I can buy 3 or even maybe 4 used liter bikes or even 2 new liter bikes for the price of a Norton. For that reason I’m out. 59,000 for 1 Norton bike no thanks. 59,000 not including sales tax or dealership fees.
Everything should have a reason... I do remember the rotary Nortons I love... they were special indeed.. we were racing those then too... For this one I do not see a point... materials and stuff do not make the game these days... just a thought...
Always love your reviews as there as honest as they come 🙏 was lucky or unlucky depends how you see it to ride the original V4 look forward to having a go of this one keep up the good work 😎🤟
Thanks for the thoughtful review. Beautiful bike! Totally concur about the SportSmart Mk3 tires... they came on my new bike too, hard as rock in cooler weather! Even lowsided on a new S1000R just doing parking lot maneuvers. Immediately changed to Michelins and so far so much more confidence.
'Ultimate British Sports Bike for the road'? I think Triumph might have something to say about that, given they're marketing the Speed Triple 1200 RR in pretty much exactly the same way. Although, given that has similar power; the same torque; less weight and semi-active suspension and yet costs significantly less than half the Norton's price I know which direction I'd be heading in. Actually, I'm probably heading to BMW, given that the S1000RR Sport undercuts even the Triumph.
If you saw them both side by side, there is no comparison. I saw both at the NEC last December (you can watch the review video on my channel if you're REALLY bored), and I was really disappointed with the Triumph in the flesh (and I honestly do own 3 - a 71 Bonneville, a 955 Daytona and a 675 Racebike). The Norton though was a work of art, and to me was worth every penny (if you had that sort of dosh of course!). People spend stupid amounts of money on paintings and sculptures and crap that I will never understand, but if I had a tax-dodged mountain of moolah sat doing nothing under the chaise longue - I'd have one of these in a heartbeat. Though the Cafe Racer concept/prototype they also had at the show was even more lustworthy........ I just need to find a Tory MP to sign off on a massive PPE contract with me, then I'll be straight in!
That plate holder looks disgusting. Why would you just not go for the classic when it is much simpler, lighter and it would not add any unsprung weight. And it looks better.
Tank frame and fairing 1998 triumph daytona.wheels from Honda vfr800 vtec. seat unit from about 1000 different custom builds ..... May be bang up to date on tech but styling is turn of the centuary.
It's not even bang up to date on tech - no cornering ABS, no lean sensitive traction control - you get those of the Speed Triple 1200 RR for around half the price!
Sorry, but who except super rich collectors are going to pay this amount for a motorbike? All other major manufacturers are around half the price for the same or better experience. Sadly another fail....
At 44k there having a laugh, very strange segment to try and market the bike at, not too sure you will see many on the road. May end up being a big flop, I'd like to see Norton focusing on heritage naked roadsters at an affordable price like the commando/dominator. Can't help but think history will repeat itself an Norton will self destruct..
I think they basically had to build this bike. Not just to finish Garner and his mates work, but so they could truly understand the bike in order to rectify the problems on the bikes already delivered.
@@GarryMcGovern I haven't seen it in person but I have seen enough pictures of the finished product and the manufactured pieces separately. They use all beautifully manufactured cnc and Carbon materials with excellent craftsmanship and good attention to detail, but I'm speaking specifically of the styling. The round headlights placed into triangular recesses is a very dated styling cue and although I like the proportions of the tail section, its shape looks more like it belongs on a Cafe racer than a super sport and the rear lighting appears to be stuck on as if an after thought. The additional covers underneath the subframe also feel tacked on and less integrated and again seem like they belong on a Cafe racer. The overall design doesn't seem to feel cohesive and polished (especially considering the pricetag), but that's just one designers opinion 😉.
@@visordown Agreed, That would definitely seem be the case. Unfortunately, when that happens (which happens more often than people realize), most projects delay further for a design update. Again, at this cost, it's just hard to justify.
