Why Britain Sucks At Product Placement
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- čas přidán 3. 01. 2016
- Britain has some of the strongest product placement rules in the world - and it means CZcams vloggers have to declare their advertising before you click on the video. Why? And what did it mean for our version of The Price is Right?
Thank you to Rob ( / readwriteerase ) for stepping in as camera operator at the very last moment, despite the terrible weather and his being a bit ill!
SEE MORE OVER ON THE PARK BENCH: 18 minutes of Matt and Tom talking about the economics of CZcams, and why there isn't a Patreon link here: • The Economics of YouTu...
Great video! Almost as great as Oreos.
+TomSka I would genuinely love to go into more detail about the ASA/Oreo situation but I legally can't :/
+TomSka I did worry about whether I'd got the phrasing right on this one, making it clear that the guidance we've got now just wasn't in place back then -- and that it was the agency and client's job to check it...!
Ayy tomska
damn was this talking about... wow just wow, you mention a product placing video with an English CZcamsr selling cookies, and i don't realize its discussing one of my favorite videos lmao glad this comment section connected the dots for me!
+TomSka ♟♞♝♜♛♚
Manga Chess by David Cortese
♙♘♗♖♕♔
The ban on product placement in children's show sounds logical to me.
It should be completely logical, the problem here in the US is that companies with incredible amounts of dosh lobby politicians and take advantage of the want for smaller government to deregulate
Can't beat some sticky-backed plastic.
I don't see a problem with ads in children's programming... It's not like kids should be hidden from all ads
Nikhil Sharma I have to disagree. It’s manipulative in my opinion. Some children might see it and want that specifically. Example if a children see a teddy bear made by Company A. The children will have higher tendency of wanting the same brand of teddy bear.
Yea its great for parents so kids don't nag on them to buy everything they see in ads😂 when I'll have children I'll come to the uk
Correction: Why Britain does product placement correctly.
Yes! 100%!!! I'm not British, but this is clearly better than what we have in the rest of the world
Morally? yes. When it comes to successfully doing product placement, however, Brittain really does suck at it.
@@apullcan nah cause they still do it without making it obvious.
@@apullcan You seriously misspelled 'Britain'. That's absolutely astounding.
Hey we are profile pic twins
4:54 “We don’t do those horrible product placements... at least on television anyway” while a bus with an advertisement drives past is some top-notch accidental comedy.
Tbh, that is a nicely put advert on bus. I've seen much worse product placements on public transport.
I think it might have been on purpose
I didn’t even notice that ad😂 I’m used to way worse here in America……. That’s actually hilarious though.
Perfect timing, * chef kiss *
@@pavuk357 Except one just flies past you and doesn't force itself on you.
'Unless you're smoking L&Ms, you can only imagine how they taste'
Having tasted them, I wish it stayed in my imagination.
Only sensible comment in this whole thread.
LD is far worse
Don’t smoke kids.. or adults... or anyone
@@madide3978 As a kid who grew up in a house where you could only barely make out the ceiling from the fog, I have sworn off cigarettes 6ever.
kie i can’t tell if your joking or not, but either way your wrong
This video sponsored by London buses and umbrellas
You could say all umbrella companies are owned by a giant "Umbrella corporation"
@kristoffer kulju I agree with all.those zombie outbreaks. We have to stop umbrella.
The ads on the busses at least.
AND RAIN
@kristoffer kulju i wanna see the B I G umbrella
I enjoyed this, Tom, almost as much as I enjoy a bottle of delicious and refreshing Coca Cola™.
Great comment steal. Really made me interested in your channel..... not!
I like drinking the second most popular brand of cola
@@Snibble Listen mate, if someone steals a comment, they are so desperate for attention and acknowledgement that you should just let them be happy. And if they didn't steal the comment, you just look tacky. Either way, just don't. It's useless, and very annoying :D
WOLF COLA FOR LIFE
@SublimeHawk6 I agree, but either way the benefit of pointing it out versus the risk of lose if you're incorrect (or even if you're correct) isn't worth it
Other youtubers: retake the shot when less windy
Tom: fix umbrella multiple times while continuing with the show
Stiff upper lip old chap.
oddly enough, it show that i disliked you comment when i did not.
That's what makes him better
No, it was done intentionally to make the video more interesting. Professional to another level.
British standard weather, the rain and the wind wount stop... ever...
"And there's absolutely no product placement at all within children's programs"
Why isn't this a rule everywhere?
***** Let me just see if I understand this. You said that, basically, that the reason there aren't stricter advertising standards for children's programming is because of "economic freedom". Do you even know what that means? Britain CLEARLY has economic freedom. You're saying that the reason something which is possible in an economically free country isn't possible in another country is because those countries are economically free. That doesn't make any sense.
You try to claim I made a logical fallacy, while you engaged in an even worse logical fallacy.
+z beeblebrox +shaun noland #rekt
I meant that Shaun Noland got rekt btw xD
IM saying this because when I posted the comment Shaun Noland's comment wasn't on my screen and it looks like im supporting Shaun
Just claryfing xD
***** "Regulations aren't freedom"
Tyranny under a corporation is no better. You think companies have your best interests in mind? Gimme a break.
***** And creating a desire in you, is kind of brain washing.
+Shaun Noland Once everything is run by large corporations, maybe you too will understand that there is nothing more authoritarian than corporations. Just because things are private doesn't mean their not authoritarian.
This is all a good thing, Britain doesn’t “suck” at product placement, it’s doing the right thing
Nope
@@tubegerm6732
Epic counter argument dude
@@MishKoz yep
Well "sucks" meaning failing to manipulate people into buying more crap. Bad capitalism/ good socialism.
@@georgesimpson1406 If advertising is manipulation you are just a brainless sheep.
“My videos are open for product placement!”
