The Dermalogica Story

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  • čas přidán 23. 05. 2016
  • While the Dermalogica story begins in 1986, the force of change in the industry started in Los Angeles, circa 1983. Jane Wurwand, a tenured, United Kingdom-trained skin therapist new to the American "esthetician" industry, recognized that continuing skin and body therapy education was practically non-existent in the United States. While her training had been comprehensive and serious, US students entered the industry licensed yet under-trained, and worse, under-respected.
    Jane put her education in action, opening a small classroom in Marina del Rey, California under the name The International Dermal Institute (IDI). She invited licensed skin therapists to get hands-on with the postgraduate training so critical to making them competitive in the business. Today, IDI is considered the international gold-standard for postgraduate skin and body therapy training with 37 locations worldwide.
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Komentáře • 7

  • @JoesGoldenGarage
    @JoesGoldenGarage Před 7 lety +1

    I just heard their podcast on "how I built this". Such an amazing story . So much determination and hard work the wurwands put into building this company. Great story!

  • @shamimkhokar3911
    @shamimkhokar3911 Před 7 lety +1

    i love dermalogica

  • @TheCrystalHutStore
    @TheCrystalHutStore Před 8 lety +3

    It's a shame Jane sold the company

    • @louiset3438
      @louiset3438 Před 6 lety

      KRIS KIT MEREDITH i

    • @conradzimmerman8638
      @conradzimmerman8638 Před 6 lety +1

      That's right! Now owned since 2015 by UNILEVER who own Pond's, Dove, ST.IVES, PAULA'S CHOICE and many others!

    • @alfredolopez4092
      @alfredolopez4092 Před 2 lety +1

      @@conradzimmerman8638 Aveda kiehls Carol daughter etc all sold, it's the new normal

  • @shamimkhokar3911
    @shamimkhokar3911 Před 7 lety

    i love dermalogica