Should have said the price (unless I missed that bit) but it's £44000 That is stupid and it's the wrong segment to aim for too I'd have thought a naked semi-retro style will appeal much more and with sensible prices Norton could build on their immense heritage Then wheel out the expensive stuff in a few years once confidence in the brand is back on track It's not a premuim brand, despite what the marketing people think, it has a reputation for poor customer service and poor management. And it's that that's needing to be addressed and the only way is with solid, affordable products and reliable, solid service. This is going to fail, again.
An old phart here, I couldn't give a hoot about the styling (can't see it when actually riding & wringing its neck) and I belong to the Casey S. school on rider aids "where is the Off switch".. So what engine does it use ! Nortons own, or an Aprilea , how many ponies, raw power delivery , without electronics etc 🤔
59,000 USD but virus protection not included that’s extra. Since Norton makes anti viruses for computers. Ha but yes 59,000 British would be a hard sell since you have a lot of other companies with just as good bike for a lot less in price. Even Ducati Panigale V4 is 40,000, Yamaha YZF R1M 26,299 usd , Ninja H2R 56,500, and so on. Price or a Norton owner as you fly by past them is priceless.
As a Norton fan and owner, it’s far to expansive at £44k, way over priced in relation to the premium brand track focused motorcycles. Come on Norton this is crazy
Here's an idea....Why not test a road bike on the road?.....The result might be more relevant to the small minority that have £44,000 to blow in on a motorcycle....Hopefully Nortons next model will be one with a more attainable price tag.....Any commentator who thinks it's underpowered because it's less than 200BHP is a dreamer who spends too much time comparing statistics.....Most riders wouldn't know what to do with that much power...
The frame looks bird-cage-like. Needs a futuristic frame. Plus, the seat fastening button is childish. Maybe an unlock button on the main screen. Just a simple solenoid would be fine. The muffler looks like a military surplus implement. Has to be integrated better, with stealth. Other than that, the bike is dandy.
The person this is aimed at probably already has a V4SP. Probably has a Desmo and a Superlegerra too. This isn't an 'either/or' purchase: it is an addition.
@@GarryMcGovern Disagree it’s a retirement dream bike which will be bought by the older generation. Someone who probably has a BMW GS in the garage and wants a showpiece for the weekends.
Norton delivering yesterday's bike at tomorrow's prices. Unless you are a fanboy or collector, why would you pay that price for a inferior bike to the far cheaper competitors? And why reveal a road bike not designed for the track on a track?
that is a sticking point, the lack of modes and the level of adjustability available compared to the BMW S1000RR, Ducati Panigale V4, and Honda CBR1000RR-R is very low. That said, Norton are billing it as a road bike.
Over £40k for a sportsbike that I bet a Honda Fireblade would do everything better for exactly half the price new on the road for £20k. Its way too expensive for a product something half the price in its sector
I truly have my fingers crossed for the Norton brand. The previous owner definitely burned all the bridges with the dealers in the U.S. causing a few to go into bankruptcy backing the warranty issues themselves. I'm still open to the new ownership of Norton BUT they need to prove they and their bikes can be trusted in Europe first. I think then they will need a couple reliable distributors in the U.S. and a hundred or so dealerships spread over the country. Finally they don't have to be cheap but they need to be beautiful and reliable to sell in any decent numbers. Hopefully they won't follow Moto Guzzis model and have dealerships spread 500 miles apart.
They should have priced this at 20k given the bad reputation Norton name carried all these years. Seems like they haven't done their research as to what bikers want, they should look at RE and learn how to build a brand from scratch.
knocking that off the price of the number of bikes they are building would have cost TVS and Norton 5,000,000! there is no way they would. Plus, the history of what happened in the Garner era Norton is nothing to do with TVS, they are actually trying to clean the mess up.