*Dasani wants to know your location*
I don't know if you're joking, but Dasami isn't sold in UK as it had a horrible incident there in the past. Coca-Cola (the parent company of Dasani) sells packaged water under a different brand name...
@@Mercilessonion fwooooosh
animesh singhal Tom done a video on it.
animesh singhal That’s exactly what he’s joking about; Tom made a video about that incident.
animesh singhal whooooosh
As a Brit, I was watching the series 'Designated Survivor' on a streaming service (cough), and right in the middle of the show was a horrifically blatant car advert; It was so jarring that it put me off the show entirely.
Maybe it was just poor writing/production...
But I can't remember the brand of car either, so they failed on two counts.
I watched a movie where they put the entire AD of 30 seconds in the movie, like the Hero was watching TV in the movie and this was a ad in that TV. That same Ad is shown on channels in the commercial breaks in the real world...
@@Mercilessonion Helps with the immersion! And dates the movie terribly. Besides being generally awful of course.
A film had a CGI placed billboard of a car in it. Cant remember which film it was though. Complete bollocks.
this kind of thing is just normal in lots of american shows and its really weird. if it isnt drawing too much attention to it you kind of get used to seeing it a lot which is a little bit scary. this kind of thing happens in japan a lot too, some more subtle than others.
for example theres an infamous part in the manga and anime Jojo where near the end of one of the seasons in the last few episodes with the final battle between the main characters and the super villain, they repeatedly draw attention to a giant "PEPSI" sign. if you google "jojo pepsi sign" youll see it its really dumb.
sometimes video games have product placement too, theres some times it has happened even back in like the 90's but a more recent example is the Monster Energy drinks shoved in your face in the game Death Stranding
This is one reason I don't like watching American series (def not all of them have this so blatantly, but when it happens makes me really angry
Wow that's horrible. Unlike the sweet, sweet taste of an Oreo™ Collect all 50 flavors!
mmm Oreo, full of double stuff and AIDS!
THIS IS THE BBC, OPEN UP!
Have you tasted all of them yet?
50 thanos oreos
I like all except the Hispanic marketed ones, spicy mango and salt just aren't my thing
I think the UK laws are great in this regard... almost as great as the cool crisp taste of Miller Lager. It's Miller time!
They’re trash, the UK regulates everything
I'm not libertarian, but I feel as though the government might be overstepping it bounds a bit with this regard.
For product placement I think the regulations are actually great. A) you're not getting tricked into buying things B) Product placement is horrendously tacky and takes away from the content you're trying to watch.
The Zesty Potato. They're not determined by the government, but by an organization, according to this very video.
Dan Super The UK should regulate a lot more then
I just like 4:54:
"We don't do those horrible product placements!"
*bus with an ad on it drives by*
"At least not on television..."
Completely unintentional, probably, but still hilarious.
"Or they were American, and didn't know or care about it". That explains so many things.
Why should anyone in one country be concerned about the rules or laws in another country that do not pertain to them? Please "explain" that.
For example... when driving I am only concerned about the speed limit where I live and drive. Why should I care about the speed limit in London?
@@r.w.7232 i guess because that doesn’t affect you but in media it’s different
@@dougalbadger4918 not really sure that's accurate. A CZcams channel in the US does not have to follow rules or guidelines in Europe.
@@pascalroder4459 you completely missed the point, if I vlog in the United States, I am not the least bit concerned about what the rules for vlogging are in Europe.
@@pascalroder4459 in some respects, you may be right.
"Other brands are available" being a phrase familiar to anyone who's ever watched the BBC.
It's the same thing with Sveriges Radio (the Swedish national radio). It's so common that it's almost like an in-joke. "My Volvo keep breaking down all the time." "I would like to point out that there are many other car brands that also keep breaking down."
Clarksonnnnn
@@bjornsan it is totally used as an in-joke within the BBC on the panel show circuit.
Except the BBC never say that when it comes to political ideology - then the only 'brand' available is Marxism.
@@sunnyjim1355 right that's why they did their best to cover for the Tories through election season.
One thing that i liked to hear about this, no product placement in kids programming.
well, im not saying there should be worldwide laws now! But its a good one to emulate elsewhere.
EXACTLY
Why does it matter? Kids don’t even have money, the only thing it will cause is parents being slightly annoyed.
Stephen M. Stouter young children are easily manipulated, so a company could try to get kids to pester their parents so much they have to go or buy whatever the ads are, also if it's the fast food one, well, that's kind of obvious
Philth- E same in the US
Alternative title: "Tom talks about British Product Placement while his sweater gets continuously wet"
Exxag gbgyvtvyvyvytbvyfvftbyvtvybgyvftvygbyvfvygygvtvyg ygvtf hgvyfcyf ygvyfvyvfy*&$s#&/😱😱😱😰😨😨😱😰😱😰😨😰😱🤬🤬🤬😨🤯
Hence the well known expression “Wetter than Tom Scott’s sweater”
*Jumper
We call that a jumper... darling.
@@Ali_Nar ..Hoodie???
I'm very late, but it turns out I need tom scott to call me darling in that accent at least once a day or I may die. No way to prove that, but I'd hate to risk it 1:22
+
don't we all
1:24 for instant replaying
1:25 JUST afterwards edit: just because I wanted to
i clicked this video thinking if i was developing a crush on tom, turns out i am.
I went to the us, and its bloody insane how much advertising goes on.
Right? And programs are cut into 4 or 5 parts where they'd be in 2 parts in the UK, and the adverts go on for ages. I can't stand adverts as they already are in the UK, so if I went somewhere with American TV, watching it would be a last-ditch resort at entertaining myself.
not to mention ads for _prescription_ drugs
I am in the US and I have traveled to Britain and Europe. We find the advertising annoying as well which is why online subscriptions have bloomed recently and cable is dying. I would rather pay $15 a month not see a ridiculous commercial. I do however watch Geico commercials on CZcams because they’re actually funny. I personally believe that whenever the government touches something they screw it up, I like the fact that market demands have brought about streaming video online
I've lived in the UK and in the US. I never watch US television. Complete commercialised rubbish. Always trying to sell you stuff, especially prescription drugs.
