The History of Kith

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  • čas přidán 31. 08. 2021
  • Kith was founded by Ronnie Fieg back in 2011, and over the past decade it has grown to become one of the largest brands and retail stores in the world. In this episode of Threaducation we’ll talk about how Ronnie started off working in the backroom of a shoe store and eventually became one of the biggest names in the sneaker industry and the fashion industry. We’ll be tracking it all the way from his first collection to his first fashion show at New York Fashion Week, and we’ll also touch on many of his collabs including ones with Nike, Adidas, Asics, Versace, as well as so much more. This is the history of Kith.
    Kith: kith.com
    Ronnie Fieg’s Instagram: ronniefieg...
    Threaducation Instagram: @Threaducation
    Threaducation Channel Discord: / discord
    Contact: threaducationinfo@gmail.com
    Disclaimer: The images and videos used in this video are not owned or created by Threaducation. This video strictly adheres to fair use guidelines (educational content, review, research, discussion).
    Sources: docs.google.com/document/d/10...
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Komentáře • 225

  • @jacobnash1759
    @jacobnash1759 Před 2 lety +226

    Another classic, I swear Threaducation is so underrated.

  • @hov914
    @hov914 Před 2 lety +46

    Do RHUDE next. Btw you’re easily one of my favorite channels on CZcams.

    • @Threaducation
      @Threaducation  Před 2 lety +6

      thank you bro - and yes I get a lot of requests for Rhude thats coming soon

  • @Trunksytube
    @Trunksytube Před 2 lety +49

    You know you’re successful when the work you do transcends your name. There’s so much stuff I did bc of Ronnie and I didn’t even know who he was until like four years ago

  • @Snt2destroy
    @Snt2destroy Před 2 lety +19

    Perfect timing, reminder not to stop.

  • @gd4490
    @gd4490 Před 2 lety +17

    Whoever tf is running Adidas is a fucking genius. They are ahead of the game on everything they’re always creating trends and doing everything first. Nike is just as innovative but Someone very high up in adidas has a taste for style that is unmatched by anyone else in the industry.

  • @Iamjeffsledge
    @Iamjeffsledge Před 2 lety +23

    I remember Ronnie when he first opened up the shoe section in the back of Atrium. Had all the heat. One of the first guys to carry all the Red Wings and other fly work boots. Then they expanded to include clothes, coffee table books, fragrances, etc. That's when Kith really popped off. The store he has now is dope but the heat and buzz Ronnie had when he was in the back of Atrium will never be duplicated. It became a meeting place for all the tastemakers. Saturdays at KITH were amazing. WATTBA.
    Only misstep Ronnie has made, IMO, is when he bought Atrium, got rid of the front where all the clothes were, and made it into an ice cream and cereal store. I never understood how he thought that was a good idea.
    Besides that he's been money.

    • @Deenique16
      @Deenique16 Před 2 lety +1

      Maybe cereal stores were trendy at the time. It’s still operated like that right? I know the kith store in Miami sells I cream/cereal.

    • @hioxd
      @hioxd Před 2 lety +1

      Kith hasnt been the same, but its understandable. It grows and changes its taste like the founder.

    • @undox1509
      @undox1509 Před 2 lety +2

      I can totally agree I used to walk in Atrium passed all the gear and head straight to all the hot footwear lol a lot of people don’t know about his journey he came a long way lol

  • @poodamaccckkk4321
    @poodamaccckkk4321 Před 2 lety +6

    Kith is a beautiful legacy to have…… not stuck in the box…. It reaches to all crowds…. Motivational 🙌🏾🙌🏾🙌🏾

  • @lilbandana2767
    @lilbandana2767 Před 2 lety +22

    Do the asap nast story next

  • @IvarConq
    @IvarConq Před 2 lety +5

    Dope work mane. I found David Zs in the 90’s and would drive up from DC to buy. They always had fresh and unique styles, never thought there was a movement afoot but 30 years later I couldn’t be happier.

  • @spider-migz460
    @spider-migz460 Před 2 lety +2

    This video helped me get ready for my Kith Interview, thanks Threaducation for the refresher on Kith 🤞🏻🤞🏻

  • @emanuelearca
    @emanuelearca Před 2 lety +5

    Being a fan of KITH since forever I loved this video

  • @solootto
    @solootto Před 2 lety +1

    Always hyped when i see you uploaded something new bro

  • @unshookclothing
    @unshookclothing Před 2 lety +5

    You’re the best Thread keep it up. These videos are educational, entertaining, and motivational all in one

    • @Threaducation
      @Threaducation  Před 2 lety

      thank you bro hearing stuff like that keeps me going 🤝

  • @taffygore6285
    @taffygore6285 Před 2 lety +1

    You never seize to amaze me ! Kith defo one of my favourites

  • @spoo
    @spoo Před 2 lety +5

    This is gonna be a good one. Keep em coming!

