The Psychological Basis for UI Design Rules

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  • čas přidán 24. 07. 2024
  • (October 8, 2010) Guest speaker Jeff Johnson of UI Wizards shares how design mentality has changed over the years and where it is heading in the future. He draws on experiences from his own career to give the students a better idea of the themes he is discussing.
    Stanford University:
    www.stanford.edu/
    School of Engineering:
    soe.stanford.edu/
    Stanford Center for Professional Development:
    scpd.stanford.edu/
    Stanford University Channel on CZcams:
    / stanford

Komentáře • 47

  • @carissa294
    @carissa294 Před 8 lety +27

    Speed the video up to 1.25x if you find he speaks too slowly - you can still understand what he is saying perfectly fine and the lecture goes by a lot faster without missing any of it.

    • @reedjose7624
      @reedjose7624 Před 2 lety

      i know Im quite randomly asking but does anybody know a good site to watch newly released series online?

    • @samsterling4217
      @samsterling4217 Před 2 lety

      @Reed Jose flixportal :)

    • @reedjose7624
      @reedjose7624 Před 2 lety

      @Sam Sterling thank you, signed up and it seems like they got a lot of movies there :) Appreciate it!

    • @samsterling4217
      @samsterling4217 Před 2 lety

      @Reed Jose Happy to help :)

  • @junketjunkies
    @junketjunkies Před 12 lety +3

    Regardless of the quality of the presentation, the quality of the content is extremely valuable to anyone seriously interested in UI/UX design.Thank you for sharing this information.

  • @aghuraba
    @aghuraba Před 6 lety

    Very Informative! Saw this at the speed of 1.5 and enjoyed it ! To add to this, Professor has a good sense of humor.

  • @AaronMartinColby
    @AaronMartinColby Před 8 lety

    Oh the gestalt principle: Symmetry, I actually saw the two arrows on top of one another first because of the context from which I come. To wit, user interface design for websites. I deal with arrows that look like that so often, the shape pops out immediately wherever I see it.

  • @omarjaneh
    @omarjaneh Před 11 lety

    It was really fascinating!

  • @williamaneary7885
    @williamaneary7885 Před 6 lety

    24:00... My brain just learned that the 'overlapping triangles' shape can be comprised of '2 L-shapes', as they slide into view. And now, that's how I see the right image, yet still see the two overlapping triangles in the left image, strangely enough....

  • @Oceanflow84
    @Oceanflow84 Před 13 lety +1

    Very helpful video, you never would have thought that cognitive psychology would have so much to do with design. But why wouldn't it? Are we not humans do we not react to the things we see? It all makes so much sense. Thank you Jeff very informative talk!

  • @1984hdtv
    @1984hdtv Před 11 lety

    what is the focal length of the lens? And are you using a high quality camera with a large sensor and wide dynamic range on a sturdy tripod? A regular consumer point and click camera or even mid-range won't give you good results for that purpose, especially if it's using a "wide-angle" lens.

  • @9kilsyth
    @9kilsyth Před 11 lety

    Read his book. It was excellent and recommended.

  • @uclassc
    @uclassc Před 11 lety +1

    How do you explain, when I see the moon with my eyes its very hi resolution and seems very close but when I take a photo it looks so far away and seems very small. I always feel like I can see things better with my eyes than I can in photograph and I always disappointed in the photograph. It never captures what my eye sees.

    • @akrsam
      @akrsam Před 4 lety

      Agree and have the same question!

    • @kyon_designer
      @kyon_designer Před rokem

      It's because of focal distance and light sensibility. Basically, you need a better camera.

  • @SpectatorAlius
    @SpectatorAlius Před 10 lety

    He made a lot of good points in the presentation, but it was rather annoying that the CZcams video does not show what he is pointing at on the classroom screen. So, for example, when he shows the graph of rod/cone density in terms of distance from the optic nerve, he keeps on mentioning where he is pointing, but it does not show, so it is hard to figure out what he is really talking about.
    But his explanations of how to use "cognitive psychology" (some might call it "cognitive science") to achieve UI goals ("Don't make the user think too hard, don't make him think too hard") is great. It is a pity that even many of the commenters here still do not get it.

