From Niche to Necessity

From Niche to Necessity
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Nano influencers are on the rise in 2024, with over 8,000 creators on Instagram, according to Influencer Marketing Hub. These influencers are everyday people who have garnered around 1,000 to 10,000 followers on social media platforms, most prominently on Instagram.
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Due to the specific, niche communities they build, nano influencers tend to have a major influence on their followers, as their accessibility often makes them seen as “friends.”
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They play a significant role in consumption behaviour and become the “go-to” source for recommendations for Gen Z.
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A report by Meta, titled Foresight’s 2023 Culture Rising, shows that 81% of Gen Z are on Instagram, one of the most influential platforms for influencers to engage with their audience.
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The future of social media will be more driven by nano influencers, who will become a powerful marketing tool for brands to leverage.
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