How Roger Federer Became the Face of Rolex

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  • čas přidán 12. 05. 2024
  • It's hard to think of Rolex without Roger Federer coming to mind. The tennis legend, now in retirement, has been a Rolex Testimonee (ambassador) for nearly two decades. But his journey there was not as easy as you may think. This is how Roger Federer become the face of Rolex.
    SUBSCRIBE: / @watchalexander
    TWITTER: / alexanderxg
    Sources included in the video.
    0:00 Introduction
    1:45 Roger's Early Career Attitude
    4:15 The Aesthetic of Roger
    4:45 Roger's Personal and Public Evolution
    7:25 Roger & Maurice Lacroix
    8:25 Roger & Rolex
    10:15 Conclusion
    Business Email: contact@alexander.watch
    Tags: #tennis #business #luxury
  • Komedie

Komentáře • 121

  • @thisiscrazy4122
    @thisiscrazy4122 Před 3 měsíci +90

    What an interesting channel you're starting to create. No buzz, no shallow intros, hard work on the script and visuals, good knowledge of your story and a nice voice. I do look forward for the next videos.

    • @watchalexander
      @watchalexander  Před 3 měsíci +8

      This is such a kind comment, thank you! I'm working on the next video, which should come out next week. Can't wait for you to watch it! 😁

  • @DanielBengtsson
    @DanielBengtsson Před 4 měsíci +190

    Who are you? Whats your background? You make way too good videos for being just a random guy…

    • @watchalexander
      @watchalexander  Před 4 měsíci +60

      What a compliment! 😭 I’m just one man, but thank you that’s very flattering!

    • @watchalexander
      @watchalexander  Před 3 měsíci +34

      @@Sensei_Sifu Hi! Real voice! All my videos are written, edited, and recorded authentically!

    • @celinegarcia4158
      @celinegarcia4158 Před 3 měsíci +7

      The script, editing & narrating is sublime. Congratulations. As for the great Roger Federer what more can we say? He exudes class & timeless elegance & an imperiousness that attracts people to him. Roger has transcended tennis. That's what makes his undefinable appeal so successful.

    • @loyalcarlon
      @loyalcarlon Před 3 měsíci +4

      +1 I was shocked when I saw that there are just a few videos on your channel. Your script, clarity of VO, and editing are incredible.

    • @thehocuspocus9
      @thehocuspocus9 Před 3 měsíci +2

      My EXACT words and thought.

  • @Roscoe2904
    @Roscoe2904 Před 3 měsíci +40

    Getting in at 3.38k subscribers. The writing and editing are incredible for both videos, 0 doubt this channel will be huge

    • @watchalexander
      @watchalexander  Před 3 měsíci +1

      Thank you for this comment man 😁 glad you’re joining the journey. 🙏🏽

  • @SjWhit
    @SjWhit Před 4 měsíci +33

    This channel seems really well done. I'm always hesitant to even give my attention at all to a new channel but these have been surprisingly well done already

  • @pascalsteiner9926
    @pascalsteiner9926 Před 4 měsíci +36

    2 great videos in such a short time. I'm witnessing the beginning of a fantastic channel!

    • @watchalexander
      @watchalexander  Před 4 měsíci +4

      Thank you so much 🙏🏽

    • @Axkarshan
      @Axkarshan Před měsícem

      Deserving of a lot more than the 33.8k.

  • @nyanrija
    @nyanrija Před 4 měsíci +10

    a bit shocked that a video about tennis managed to actually keep my attention LMAO but that's just how you know that the speaker is as good as it gets! another gorg video alexander - cannotttttttt wait to see more

  • @maxh.515
    @maxh.515 Před 3 měsíci +12

    Your videos are among the best in this genre! Would love to see some about luxury travel and real estate as well!

    • @watchalexander
      @watchalexander  Před 3 měsíci +1

      Thank you so much! 😄And that’s an interesting topic I’ll definitely look into it!

  • @el.le6
    @el.le6 Před 3 měsíci +6

    Proud Swiss here 🇨🇭 Thank you for this great quality video, beautiful work. Can‘t wait for more 🙌🏽

    • @watchalexander
      @watchalexander  Před 3 měsíci

      Such kind words, thank you and I’m glad you enjoyed it! 😄

  • @sanification
    @sanification Před 3 měsíci +13

    Your content is elite bro. I myself am a huge fan of Roger and the way he carries himself as a Man. I am so inspired by your work man. You have a gained a new subscriber. Excited to see what else you have in store for us. Cant wait for the next video.