666Tomato666 Oh jesus those ads
_Adcetaminphone (random name) will help you relax in times of stress. Side effects include headaches, dizziness, nausea, vomiting, projectile vomiting, blurred vision, heart attacks, strokes, gangrene, diabetes, AIDS, Ebola, starting a zombie outbreak, and it probably was the reason for the extinction of the dinosaurs. Buy Adcetaminophone in your closest pharmacy today!_
I think what shocked me the most when I went to the US is the amount of pharmaceutical ads that advertised doctor prescribed meds. In the UK we only advertise off the shelf meds like for colds and pain relief. Non of this insulin or heart meds.
We used to have OTC med ads, but with the pharma deregulation, the extremely long pharma ads telling you in soothing tones over pictures of people laughing and hugging that one of the side effects is suicide completely took over. It's much more profitable to run pharma ads so you don't really see any non-prescription medication advertised anymore. The hint: something's wrong with you and only this expensive pill can fix it
@@dogchaser520 Well, that sucks.
@@dogchaser520 Really is depressing seeing this medicine that’s supposed to help you but might also leave you much worse, dead, and/or dead via suicide. And then they play that happy music during that too and tell you to “take control of your life” or something
I recall Viagra commercials being commonplace on children's networking. In hindsight it was over the top, but when you think about it, is kinda hilarious.
@@dogchaser520 why would they advertise something that you can’t buy without a prescription? You can’t go to your doctor and ask for medication you don’t need
Fun fact: South Korea’s product placement laws are SO strict you can’t even show brands on tv. Like at all, even if you’re not sponsored by the brand, you have to censor brand names
This is how you see iconic brands such as [CHOCOLATE BAR] the chocolate bar.
Unless it's Subway
I thought they allowed some local brands for korean romcoms, since you know, they have a large following and it would fiscally benefit them.
"British people typically regard their television and advertising system as the gold standard"
Yes. And so do I now, but I'm no brit.
Same
Meanwhile in Ireland, they call RTE "really terrible entertainment"
RTE stands for Raidió Teilifís Éireann (Radio Television Ireland)
British people typically regard themselves as the gold standard.
Thank you :)
@@blackletter2591 They are.
I'm not a brit
Americans laughing at the UK, please note. Having seen one example (the Hawaii 5-0 Subway sandwich ad) I can 100% confirm our agency made the right decision, can you imagine Doctor Who? 'why are we getting in the TARDIS?' 'because I need to get to McDonalds for their new, delicious double quarter pounder with bacon meal for only $/£4.99 before they sell out!'
Almost all American product placement isn't like that. When shows actually DO do that, they're often ridiculed rightfully so.
If you watch...BASICALLY any other show, the product placement is seen, sometimes interacted because a character is hungry or something, but the attention is almost never on the product itself.
And be honest, what would you rather see? A regular product in the background that we recognize but barely notice because the characters barely notice, or the same thing except with a distracting blur? Products are real. Blurs are not.
It's almost always obvious on US TV because you know when they show a logo it HAS to be sponsored (or they'll face suing). British TV aside from reality TV (which i'd rather not watch anyway) simply doesn't show the brand thanks to positioning on set/removing labels/editing; it's also cheaper for the TV producers.
That doesn't quite make sense. A blur isn't the alternative to product placement, its the result of having to make foreign-produced television fit for the UK. A British produced television program won't have blurs when shown in Britain. If the US, for example, decided to adopt the same laws, US television wouldn't introduce blurs they just wouldn't have product placement.
I also feel like some non-British(I'm not saying you, just others in general) think this laws means you can't see product logos and details. That's not true, you'll still see computer logos and car brands etc, you just won't see an emphasis on them.
garden4ork gotta get that szechuan sauce
Yes, but imagine a Dr. Who that could afford special effects that weren't laughable. Product placement can be tastefully done.
Honestly I wish this was the global standard. If you're going to sell out and promote some garbage fine, but tell me they're paying you to do it.
+Shaun Dreclin For me it's a bit weird. I'm against product placement as a form of advertising, but I hate fake brand names and blurred brand names as well. The rules should only affect times when a company provides compensation for showing their brand. If I make a movie and I want to have someone go to a McDonalds, I should be able to do just that without dealing with a bunch of rules unless McDonalds has some sort of deal with me.
+HarbingerOfWarX Thing is, if that'd be the case, paid product placement is realistically untracable. If you go to put some product placement in your content, all the authorities can do is ask if you're being paid or not. They really cant investigate every little brand name that makes an appearance
+Shaun Dreclin Yeah, really. I don't think it's Britain that sucks at product placement. I think it's the rest of the world that does.
+red toasti Oh well then, I would rather have product placements slip though rather than not seeing brand names. Most of Britain's laws are already far too restrictive for my tastes, I like freedom.
+HarbingerOfWarX Actually... what you're suggesting has the opposite problem as well. McDonalds owns their image and trademark. You can't put the golden arches in your movie even to praise it without getting their consent. So, you'd be in way MORE trouble if you start using there brands without having a deal with them.
Good to know that at least one country's people are not constantly annoyed by the ads and products placements. That's hell, guys. Keep the standard running forever. At least knowing that you are safe makes me feel better.
In the UK advertisements are limited to 12 minutes per hour. On the commercial TV channels. None on any BBC TV or radio channel. The BBC is paid for by the license fee.
@@grahamsmith9541 thank you :)
eugeniak thats also the rule for the whole eu I think
@@saxx9088 okay now i feel sad :(
I can confirm the notion that American ads are annoying because I'm a British guy with adblock.
