Dried Flowers on THIS Billion $$$ Flower Sales Day - Will It Work???
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- čas přidán 13. 09. 2024
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It's Valentines Day weekend - the biggest flower day of the year, with billions sold. But can we cash in on any of that money with our dried flowers? We are opening the roadside stand, promoting ourselves at the mall, and trying to bring in our first local flower sales of the year. But dried flowers might not be popular enough to catch the eye of the average consumer. Stay tuned to find out our grand total.
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I think you have to make the dried bouquets bigger than the live ones and not count the stems the same as the live ones because they ARE dried and take up less space thus making them looke puny. I wouldn't pay the same price for the dried bouquets. Put two together so people feel like they're getting a bargain. Or do a buy one get one. And since they're in the same wrappers from last year, they look old and tired.
Or do them for like 15. 20 does feel a little bit steep. But either way this is a really good point from a marketing/sales perspective.
good ideas and consider using fresh brown paper to freshen up the look or pink paper for the holiday. next year!!
that was going to be my comment. they look SO tired with those messed wrapping paper. you cannot get that for someone you love! and the price point is very high for the way they look!
I think they key is to make the bouquets brighter, larger and more intentional looking.
Since some of the vibrancy is lost when dried for many types of flowers I’d try balancing that out with colorful wrapping papers if multiple hues (golden yellow, spring green, pink, etc.) and leaning hard into flowers that are sturdy/ structural looking when dried.
IMHO the dried black eyed Susan’s that were missing petals were not it. Not wild about grasses in with the flowers, but I know people buy bundles of grasses for decor so maybe try that with your grasses?
I also think some of the ideas of selling bunches by type for crafters is really smart and a great way to learn what varieties your customers prefer.
Finally, while I don’t think you can charge the same for the live vs dried bunches, I do think you could charge more for value added ideas like strawflower earrings or other value added items like your Christmas ornaments!
Good luck
Gotta be honest, if my man brought me a dried flower bouquet for Valentine I would not be happy. I agree with the other suggestions, make them ALOT bigger
I think you have to do bigger bouquets when selling dried flowers. The second wave were more attractive than the initial offering. Valentine's Day need to be much showier and more impressive. These just didn't say "WOW".
Yes think they need to be bigger or 30 for 2 better than throwing them away
"Not knowing my needs and wants is specifically not romantic."
RIGHT ON SISTER!!! ❤
That is so true!
You go girl!
I found that when i dried flowers, you need 3 times the volume of flowers in a bouquet to make the same impact in a medium vase for the price.
Resin hearts filled with pink red and white flowers. It’s a gift that last forever. Paperweights are pretty for desk decor too!
I am wondering about tapping into the crafty crowd and selling your dried flowers in bulk lots for those that want to create arrangements, wreaths, etc. Try places like Etsy etc. Then you can clear out your stock of current dried stuff and make room for your seed starting etc. This year maybe you can try playing around with silica sand to get higher-quality looking dried flowers too. I have been having fun seeing what dries best in that manner (but it wouldn't be easy to dry large batches at once due to expense and mess with silica). Maybe pressed flowers too, some people like embedding them in things. Just some ideas.:)
Sounds like a great idea!
I think you're right about it not being the RIGHT flowers. Some of them are beautiful still, but some of them are dull & j8st look like "old bouquets" & not necessarily like a put together dried bouquet... esoecially the ones that include things like zinnias & things that aren't normally used for dried bouquets. Not trying to be mean, just giving you feedback!
I also wonder if maybe Valentine's Day just isn't the day for dried flowers, & most people want fresh in Valentine's? Or assume that other people want fresh for gifts.
My issue with dried flowers is the...crunchy (?) and dusty nature of them. It's one reason why your ornaments are a BRILLIANT idea - it protects them and makes them usable (at least to me!). I wonder if there is a way to translate that into a Valentine's aesthetic?
❤ shaped ornaments?