@@ttrguy9952 yep the English guy that owned it previously was a crook, he didn’t serve any time unfortunately just 8 months suspended sentence. Let’s hope the folks in Solihull building them now & their new owners do a much better job - I suspect they will
@TTRGuy - the Brexit is strong with you! Seriously though, it's a British-built bike! I take it you like Triumphs judging by your profile and name - you know they aren't made in the UK anymore! :-0
I can buy 3 or even maybe 4 used liter bikes or even 2 new liter bikes for the price of a Norton. For that reason I’m out. 59,000 for 1 Norton bike no thanks.
59,000 not including sales tax or dealership fees.
Everything should have a reason... I do remember the rotary Nortons I love... they were special indeed.. we were racing those then too... For this one I do not see a point... materials and stuff do not make the game these days... just a thought...
…
1990"s Triumph Daytona and Aprilia RSV had a baby.
it does have a slightly retro vibe to the shape of the fairing.
Always love your reviews as there as honest as they come 🙏 was lucky or unlucky depends how you see it to ride the original V4 look forward to having a go of this one keep up the good work 😎🤟
thanks for watching, and for the feedback!
Thanks for the thoughtful review. Beautiful bike! Totally concur about the SportSmart Mk3 tires... they came on my new bike too, hard as rock in cooler weather! Even lowsided on a new S1000R just doing parking lot maneuvers. Immediately changed to Michelins and so far so much more confidence.
Glad you like them! cheers! :)
'Ultimate British Sports Bike for the road'? I think Triumph might have something to say about that, given they're marketing the Speed Triple 1200 RR in pretty much exactly the same way. Although, given that has similar power; the same torque; less weight and semi-active suspension and yet costs significantly less than half the Norton's price I know which direction I'd be heading in. Actually, I'm probably heading to BMW, given that the S1000RR Sport undercuts even the Triumph.
If you saw them both side by side, there is no comparison. I saw both at the NEC last December (you can watch the review video on my channel if you're REALLY bored), and I was really disappointed with the Triumph in the flesh (and I honestly do own 3 - a 71 Bonneville, a 955 Daytona and a 675 Racebike). The Norton though was a work of art, and to me was worth every penny (if you had that sort of dosh of course!). People spend stupid amounts of money on paintings and sculptures and crap that I will never understand, but if I had a tax-dodged mountain of moolah sat doing nothing under the chaise longue - I'd have one of these in a heartbeat. Though the Cafe Racer concept/prototype they also had at the show was even more lustworthy........ I just need to find a Tory MP to sign off on a massive PPE contract with me, then I'll be straight in!
BMW bikes are made in Germany. So unless you want to support German jobs, please go ahead and buy a BMW.
Yeah you sound like you deserve a Triumph you stay with Triumph
@@truethat7681 actually BMW are mostly built in Thailand, just like Triumph 😅😊
@@andyb.1026 I thought they are built in India.
That plate holder looks disgusting.
Why would you just not go for the classic when it is much simpler, lighter and it would not add any unsprung weight.
And it looks better.
EU reg's I'm afraid. Most people will ditch it for a tail tidy - and there is space to fit one.
@@visordown
EU regs ? Really ?
Can you please explain what regs force manufacturers to make such an illogical place for a plate holder ?
Tank frame and fairing 1998 triumph daytona.wheels from Honda vfr800 vtec. seat unit from about 1000 different custom builds ..... May be bang up to date on tech but styling is turn of the centuary.
It's not even bang up to date on tech - no cornering ABS, no lean sensitive traction control - you get those of the Speed Triple 1200 RR for around half the price!
Sorry, but who except super rich collectors are going to pay this amount for a motorbike? All other major manufacturers are around half the price for the same or better experience.
Sadly another fail....
That bike is beautiful and that engine sound is amazing.
It really is!
At 44k there having a laugh, very strange segment to try and market the bike at, not too sure you will see many on the road. May end up being a big flop, I'd like to see Norton focusing on heritage naked roadsters at an affordable price like the commando/dominator. Can't help but think history will repeat itself an Norton will self destruct..