    • @watchalexander
      @watchalexander  Před 3 měsíci +1

      Thank you so much! 😄 can’t wait to put out the next video, thank you for subscribing. 🙏🏽

  • @yuisanjoaf3804
    @yuisanjoaf3804 Před 4 měsíci +8

    This is what research is about!!! Wonderful too see the world of tennis and accessories/fashion blend. Can’t wait for more!!!

    • @watchalexander
      @watchalexander  Před 4 měsíci +2

      Thank you! 🙏🏽 It was oddly quite difficult to research for this one aha, but I was fortunate enough to come across some old articles from 2004/2006!

  • @Classof-iu6yz
    @Classof-iu6yz Před 4 měsíci +6

    Some specific luxury brands (Rolex as well.. unfortunately..) stand for being gaudy, garish, and tacky. But sometimes, it depends on wearers.
    No matter, which rolex.. Rolex looks so attractive on Roger Federer or Ana Ivanovic.

  • @oslego
    @oslego Před 3 měsíci +6

    Exceptionally well produced stories in your first and second videos. Thank you for your work!

  • @fanyang8321
    @fanyang8321 Před 3 měsíci +5

    your channel is instantly my new favourite! well done for creating such a feast of knowledge and taste!

  • @kwadwocharliewinns2458
    @kwadwocharliewinns2458 Před 3 měsíci +4

    Alex, I'm sold. Why?, 2 fantastic videos produced. Let's continue with this channel growth🤯✌

    • @watchalexander
      @watchalexander  Před 3 měsíci +1

      Thank you so much for such a kind comment! 😊 Fingers crossed!

  • @ariq94
    @ariq94 Před 3 měsíci +4

    Your video is so well made, thanks to the algorithm for recommending your channel 🎉

    • @watchalexander
      @watchalexander  Před 3 měsíci

      Thank you so much! 😁 and shoutout to the algorithm aha!

  • @RebeccaLloyd
    @RebeccaLloyd Před 4 měsíci +6

    Great video. So well researched and presented. Great pace, music and voice over. Jeepers you're good. Love the Luxury video too. Great footage. Keep going!!

  • @Thisath100
    @Thisath100 Před 3 měsíci +4

    Exceptionally presentation, so well polished, and not just for a new channel. Wow! Looking forward to your future uploads.

    • @watchalexander
      @watchalexander  Před 3 měsíci +1

      Thank you so much! 🙏🏽 Cant wait to share more 😄

  • @zeru9753
    @zeru9753 Před 3 měsíci +3

    This channel is going places for sure, im just glad to be here and watch it grow from the beginning. Keep up the good work 🙌🏾

    • @watchalexander
      @watchalexander  Před 3 měsíci +1

      Thank you so much man, truly I appreciate this! 🙏🏽

  • @drugstocope
    @drugstocope Před 3 měsíci +2

    I'm loving the content so far. Keep going!

    • @watchalexander
      @watchalexander  Před 3 měsíci

      Thank you! New video coming out very soon. 😊

  • @topolo19
    @topolo19 Před 3 měsíci +3

    Im starting a fashion brand and finding your videos so useful

    • @watchalexander
      @watchalexander  Před 3 měsíci +1

      Thank you, I’m glad the videos are helping you out! 😄

  • @dannydanny2288
    @dannydanny2288 Před 3 měsíci +2

    You are few one of those that I subbed right away I watch the video. Saw your first video and now proceed to the second. Like your video's aesthetics, your voice, the content is very informative and easy to understand. Keep it up!

    • @watchalexander
      @watchalexander  Před 3 měsíci

      This absolutely made my day, thank you so much 🙏🏽 can’t wait for you to see the next vide! 😁

  • @dragunovx93
    @dragunovx93 Před 3 měsíci +4

    5K views for this production quality is madness.. I’m hoping this video blows up with views!

  • @Restless318
    @Restless318 Před 4 měsíci +3

    proud of him love his style more power to me

  • @harishnair5060
    @harishnair5060 Před 3 měsíci +3

    BEAUTIFULLY MADE VIDEO

  • @krp6680
    @krp6680 Před 3 měsíci +2

    Being a Swiss brand also helped Fed

  • @filipoB
    @filipoB Před 3 měsíci +3

    How does this only have 3000 views wtf

    • @watchalexander
      @watchalexander  Před 3 měsíci +1

      Haha, I’m new to this but hopefully it’ll pick up 🙏🏽 thank you for commenting! 😁

  • @maria_hadar
    @maria_hadar Před 4 měsíci +2

    Didnt know much about tennis or Rolex, bit watched this video with great interest. Thanks a lot, please make more videos!

