State Of The iPhone: Ride Along w/ Joz & Friends at Apple Park

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  • čas přidán 17. 05. 2024
  • It's a first-ever ride-along interview with Greg "Joz" Jozwiak and members of the iPhone team at Apple Park! We'll talk about iPhone history, the cameras, artificial intelligence, and the ecosystem. Then "Joz" talks about his favorite iPhone moment, how Apple approaches the camera, and his Top 3 iPhones ever!
    0:00 Intro
    0:33 The Evolution Of The iPhone
    6:46 The iPhone Camera
    9:59 My Camera Feature Request
    11:47 What About The Lens Flare?
    14:17 How Is Apple Thinking About A.I.?
    18:58 The Power Of The Ecosystem
    21:30 It's "Joz"!
    23:04 Joz's Favorite iPhone Moment
    26:31 Has The iPhone Plateaued?
    28:19 Apple's Approach To The Camera
    31:16 Creators Are Using iPhone Over DSLR Cameras
    33:07 What Joz Is Excited About
    38:15 Joz's Top 3 iPhones
    Thanks for watching! You can support my independent content at / briantong THANK YOU!
    LET'S BE FRIENDS!
    / briantong​​​​
    / nostratongus​​​​
    / briantongtech
    #apple #iphone #iphone15pro
  • Věda a technologie

Komentáře • 490

  • @JoeMancino
    @JoeMancino Před měsícem +570

    The media training they go through is insane, they seem to never miss a beat when it comes to this type of PR.

    • @Epicgamer_Mac
      @Epicgamer_Mac Před měsícem +58

      They really did a good job, a lot of companies would be stuttering and stammering through the whole thing, tryna make it a sales pitch without being obvious, but not the folks at Apple

    • @zoneout00
      @zoneout00 Před měsícem +51

      It’s Apple, probably the most polished marketing brand there is 😂

    • @ticenits1926
      @ticenits1926 Před měsícem +19

      If it’s immediately and blatantly obvious that it’s a PR stunt then you’re not doing your job very well. Trying to casually slip in how innovative your company is by introducing different camera lenses (none of which Apple was first to market) is incredibly cringe. Treat your audience with some respect

    • @techandy1747
      @techandy1747 Před měsícem +13

      Man one min i thought this whole thing was scripted the way they always have answers to his questions😹💀

    • @lostkhaz
      @lostkhaz Před měsícem +4

      I’d imaging it’s very easy to talk about a product when you’ve worked on it for 16 years. They’re just sharing their experience, not trying to sell stuff

  • @zollotech
    @zollotech Před měsícem +407

    Such a great way to talk with Apple and share with everyone. Congrats on the opportunity Brian.

    • @clinteastwood8222
      @clinteastwood8222 Před měsícem +27

      It’s great that Apple are realizing how important you guys all are in being apart of the Apple journey. What a fantastic fabulous family we all are 😂 I hope your booked in next Aaron 😉

    • @briantong
      @briantong  Před měsícem +39

      Thanks for checking it out Aaron! 🙏

  • @zlengo9679
    @zlengo9679 Před měsícem +160

    Joz is such a Marketing guy. He never slips out of his role. Never. 😅

    • @supermat1937
      @supermat1937 Před měsícem +1

      Yeah, dude he is awesome he is too good at his game!!!

    • @Millahtime
      @Millahtime Před měsícem +5

      Joz is a staple of Apple as we know it. Guy has been instrumental in the Apple product cultural zeitgeist. “Marketing” is more than ads at Apple, it really is more defined by “product.” They take the tech and productize it.

    • @Kase333
      @Kase333 Před měsícem

      Joz is brilliant

  • @austinevans
    @austinevans Před měsícem +128

    Such a cool idea well done my friend!

    • @briantong
      @briantong  Před měsícem +19

      Whoa! An Austin comment! 💪🔥Thanks so much bro!

    • @rembster
      @rembster Před měsícem +6

      Forget journalism.
      You won’t even get any new insider information on any new products or anything.
      I know it’s pure fluff without even clicking it.
      If it wasn’t then it would be all over all of the tech news sphere and raking in reposts and views.
      At best it’s a boring ad.