I think they basically had to build this bike. Not just to finish Garner and his mates work, but so they could truly understand the bike in order to rectify the problems on the bikes already delivered.
Is it just me or does the styling feel dated, but not in that "retro on purpose" sort of way like the MV Superveloce?
@@GarryMcGovern I haven't seen it in person but I have seen enough pictures of the finished product and the manufactured pieces separately. They use all beautifully manufactured cnc and Carbon materials with excellent craftsmanship and good attention to detail, but I'm speaking specifically of the styling. The round headlights placed into triangular recesses is a very dated styling cue and although I like the proportions of the tail section, its shape looks more like it belongs on a Cafe racer than a super sport and the rear lighting appears to be stuck on as if an after thought. The additional covers underneath the subframe also feel tacked on and less integrated and again seem like they belong on a Cafe racer. The overall design doesn't seem to feel cohesive and polished (especially considering the pricetag), but that's just one designers opinion 😉.
I guess it comes down to it being designed quite a long time ago, it's just taken that long to get into the hands of customers.
@@visordown Agreed, That would definitely seem be the case. Unfortunately, when that happens (which happens more often than people realize), most projects delay further for a design update. Again, at this cost, it's just hard to justify.
YES
Should have said the price (unless I missed that bit) but it's £44000
That is stupid and it's the wrong segment to aim for too
I'd have thought a naked semi-retro style will appeal much more and with sensible prices Norton could build on their immense heritage
Then wheel out the expensive stuff in a few years once confidence in the brand is back on track
It's not a premuim brand, despite what the marketing people think, it has a reputation for poor customer service and poor management.
And it's that that's needing to be addressed and the only way is with solid, affordable products and reliable, solid service.
This is going to fail, again.
Price wasn’t confirmed when I shot the video. 👍🏼
@@simonhancocks9094 Bikesocial quoted that price
Road bike ,luggage capacity?
Oh that's funny! :-)
An old phart here, I couldn't give a hoot about the styling (can't see it when actually riding & wringing its neck) and I belong to the Casey S. school on rider aids "where is the Off switch".. So what engine does it use ! Nortons own, or an Aprilea , how many ponies, raw power delivery , without electronics etc 🤔
How much?
Your too poor
59,000 USD but virus protection not included that’s extra. Since Norton makes anti viruses for computers. Ha but yes 59,000 British would be a hard sell since you have a lot of other companies with just as good bike for a lot less in price. Even Ducati Panigale V4 is 40,000, Yamaha YZF R1M 26,299 usd , Ninja H2R 56,500, and so on. Price or a Norton owner as you fly by past them is priceless.
As a Norton fan and owner, it’s far to expansive at £44k, way over priced in relation to the premium brand track focused motorcycles. Come on Norton this is crazy
All the bits are new, reworked or redesigned and the previous suppliers possibly went under with Mr Garners conduct.
Great review!
Glad you enjoyed it, thanks for watching.
Not the Norton I was look'n forward too , give us a new Commander !!!
Compared to Aprilia?
Here's an idea....Why not test a road bike on the road?.....The result might be more relevant to the small minority that have £44,000 to blow in on a motorcycle....Hopefully Nortons next model will be one with a more attainable price tag.....Any commentator who thinks it's underpowered because it's less than 200BHP is a dreamer who spends too much time comparing statistics.....Most riders wouldn't know what to do with that much power...
We didn't produce this test - Norton did. Mallory Park would not have been my first choice either!
The frame looks bird-cage-like.
Needs a futuristic frame.
Plus, the seat fastening button is childish.
Maybe an unlock button on the main screen.
Just a simple solenoid would be fine.
The muffler looks like a military surplus implement.
Has to be integrated better, with stealth.
Other than that, the bike is dandy.
Good luck to them
On a track and set up for a track test?