There are some CZcamsrs out there that tries to make their transition to the sponsored content very smooth and unnoticeable. Trying to tie it to the content. Then you got proper CZcamsrs like Internet Historian from New Zealand who clearly marks when the ad starts and ends.
Add thyme!
I like both of those CZcamsrs. Crypt, for example, a CZcams rapper, raps about his sponsors, and I never skip them. Very nice to listen to. Mike Majlak, a vlogger, makes skits for his sponsor's products, and they're very entertaining, and as entertaining as the rest of the vlog.
I think Internet Historian's ads are hardly endorsements. More like blatant mockery with no care in the world.
Fun fact: It used to be illegal to use children's programming solely to promote a line of toys until Ronald Reagan had the law repealed. That's why the 80s saw such a sudden boom of toy-based shows like Transformers, Thundercats, G.I. Joe, He-Man, My Little Pony and countless others.
we got good shows and good toys out of that.
+krim7 _Thundercats_ was my staple cartoon as a boy. :D
+Scott Verge Or maybe your standards are just garbage?
Ronald Reagan is a genius. Helped the economy a lot
+Shawn Ravenfire And yet nothing beats a day out doing something fun with dad.
"1.3 Hatchback!" Ah yes, my favorite car
Skoda Felicia actually... but for England and countries of same or bigger size is "1.3 Hatchback" still more informative than its actual name.
1.6 litre DOHC hatchback with variable valve timing.
1.0 banger lambo killer
anyone even remotely interested in cars will easly understand it
Kyle Soler NANI? Hachi roku?
"Britain sucks at product placement!"
*Germany:* "Hold my Landesmedienanstalt Nordrhein-Westfalen! Hans, get ze RUNDFUNKSTAATSVERTRAG!"
@@lostluden8912 TELEMEDIENGESETZ
AUFZHSYAWASITRJIDUFHNEGT
@@pig1114 Do you have a LESE-RECHTSCHREIBSCHWÄCHE?
Da Hiasl na, I have a RAUFZCARTOFFELÜMMERLAUS
@@pig1114 Sounds more like a *Schlaganfall* (stroke) to me
Growing up in Germany I was always able to get British TV via satellite. It was always a good thing when I could record a movie from TV and not have to worry about the ads interrupting it.
As an American, I hold the integrity of those regulations in very high regard.
Almost as much as I value Sugar Crisp! It's a honey of a treat!
*_Can't get enough of that Sugar Crisp... keeps me goin' strong!_*
Yes, there was actually a breakfast cereal named Sugar Crisp for a long time, it's crazy! Look up the commercials!
You’re telling me people don’t know about Sugar Bear?
Ask your doctor about sugar crisp it may be what is missing in your diet. If your doctor refuses to prescribe sugar crisp call 555 Wilsue4u and speak to one of our lawyers.
You made me spit my drink out laughing. Very well played.
Christ, the reason I've heard of that is from when the Game Grumps made fun of their advertising jingle.
"It just wasn't the British way of doing things..DARLING!"
Tom Scott
Quality
Their rules about advertising in children's programming makes good logical sense. I might have grown up healthier without being constantly bombarded with ads for candy and cereal.
@@raymondha1897 i have no idea why you copied that comment, but you at least could've fixed the typo
@@sevencats4964 what typo
*clings harder to umbrella which is desperately trying to escape because of the very British weather*
I’m not sure why this came up in my recommended videos, but it reminded me of when I started to watch Korean drama a few months ago. It was only when I read the reviews criticising heavy product placement that it dawned on me why the characters started talking about a lip moisturiser and commented on the coffee they were drinking. I’m so unused to product placement that it sailed straight over my head. It might have been more obvious to me in a UK based drama where I would have recognised what they were trying to sell.
the only time I’ll ever hear tom call me darling
There's still hope
Explains why when I listen to Radio 1 and some other radio stations in the UK, when talking about brands and other things they either say things like "a shop that rhymes with Wainsbury's", or if the actual name is said, "other supermarkets are available"
the BBC has its own even tighter guidelines.
It's sometimes an absolute gift to comedians. Someone on QI said (Instead of LEGO) "This is its official BBC name: Generic Danish Interlocking Children's Building Set." or something.
The most famous one is for sellotape, or "sticky-backed-plastic" as it was known on the BBC.
yeah, because (not many people know) Sellotape is the brand. Same as they can't say Frisbee because it's the company that makes the flying disk.
Shouldn't there be a rule that if the brand name is synonymous with the product, it's okay to say the name? But better safe than sorry I guess.
I think you made a typo in the title of this video. I believe what you meant was "Why Britain is so Awesome at Avoiding Product Placement".
+JSQuareD Thank you.
Coming from an American, I totally agree.
+JSQuareD YES!
+JSQuareD Exactly! I was thinking throughout the video "Well, this is actually a good thing!"
+JSQuareD | American here, I completely agree.
As an American, I wish our television was like this. Product placements are usually super cringy, annoying and poorly written.
"in the rest of the world, they don't really care"
meanwhile in Germany, Influencers are walking a brittle ground since 2017 or so, just recently a court rules that every single instagram post is some kind of advert, no matter if it's sponsored or just a pic of the lunch you had (ad for restaurant/supermarket where you bought that food) showing the jeans you wear (ad for clothing brand). Tagging your friends is also an ad for them.
Obviously, this decision was made by someone who doesn't understand the internet. I hope the next court will rule differently.
Btw, our channels Arte, ARD and ZDF are still funded by taxes and do now show ads except for their own productions that are going to air on theae channels soon
ARD and ZDF have commercials in the afternoon and evening programs until 8 p.m.
Atleast Germans are doing something right
Sounds like they do know what they're talking about...a marketing department would kill to have people post their product on Instagram for free. Which is why insta cafes and restaurants are a thing...