    • @briantong
      @briantong  Před měsícem +18

      @@rembster You're not going to get news, but you're going to get some more perspective on how a company thinks and approaches certain features. NEWS FLASH! No company is going to announce anything until they want to.

    • @michaelhall9146
      @michaelhall9146 Před měsícem

      @@briantong 🔥

  • @raymondgonsalves2138
    @raymondgonsalves2138 Před měsícem +97

    Brian... not sure if it was your idea but the location choice for the interviews was BRILLIANT!!!! keeps the conversation alive and moving along. 👏👏👏

  • @iDeviceHelp
    @iDeviceHelp Před měsícem +24

    This is easily my favorite CZcams video so far this year. it feels natural and genuine. The concept is perfect love it. please do more. Congrats brian.

  • @tipoomaster
    @tipoomaster Před měsícem +128

    Holy crap you got Anand out! Not sure how many people remember what a big deal he was to hardware reviews before Apple hired him

    • @dalmeow
      @dalmeow Před měsícem +26

      Ohhh is he the Anand from Anandtech??

    • @kael13
      @kael13 Před měsícem +4

      Yeah I was just enjoying the Californian sunshine until that happened. Great to see him again.

    • @tipoomaster
      @tipoomaster Před měsícem +7

      @@dalmeow The very same!

    • @mlodyme3675
      @mlodyme3675 Před měsícem

      that is him@@dalmeow

  • @vishalmatam
    @vishalmatam Před měsícem +36

    "Ride Along with Brian Tong" LOL Awesome!

  • @brennanspark
    @brennanspark Před měsícem +34

    Very cool to see this collaboration between Brian and the Apple team!

  • @acdnintheusa
    @acdnintheusa Před měsícem +44

    I’m only 1:27 in and all I feel is happiness for Brian. I think many of us watched the evolution of his career. I/we wondered how things would go post CNet. This post is such a testament of his dedication and continuous work. Congrats B! So happy for ya. What a year huh?!

    • @briantong
      @briantong  Před měsícem +20

      Thank you for the kind words and for continuing to rock with me. This only happens because of you and others supporting by watching, so thank YOU! 🙏

    • @acdnintheusa
      @acdnintheusa Před měsícem +3

      ​@@briantong you're very welcome! Best wishes from The Bay to more success. (p.s. at the Joz portion now. You two have a great rapport.)

  • @chinito77
    @chinito77 Před měsícem +64

    One of the BEST Apple interviews I have ever seen! Not only did you have back to back interviews with top execs but it all felt very on the spot and not scripted. I loved that you chimed in your thoughts/ideas and threw in some questions that others would never dare to ask. Absolutely brilliant and original interviews!

    • @gojkod
      @gojkod Před měsícem +3

      Wow amazing ! 🎉

    • @Brazil894
      @Brazil894 Před měsícem +6

      Brian Tong did asked some interesting unscripted questions, but the answers were very scripted and filtered. How many times was the iPhone 15 mentioned vs older gen iPhones?

  • @megustaloco
    @megustaloco Před měsícem +37

    Trying to pay attention to the interview but the background scene is so nice to look at 😍

    • @supermat1937
      @supermat1937 Před měsícem +3

      IKR apple park is such an incredible architectural and natural masterpiece.

    • @petchlnwzaaa
      @petchlnwzaaa Před měsícem +1

      LMAO FR
      I was like “Are they using green screen for this?”

  • @tofulosophy
    @tofulosophy Před měsícem +16

    Congrats on a great opportunity, Brian!

  • @macvince
    @macvince Před měsícem +6

    Wow!! Thanks for the incredible interview and congrats on the opportunity!

  • @barrakelmahmoud
    @barrakelmahmoud Před měsícem +7

    this was so WHOLESOME! so happy for you Brian, great content!

  • @Ketankumargothi
    @Ketankumargothi Před měsícem +4

    My brother thought it was recorded with a green screen because who will do the interview in a moving vehicle in Apple Park👀!! Literally the quality of this video is🤌🏼🤌🏼

  • @dacoolist
    @dacoolist Před měsícem +16

    These Tong uploads just get BETTER and BETTER. Keep up that work Tong Team!