  • @elbandidoloco_14
    @elbandidoloco_14 Před 2 lety +4

    Thank you man again and again, so inspiring! Working on design stuff with this in my headphones just push me to do better and better stuff 😉✌️

  • @girlscoutdisguisedskinwalk9551

    Haven’t even finished it yet and I already know it’s gonna be a good video. Threaducation is my new favorite fashion channel and provides a much more unique take and coverage then other fashion channels. Just a quick question when’s the next “style evolution of ___” video and who will it be of?

    • @Threaducation
      @Threaducation  Před 2 lety +3

      thank thank you. got one more video coming before the next style video. wont say who but he was on Donda 😉

    • @girlscoutdisguisedskinwalk9551
      @girlscoutdisguisedskinwalk9551 Před 2 lety +1

      @@Threaducation oh i see you. I look forward to seeing your style evolution of the globgloglab

    • @bobd4120
      @bobd4120 Před 2 lety +1

      @@girlscoutdisguisedskinwalk9551 lmao same he is my icon

  • @MK-hh1vo
    @MK-hh1vo Před 2 lety +12

    Thanks for this!!! KITH is across the street from my home. I often see massive lines to get into the store but, old person that I am, I had no clue what was going on there and no interest in finding out (the cereal bar was very confusing). Now I think I'll run across the street and check out this apparently iconic store! Side note, Kith is next door to a store called Vinnie's that sells similar items and (to my untrained eye) seems just as succesful. I haven't gone to that store either, I'll check it out too!

  • @downgabe4512
    @downgabe4512 Před 2 lety +5

    My favorite channel right now

  • @Jelle175
    @Jelle175 Před 2 lety

    Sadelle is amazing in Paris. Kith is an experience and love that not a lot of people know about it. At least here in Holland. Love the videos ✌️

  • @alesandrobatista640
    @alesandrobatista640 Před 2 lety +2

    Always love the quality of the video’s

  • @hugohugo990
    @hugohugo990 Před 2 lety

    I love Kith, thank you for this video.

  • @DouglasTavaresB
    @DouglasTavaresB Před 9 měsíci

    Demais. Parabéns!!! What a wondeful channel. Regards from Brazil

  • @avimaryles6896
    @avimaryles6896 Před 2 lety +1

    Banger as always 🙏🏽🙏🏽🙏🏽

  • @litkakashi
    @litkakashi Před 2 lety +1

    best channel on this website 100%

  • @TheBeautifulMynd
    @TheBeautifulMynd Před 2 lety

    Dope video 👏🏾👏🏾👏🏾👏🏾

  • @NYBornAndRazed
    @NYBornAndRazed Před 2 lety +3

    It’s the clear audio mixed with the clean b-roll for me

  • @Tangerrr
    @Tangerrr Před 2 lety +1

    Great video as always

  • @everlynmilenazamora7044
    @everlynmilenazamora7044 Před 2 lety +1

    Just visited Kith Miami and loved it got the best hoodie, beanie and sweats! Just actually visited the one in New York last night and it was PACKED! Line out the door!!! We had of course chocolate m&ms milkshakes even though it is winter in NYC lol love the stores!

  • @TehMr
    @TehMr Před 2 lety

    Concise and objective I like this

  • @djcrackademiks1191
    @djcrackademiks1191 Před 2 lety +1

    Big sub! Great channel. Thorough

  • @sublimeentertainment880

    Nice channel just discovered keep up good work

  • @Njabs_04
    @Njabs_04 Před 2 lety +3

    Another banger less goooo🔥🔥

  • @fatimanabi2287
    @fatimanabi2287 Před 2 lety +2

    Kay so I literally looked up threaducation and kith last night to see if you did a video on this and you literally put up this video today. I’m shook

  • @Bongani_Maqoboza
    @Bongani_Maqoboza Před 2 lety +1

    Wow I enjoyed this video and learnt a whole new brand name, here in south africa where I live you don't see alot of people rocking that brand

    • @Threaducation
      @Threaducation  Před 2 lety +1

      glad you could learn something from it, thanks for watching!

  • @stephen-john1677
    @stephen-john1677 Před 2 lety +2

    I'm glad this channel exists 😌

  • @hahadad5160
    @hahadad5160 Před 2 lety +3

    He listened!!!! 😭😭😭😭😭😭 thank you for doing this video

  • @luckyplvys
    @luckyplvys Před 2 lety +1

    Bro I swear you drop these right when I discover these ppl or brands, the timing is insane.💫🤝

    • @5starjerkers
      @5starjerkers Před 2 lety +2

      You just discovered kith?

    • @luckyplvys
      @luckyplvys Před 2 lety

      @@5starjerkers this year yep..?