Ads are very dangerous territory. They affect people profoundly AND most people feel that ads have no effect on them. (Hint: they do.) Once you feel that being exposed to propaganda regularly is normal, you stop squirming about it, including when other propaganda of a more political nature comes across your path. Advertising is an attempt to sway your thinking, or in other words, propaganda. Don't become desensitized. Always feel slightly sick and disgusted when you view propaganda. It's not treating you like a real person. It's treating you like an object, something that relates to it only in how you benefit it.
If the rules are like that, I wouldn't be surprised if that person or group who made that decision decided that talking was a way of endorsing a certain emotion, mood or a product when talking about a new pizza place.
Thank you for telling me what that tiny 'P' at the bottom of the screen is... That's been bothering me for years!
It stands actually for penis pictures, so you better switch it off.
@@Zedek oh no
@@Zedek All of 2 years to think about the humor you could imbue your comment with, and you went with a penis joke. I’d be a hypocrite to say I’d 100% have fared better, but c’mon.
i did not know that about british television. i wish america was like this, adverts and productplacement are EVERYWHERE in our content and i find it highly annoying
Then don't watch it, you have the freedom to do that in this country. Although with your attitude your list of freedoms will keep getting smaller.(or maybe just others right?)
kkknotcool idk why ur arguing about what i said. like really i dont see ur point at all
***** He wants a law that prohibits people from making television the way they want. People should have the freedom to do what they want with their creation.
kkknotcool and? im still failing to see ur point to why u replied to a pretty old comment just saying that i uate adverts and that theyre so annoying
Problem with that "freedom", is that money wins out every time. Say you're a production company and you've got 2 choices of show to put on, one of which is willing to accept product placement and gather additional revenue, the other isn't. Which one are you going to choose? Take the choice away and you get to choose freely based on creative content, not swayed by what attracts big bucks from large corporations.
Amazing, in Britain the government does the adblocking for you.
To be honest: I think the rest of the world could use rules like this.
YES! I wish the world started seeing advertising for the damaging thing it actually is
That's pretty interesting. Especially how they're not laws, but are still respected as such.
That, good sir, is a very British habit. Custom and suggestion are as powerful as law.
We actually do that in America too, with the ESRB for video games and the MPAA for movies. Technically, it's not illegal to sell mature video games to kids or to let them into an R-rated movie, but the rules set by those organizations are still respected out of fear that if they are not, the government will make them actual laws, too.
@@blablabubles Could have sworn it's become the opposite, now Britain needs laws to regulate everything. When things get better we'll slash our laws down to what can fit in a small paperback for anybody to carry around.
Much like queuing. It isn't actually a law but as a matter of civility and convention it is treated as one.
@@noisepollution4473 same goes for consuming alcohol in an advertisement on American television and until somewhat recently, liquor ads didn't appear on TV.
I actually really like the British advert laws (especially the regulations with children's media and the clarity with product placement)
I got 5 seconds into the video and couldn’t help going “haha, oh Phil”
I am guessing you mean phil lester.
Tom Scott called me darling and it's honestly the best thing that's happened to me all week ❤️
Britain's got a lot of messed up laws, but this is one of them I whole-heartedly agree with.
Normalizing brand content in media, and evading further corporate manipulation of the populace is only something the government can protect the people from.
what messed up laws do we have?
Corporations are a legal person?
what are the other messed up laws? No mince pies on Christmas day? Cool to slash in a bobbie's hat if you're up the duff?
Agreed. This, and that plain biscuits and cakes are VAT Free, are the basis of my faith in ‘the system’.
How is this something you need to be protected from? I highly doubt that many people are swayed by advertiesments from large companys everybody already knows about.
"We don't do those horrible product placements"
As a bus with a massive add passes by 4:55
So good, amazing timing on that one :D
+Jaryth000 Considering the video was about movie and tv specifically I don't see the point. Every country has regular "street" advertisment.
I know, I just loved the timing was all, but by random happenstance. It was amusing.
+Jaryth000 Britian still has ads just not in tv shows or on the BBC channels but sky, ITV and Channel 4 still do lots
+Jaryth000 they're standing in piccadilly circus... soooooo
+Jimmy L Not North Korea.
This must be the reason for the "other brands are available" jokes I sometimes see in the British panel shows I watch on CZcams.
Dude, I so wish the US had this strict of product placement laws, especially the food and children's show ones. Those ads bug the hell out of me because they're so obviously targeted at an audience who super susceptible to it
4:55 I love how when he’s talking about horrible product placements, a Vans ad drives past on a bus
I’ve caught Big Bang Theory having two versions. One where the labels are aimed at the cameras, and one where the labels are turned aside or partially blocked.
Matthew Trzcinski exactly, I live in the uk, England to be exact, and when I watched TBBT on Netflix or on british channels like E4, I saw that the labels were either tore off or covered with tape. But just a couple mins ago, I saw this comment saying that when they were watching something on Netflix there was a car ads so blatant, so I’m not to sure if I’m just mis remembering.
@@CentreMetre But when they're drinking Newcastle Brown Ale from the bottle, it's impossible to disguise it. Or the astonishment of the viewer that Nookie Broon is known about in the Colonies.
I'm remembering one time where Sheldon deliberately drinks a glass of Mountain Dew and then announces: "Refreshing!"
A tad off-topic but the re-runs of TBBT I've been watching on E4 here in the UK are becoming increasingly annoying because of the (very poorly implemented) cuts to remove certain material that is clearly considered 'unacceptable' by someone who I can only term as being 'prudish'.
@@peNdantry The Big Bang Theory was always annoying trash that was effectively the nerd equivalent of blackface; I doubt anything changed there.
3:52
This section was sponsored by The Halifax and J Sainsbury.
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Ah, Sainsbury, a fine establishment in my limited experience, such a selection...
@@thohangst
Great value too !