I'll be totally honest, as a grower of flowers living in a cold climate, I am very uninterested in dried flowers this time of year. I'm craving fresh things in the middle of winter. Have you thought of finding a way to sell bulk dried flowers of certain types and shipping them? I'm much more apt to purchase a large amount of one type of flower to use in a project than I am a bouquet of mixed items. Love watching you guys and you learn each year!
In my experience at our flower shop....red , white and pink were the colors ordered for Valentine’s Day. You may have to pre-plan a few changes for next year but don’t give up
can you make dried flower wreathes? that'd be stunning!
Dried flower wreaths take FOREVER to make and take tons more material than first appears. Just from my personal experience… 😅 And it’s hard to make enough money from them to justify the time, effort and materials. I can imagine she has similar reasons for not doing them.
I would get small frames and frame some dry flowers. People would buy for gallery walls.
I agree. I would personally never buy dried flowers as a gift for any occasion. Dried flowers are dead flowers and do not go well as special occasion flowers. But wreaths are a bit different.
Yes! They could easily sell for spring/Easter decor. They aren't necessarily easy to make, but the dried flowers are already lost money from last year. It's either make a new product of them to sell or make compost of them to make next years flowers from.
Give me bigger bunches! I want peak antique fantasy with the dried stems.
Dried flower bouquets need a lot of statice or other filler to fill them out. Preserved Eucalyptus always helps and adds aroma. They need some fluff. $20 fresh doesn’t equal $20 dried. Too scrawny. 🥰
Some difficult reading for you in the comments today. I understand your theory behind charging the same amount for the flowers BUT, you shouldn't ignore the repeated comments from people about perceived value. Everyone thinks that they should cost less or be twice the size. (I agree) This is valuable marketing information. It's better to get something for the flowers, rather than composting them, you have them now so better to get a return on that time. I'm sure you will be more strategic with drying this year. Great video x
I'd say it was the price! If they were ten dollars it would be easier to sell I'd think? But 20 dollars for fresh, or 20 dollars for dried, I'd choose fresh.
I love the dried flowers.
Purple & oranges together are gorgeous.
This will be an exciting year for The Red Roof Farm.
I'm cheering for you.
Try lowering your price to $10.
I once picked and gave a friend dried grasses to help her show off her product of wood vessels she was selling. Her biggest sales were of the dried stuff🤷🏻♀ So maybe selling bundles of each single type of flowers for crafting and making their own bouquets? I know If I lived closer to you I request bundles of individual types for crafting. 💜
Even having a sort of dried flower bar would be good for this purpose versus just plunking old bouquets out.
I love your fresh bouquets and I loved the look of the ornaments but I agree with others that the dried bouquets need to be much more full or otherwise showier. I think the ones you first put out look a little sad and the second batch was better but still not quite there. I am sure just like you learned to make amazing fresh bouquets you can learn to make amazing dried ones too!
Maybe sell your dried flowers to florists for Valentine's day? I'm sure they can make more Valentine's day themed arrangements and you can sell it to them early and market it as a way they can start prepping for Valentine's day early. They can also incorporate fresh and dried flowers together. I think the customer types on Valentine's day are different from the average customer and therefore the product has to be different. You can also make premade bud vase arrangements and market it as a "just need to buy a single rose and add it to the bouquet"/ "diy your own arrangement and save some money"... Idk, just some suggestions. The dried flowers are gorgeous 😍🥰
Valentine shaped wreaths using classic Valentine's Day colored dried flowers might sell better. Even adding red or pink ribbons. To me dried flowers feel more "Autumnish." Linda
Maybe wrapped in something red. Also I love how you work through problems. You will find a way some year
I believe that dried flower bouquets for Valentine's Day should be fuller and brighter. More red, pink and white. I think that simpler bouquets with only one type of flower would also look good. If you're feeling crafty, you can make dried flower boxes as well. The heart-shaped ones are especially cute for Valentine's Day. A little more work, but you can ask for more.
Keep trying!
I would start having the dried flowers for sale every weekend.
Create a HUGE bouquet of bright flowers and leave it next to the green sign. Cars approaching the stand will see them. Put big bunches next to the door. Hang them along the fence. Use up as many bright flowers as you can. You will have more space to move in the spring.
