Cbo campaign budget allocations are defined by audience size :) that’s why you’ll see more ad spend to towards the interest ad sets with larger audiences
Great video, I have been testing this for a while! Does it affect performance if you add new batches to the testing campaigns every few days? If the general rule is to not touch campaigns too often.
At the campaign level on a creative testing campaign, we ignore roas as it will be all over the place. The goal is to look at the ad level performance!
with the new IOS update, so many youtubers recommend using CBO for both testing and scaling phases. They say ABO can no more perform with the new update....can you please get me more insight...I am literally lost and don't know what approach to opt for...thanks in advance.🙏
I would say it's opposite, CBO's are starting to have a harder time to optimize due to the estimated results Facebook is showing. We've started to change up our strategy and noticing ABO's to work better.
You need a very profitable CBO to do that. If your breakeven roas is 1.5 and your getting a 2.0 then you cannot do that. But if you were getting a 4x and it stayed consistent like that for a few days, I would then start scaling aggressively.
I have an adset that been running for 5 days and has a 5.8 Roas with a BEROAS of 1.35. I'm not going to put it into a CBO because I have yet to have one that works. Do you recommend I just increase budget inside adset? if so, then by how much do you recommend and how often
Leave ad set alone. Duplicate adset into a cbo with just that one ad set + ad. And then set the budget to $100 a day. So you'll have 1 campaign 1 ad set and 1 ad. DO NOT turn off or touch the working adset in the other campaign!
Do you still use this method with the batches and CBO? I see in your most recent videos it’s a little different then this. Just curious, because I don’t want to test it if it’s not still viable
I do! It won’t make a difference because there’s only one adset in that campaign. So it would be the same as running abo. But I do cbo for 1 ad set campaigns because it’s easier for me to control budget!
We have seen a big drop in performance as well, but continuously testing new creatives, ad angles, and copy has been helping. Also leverage email lists BIG TIME!
@@NickTheriot do youo still apply this now that LLA's are unerperforming badly? withotut good LLAs would u just CBO stacked winning interest + remarketing adset? doesnt make much sense to me a cbo for 2 adsets especially becuase budget will be eaten by the interests adset since its audience isa a lot larger. thoughts?
I have three top performing ad sets however when I switch them from ABO to CBO, 50% - 75% of the budget goes to ad set with the largest audience size.
Can add a MIN SPEND inside the ad set settings and do a 25% of your total cbo budget for it!
Otherwise, I don't sweat it. Let it run for a week and let Facebook stabilize things out!
Oh right! I didn't realize till now. Wth? 🤣
Cbo campaign budget allocations are defined by audience size :) that’s why you’ll see more ad spend to towards the interest ad sets with larger audiences
Great video. Answer a lot of my question. Thanks!
You're welcome! Glad it was helpful!
Another great video.
Thank you! Glad you enjoyed it!
Great video, I have been testing this for a while! Does it affect performance if you add new batches to the testing campaigns every few days? If the general rule is to not touch campaigns too often.
At the campaign level on a creative testing campaign, we ignore roas as it will be all over the place. The goal is to look at the ad level performance!
with the new IOS update, so many youtubers recommend using CBO for both testing and scaling phases. They say ABO can no more perform with the new update....can you please get me more insight...I am literally lost and don't know what approach to opt for...thanks in advance.🙏
I would say it's opposite, CBO's are starting to have a harder time to optimize due to the estimated results Facebook is showing. We've started to change up our strategy and noticing ABO's to work better.
@@NickTheriot thank you so much for taking time to answer my question ...I really appreciate your interactivity..🙂🙂🙂
My CBOs show the lowest result in fb ads , i dont even know if they work or not anymore
Test ABO, if that works then stick with it. Goal as a media buyer is to understand what works on your account and then run with it!
Abo testing cbo scaling
Correct!
Does adding an ad to an active adset in CBO affect learning? You say just chuck it in, but would that not restart learning?
Yes I would reset learning and I’m not concerned about that because performance never declined
@@NickTheriot performance would go from active to going through learning phase again though, couldnt this potentially reduce performance?
@@bulbdneon3502 if it’s not winning ads you’re adding and Facebook spends all on unproven ads, yes it can
How do you scale 50-100% with CBO in 24 hours. Wont it lose optimization?
You need a very profitable CBO to do that. If your breakeven roas is 1.5 and your getting a 2.0 then you cannot do that. But if you were getting a 4x and it stayed consistent like that for a few days, I would then start scaling aggressively.
I have an adset that been running for 5 days and has a 5.8 Roas with a BEROAS of 1.35. I'm not going to put it into a CBO because I have yet to have one that works. Do you recommend I just increase budget inside adset? if so, then by how much do you recommend and how often
Leave ad set alone. Duplicate adset into a cbo with just that one ad set + ad. And then set the budget to $100 a day. So you'll have 1 campaign 1 ad set and 1 ad. DO NOT turn off or touch the working adset in the other campaign!
Let it run for 3-4 days before touching.
@@NickTheriot Then after that you'll adjust the actual budget on the CBO depending on results obviously correct?
Hey Nick! What lookalikes have been performing best for you post iOS?
Video views, engagement audiences, customer lists
Do you still use this method with the batches and CBO? I see in your most recent videos it’s a little different then this. Just curious, because I don’t want to test it if it’s not still viable
Yes, i still do!
Do you need to turn on CBO when you are running only 1 adset, 1 ads?
I do! It won’t make a difference because there’s only one adset in that campaign. So it would be the same as running abo. But I do cbo for 1 ad set campaigns because it’s easier for me to control budget!
Nothing working any more.... nothing, purchase intent fell of a cliff
We have seen a big drop in performance as well, but continuously testing new creatives, ad angles, and copy has been helping. Also leverage email lists BIG TIME!
@@NickTheriot do youo still apply this now that LLA's are unerperforming badly? withotut good LLAs would u just CBO stacked winning interest + remarketing adset? doesnt make much sense to me a cbo for 2 adsets especially becuase budget will be eaten by the interests adset since its audience isa a lot larger. thoughts?
Hello from indonesia
Hey there!
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