@@lewis72 i prefer aldi
Interesting and informative as always. I’ve always noticed how difficult ads make watching Tv when visiting America so knew we had strict standards here in the uk, but never knew quite this detail
YOU might be tired of this way in Britain, but as an American, this is actually quite a breath of fresh air in many ways. You have no idea how crazy it is over here.
We love it
Drugs, movies, drugs, cars, food, drugs, food, cars, food, that one new program coming out on the same channel, and back to the show.
For 15 seconds before the next round of ads. Yuck. Better to watch CZcams videos than that garbage.
Why would anyone be tired of limits on the intrusiveness of ads?
i wish these laws were everywhere.
+chaquator No! We will bring our freedom to the world!
+Dekimate sorry, we already know that means "we will bomb the shit out of you"
Dekimate
what do you mean?
666Tomato666 I'm 12 and this is deep.
+chaquator haha, indeed. id even be partial to total ban of advertising.
“ in a world so saturated with advertising”
-cuts to a saturated footpath, reflecting advertisements
This just makes me realize how much advertising invades American life, you can't escape them, not even at the gas pump, because now the screens on those play unavoidable advertisements while you pump! It's horrible!
Watching US tv, I particularly love when they clearly couldn’t get a company to pay for placement, and you get a shot of a car with no badges on 😂. Most recent example I’ve seen was an episode of Brooklyn 99 where a car got its tires slashed - it’s a Toyota Yaris, but doesn’t have the Toyota badge because presumably Toyota weren’t willing to pay the production company to advertise a car getting cut up, and the production company aren’t about to advertise for Toyota without getting paid...but the scene still required a shot of the back of car.
4:54 if that was a Coca-Cola bus in the background that would be the most ironic product placements all time
@Etienne Combeleran Vans vans
As an american, I think your way of doing things regarding advertising sounds great. I get so tired of being yelled at constantly to buy this, wear that, drink this and eat those. Might be partly why I stopped watching TV in general come to think of it.
Who yelled at you?
TheMadnessOfMadara: people like yelling in commercials in general. For one, they tend to be twice as loud as the program you were watching.
DaVince21 i don't know about the rest of the us, but at leadt in oregon there are laws stopping that. It used to absolutely atrocious; the volume would have to be jacked way up for the show, but the commercials would thunder throughout the house until turned back down.
You probably stopped watching rv because the internet took over. I don't even have a tv service anymore. Why pay hundreds of dollars for something i can get for 10% of the price without any commercials?
The worst part here in the Netherlands is that now the ads before the CZcams videos scream at me. Oh well, at least they're five seconds, not six minutes.
tom i am glad you exist. i love your videos, they make my day better. we need more people like you.
Love the rule regarding junk food during kids programmes!
Sucks At Product Placement? Clearly identifiable ads seem perfect. When I was in the US I was apalled ad the way their ads work. The lack of any transition from show to ads or back was very unpleasant. I'd stick with the European way, thank you.
What do you mean lack of transition? If you can't tell difference between the TV show and the commercial break then something is wrong with you
I'd rather some ads than to have to pay for a TV licence
@@BaconNuke Yes but they stick pseudo ads in to their shows itn not just during the comercial break. Also in
America and most of the world sponsored content is legal which is basicaly trying to pass your ad for something as if its news
@@BaconNuke in Britain there's something from the channel your watching with a narrator usually advertising one of their shows or films then it'll go to the adverts then another one from the channel before the programme starts again. They usualy go for adverts at better times aswell like in America someone will be half way through a sentence and it'll go to adverts
TimBhoy67 That is wrong American ads almost always happen at designated times that are thought of while the show is created. If you watch American TV you will realize that the producers planned for the ad space so it is normally at a point of suspense.
Now that I think of it, every British CZcams video I've seen that is sponsored always has a popup that says "Includes paid advertising" and the person always announces when the ad is going to commence.
I'm back here after your massive video about product placement.
The Canadian version of the Astro Boy cartoon had an "extra" segment at the end where Astro would give a flawed report, and the viewers had to identify the error. It exists because Canada had stricter limits than Japan on how much advertising time was permitted in children's TV shows, so the show's producers had extra time to fill.
As an American, I like Britain's rules better. I'd rather have oreos and t-shirts blurred than "I love the taste of this Subway sub. We'll be right back after these messages."
+LimeGreenTeknii I would rather have the middle ground. put people eating oreos or a subway, but just don't call attention to it. you can eat without saying "subway is the best shit ever". just like 90% of the high-end movies and TV Shows in America everybody has an iPhone. but they don't go around saying "oh look at this phone, it's the best".
because I don't like getting shit thrown at my face and I don't like censorship.
+boosiv Yeah, most shows don't do that hawaii five o shit, if they did I'd be watching less tv.
+boosiv That's what the British rules are like. You're allowed to have a shop full of actual produce in a TV show, but you're not allowed to put any single product into prominence.
+boosiv i feel like i'm seeing more of those though. i don't know what show it was, but usually when they get into a car, they'll talk about some feature of the car. when they use a phone it'll zoom in while the actor is using some feature. i don't really care about it though.
+LimeGreenTeknii State run vs Private, both are allowed to exist. A good writer wouldn't ever throw in that subway line so Im going to go ahead and venture a guess that that show already had too many cooks in the kitchen to be any good.
I could not possibly agree more with Britain's ad policies. Wow.
I love your videos Tom and the ending of this one cracked me up!
The children show ban should be the norm, if a kid sees his favourite cartoon character promoting something they will beg for it
guessing that the umbrella is from Poundland
Navneet Murti other pound stores are available
Woolen hat ...not so many anymore. Poundworld is gone
Poundland... is that a sex shop?
Tom's obsessed with cheap red things
@@TheMijman What happened to them... They just vanished from my town. It's a pity since they had some decent deals
Do people still watch television?