    • @SuhelBrar
      @SuhelBrar Před 10 lety +6

      Found the slides on SlideShare: www.slideshare.net/guest45d695/jeff-johnson-psych-101-the-psychological-basis-for-ui-design-rules-522929

    • @passthelimejuice
      @passthelimejuice Před 7 lety +1

      It was annoying, but it had nothing to do with the CZcams video, but rather the production team that records the lecture at the university. They are usually run by students and maybe didn't take into consideration or don't have the type of equipment necessary to project both a digitized view of the slide and switch to the presentation simultaneously.

  • @42nafam
    @42nafam Před 11 lety

    in the country that I'm lviing in we even didn't have such as experience

  • @ToyWishlist
    @ToyWishlist Před 11 lety

    I took screenshots at 39:09 and at 39:19
    what I got are totally different colors
    0c0e0e (square A) and 131613 (square B)
    0d100d (square A) and 0c0f0c (square B)
    I do understand there is a distortion caused by compression and other factors, but I don't believe those squares were same from the beginning

  • @ToyWishlist
    @ToyWishlist Před 11 lety

    yup, agree on that picture they actually are of same color 787878

  • @XEQTIONRZ
    @XEQTIONRZ Před 10 lety +11

    36.44.... Well that was unnecessary

    • @Le-Samourai
      @Le-Samourai Před 9 lety +6

      it's a tactic to get students to wake up and pay attention. ive had a few professors like that =)

    • @jemesmemes9026
      @jemesmemes9026 Před 4 lety

      Audio balancing makes it annoying though. Wouldn’t even think about it if the audio levels were lowers during weird screaming parts

  • @42nafam
    @42nafam Před 11 lety

    0:11 I don´t bealive that this is a god =)

  • @adsharps
    @adsharps Před 12 lety +2

    He didn't really design his slides with the mind in mind.

  • @jessicacosta1195
    @jessicacosta1195 Před 9 lety

    Videos. Da. Minha. Jessica

  • @steveclottey2731
    @steveclottey2731 Před 11 lety

    Great lecture!
    Some of which I would consider as common sense... in hindsight of course. lol

  • @juancarlosgzrz
    @juancarlosgzrz Před 7 lety +1

    36:44

    • @ducodarling
      @ducodarling Před 5 lety

      Bro, my headphones where *all* the way up

  • @godbennett
    @godbennett Před 11 lety

    you don't always need to follow "class" rules.
    /watch?v=WS7x_ejyoD4
    by future next gen ui/os dev.

  • @Abhothra
    @Abhothra Před 11 lety +1

    well you have to admit that "the audience" is asking pretty stupid questions after he explained the theory even for people who are enrolled into a university.

  • @paxdriver
    @paxdriver Před 6 lety

    Wow, man! These students are so embarrassingly slow on the uptick... Great lecture though, thanks much.

  • @synchrxny
    @synchrxny Před 9 lety +2

    "The principle of symmetry is that the brain parses whatever's seen as in front of it in such a way to extract the smallest number of most least highly symmetric objects"
    God damn, I like the content here but following this speaker is rough.

  • @jackhone
    @jackhone Před 11 lety

    hahahaha well done

  • @AbsoluteZeroed
    @AbsoluteZeroed Před 11 lety

    The basic issue with what you're saying is that Universities aren't government institutions.

  • @HealthyHomeGardening
    @HealthyHomeGardening Před 13 lety +1

    For a quick overview skip to: 36:44

  • @alexli5279
    @alexli5279 Před 9 lety

    this guy clearly didnt practice haha

  • @Sukalas
    @Sukalas Před 12 lety

    u caused me an accident lol

  • @PercyPiggies
    @PercyPiggies Před 13 lety +1

    The guy doesn't seem to respond much to his audience, giving off this "Yeah whatever" attitude

  • @IntegralMoon
    @IntegralMoon Před 10 lety

    That was useless. "the dog is going to get you basically"???

  • @ewtwetrwerwteet
    @ewtwetrwerwteet Před 11 lety

    Zzzzz. Billions of slides

  • @Hawkboy77
    @Hawkboy77 Před 12 lety

    This guy didn't introduce himself or try to connect with the audience at all. BORING