    • @blainemendez3361
      @blainemendez3361 Před 2 lety

      @@luckyplvys damn lol I’ve discovered it back in 2017 when it skyrocketed in hype

  • @VLVN305
    @VLVN305 Před 2 lety +5

    LETS GO youre the goat for these vids man, cant wait for kanyes episode

  • @guerrepsychologique5154

    Nice work

  • @donniblackstar
    @donniblackstar Před 2 lety +1

    Threaducation dropping bangers on bangers on bangers!

  • @PLAYDASOUNDTRAKMUZIQ
    @PLAYDASOUNDTRAKMUZIQ Před 2 lety

    Dope content

  • @luigifueyo6138
    @luigifueyo6138 Před 2 lety +1

    You are the best fashion youtuber

  • @royalbillionsmusic
    @royalbillionsmusic Před 2 lety

    Amazing 👏

  • @alpineflauge909
    @alpineflauge909 Před 2 lety

    solid content

  • @DarkSideOfTheBrightSide
    @DarkSideOfTheBrightSide Před 2 lety +1

    Threaducation with another classic piece for the boutique.

  • @chrisgonzales7822
    @chrisgonzales7822 Před 2 lety +3

    Do RHUDE next ! Great channel yuuheard

  • @asinullahsabri4847
    @asinullahsabri4847 Před rokem +1

    ur channel motivates me allot remember the name one day u will make a video on 'zammarot' a brand i recently started

  • @dinorahprevost8751
    @dinorahprevost8751 Před 2 lety +2

    You gotta do Aime Leon Dore! Saw Teddy Santis at the end there lol

  • @MrMeMyselfandI
    @MrMeMyselfandI Před 2 lety +5

    Can we get Salehe Bembury next, his rise is meteoric and I don’t see him slowing down

  • @trisbreezydc2
    @trisbreezydc2 Před 2 lety +3

    I met ronnie at atruim in 2012, its been crazy watching his journey!

    • @trisbreezydc2
      @trisbreezydc2 Před 2 lety

      He had everyone in ny wearing 5 panels joggers and asics😂😂

    • @Threaducation
      @Threaducation  Před 2 lety +1

      wow thats right near the beginning, crazy to look back on

    • @trisbreezydc2
      @trisbreezydc2 Před 2 lety +1

      @@Threaducation forreal it always blew my mind how he only had the back and i went back one day and he had the whole store!

  • @nomaxxin
    @nomaxxin Před 2 lety +4

    i happened to be in waikiki 2 weeks ago for the AF1 drop.. it was a shock drop that people waited in line for 24hours for. i thought i had a chance but the line was down the street... just my 2 cents lol

  • @fatimanabi2287
    @fatimanabi2287 Před 2 lety

    Also I didn’t know how I didn’t already subscribe to you. Also can you do a vid on vetements and vivienne Westwood?

  • @user-zz9vs6ch2i
    @user-zz9vs6ch2i Před rokem

    Tnx!

  • @jaymartin6099
    @jaymartin6099 Před 2 lety

    Wow. I such a fan.

  • @planetbrooklynacademy
    @planetbrooklynacademy Před 2 lety +2

    Great video but a few things are off. The First Kith store open in the back of the Atrium store (they had their own entrance) in the Village. He then open Kith women's across the street. It was a very small location but he wanted to give woman an exclusive location. Atrium would than open in Brooklyn. Kith became a part of the store. Inevitably Atrium would go out of business. So Kith ended up taking over the entire space.

  • @theredcomet4301
    @theredcomet4301 Před 2 lety +8

    skateboard p!! or even heidi’s time @ ysl

  • @iggyigner
    @iggyigner Před 2 lety

    Loved this. Do you have a link to the video of Ronnie, Victor Cruz and Arsham at the dinner table raising a glass? Been looking for it for inspo!

    • @iggyigner
      @iggyigner Před 2 lety

      Found it. It’s the Mr. Porter vid for anyone else 👌

  • @ultimatecontactsports

    Obviously Sam knew that Atrium was gonna be the company that benefited had Ronnie came to work under that banner! Fieg is actually a great designer and I really dig his shoe collabs.

  • @Whodnl
    @Whodnl Před 2 lety +3

    I say it once and I’ll say it again it’s a threaducation classic

  • @daniel_v999
    @daniel_v999 Před 2 lety +6

    any merch soon ? 👀

  • @sean9892
    @sean9892 Před 2 lety +1

    He dont miss !

  • @Yaguchi_jimia
    @Yaguchi_jimia Před 2 lety

    Ok first off another banger by threaducation of course. Second, I haven't gone to a kith store but I would love to go visit one now... I always wondered why juice wrld was selling ice cream in his interview at kith but now I know :0

    • @Threaducation
      @Threaducation  Před 2 lety +1

      yes definitely try to get to one if possible!