  • @RiverRats54
    @RiverRats54 Před měsícem +2

    What a cool perspective! This was fun to watch and see everyone’s passion come through. Loved it, great job to all involved!

  • @jeffhale1189
    @jeffhale1189 Před měsícem +1

    Thanks for sharing these interviews. Blessings on your day.

  • @hakanyucel1639
    @hakanyucel1639 Před měsícem +4

    Wow... I did not expect video like this!!! This is 10/10 Brian!!! 👌👍🤛🙏❤

  • @tony.cortez
    @tony.cortez Před měsícem +7

    This itself is a keynote. Keep doing this Brian. Galling!!

  • @tobybridson
    @tobybridson Před měsícem +4

    Now this is cool, excellent job Brian and Apple for being so open and flexible with your people. Such great stories from the actual people working behind the glass. Awesome stuff!

  • @Thetechchap
    @Thetechchap Před měsícem +30

    Love this - good stuff!

    • @briantong
      @briantong  Před měsícem +4

      Thanks for clicking to take a peek Tom! See you at the next thing!

  • @PixelsPeeper
    @PixelsPeeper Před měsícem

    Absolutely amazing interviews, we need to see more of them 😊

  • @cedenoalvaro
    @cedenoalvaro Před měsícem +6

    BT. Big KUDOS TO UOU! This is a great video. And that idea of interviewing all these Apple people at the Apple Campus in a golf cart. What a Great Idea. I loved it

  • @EdwardCardoza-ho2dx
    @EdwardCardoza-ho2dx Před měsícem +1

    So unique showing Apple Park as well!! As a big Apple fan I loved this !!

  • @ChrisBarnesXYZ
    @ChrisBarnesXYZ Před měsícem

    Beautiful day for a drive around a BEAUTIFUL campus! Thanks for this!

  • @monkeyfish227
    @monkeyfish227 Před měsícem

    Thanks for the vid, keep up the great work. Looks like there is an enormous amount of effort, very creative way of showing this perspective. Love to see the park.

  • @MacGuru
    @MacGuru Před měsícem

    Looking forward to part 2 and so on. Great video!

  • @mrtbgz
    @mrtbgz Před měsícem +1

    I believe this is the best video you ve ever done.. Congrats!!

  • @HeltonFonias
    @HeltonFonias Před měsícem +3

    It's fantastic the way this was filmed! Well done for the whole Tong's team behind it! The lights, the camera movements, the outside view... All perfectly fitting these incredible conversations!

  • @ljdobles8104
    @ljdobles8104 Před měsícem +1

    Great video and interviews. Congratulations!

  • @blackfoxstudioX
    @blackfoxstudioX Před měsícem +3

    Love the idea of driving around and talking! Hope to see some more someday!

  • @lucio20006
    @lucio20006 Před měsícem

    I love this format . Congrats

  • @samirestefan
    @samirestefan Před měsícem

    Congrats Brian. Entertaining, concrete, full of info. Great format!

  • @dryashnaidoo
    @dryashnaidoo Před měsícem +2

    Great format. The audio is also just soooo good.

  • @jrkern
    @jrkern Před měsícem +1

    I like how chill Joz can be

  • @Marciap17
    @Marciap17 Před měsícem

    Loved it! Thanks for the magical ride Bryan 🤗😘

  • @nexboxx1150
    @nexboxx1150 Před měsícem

    Brian, this was awesome. Great inside detail from the people who work at Apple. Way to step the game up dude.! Thanks for sharing.

  • @EverydayChris
    @EverydayChris Před měsícem +4

    So awesome! Thanks BRIAN!!!

  • @DeathandCo
    @DeathandCo Před měsícem

    This is so cool and different!!! Good work BT

  • @vishalmatam
    @vishalmatam Před měsícem

    What a cool video! They're all so good, they don't skip a beat!

  • @jdcochran1904
    @jdcochran1904 Před měsícem

    Wow, dope interview, Brian! Congrats man!!!

  • @hismerecry
    @hismerecry Před měsícem

    Wow this was so cool and amazing. Great job! Was fun funny and entertaining! Beautifully shot and good questions!

