We RECREATED an ICONIC iPhone Commercial
Vložit
- čas přidán 9. 06. 2023
- 👨💻 Check Out Edit That! - The Day You Become A Better Editor! tmsmedia.io/editthat
🚀Also check out the 3-Day Free Trial of Edit That! tmsmedia.io/editthatfree
🎯Want to learn to make your own Spec Work to pitch to brands? tmsmedia.io/specadpb
Follow us here!
🎙️ Podcast: / @tmsmedia_
📸 Instagram: / tmsproductions_
📹 TikTok: / tmsproductions_
FAQ's
Q: How old are you guys?
A: We are 23 years old!
Q: How many of you are there?
A: There are 2 of us: Mitchell, and Stephen! We are identical twins!
Q: Where are you from?
A: British Columbia, Canada!
Q: What gear do you use?
Main Camera: amzn.to/3Gpl9O5
Most Versatile Kit lens: amzn.to/3GoCZQT
Bokeh King: amzn.to/311wdjL
The BIG KAHUNA Zoom Lens!: amzn.to/3bbRJnC
Aperture 120D KILLER!: amzn.to/3z4JxTx
Softbox for the 120D!: amzn.to/3eJJFL2
BIG DRONE: amzn.to/39AuyBq
ND filters for the BIG DRONE: amzn.to/3ChIrCn
GoPro Goodness: amzn.to/2ZsdNYZ
Crispy Microphone: amzn.to/2Fl0tYB
Cheaper Microphone: amzn.to/42bkysD
Our Trusty Tripods: amzn.to/3vLGX15
Affordable Light Kit: amzn.to/428MVaE
THE Camera Bag: amzn.to/2QozFNz
The Gimble: amzn.to/3qfp8sw
Laptop (2021 Macbook Pro - M1 Pro): amzn.to/43anC9F
Created by: Stephen & Mitchell Kucher
Editing Software: Adobe Creative Cloud & DaVinci Resolve
We gain a small monetary compensation if items are purchased through the links provided. It helps keep the channel running:) - Krátké a kreslené filmy
If you like this video make sure you sign up for our Email Newsletter! We share tips and tricks about commercial filmmaking, Spec work, and how to work with your dream brands (Canon, Nike, Mammut, Landrover, Jaguar, DJI, etc)! The link is in the description! join.tmsmedia.io
Hey How about Samsung? 😮😮😮
every website be like: SIGN UP FOR OUR FREE NEWSLETTER!😮
Could you show me how to make a movie?
Without any budget…
you’ll need a probe lens, a specific rig…
we all casually have those in the garage 😂
lmaoooo
was thinking the same exact thing
Lmao😂😂
these guys just overrated the whole thing...
🤣 🤣 🤣
The 12 Pro, 13 Pro, and 14 Pro Commercials are amazing, and this 12 one is great too. Apple is a master of marketing.
I love the big and bigger iphone 14 pro ad
@@green.s. 👴🏻 me too
@@zeeshanrabbani8125 lol
I agree. Compensates for the bad product
The 13 pro ad was decent
Respect for them creating something most people would skip 💀
Fr like iconic ad? I be skipping them bitches 💀
50 likes no comments?? Lemme fix that
Their ads are so perfectly made that I never thought it'd be that hard to remake. GG!
Yeah
That’s crazily good and it shows how much effort is required to do short commercials
Yep, that must be why Apple uses the CGI to create most of the part of it.
@@CEduAlmeida Working years for an ad agency, I couldn't believe it when I watched about 50 people (and the ad team) build an actual living room in half a day in a large warehouse (I asked myself, why do that when they could just have simply rented a living room) only to use 30 seconds of footage in the actual commercial. If you're talking about the shots on a device that's CGI likely, but in most cases where there's people involved, many of them are real practical shots. This one is my favorite ad from Apple in years czcams.com/video/GC5Gmkn92Bg/video.html
and they’re probably filming the iPhone 15 commercials by now 😃😃😃 can’t wait!!!
@@CEduAlmeidaeeeh worked on their commercials and can assure you 99% of what you see is done in camera…
not only effort but plenty of blood sweat and tears.
Amazing result!!! Looks as good as the real ad!
Thank you!
I thought they were showing the original for a second lol
@@TMSProductionsmasterpiece!!! hugs from Brazil
@@TMSProductionsCrApple iPoop
Huge respect to not settling until you got the perfect fabric, I can relate to that level of detail and perfectionism!
He said iPhone 12 before the commercial started, but then at the end of the commercial it was written as iPhone 13
he said recreation of iphone 12 commercial !!!!
The output is insanely sick!!! I badly miss the photo battles you guys used to make!!! 😟
Don't worry! we got plans to bring them back better than ever!