+UrbanTarzan Duh but it is still relevant - the whole point of this video is how old rules made for TV now affects youtube and other media
+UrbanTarzan TV includes things like Netflix, Amazon prime...
+UrbanTarzan Duh Primitive people, yes.
+UrbanTarzan Duh Uh, yeah. Most people.
millions and millions
Tom, this is a really cool video, it made me subscribe. I hope to learn a lot more from you and your team.
When the bus with the ad went by and Tom smirked. Hahaha. Excellent ending.
i still remember the episode of top gear when james may bought some "jaffa filled biscuits" and said that "the producers wouldn't let me say this, but you know they're jaffa cakes"
what a man
a Woolen Sleevelet um... you understand what a producer is?
Haha, the newer Hawaii Five O has the most blatant product placement I've seen. Remember one cop pretending to fumble with an iPhone, and the other cop pulls out a Windows phone and says "just Bing it". So stupid, really crappy show to, even being filmed in Hawaii couldn't save it.
british tv usually edit these out. in fact some networks make the product placement segments so they can be easily edited at a later stage.
Did you watch the last three seasons of Chuck? The show had Subway products in every single episode, there was even a sub-plot involving some supporting characters trying to get a copy of Halo 2 (or was it 3?), and in season 5 a Call Of Duty store display was involved in a major story arc.
Normally stuff like that would drive me nuts because I hate ads and product placement, but having all those sponsors was the only thing keeping Chuck on the air. It would've been cancelled after 2seasons if the shows fans hadn't asked Subway to keep advertising. Heck, every time I eat at Subway, I still fill out a comment card and thank them for supporting one of my favorite shows for so long.
Just wanted to comment to say that Chuck is my all-time favourite show, I'm so happy it went for as long as it did
+300DBenz ... question is, would you eat there as often if they hadn't advertised on the show?
I mean, I can't say I've ever been tempted. Anywhere there's a Subway set up around here, it's either in a bizarrely inconvenient location (e.g. just one corner of a very busy crossroads where it's difficult to pull over and park, and there's next to no pedestrian traffic), or is surrounded by more appealing options... either smalltime sandwich shops that do the same thing for a lower price because they're not paying franchise fees, or just a different fast food place that gives you rather more (e.g. more chicken wings and fries than you really know what to do with, and could probably easily share between two if you wanted to be healthier about it) for the same price. So presumably there's been some kind of influence there ;)
I once worked at a TV station in the US and there were strict rules governing advertising during children's TV shows. For example, if we were running a Bugs Bunny cartoon, we could not air a commercial with a cereal or product that had a Bugs Bunny character in it. That would bring on a violation from the FCC and we could be fined heavily. I am not sure if the same rules apply now, but we were always extremely careful with the ads during kids programming.
Love the final line! Awesome! :D
Yeah... It's a sad state that this would be considered an anomaly. Personally, living in America, you can't trust commercials, infomercials, or any other type of media. You just sort of learn to tune it out entirely, as most everything you see is littered with ads, 'Paid Actors' giving 'real' testimonies, subliminal product placements, etc... It shows up in TV and the movies as well. Can't go more than 30 seconds without having the camera stop dead-center on that can of Pepsi, or the sponsors will get angry! Oh, sorry, were you trying to watch this film? Surely you won't notice if we just stop the film every two minutes to tell you how great Pepsi is, right? That won't affect the viewing experience you paid for, surely!
Oh, sorry, did you think this was someone giving their opinion on the obtrusive nature of adverts in America? Actually, this was paid for by Pepsi. It truly is a taste sensation! Now in 850 different varieties, across multiple brand names. Take it from me, devout Pepsi drinker*!
*Paid Actors do not necessarily enjoy Pepsi. However, you definitely should. BUY PEPSI.
Who else read the last line "*Paid Actors do not necessarily enjoy Pepsi. However, you definitely should. BUY PEPSI" in a hurried, deep, monotone, male voice? the kind you hear during a drug commercial.
That's why I don't watch it. I'm sick of people trying to mess with my mind.
Xenure Calipsuaor, maybe if you're an imbecile. I'd never consid buying Beats or any other trash products that're in movies/shows/ads.
Buy bepis today
I wonder how British TV would air a movie like Idiocracy where the product placement IS the point of the entire movie.
+Violent2aShadow I think most of the time if its going to be too hard, they just won't bother airing it i guess.
+Violent2aShadow Or American Sniper which is one massive advert for the US armed forces
+Violent2aShadow I also wonder if there'd be a problem airing Mad Men?
+Violent2aShadow
I think its fine if you arent actually advertising, but making fun of advertising, or discussing the history of advertising and displaying vintage clips.
Its how the swastika/nazi stuff is handled. Only bad if you use it genuinely, and not bad if you use it for comedic effect or academic purposes.
+David Weimers considering it was (is?) aired. nope
i love watching your videos tom, especially on the crystal clear display of my Apple Macbook Air 2020!
That's exactly like the situation in Turkey. In TV there's band at the start and after breaks on shows that reads "This show contains product placement." Car emblems get blurred, brand drinks get blurred, clothes get taped, everyone uses their phone with a case and so on. Also there "R" (stands for Reklam, "Advert" in Turkish) marks when there is an ad in TV.
This was not a paid advertisement for the BBC. Right?
+Ashley D could it?
BBC - _Bold, Bodacious Condiments._ And that applies to *El Yucateco® hot sauce* in every shape, size, and form!
+ :Ƿ Well... it could have been the _other_ BBC.
+Joshua Pearce
It was clearly an advert for Visit England.
+Wreck-It Rolfe With that weather? No.
One of the many reasons I'm happy to be living in Britain.
John Gault not really oppression though ... Just keeping the people free from a barrage of advertisements ... We like to keep our entertainment separate ... If you prefer your tv shows to have poorly edited plots so they can include advertisements then go ahead but we don't
John Gault
I'm so confused. How is stopping product placement oppression?
almost as happy as delicious maryland biscuits.