Remind people that you are their favorite flower farm. Get them back into the swing of stopping by.
And is you can post it on social media. Maybe that can be a selfie spot.
Glad to see you smiling.
Feel good,
Ayelet
The kids!! Bustin' some moves there!! Serina --you sell those flowers any way you can. You'll get it done....and figured out . Awww Dusty stay back...maybe he wanted to do the floss??!
The ones that went to the mall were beautiful! I like the wreath idea.
The issue with the dried flowers is the way they look and the size for the 20$ price tag. Because you have such an abundance of dried flowers taking up space I'm not sure why you could not triple your bouquet size, do straight bunches and lower you price to maybe 10. A lot of the bouquets you had were misshaped and very small looking. This way it would be a little giving back / deal to your customers and they would appreciate it.
Honest truth: Customers don’t value dried flowers as much as fresh, regardless if you do.
Like many comments have touched on, you need to either reduce the price or make much showier bunches for the same price.
The dried strawflowers and statice were the best looking flowers. The suggestions make sense. Reduced prices, more bright colored flowers in larger bunches.
I think you should have rearranged your dried flowers and just pick the best ones and put it in several bouquets. Take out the dried echinacea and other dried flowers that doesn't look good anymore. Or make dried flowers in boxes with windows. Or sell a muvh more affordable bunches.
I think that was rubekia Indian Indian summer but I agree
Serena: "Not knowing my needs and wants is specifically not romantic." 😆🤣😆🤣
That music is the beginning of every My Self Reliance video. Another Canadian who this American loves to watch. ☺️
Love all the flowers and seeing your farm progress over the years :) An idea for a dried flower product is to incorporate them into paper for bookmarks. Either by making flower paper for the bookmarks or laminating flat flowers and/or petals over paper. Could add a stamp for Red Roof Farm. Could sell those year round and online.
Crushed Flower Petal Confetti.... Imduvidual bags of Flowerfetti sold in 12 packs for Weddings. For the petals that don't make the bouiduar bag.
Choose color
Or graduation! This is a great idea!
@@JessMakingArt Red, White, and Blue (violet) Petal poppers for the 4th! Instructional videos on CZcams.
I'm really surprised y'all didn't put more pinks and reds out. But I agree with another comment, I don't think valentine's day is a dried flowers sort of day. I'm thinking red roses are mostly what sells. I'm not even sure dried red roses would sell though...
Top notes to comments
1) Selling dried flowers is the same as selling fresh flowers when it comes to pricing. Each stem has a specific value, and if you want to create a sustainable business then you have to sell them at that correct price. Yes, dried flowers are smaller then fresh. But we don't sell a 16 inch bouquet, we sell a $18 (plus tax) bouquet. Depending on what is used, the size will vary. This point is especially important to understand if you are trying to sell flowers yourself, and leads into
2) Who is buying these dried flowers? CZcams shares some general details about viewers with creators, so I know that most of you are just like me - women from 30-50. I too hated dried flowers a few years ago. They reminded me of my grandma - she has a disgusting decade old grey dust catcher in her livingroom from the 80s. But the thing about the reemergence of the dried flower trend, is that it isn't for us - the customers for our dried flowers are Gen Z. And they really love the dried flowers! We sell them at the market when we have fresh available, we sell them in bulk in the summer for events, and I suspect we will be able to sell them to florists this coming summer. Just because I know that dried flowers are dead flowers, doesn't mean they aren't still valuable to someone who desires them. And so I stay focused on the fact I don't have to love trends to sell them at what someone is willing to pay.
3) Colours! Not every colour is available in dried flowers. Specifically - red. Red dried to a brown or a purple tone. Green is also tricky. I would love to make rich red and green bouquets for Christmas. And I would love to have something that will mimic red roses for Valentines day. But more then that, I want to sell a natural undyed product. And so the colours are what they are. Also, the colours that actually have sold the best for us are in a more boho palate of whites, tans, browns. Some of the least visually spectacular bouquets on the camera are actually our best sellers. Brights sell well too, like a purple and orange combo.