  • @maikaimakena9424
    @maikaimakena9424 Před měsícem

    Brian keep doing things like this format feels like it makes the interview more honest and more authentic ⚡️❤️👊🤙

  • @garynagle3093
    @garynagle3093 Před měsícem +1

    Absolutely loved this! Nothing new, but a fresh take with Apple execs is pretty damn cool!!

  • @fossostv
    @fossostv Před měsícem

    well made, especially from the team behind the cameras! awesome 👍👍👍

  • @pavan99
    @pavan99 Před měsícem

    Absolutely loved this video

  • @Oracle22
    @Oracle22 Před měsícem

    Congrats Brian! This was both brilliant and incredible!

  • @ChristianGolca
    @ChristianGolca Před měsícem

    Loved this!

  • @kevinhowe6307
    @kevinhowe6307 Před měsícem +2

    I love that Apple corporate team is engaging with their most devoted influencers!

  • @miabadboys3559
    @miabadboys3559 Před měsícem

    wow, One of the best interviews period. The format, the ride along, the guests - How did you arrange it? Brian, you hit the next level!

  • @DriverDude100
    @DriverDude100 Před měsícem

    That was insanely great! Thanks BT.

  • @Bimluva72
    @Bimluva72 Před měsícem +1

    Great idea and video Brian! Getting all of these people in one go is a fantastic achievement and says something about Apple’s regard and respect for your work. Awesome!!!

    • @briantong
      @briantong  Před měsícem +1

      Thanks for watching form one B to another! 💪🙏

  • @iClassic
    @iClassic Před měsícem

    Amazing video! Thanks for sharing

  • @zon3884
    @zon3884 Před měsícem

    Brother I love this!! Nice work!!

  • @ThisIsE
    @ThisIsE Před měsícem +1

    Hey Brian, that was a really cool and unique way to introduce and interview someone! You were so calm and collected, it was impressive. Well done!

  • @Epicgamer_Mac
    @Epicgamer_Mac Před měsícem

    This was so awesome I don’t even know where to start. Great one Brian!
    But one thing that stuck out to me is when Joz was talking about the ISP in A17 Pro, how it makes video better than ever… I’ve noticed a HUGE improvement this year. Not only does it process in real time on screen, it’s doing some kind of magic in the background now, because when you watch back the video (particularly taken in low light) it looks so much more stable and completely noise free, not just from the main camera but also the ultra wide and telephoto. Amazing work Apple!

  • @AuthenTech
    @AuthenTech Před měsícem +1

    That campus looks insane - congrats man!

  • @Delicate141
    @Delicate141 Před měsícem

    Joz is so fun to watch, he's so light yet professional. I like him.
    Good vid Brian!

  • @PatrickAdia
    @PatrickAdia Před měsícem

    This was well done, Brian! Great team, smooth transitions between guests, oh and I agree with Joz, spacial video is amazing!!! I'm really exited to work on an Apple Vision Pro app as my next project 😊

  • @msbgone
    @msbgone Před měsícem

    Congrats, this is amazing! Have to get you to 500K subs ASAP! Yes the ecosystem is amazing, I recently switched to Mac and to copy and paste from iPhone instantly to Mac is such a neat feature.... plus many more...

  • @Azan_359
    @Azan_359 Před měsícem

    Great stuff , loved it !

  • @iAmChristopherMunoz
    @iAmChristopherMunoz Před měsícem

    This was awesome! Great way to talk to the great minds at Apple and make them more personable. Let's get the ppl for Macs and Macbooks. You're doing an awesome job Brian!

  • @TheElectrocar
    @TheElectrocar Před měsícem +1

    Great interview and really like seeing the Apple campus in the background. Really great display of Apple's camera tech as well. And although it was nice to see some of the Apple leadership outside of some presentation, Joz by far came off as the most relaxed. And idk I feel like Joz is that guy that's likeable right off the bat and you'd have no problem grabbing a beer or two with him.

  • @Number_006
    @Number_006 Před měsícem

    Nice job Brian! Fun to watch.

  • @MiamiCoffee2023
    @MiamiCoffee2023 Před měsícem

    Thanks Brian Tong, this was simply perfect! and that’s a good Apple 🍏!!