@@Freashplayer it basically says I can't advertise in certain way because(despite not actually forcing anyone to buy my stuff which is actual evil) a lot of people don't like it.
not any more with brexit eh
Just stumbled across this video and being a British person living in America I was amazed by all the commercials they have here
I can’t believe I’ve just found your Chanel.
It’s so fascinating!
I am from Scotland, so I see a lot of what you talk about, but when you explain it is so interesting!
Thank you very much.xx
I liked watching this on my Mac Book Pro.
I liked watching this on my new Samsung Galaxy Note 7, now with features such as exploding batteries.
I liked watching this on my IPad Mini 3,Designed in California and Manufactured in China by Apple
My brand new Apple iPhone 7 Plus, running on T-Mobile, America's fastest mobile network, displayed this video most wonderfully.
Ben I enjoyed watching this on my silver iPhone 6s, which comes with 3D Touch, Touch ID, and a 4.7" display!
I enjoyed watching this on my flagship killer OnePlus 3T that I charged with Dash Charge, a days power in half an hour. I also enjoyed watching whist comfortably sitting on my DFS sofa that a bought in the new DFS sale.
Explains the cultural differences. American celebrity culture is more about branding whereas British celebrity culture is more about being clever.
EDIT: Not necessarily a generalization or hyperbolic, just a frequency observation.
+Geo Wu Watch Big Brother, then look me in the eye and say that.
Amy Childs disagrees.
Lazyguy22 merely imitating American fame in stupidity and youth
+Lazyguy22 Don't. Don't watch Big Brother.
+Geo Wu That's a really childish generalisation. I think it would be more accurate to say that American pop culture (not just celebrities) is more about being aspirational, whereas British pop culture leans towards relatability.
The US is more "I want that / I want to *be* that"; whereas the UK is "I know that / I know them well".
That's not to say you can't have aspirational stuff in British media (the recent success of Made in Chelsea has an element of that to it, beyond simply being a voyeuristic look at other "real" people's lives) or relatable characters in the USA (there are a ALWAYS sitcoms about regular -working- _middle_-class families, and they always draw a decent audience).
But I get the feeling that British audiences like to maintain some sort of distance from the higher classes due to a perceived lack of authenticity that comes from being rich. While US audiences (or producers in Hollywood boardrooms) get bored more quickly with more everyday experiences.
I live in Mumbai, and have never been to the UK, but I love how the big Ben was just casually in the background in one of the shots, and no one was even batting an eye😂😂
The best dodge on product placement was when the BBC used an Apple Mac in one of the shows, but the Apple logo was covered with ... (wait for it) ... Apples.
Tn7mu3 what program was it.
What, like they sellotaped (ahem) an actual apple to it?
@@gwenynorisu6883 I reckon they just did the shot cleverly so the real apple covered the logo just by perspective. Haven't seen it though so can't confirm.
I think it was east enders. They frequently cover the labels with fruit bowls or a simple sticker. Or use covers with no branding
"some British CZcams stars" *Phil Lester
In NZ, we don't have that many laws that we know of around advertisement (except tobacco ads) and they really need to be improved. We've recently been having quite a few ads around vaping and some around alcohol which just really aren't ok
I love the fact us British have the best and worst country ever.. We're also the best at criticizing ourselves.. Ahh, Britain.
your people are dumb at best, but your laws are ok
@@finmin2k Are you American?
Tom Scott, probably the best CZcamsr in the world.
You, like myself, probably weren't even interested in product placements before this video. Absolutely agreed.
"Other youtubers are available"
I'd agree but the comment doesn't belong on this particular video
Also what about the gadget show? they review products by name, does it not count because their only giving opinions and not getting payed for it?
+Alex James Review is not advertisement. Or at least it's not meant to be. If you were paid to review something you need to say so, but if you're just reviewing it because it's the hot new trend or you just want to review it, it's not an ad.
+SnowDemonAkuma yea thats what I thought, cutting the line pretty fine i imagine.
+Alex James Reviewing products by name has always been fine -- provided they're impartial!
+Tom Scott I see thanks Tom! Keep up the good work.
+Alex James Exactly what SnowDemonAkuma says, but also think how bad Top Gear would be if also like the price is right they couldnt actually name the cars they where using.
Top Gear is supposedly about factual review. In the same sense i cant use Toms footage on my own channel, but i could review it under something called "Fair Use" in where i show Toms footage
I remember Blue Peter, the childrens program where they often showed kids how to make something using sticky backed plastic. I never could figure out what that was because there was nothing in the shops labelled as such.
I’m from America and I’m surprised people in England don’t have sponsored advertisements. It’s just so common here I thought everywhere had it. Tangent-The thing is people here try and justify their sponsorships if people don’t like them they say oh I needed the cash or oh I totally use that product every day it’s like my favorite when their making 10,000 dollars a month from their internet show.
in short, britan's advert rules are fucking awesome and britan actually cares about its people. Meanwhile one of the earliest most prevalent commercials in shows in america was probably cigarettes
And the first advert on British TV was for toothpaste.
+Leonard Greenlaw CZcams totally goes against that way of thinking.
+Nilguiri As a Brit myself, I know. More we just go in less for cosmetic stuff than Americans.
What we need is _more_ smoking - _smoking hot_ *_El Yucateco®_* _hot sauce!_ Ditch that pesky cancer stick and start dipping your "cheese stick" in the _good stuff._
*****
except there is no particular shortage of new companies in britain, ads are super expensive and at least for tv ads are super expensive. In america ads are a big part of popularizing alcohol and cigarettes(well we now outlawed cigarette ads because we realized ads are threatening) and britain tv isnt suffering due to some lack of funding from not having ads.
So yeah, if you ignore the fact that everything you said is wrong, you make good points