Yep, makes no sense. It was so hard you couldn't imagine riding it on proper UK roads! You'd lose your fillings!
Sweet!
Oh yeah!
Uk road test asap please lads
We are on the list, waiting on bikes!
£40,000+ no active suspension…. I’d rather have the Ducati V4SP2.
The person this is aimed at probably already has a V4SP. Probably has a Desmo and a Superlegerra too. This isn't an 'either/or' purchase: it is an addition.
@@GarryMcGovern Disagree it’s a retirement dream bike which will be bought by the older generation. Someone who probably has a BMW GS in the garage and wants a showpiece for the weekends.
@@GarryMcGovern Serious track racers will not buy this
Norton delivering yesterday's bike at tomorrow's prices. Unless you are a fanboy or collector, why would you pay that price for a inferior bike to the far cheaper competitors? And why reveal a road bike not designed for the track on a track?
People are still queuing up to buy them!
😻
It's a looker.
Norton it needs more rider modes for the price of entry
that is a sticking point, the lack of modes and the level of adjustability available compared to the BMW S1000RR, Ducati Panigale V4, and Honda CBR1000RR-R is very low. That said, Norton are billing it as a road bike.
44 grand. The only people riding this on a track are testers. But you will see them at a cafe in sure.
Fuckawful rear plate, indicators hugger arrangement.
EU reg's dictate it. there will be a tail tidy available that should make it more aesthetically pleasing
@@visordown Why not fit the tail tidy as original equipment in those jurisdictions where it is legal?
Make the 2nd generation 200+ HP
Over £40k for a sportsbike that I bet a Honda Fireblade would do everything better for exactly half the price new on the road for £20k.
Its way too expensive for a product something half the price in its sector
I wish they'd kept the mirror chrome paint finish. that really stood it apart
I truly have my fingers crossed for the Norton brand. The previous owner definitely burned all the bridges with the dealers in the U.S. causing a few to go into bankruptcy backing the warranty issues themselves.
I'm still open to the new ownership of Norton BUT they need to prove they and their bikes can be trusted in Europe first. I think then they will need a couple reliable distributors in the U.S. and a hundred or so dealerships spread over the country.
Finally they don't have to be cheap but they need to be beautiful and reliable to sell in any decent numbers. Hopefully they won't follow Moto Guzzis model and have dealerships spread 500 miles apart.
Super this and super that, enough to make you want to 🤮
Pagani on 2 wheels
Love ,pay ur money and park it in The Livin room or under d stairs for looking at lol
As most people will. Is that good, or bad though?
They should have priced this at 20k given the bad reputation Norton name carried all these years. Seems like they haven't done their research as to what bikers want, they should look at RE and learn how to build a brand from scratch.
knocking that off the price of the number of bikes they are building would have cost TVS and Norton 5,000,000! there is no way they would. Plus, the history of what happened in the Garner era Norton is nothing to do with TVS, they are actually trying to clean the mess up.
Almost funny if it were a joke. but its not. So, no.
White elephant
No.
No?
If you take all the "really" out, there's really not much to say.
It's an India made bike by the company that bought the Norton Brand. No British affiliation.
Bro they’re built in Solihull
@telegram me@visordownmotorcyclevideos I clicked the link and there is nothing.
@@timnz1970 By the Indian company that owns them, TVS. Garner was fired and served 8 months for stealing from the company.
@@ttrguy9952 yep the English guy that owned it previously was a crook, he didn’t serve any time unfortunately just 8 months suspended sentence. Let’s hope the folks in Solihull building them now & their new owners do a much better job - I suspect they will
@TTRGuy - the Brexit is strong with you! Seriously though, it's a British-built bike! I take it you like Triumphs judging by your profile and name - you know they aren't made in the UK anymore! :-0
The right buyer could justify booting the flat screen and sticking that on the wall to stare at
Many will do just that! Stick it on the mantlepiece! :-)