4) Wreaths. To make a small wreath I would need to use amount of flowers that are in 12 bouquets, which would be $240. And that's just flowers, that's not counting all the time to create the actual wreath. Wreaths are beautiful. And if my mom liked them, I'd make one for her. But I can't afford to make them on the farm to sell. Also, Gen Z doesn't want a wreath, they want a small bedside bouquet.
5) Signs and display. It was raining. I can't place dried flowers out in the rain. I can't place chalk signs in the rain. It's winter, I'm doing my best, lol. But, definitely get on my case about improving signs this spring, because we want to increase the curb appeal of the stand this year!
Just wanted to get some answers out to the most common questions, since I don't have time to get back to everyone today. We do read all the comments, even when we don't engage with them. And we appreciate all the ideas, support and questions you share with us here. It always gives us lots to think about, and ideas for what to share with you in the future.
♥Serina
Love the answers, thanks!
I don't agree that selling dried flowers is the same as selling fresh in terms of pricing. Cost to grow is not the same as selling price, which is dictated by demand, which is not as great for dried flowers, because you don't have buy them so often. And a showy fresh dahlia sells for more than a fresh bachelor's button or foliage. For me, the dried flowers are the equivalent of foliage, not fresh flowers. If I remember right you started drying because you had bouquets left over that didn't sell, so they were already written-off stock. Charging full fresh price does not seem to take account of market forces. Also, your larger reworked dried bouquets for the mall showed more of the thought and care that you put into your fresh bouquets. Last year's leftovers need the same treatment, they need to be considered as raw materials that need to have value added, otherwise they just remain last year's leftovers. I love the way you create your fresh flower bouquets, and would love to see you create dried bouquets from scratch in the same way, going for colour and texture like you do with your fresh flowers. Back to fresh flowers, have you considered indoor forcing red or pink tulips for Valentine's day? You have the lights and crates already. B.A.R.E Flowers yt channel has some interesting videos on that. And definitely pink or red paper for Valentines.
Thanks!
You do good work
Except you grew them to sell as live flowers. It's a sunk cost you are trying to recoup. That and it's literally a different product. Prices should always reflect both the tangible and the business costs of the product AND the value your customer would be willing to pay for them. Without both of those, there isn't sustainability from the outset. If it's not worth it to just rearrange the dried flowers without added value (because it IS a lower value product in the eyes of the consumer) or bulk sell to crafters/florists, just make it all compost for future flowers.
@@RTCPhotoWork I agree. We only do strawflowers are dried flowers because they look nice. Also we can use the evergreen we get for free outside our door for the 90% of the wreath and the 10% is beautiful brightly popping colour strawflower. I would not see the dried flowers in the same product category as fresh. They are a loss once they are dried imo and should be used to MOVE existing free or almost free goods.
Love the stickers!! So cute.
Straw flowers are the only ones that still look "fresh." The rest may sell better in the fall when people look for the muted colors. The brown paper wraps emphasize the dryness. Sell in vases? Bags of petals? Bags of crushed seed heads as a casual, wild-floweresque seed mix? Calendula for salves or soaps?
I agree. I only farm them for my dried flowers. Sell like hot cakes oh my. And keeps their size after drying too. And not shrinking.
How did you not sell out with the kids amazing dance moves!?!?! 😂
I say we petition to move valentines day to June or July 😁
My favorite channel. Just love them
“Another day, another doll hair” had me cracking up. Sorry the stand didn’t do better for you guys. I feel like Serena should make a couple huge, GORGEOUS, full bouquets and put them in vases on the top shelf. It has the potential to inspire people, oh if I grab two or more I can get this super full look and/or it could also serve as a high dollar item to sell just for special occasions. If I were going to give a bouquet of dried flowers I would want it to be huge to compensate for them not being fresh.
её причёска очень раздражает. Она всегда уставшая и неестественная ненастоящая улыбка делает только хуже. (((
@@Tsvety_Moi unnecessary comment :(
I love that she can just go on as she is and not get all blinged up. I don't brush my hair or put make up on to do gardening.