No budget but probe lens 😂ok
Read what you said again but think about it. NO budget, as in they don’t have a budget, as in they have no limit.
My favorite commercial out of all of their commercials is definitely the iPhone 12 one. This is pretty spectacular!
Nah the iPhone 14 one is better
@@avggaming2168 this is biggest balls to the summer
This is amazing! I never thought about what it would take to film something like this. And y’all were filmed while filming 😂
These are the subtle details that i dont think youtube viewers even realize lol
..with no Budget, first we need the 1400$ probe lens
?????
Yeah I thought so too @@. That lens alone make the shot.....THE SHOT!
Surprised I had to scroll down this far to see someone mention this.
@@clayschmoldt8933 because it's not that nice of a comment
@@mradriiiian Nice or not, it's the truth.
Because “no budget” can also mean that there is no set amount. They could use as much as they needed, there’s no limit.
This iphone 12 commercial is still my favourite commercial video. It is just so satisfying to watch. There’s one moment when one person pulls out his iphone 12 mini from his shirt pocket and holds it in his hand. That shot was perfect.
Ikr. I feel so bad watching Apple ads. I really love the latest ones. The m1 MacBook Pro was so good too. M1 iPad Air was also amazing.
@@ssergium.4520why do you feel bad watching them
I cannot believe my eyes you guys. The first second after saying "'enjoy" I was like why do you show their commercial again but then I realised... OH MAN. I literally needed some time to process the fact that you slayed it man.
Haha, this is the best comment so far! Thank you! Glad you liked it!
No budget.
The budget:
- $1.5k probe lens
- $1.5k camera
- $400 gimbal
- $2k lights
- $2k macbook
They said no budget. Do you even know what that means? No budget (no limit) and 0 dollar budget are two completely different things.
I remember seeing the commercial during wwdc and freaked out by how creative it is. Mad props for trying to recreate that.
You should’ve added the reality of Day 3 when you drop it in the front and back shatter and you continue to use it in your fingers bleed. Very well done!
Haha yeah we'll do a follow up all about that 😂
That was super professional and fun at the same time! Great job!
The commercial recreation was on point, and the amount of effort you guys put in is unbelievable. Well done!! Subscribed.
Happy Saturday everyone! We're planning to do a Spec Ad Video soon! Give us some suggestions for brands to do!
You should do a Patagonia Ad! Would suit the outdoors theme you work so well with (like in your North Face and GoreTex videos)
Great video guys! Would love to see a spec ad for something random and unique. Maybe like a radio flyer wagon or something. 😃
Lenskart
You should make a commercial about a random household everyday used item that doesn't need any commercial
You should do a GoPro ad but with using drone shots;)
The result is incredible! It looks way better than I expected to be lol. Good job man, keep it up!
Apart from the amazing recreation of the advert, this video is so well made, to the point without any bs or unnecessary stuff, it literally kept me on the hook the whole time without getting distracted! And the final shots look so damn amazing!
This is a testament to “every obstacles is an opportunity” very inspiring to watch you guys take on each next challenge with excitement.
This is amazing! It obviously took a lot of time, money, and energy to do this, but it was totally worth it! Good job guys, keep creating ❤️
I love how passionate you guys on what you're doing. You earned 1 subscriber
HELL YEAH! Great video, you recreated the ad quite nicely. Learned a bunch of new filming and creative techniques
I know you guys did a good job because I’m obsessed with it lol. I wanted to watch it again, got distracted by something while it was playing for a second and I thought I was watching an actual commercial from Apple for a while lol
Awesome to see you guys back at it again! 🔥
The way you guys never give up makes the viewers and me like the video even more since we now know what we can do to be more creative than ever before.
7:38 the match cut sequence is the best part. The beginning just ties it all in when he takes the phone from his pocket.
8:01, I love whole video. I saw this on my recommend list. Its crazy the amount of time you guys spent to just make a replica, of an Apple commercial. Good job . I also Subscribed.
You guys are so enthusiastic. I want to be that driven with my writing projects.
"We recreated it with no budget"
*Proceeds to pull out tens of thousands of dollars of photography equipment*
they had infinite budget
Beautiful work! Played around with a probe lens for the first time recently and it's pretty sick!
Nice!! Yeah they're pretty dope.... very specialty but really cool for the right shots!
Meanwhile Ме who skipped the whole video to watch the final result
I didn't know you guys were back. I'm so glad!
Yesss!!! FInally you guys getting a viral video, keep it up! Make this a series!
First time watching you guys and this is what I call RICH CONTENT because I was so focused on what you were shooting that it took me till 7:13 to realize you both are twins!! New fan here will be watching ALL future content!