  • @angeloespinosa548
    @angeloespinosa548 Před 2 lety +6

    didn't know David Blaine founded kith

  • @lilzfromthapack
    @lilzfromthapack Před 2 lety

    I saw the Kith BMW over near St. John's University... taking the F train to Kith tomorrow lol

  • @HoonAgain
    @HoonAgain Před 2 lety +1

    Kinda crazy that David Z didn’t just let Ronnie open Kith inside his store like the one guy did. Not the right fit. Ronnie is a legend and king of the industry when it comes to collabs done right. From the very beginning he made it happen. Respect ✊

  • @joerowcliffe
    @joerowcliffe Před 2 lety +1

    Honey come quick, threaducation dropped a new video

  • @RalphGabbana
    @RalphGabbana Před 2 lety +2

    U don’t miss bro 💯 top 5 channels on CZcams don’t ever let up💪🏾

  • @OzzyFranko
    @OzzyFranko Před 2 lety +2

    Do STÜSSY and supreme & Bobby from the hundreds

  • @simeonanderson2437
    @simeonanderson2437 Před 9 měsíci

    I got his Clarks Collab dope.

  • @Rchelleeee
    @Rchelleeee Před 2 lety +4

    Will you do Stussy or Diamond Supply co!? Such great content!

  • @prestondaniels3890
    @prestondaniels3890 Před 2 lety +1

    I see a video from you , I click . Simple.

  • @jovannydiaz8508
    @jovannydiaz8508 Před 2 lety +1

    Can you please do arc’teryx next?🙏🏾

  • @flyingthundergod3999
    @flyingthundergod3999 Před 2 lety +1

    My hype beast history teacher

  • @SixthSenseLLC
    @SixthSenseLLC Před 2 lety

    A list of video topics I think would be dope to cover
    History of stussy, the hundreds, huf, bbc & ice cream, crooks and castles, 10 deep, obey, undefeated, black scale, diamond supply co, Jeff staple and staple design/reed space, and the site karmaloop.
    Please and thank you.

  • @tubepooper1
    @tubepooper1 Před 2 lety +1

    Please do Henri Levy (ERD), please!

  • @kavencci
    @kavencci Před 2 lety +2

    Noti gang

  • @HankWilliamsJr4L
    @HankWilliamsJr4L Před 2 lety

    I love Kith

  • @neelsatish8458
    @neelsatish8458 Před 2 lety +2

    Can you do Rei Kawakubo?

  • @localfatty6083
    @localfatty6083 Před 2 lety

    Please make a video on the history of fuct. Even though they have been massively influential for almost 30 years, never ever shown any sort of love.

  • @edgarsanchez8222
    @edgarsanchez8222 Před 2 lety +3

    goat

  • @robertobarasa4095
    @robertobarasa4095 Před 2 lety +1

    The goat of this CZcams fashion shit

  • @ciaraleigh8856
    @ciaraleigh8856 Před 2 lety +1

    Real NYC ppl remember David Z and the Atrium then you go to the back & see kith

  • @HenHousenow
    @HenHousenow Před rokem

    thanku

  • @RAGVMUSIC
    @RAGVMUSIC Před 2 lety

    🔥🔥🔥

  • @daii120
    @daii120 Před 2 lety

    randy frog goated

  • @MurdokX
    @MurdokX Před 2 lety

    love the name :p

  • @easwes.2923
    @easwes.2923 Před 2 lety +2

    Make vid on STONE ISLAND

  • @olamideajibola538
    @olamideajibola538 Před 2 lety

    Gotta do ALD Next

  • @BradPitbull
    @BradPitbull Před rokem +1

    Interesting

  • @coolatta1
    @coolatta1 Před 2 lety

    seeing this, you should do Aime Leon Dore

  • @casensullivan
    @casensullivan Před 2 lety

    We need a Teddy Santis / Aime Leon Dore Vid!!!!

  • @shepheardsounds3342
    @shepheardsounds3342 Před 2 lety +1

    Neva misses

  • @fivesixfive5549
    @fivesixfive5549 Před 2 lety

    Still underrated

  • @yessboydd9927
    @yessboydd9927 Před 2 lety

    Do bb simons or palm angels !!

  • @db4695
    @db4695 Před 2 lety +3

    Aimé Leon Dore 🤍🤍🤍🤍🤍🤍🤍

  • @mark_boutilier
    @mark_boutilier Před 2 lety +4

    Early🤝

  • @alexisggarcia8198
    @alexisggarcia8198 Před 2 lety +1

    Kith all the way

  • @immortalportal777
    @immortalportal777 Před 2 lety

    Do a video with on HERON PRESTON

  • @jobnyangacha6321
    @jobnyangacha6321 Před 2 lety

    Do Sean Wotherspoon next.