Keep it real Serena!
@@coombabaykelpiesltf5494 I respect your work and know the cost (I am also a farmer and I own it alone without a family. I have also devoted 30 years to this as a master florist) You are very tired and do not have time to do anything. Yes, you are natural, but you show the truth with a smile on your lips. You have excellent workshops, but they are always overwhelmed. Children also need attention. Take a break and take care of yourself otherwise we will lose you. We will wait. ♥️🙋🏻♀️
Heart balloons added would draw attention 😊
Also maybe something a bit more showy… dried flower wreaths? Heart shaped wreaths? Valentines themed bouquets (pink/red/purple)? Corsages? Maybe check out Pinterest for some ideas for next year.
I consider dry flowers not the same value as fresh ever. It’s 2:1 in terms of bouquet arrangements volume for dried to fresh. As that moved product. Also I have only been farming strawflower tbh as it held the best and is the most stunning. Also for v day it has a ton of pink and red and white varieties.
Hi submitting dried flower ideas for your consideration.
Herbarium bottles = mini vials to larger wine bottles. Look at an Etsy shop. This could expand upon the success of your ornaments but year round gift ideas for customers.
Potpourri = either scented or unscented.
**Roadside stand = Prepackaged in clear cellophane bags
** farmers market = take one bin of loose potputti w other two sizes of cellophane bags sizes. Scoop a couple of bags yourself during the market lull or at the point of sale.
I'm looking forward to this years garden videos. Watching from Denver.
I don’t think people want dried flowers on Valentine’s Day. I think possibly they can be sold after valentines till your spring flowers come in. You should double up the size of the dried flowers for the same amount. Dried flowers are tough to sell. Contact a florist and see if they want them.
Sorry guys, but if my husband brought me dried flowers, I'd think he was trying to say something and it would make me sad!! I'm sure there are people who would find many uses for them though. I really think dried flowers went out in the 80's, but maybe it's making a come back???? Who knows. I wouldn't be interested though, that's just a huge dust trap to me. (Not trying to be rude, just my honest opinion) I LOVE your bouquets!! ❤️❤️
Maybe a big colorful sign and some balloons
I like how real this one is. This is a great idea! But sometimes as gardeners, we don't win them all right? Thank you for sharing your challenges as well as successes here. I enjoy following ya'll
I would love to come make dried flower crowns and hair combs with all those dried flowers!!!
I love dried flower crowns - I want to make a hat band for myself this year
@@YouCantEatTheGrass that would be beautiful! Also you may want to consider getting tillable clear ornaments to sell in the off season or packaging them to sell as bulk supplies for dried flower crafters ❤️
Fillable *
Dried flowers to me at least feels like more of a fall/winter décor item, but if you had more of those pink and white bouquets with the Strawflowers like the one you gave away I'm sure they would've sold!
Dried flowers are a nice way to survive the winter season. I was looking for a bouquet a month ago. The ones that caught my eye were big and colorful. They looked as close to fresh as possible for dried flowers.... Maybe keep the stand open beyond Valentine's Day and see what might sell. The orange & purple combo was eye catching and those strawflowers are perfect for this application. Perfect! Good luck with your creations! :)
You guys are such hard workers 😊Hope you make all the sales you need 👍God Bless 🙏🏼
Good dancers!
that’s a plus! $100.00 👍🏾👏🏽👏🏽👏🏽
been waiting to see if you made any sales on dried flowers! can't wait to see you planting again.
I love your channel and your tenacity. I personally have zero interest in dried flowers but love the big arrangement you have in the stand. Maybe make something out of them. They also seemed very over priced. (sorry) I still love your business spirit!!!
Beautiful dry flowers 🌺🌹 they're looking almost like fresh 💐.