Apple defenly hire this guys, they are amaizing 🙃🙃
Honestly I enjoyed the story and your storytelling. Ad came out nicely! Good work
yeah it could be a bit longer, but with this limited casting you guys have done an exceptionally great job and i literally got goosebumps all over my head , loved it..
Hardwork paid offf dudes! It's sick!!
I see you are working that TMS magic. Great work over. Best part for me was when you were trying to get the iphone shot coming out from the pants because of how hard it looks doing it. Overall Great work. Thumb up from here over here.
Every single video in this series should get 1mil views. Well done guys!
Hats Off! That's It you guys Really Put So effort in it🙌
My favorite part was the pocket shot. Some creativity out here big ups 🙌🏽
My favourite part of this video is finding out that you both are twins! (First time on your channel!) - and subscribed! With ring bell notification. Good job guys!
Now this was a fun video to watch! Wonderful output as well, guys.
I love the passion you put into it.
Dude , it took me half of the video to realize that you are a twins , thats really a good video out there
appreciation for effort and hard work
the way i would've completely given up after the first time of the pocket being too small. I love the patience they showed 😭
absolutely outstanding job! I remember the ad too, one of my favorites for sure. The best scene in my opinion is the bathtub scene.
haha we thought about doing that one as well!!
Great job guys. Going beyond for this one!!!
Would love to know more about your rig for the match shot! Super video guys!
Pulling the iPhone out of the pocket scene is just amazing. Well done.
Awesome job guys, loved it
Came together very well. Good job boys
Really appreciate your hard work!
“No budget”
*rents lens, sews jeans*
Hahaha regardless what a fun shot, that iPhone 12 ad was one of my favorites.
Sick man love your dedication
Definitely loved the clips of him using the phone, absolutely nailed that.
Amazing work guys!
I really enjoy watching your recreation videos ❤
This was amazing! Great video!
Super cool! I love all the breakdown
Excellent job ppl will never know the work it takes to make certain scenes
Amazing job guys, keep creating.
I love this bruh, this is sick, great job👏
Loved this bro. Excited to more such things.
Recreating this video is one thing but coming up with the entire thing is another level
That’s amazing, buddy!! Congrats 👏🏻👏🏻👏🏻
That was pretty good! Congratulations for you guys!!!
Great Effort Guys love it😍
This is so cool. Keep doing what y’all are doing bro. 🎉
I really appreciate your effort & the video is awesome 👏🏻
that ad you do with the iphone 13 that was crazy great job guys
Fascinating! Well done.
“I am going to recreate the commercial with no budget”
Next, pulling out gears that cost more than 4figures 😂
Wow.. lots of effort guys. Great job 👍.
Good thing about sewing it to a jeans is that it stops one part of the pocket to be lit by sunlight, giving the effect of a real pocket, which doesn’t have sunlight on one side cuz our leg is there.
=> Shooting Apple commercial with No Budget.
=>I guess this is exactly the same camera lens Apple used in the commercial.
That's so sick men 😍, as a suggestion I think if the iPhone is little bit tilt forward, it would be so much better. hats off for the bloods and tears 🔥🔥🔥
0:40. Heh u knew exactly what u saw doin there 😅
That was actually really good, good job
Everything was awesome and loved that innocent laugh at the end. Kudos man. Keep growing. This is the first video I saw from your channel and its nice. Congratulations
It was wonderful. Keep the good work up. I loved it.
An excellent job. It really does look like the real thing. Just proof that apple uses a tone of CGI not only do they remove the supports used to hold the phone but if you look at 7:36 and 7:38 as well as 7:39 as well as other spots you can see the screen and the cameraman in the refelction of the glass back which would all be removed in post. Truly is some great filmaking from apple.
awesome work, guys!
Awesome guys. Loved the video. Could you please tell me, what did you use to lock the camera to the Iphone?
dedication is incredible
Filming a commercial is difficult but this turns out pretty well
The final result looks absolutely FIRE !
I was really hoping you would show us the post-processing as well; I wanted to see that edit !!
it was a grind, not gonna lie 😅
Maybe you can do the same commercial with different looking iPhone colors and different looking, colored & handicapped people.
So the shots would be the same but the colors and people change in every shot.
The slogan would be “iPhone is for everyone” - I’d like that ;)
I'm not a fan of Apple products but I whole-heartedly believe that the iPhone 12 and 13 commercials are absolute works of art.
Don’t worry if that clip is short, you work so hard for that. Congrats guys 🎉
Wow guys, that was crazy. My favorite part was definitely the pocket, but everything was incredible and I can't believe you took the time to do that!