Cold Calling For Beginners: A Step-by-Step Guide To Book Sales Meetings
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- čas přidán 16. 06. 2024
- #ColdCalling #SalesDevelopment #B2BSales
TLDR: Cold calling can be effective by uncovering problems, offering solutions, and engaging prospects through open-ended questions and a positive approach. In this video, we'll teach you everything you need to know to get started with cold calling, from the basics of what it is to how to prepare for your calls.
Key insights from this video to help any rep get better at cold calling.
1. Cold calling is a challenging but effective sales technique. Start with a smile and a strong opener that introduces yourself, states your purpose, and explains why you're calling. Focus on uncovering and solving the prospect's problem.
2. New reps should adopt a calm, assertive, and positive tone during cold calls. Using a permission-based opener and starting with an open-ended question can reduce tension and increase prospect engagement. Remember, rejection is not a big deal, so practice is key in achieving success. Instead of immediately pitching, try asking prospects about the reason for the call to provide an alternative approach.
3. Begin the cold call with a relevant reason for calling and an observation about their company or role to boost website conversion. Inquire about their current approach and suggest a solution that improves speed and ease. Avoid rushing and using generic greetings during the initial part of the call.
4. Marketing teams in Alaska using HubSpot and facing high turnover rates can engage in sales meetings by asking open-ended questions about their challenges, needs, and current strategies to uncover potential problems and offer solutions. Leaders of these teams may seek assistance with talent recruitment, onboarding, tool integration, and maintaining productivity in the wintertime. Starting the conversation with a question or offering a menu of challenges they might be facing will help initiate the sales meeting effectively.
5. Ask open-ended questions to uncover challenges or problems, and when you hear interest or a problem, transition into booking a meeting by suggesting a formal conversation to see if your solution could work for them; book the meeting, confirm the email, send a calendar invite, and follow up with an email to confirm the meeting details after successfully booking a meeting on a cold call.
6. During a cold call, prioritize asking questions and presenting your product in the context of the customer's problems to generate interest. Avoid excessive details or talking about yourself. Handle objections by attentively listening and asking relevant questions.
7. Ask open-ended questions to understand the prospect's problem, objections, and past solutions tried. Stay curious and be ready to adjust your approach based on their responses. Avoid arguing or convincing them they are wrong; instead, use open-ended questions to understand objections and determine if they are a good fit, remaining curious and adaptable as needed.
8. Cold calling is difficult and breaks social norms, but the only way to get comfortable with it is by consistently practicing and experimenting to find what works for you.
Thanks to our contributors for the cold call openers:
Morgan J Ingram / morganjingram
Kyle Coleman / kyletcoleman
Benjamin Dennehy / benjamindennehy
Belal Betrawy / belbatrawy
Blake Hudson / onebrightblake
Gabrielle Blackwell / gabrielleblackwell
Contents:
0:00 Cold calling
0:20 What is the purpose of a cold call?
1:00 Smile and dial
1:20 How to start a cold call (your opener)
4:41 The reason for my call
6:51 Questions to ask
7:40 Asking for the meeting
8:46 Pitch?
9:55 Objection handling
11:33 How to get good at cold calling
Get the Full Cold Calling Guide: bit.ly/44ThRxw
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Want to get better at cold calling and all the other aspects of outbound sales? Check out my course here - willaitken.com/products/prospecting-creating-pipeline-with-outbound-sales
out of the many cold calling videos ive watched this is the only one that ACTUALLY tells you how to cold call and not just fuck around with the mindset, why you need to cold call, just straight to the point value telling you how to ACTUALLY make a cold call
Facts
Thank God, finally a channel that gives us some structure instead of just offering stupid scripts that don't match our personality types! I feel like your video just showed me how to write my own script and gave me permission to just be myself. THANK YOU!!! Had to subscribe and will be looking through your video library!!!
Lotta toxic trainers out there with a shocking number of subscribers. Come on back, always feel free to ask if you’re looking for something specific 😊
I'll be cold calling today for the 1st time - valuable tips, thank you
Super helpful thank you! ❤
Excited for this one!
Cold calling is a skill most sellers could brush up on
Smart guy!😁😎😁
Eagerly waiting for this
Hope you enjoyed!
Thank youu 🍀🤗
This is great value. I'm so excited to go through this. I loved it all the way. Thanks for the value you released.
Thanks for sharing this 🙏🏻 really great articulation and to the point. Great production value 🎉
You nailed it man, good job 👏🏻
Fantastic content
If someone want Employer for Cold Calls in a low Budget here I am .Let me know what is your Business.So that we can held a meeting and let me to do Cold Calls for you.
I am interested I am a commercial laundry service for hotels and massage spas
Do you still need cold callers? @@OneJennifer247
Bloody hell mate... Brilliant Value 💖💖💖
I have an extremely strong feeling you consume or a strong student of @filmbooth channel. This video was very good… in terms of value and production 👏🏽👌🏽
I’m not! But I will be now! Thanks for the recommendation
You’re a legend brother👊🏾👊🏾❤️
No u. Go forth and call ☎️
This one is BIG value
True
Great video! We will share this video with our new sales reps.
🙏
You got a like, subscribe, and added to a personal playlist of mine. This is a video that is most definitely providing value
I am a new freight broker and cold call shipping managers, directors, or VP’s all day.
Although I will say amongst the value this video provides- the “this is a cold call” type opener DOES not work lmao. Sorry to interrupt, do you have a few moments?” Can work. But I have tried the cold call opener before and got hung up on instantly literally every single time, lol. Could be my industry
Thanks man! What else do you want to see?
👏👏👏👏🙏🏼