated Dara ❤️

[@natthaphonangsukulthon6710]

Would you mind sharing your experiences using looker studio to create reports?

[@DaraDenney]

I have used it and it is kind of a pain in the ass.

[@luizell857]

What is that signature background sound if I may ask? SO catchy

[@DaraDenney]

LOL YES

[@MyNameIsTatiJo]

Great video! May you share the template you used on Canva?

[@DaraDenney]

I think it was this one: www.canva.com/templates/EAErRZTtcKU-cream-and-pink-pastel-gradient-diversity-workshop-webinar-keynote-presentation/

[@gordilugo2776]

Dara I'm a junior media buyer, trying to get into an agency but haven't been having any luck with an established agency. Most people who post as agencies are just beginners that are experimenting with a start up smma on upwork or Facebook groups. Any tips or advice?

[@DaraDenney]

I would try signing up for a mini mastermind group or get some experience working for a freelancer.

[@NadiaKlimentova]

Hello Dara ,
Which tracking is the best in your opinion ,we spend only 50 000 a mouth is it suitable for our brand ?

[@DaraDenney]

I would go with Triple Whale, then! Or if you are only on Facebook, I don’t think you need anything . Only use the attribution platforms if you have multiple traffic drivers and you don’t know where your sales are coming from!

[@NadiaKlimentova]

@@DaraDenney Thank's a lot but we are custom website ,not shopify

[@mohamad_bakour]

Hi dara thanks for amazing video.
Why not use Google Data Studio with interactive reports using a third party.
I think you can add all metrics you want

[@DaraDenney]

We use something like this! But dashboards don't really make up for the "story" that you have to tell clients.

[@annaloader5285]

@@DaraDenney did I miss how often you're sending this report to clients? How often do you send this vs your third party dashboard?

[@dmitriypetrychuk2743]

could u share please the link to this template?

[@DaraDenney]

It will be available in my paid community!

[@imtmcc2265]

Hi Dara
When will you launch your community?

[@DaraDenney]

Next week, I think :)

[@user-px7ux2rh9x]

How can we download this as a template ?? Is there a way to send you a few bucks for it ???

[@himayetshaikh5606]

Can I have your template file please ?

[@DaraDenney]

It will be available soon in my community that I'm launching!

[@talhadagha4575]

We need a udemy course from you! ;-;

[@DaraDenney]

Working on a course for next year!!

[@kazimarufofficial]

Nice but no have client

[@AnnaParker712]

🔥🔥🔥

[@mrashidaliraza]

Hey @DaraDenney Would you mind giving me this template?