I am team flower crown
As a custumer who loves both fresh and dried flowers, I can say when,why and which dried flowers I buy,I hope this can be helpfull. I mostly buy dried flowers in the autumn,because feel like that is natural time for them to shine,and they look well with other autumn decor. I buy bunches of individual types od flowers,and then I make buqueys and wreaths by my own, because this way I can get the exact colors and style I am after.Already made dried buqueys are often to skinny,small and im random colors. I never buy dried flowers on occassion for someone, because I feel they are not every one favorites,I use them for home decor.Good luck with your business❤
I. agree with everyone on the selling dried flowers in Jan through feb as a crafters sale. For ppl who are. missing flowers. But in spring so. ppl are ready for the fresh. I know I can barely look at my dried ones lol. Unless it was a heart wreath.
Just a thought - give information in your stand about getting subscription bouquets that customers would pick up
I love the brown paper in the summertime. It doesn’t compete with the colorful flowers. But, for Valentines Day and Mothers Day you should really consider a more appealing and colorful wrapper. The brown wrappers cover up the colors and don’t add any pizzazz. Even just white would help. Since you have so many flowers and are getting ready to grow more, perhaps you can branch out into other uses? I like the Etsy/craft idea someone mentioned. Ornaments/Resin/Coasters would be a possibility. Some wilder ideas might be to used crushed petals to make wallpaper, similar to sea grass wallpaper. There used to be someone here in the states that made lampshades with dried flowers pressed into the handmade paper. I think she retired and had no one to continue her business. I could put you in touch. Also, dried flowers pressed between 2 pieces of glass to make something similar to stained glass might be fun and decorative. I’m imagining petals arranged in hearts and swirls. I really want you to succeed with the dried flowers! Hugs!
I have an idea??? How about when your tulips come in blend some fresh with the dried. It will create a fresh spin! Right now what's trending is vintage, boho and garden styles and shabby chic. Can you imagine doing a boho style with your dried whites and creams, than add in fresh white tulips!!! Maybe a lace tied around the paper?? It will add a romantic charm as well. Your colored dried ones, just add the same colored tulips in them. Makes a country garden theme. Pinks and white shabby chic theme. And just think of the ones you can do!!! You already have head start on the ones you have already made up. Make up more dried and just add the tulips in. Make up some all the same colors thank just add same fresh tulip in! Contrast textures will be appealing and unique compared to the traditional flower arrangements. Even as your summer flowers and greenery come in for summer do some of those for the farmers market! I think they would sell, you have everything you need. It's money to be made. You have tons of inventory!
I love dried flowers and wish I could come buy some from you!! I wonder if dried flower wreaths or other premade crafts would sell more than bouquets? Or maybe keeping the stand open on the weekends during the winter with dried flowers so you can snag more “easy” business with the dried bouquets?
just a thought, dried flower wreaths sell really well for me!
They did a flower crown for fun last year and I said if they did that it would be a million dollars seller.
@@victorybeginsinthegarden love it!!
I like the bouquets with fresh spring colors.
Might check with church youth groups. Give them some profit for their club. It would also help get people aware that dried flowers are good. I never bought dried before, but I did back in January 2022 because I've been watching your videos. It's been over a year from that event and they still look great. If I another one I liked I'd get it.
Dried flowers is not for bouquets it's for making arts and crafts
Good effort. I like dried flowers, but would probably look for pink, red, and white for Valentines or Spring pastels. It did seem like needing to advertise was the most important thing.
At least you got a video out of it lol
You should sell dried flowers to soap makers / candle makers/ etc🌸
Is there that much of a market for dried flowers? For crafts, yes. But I’m not sure I would spend $20 on dried flowers, to be honest. It was a good try.
I would’ve put balloons on the sign,and put the sign out where it could be seen better.
Spring/ valentines wreaths..
I found your channel recently and love the content. You are artists and I get giddy when I see a new video posted. Wish your stand was a little closer! Much love
I like your problem solving. Next time this comes up you will be on top of it.
I would love to see a May blooms in a cold climate video. This year I have sedum and I am trying ranunculus.
Are you allowed to have progressive signage leading up to your stand from say 1/2 a mile away ?
Also maybe red, white, pink, heart patterned or any pale paper would be more attractive for Valentines bouquets…
also can you make/ sell pot pourri ? 🤷🏼♀️💕
They are beautiful!
good to know that person remembered and still paid!!