  • @DCnez
    @DCnez Před 3 měsíci +2

    As a tennis player myself, (and a former brat) this is very inspirational ❤❤❤🎉🎉🎉😊😊😊

  • @uraharujukushibuya
    @uraharujukushibuya Před 4 měsíci +3

    beautiful work as always ❤

  • @vongola931
    @vongola931 Před 3 měsíci +2

    You just gain a new subscriber 😁 superb quality video.

    • @watchalexander
      @watchalexander  Před 3 měsíci +1

      Thank you so much! 😊 Can't wait to put out the next video!

  • @maxgomez8981
    @maxgomez8981 Před 3 měsíci +2

    Great channel launch. Keep going! 1 Million subs by end of year

  • @london8615
    @london8615 Před 2 měsíci +1

    great video

  • @Mohareb_Sahra
    @Mohareb_Sahra Před 3 měsíci +3

    Unique and perfect ❤❤❤

  • @elar6383
    @elar6383 Před 3 měsíci +1

    good videos man, subscribed after the luxury vid and now watching the other ones
    keep it up 👍

  • @bosshog36
    @bosshog36 Před 4 měsíci +2

    Another great video

  • @conradbo1
    @conradbo1 Před 3 měsíci +1

    Great and enjoyable video. Love Roger Federer and Rolex ✌✌❤❤👍👍😍😍

    • @watchalexander
      @watchalexander  Před 3 měsíci

      Thank you for watching 🙏🏽 glad you enjoyed 😁

  • @jeremiahtay5752
    @jeremiahtay5752 Před 3 měsíci +1

    THIS CHANNEL WILL BLOW UP! The quality is top notched!

  • @nishchaldayal419
    @nishchaldayal419 Před 3 měsíci +1

    Hey I saw your video on luxury brand first and then watched this video now. I love your video essay style and editing. Do you have a degree in media? Keep at it!

    • @watchalexander
      @watchalexander  Před 3 měsíci +1

      Thank you! And no degree in media aha, that's a great compliment though thank you. 😊

  • @chaca500
    @chaca500 Před měsícem +1

    An excellent commentary. It would've been lovely if you'd chipped in a bit about how Mirka Federer also plays a role as an unofficial ambassador.

    • @watchalexander
      @watchalexander  Před měsícem

      Thank you! And great point, I’m glad you commented it! 😁

  • @6exiepixie905
    @6exiepixie905 Před 3 měsíci +1

    great content, it ignited childhood memories of how i adored tennis and roger federer, through which i had my first exposure to rolex

    • @watchalexander
      @watchalexander  Před 3 měsíci

      What a wholesome comment, I’m glad the video was able to bring back those memories. 😁🙏🏽

  • @max-vg6nr
    @max-vg6nr Před 3 měsíci +1

    Great video.

  • @Starhoney.Productions
    @Starhoney.Productions Před 3 měsíci +1

    Subscribed!⭐️

  • @lavaclips
    @lavaclips Před 3 měsíci

    One thing you missed is that even Federer's playing style is much more elegant than that of others, which also made him a perfect fit.

  • @user-sf7rh1xn5z
    @user-sf7rh1xn5z Před 3 měsíci +3

    Though I do not know much about the game of tennis, the name John McEnroe comes to mind when watching racket throwing. The name was quite often in the news and to witness a grown man throw these tantrums was quite a show when growing up and I did not think adults did such nonsense!
    I do want to add and take a moment here to say I was disappointed in viewing comments from your last video in which others seem to miss the point, refuse to watch or perhaps blatantly misunderstand the script because in reading your replies, I kept viewing a repeat from you, which reminded me of a very old joke which goes, "Pete and Repeat were sitting on a fence. Pete fell off. Who was left?" You can see where I am going
    Though I am a bit late for the game (so to speak) the video keeps the viewer engaged and transfixed, losing all traces and tracks of time. In turn, I learned something about an athlete I had no knowledge of, but appreciated getting to know. I say this not to flatter, but to share that part of my New Year's resolution is to gain more videos which speak to grace and elegance of self. Your videos have added to my growth and development this new year as I enjoy a deep dive in taking what you have given and going into my own rabbit hole for understanding.
    A colleague of mine who viewed your first video enjoyed the clarity in which you spoke, and the script. She asked me to pass along her praise and remarked that Disney could learn a thing or two from luxury brands.