  • @dennwilliams3342
    @dennwilliams3342 Před měsícem +2

    I can see this as a great series

  • @warrengaskin3863
    @warrengaskin3863 Před měsícem

    This was so much fun to watch

  • @willharrah9381
    @willharrah9381 Před měsícem

    Really great please do more 😊

  • @Kase333
    @Kase333 Před měsícem

    Happy to see you come a very long way Brian !

  • @SimpleFiction
    @SimpleFiction Před měsícem

    Great video man!

  • @baro0202
    @baro0202 Před měsícem

    man, I love Brian Tong. Great videos and glad he had this opportunity. love the video.

  • @DayinTech
    @DayinTech Před měsícem

    Whoe love this interview concept and especially the topics discussed

  • @ChrisBartlett
    @ChrisBartlett Před měsícem

    Great video! So well done.

  • @Ybalrid
    @Ybalrid Před měsícem +4

    okay the bit with Joz made me jump. That's funny though 🤣

  • @pitchcontrol1200
    @pitchcontrol1200 Před měsícem

    Fantastic video Brian!!!

  • @Athandatu
    @Athandatu Před měsícem

    This was awesome ❤

  • @michaelrosenberg1147
    @michaelrosenberg1147 Před měsícem +2

    Great video! How in the world did you capture/post-process the audio to sound so pristine?

  • @WarlordMoA
    @WarlordMoA Před měsícem

    A great way to bounce a few ideas and relax while driving around the Apple Park.

  • @joshuakarp2586
    @joshuakarp2586 Před měsícem

    This is crazy! Amazing Brian!

  • @andyfx
    @andyfx Před měsícem

    Brilliant video thanks

  • @Amarethebernese
    @Amarethebernese Před měsícem

    crazy setting

  • @rockdamic
    @rockdamic Před měsícem +2

    2:33 probably the greatest ever missed opportunity for a pun -- Anyone else just screamed, yeah, it's day and ... NIGHT!!!

  • @Shoothajay
    @Shoothajay Před měsícem

    This was genius! I’ll take this over a keynote any day. Ride-Along with Tong! I dig it! 👏👏👏

  • @JacobGarbarz
    @JacobGarbarz Před měsícem

    This is a really cool switch up type of video than the usual style content!

  • @STATICmedusoid
    @STATICmedusoid Před měsícem

    This is such a great video!!

  • @iTechNMaster
    @iTechNMaster Před měsícem

    Amazing work

  • @SuperDuprTech
    @SuperDuprTech Před měsícem

    Wicked vid, love that Brian pitched features, I’m sure we all would’ve given the opportunity & what a LOL moment when Joz walked out in-front of the vehicle. Great vid 👍🏽

  • @G4t0c
    @G4t0c Před měsícem

    Historic stuff right there 💯

  • @Clarkeness
    @Clarkeness Před měsícem

    very nice! enjoyed the show

  • @Households1234
    @Households1234 Před měsícem

    Bravo! Great video! Amazing audio!! How was the audio created? Shotgun? Lavalier?

  • @donietvelez
    @donietvelez Před měsícem

    Thanks Brian x this One 1️⃣ 🥇too!

  • @christopherdavis9137
    @christopherdavis9137 Před měsícem

    This was a fun video, Joz is a great sport

  • @matthewmclennan
    @matthewmclennan Před měsícem

    Awesome video Brian🙏

  • @HCoRE8
    @HCoRE8 Před měsícem

    I like this format a lot.

  • @jmunt
    @jmunt Před měsícem

    this was great, super underrated by number of views

  • @wcw3836
    @wcw3836 Před měsícem

    Great work !

  • @prilliant4939
    @prilliant4939 Před měsícem +4

    Very nice setting. Great video. And the biggest thing is: You seem to be very relaxed! Great joz.. ah job. 😉

    • @briantong
      @briantong  Před měsícem +1

      I see what you did there...

  • @avayas
    @avayas Před měsícem

    Great video and interview. The cart thing made it so interesting in a long video. I was hoping for you to drive by the Apple pond and past the Ampitheather, but maybe the cart didn't have access to those areas? (The pond is my personal favorite on the campus)