Of course they would! She’s Canadian 😊
Yay! That’s more than you started the day with and got a few things out of your space. Glad to see the tidy up. Can any of the remaining flowers be broken down now for future Christmas items? That would save you some space and have things ready to go come holiday sales. You will appreciate the extra work space when the spring bloom explosion hits! ❤❤❤
I am trying Hydroponic tulips and learning a lot! I love the dried and want to add tulips early.
Do more reds and pinks and combine them into heart shapes, thing is, I would not like my husband to give me dried flowers for valentine, unless it’s dried and made into some sort of ornament
I love dried flowers to a point. IMHO, I would have gone for quality over quantity and reduced the price (even to $5). You have such a vast inventory, but are all those dried flowers really worth saving if you can't sell them? Dried flowers have a shelf life and will eventually be tossed. These arrangements are accents that only last a year or so before they become dusty, tired and spent. If you want to go for quantity and reduce your inventory to make room for next year, maybe try selling them by genus and forget making arrangements...the DIY community would probably love it! Have been following your journey and always rooting for you both! (pun intended). Cheers!
Ok was just looking on Pinterest seems like putting the dried flower bouquets in a little glass mason jar (maybe tied with twine or some ribbon) might sell better, looks like a finished item someone can give as a gift whereas the dried flowers in a paper bundle feel a little confusing and unfinished. Just some ideas!
Just me or was the farm gate sign pointing across the road?? lol Just a suggestion on your sign, it should be between the road and the stand sandwich board style. You make a very nice sign but driving by you can't read it, we rely heavily on such signs and they work wonders. Good luck with everything this year!
If I were your living in your area I would purchase some dried flowers to add into home made soaps, candles, and heart shaped wreaths. Your opportunities are wide open for next year.
Could you re-wrap the dried flowers in different colourful paper and maybe make them slightly cheaper. Or could you make soap or candles or flower crowns with the flowers?
I would've add color to the dried bunches. They look dull.
Dried flowers are so hard!! They take a very specific customer.. I wanted to offer drieds for VDay but it’s a hard sell when it feels like you can’t compete with the traditional florists. Hard to not look at them and see $$ and work put into growing them… I totally get it.
I'm so sorry about the disappointing dried flower sale. The brightest colors and the white statice appeal to me. Maybe take some of the bouquets that were squished flat in storage and spruce them up, round them out? Showing them off at the mall was good idea! When I was young, we used tiny ceramic vases for little bouquets of dried flowers. That's the only context I remember them in. Just something to put on a shelf or windowsill. Maybe if you bought the small vases in bulk and made those little bouquets, with a folded tag attached with a brief description of your cut flower business and the approximate season dates? Perhaps not a large profit margin, but something to put your name out there for new customers, and keep your name on regular customers' minds.
Have you tried to make dried flower wreaths for the spring? I can see that making some big bucks! Although it would take some time to do.
I have a suggestion:
A little display shelf that you can move in and out of the roadside stand to display an example of what's inside.
I feel like flower stands are a summer thing, I imagine it would be hard to get people to want to stop and get out of their cozy cars in the winter. Better luck next time!
Do you guys have a local email list? That would be a good way to let people know the stand is open.
That's a good idea. At the farm stand and at the market you could have a clipboard and let people know they can sign up for a newsletter letting them know about special sales and hear about what's growing on the farm. And on your website people could sign up for a newsletter. People want to know their farmers so having some communication would be nice.
I like the pinks,whites and blue for Valentines but I agree they need to be very large and showy.
Can we talk about the head peeking out from behind the door at 2:39?
You need the reds, pinks, purples with maybe a little white filler for these to sell for V-Day. Oranges and browns are way too winter and fall.
I think that since hardly anyone came in, the price was to steap and people had no idea what to expect with dried flowers. I would suggest to try an differentiate more from a regular bouket since that is the custom. Because you had loads of it I would have asked 10 dollars so people can see it as an additional gift. And i would have placed bouquets outside, so people have an idea what they would be stopping for and showing its actually a beautiful bouquet.