    • @watchalexander
      @watchalexander  Před 3 měsíci +3

      This comment blew me away, thank you for such a thoughtful message! 😁 I appreciate your reflections on my videos and the encouragement. It's heartening to know that the essay resonated and contributes positively to your New Year's resolution - my NYE resolution was to finally have the courage to start a channel so we parallel in that way aha. Please convey my gratitude to your colleague for her kind words too. 🙏🏽

    • @user-sf7rh1xn5z
      @user-sf7rh1xn5z Před 3 měsíci +3

      @@watchalexander When I shared with her that I had done, she laughed, blushed, and said thank you. She also wanted you to know that others tend to pull that *kind of crap* when leaving comments and please do not stress out about it, as it happens. She also added to please let you know that there are people out there who enjoy and relish this type of educated videos which always deliciously expands the mind as this CZcamsr is no mere moral.

  • @SteliosE92
    @SteliosE92 Před 3 měsíci +1

    Honestly, if there ever was a true sportsman fit for being Rolex's face, it is only Federer. There is no one else truly fit for this.

  • @stefaniavelit6354
    @stefaniavelit6354 Před 3 měsíci +1

    Hello Alexander, I appreciate your insightful analysis of the luxury market. As someone passionate about this topic, I'm eager to hear your perspective on the expanding luxury market in Asia and the factors contributing to the high esteem of European luxury in the region

  • @Peripherals_
    @Peripherals_ Před 3 měsíci +1

    Bro this is good work for sure i have personal questions i don't know how to talk to u

    • @watchalexander
      @watchalexander  Před 3 měsíci

      Thank you! 😊 You can send an email (in description)!

  • @mohelism
    @mohelism Před 3 měsíci +1

    Loving your content. Subscribed. From Pakistan.

  • @WAD528
    @WAD528 Před 3 měsíci +1

    I'm a big fan and subscriber now.

  • @misandsirt
    @misandsirt Před 4 měsíci +2

    genuinely the best on yt right now #ALEXANDERHIVE

  • @jakeevans7246
    @jakeevans7246 Před 3 měsíci +1

    Luv this ❤❤❤❤

  • @arturosanchez-navarro5801
    @arturosanchez-navarro5801 Před 3 měsíci +1

    I love your channel.

  • @YoussefDiaa19
    @YoussefDiaa19 Před 3 měsíci +1

    make more videos about Roger please

  • @DecemberNames
    @DecemberNames Před 3 měsíci +1

    Yo, what's up everyone? It's your favorite commenter here with another video feedback. Today, I'm going to be reviewing out this video by the talented creator. Let me tell you, this video is absolutely amazing. I'm not even kidding. It's so good that I'm actually starting to feel a little empowered. I mean, how can someone be so talented? Seriously, though, this video is a must-watch. It's informative, entertaining, and just plain good. So what are you waiting for? Go check it out right now!

    • @watchalexander
      @watchalexander  Před 3 měsíci +1

      Thank you so much! I saw your comment on the Luxury video too, I really appreciate the support! 😁

  • @adenugakolade235
    @adenugakolade235 Před 3 měsíci +1

    Investing early in this channel

  • @eduardotirado839
    @eduardotirado839 Před 3 měsíci +1

    He’s Swiss and a perfect “timepiece/player”. What do you expect?

  • @papishome3394
    @papishome3394 Před 3 měsíci

    you sound like the narrator from hypebeast

  • @bngr_bngr
    @bngr_bngr Před 3 měsíci +2

    I don’t know who Roger is but I love Rolex.

  • @wozmac771
    @wozmac771 Před 3 měsíci +1

    he or rolex paid maurice lacroix $2Million to end the contract. Rolex is an excellent marketing company. Their masterpieces are tool watches rather than the luxury watches.

  • @a004
    @a004 Před 3 měsíci

    "I never thought about selling it" until prices went down, now it's all I think about. Lol. It's fine, still over mrsp. Just hold and enjoy, it'll appreciate with inflation over time.

  • @danielbuneta
    @danielbuneta Před 3 měsíci

    I prefer the younger Fed more than the polished corporate 007

  • @sofuno863
    @sofuno863 Před 3 měsíci +2

    the guy knows how to dress

  • @MultiTrumpetman
    @MultiTrumpetman Před 3 měsíci

    Because He is from Swizerland. Novak is not.

  • @mikemurphy8996
    @mikemurphy8996 Před 3 měsíci

    Ponytail Roger was kind of douche. Shorter hair Roger was a legend.

  • @Raoh1st
    @Raoh1st Před 3 měsíci

    Young ppl wearing rolex, BS, rolex will not even sell them watches...