The Cult of Cartier - Tank Americaine, Tank Must, Santos-Dumont LE, and Santos

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  • čas přidán 18. 08. 2021
  • A exercise in the power of brand loyalty and beautiful design. I look at four charming Cartier watches:
    1. White gold Tank Americaine 1741
    2. Tank Must de Cartier XL CRWSTA0053
    3. Limited Edition Santos Dumont Number 19 W2SA0025
    4. Medium Santos WSSA0029
    My video on the steel Santos: • The Cartier Santos Med...
    My video on the Tank Must XL: • The new 2021 Cartier T...
  • Věda a technologie

Komentáře • 352

  • @JenniElle
    @JenniElle Před 2 lety +262

    Me nodding along with everything you said .. :-D fantastic video!

  • @tillist1
    @tillist1 Před 2 lety +97

    I love the “fight me” attitude of this video. Gotta speak your mind.

  • @TheRausing1
    @TheRausing1 Před 2 lety +28

    I just received my ‘grail’ Cartier, the Santos de Cartier Skeleton, in steel. I absolutely love it. But it’s like you say- now the doors are open, I want every Cartier model. There’s just something totally distinct about the brand that separates them from other watches. They’re addictive somehow.

  • @Number_006
    @Number_006 Před 2 lety +71

    Thanks for the vid. Cartier is such a storied brand. Glad to see it getting much deserved coverage and appreciation. As a proud owner of the Tank Française , I have to say, they exude a charm few watches come close to.

  • @nimnuan96
    @nimnuan96 Před 2 lety +2

    I bought Cartier tank must (small) last year. It's my first Cartier watch. I love wearing it everyday!

  • @dhanslee
    @dhanslee Před 2 lety +6

    I'm in love with my santos. Been wearing it on weekends.

  • @nhminh0396
    @nhminh0396 Před 2 lety +16

    Omg I can’t stop watching you. This is how something so delicate and sophisticated like watches should be reviewed, with finesse (not with boring stats). Also, I love the way you wear your watches above the wrist bone even with a long sleeve, so elegant. You definitely deserve a gold standard here

  • @mikec3454
    @mikec3454 Před 2 lety +34

    I’m with you… I bought my Santos medium about 2 months ago and my other watches are begging to be worn. It’s my first Cartier, never really gave them a look before, but it has exceeded all expectations. The fit and finish, comfort on the wrist, and details are just SUPERB. The tech in the bracelet is just icing on the cake.

    • @bdg5593
      @bdg5593 Před rokem

      Hows the bezel holding up?

  • @miguelromo4781
    @miguelromo4781 Před 2 lety +4

    Same loyalty thing happened to me. It stole my heart. I have the Tank Solo and the medium dual tone Santos. Love them!

  • @arturoperez7482
    @arturoperez7482 Před 2 lety +3

    Im starting too to like Cartier way more than i did before, because i got a vintage Must for mi first Tank and boy am i in love, and this video did nothing but help my freakishnew love for cartier to evolve! Great video bud, keep it up!

  • @eeffocian88
    @eeffocian88 Před rokem

    YT recommended this video to me after a few days of getting the tank must 2022. Your tone and storytelling is so captivating that you earned a like and sub!!

  • @noeldavis618
    @noeldavis618 Před 2 lety +14

    I just finished the book The Cartiers (which feels like a real accomplishment since it is 24+ hours on Audible) and am also now deep into the brand. I wish the book had more content about their watches, but the company’s history with royalty and the wealthy is fascinating. Your videos on the Santos have me swooning…

  • @oorangeo
    @oorangeo Před 2 lety +1

    I can't get over how good all of your videos are. Seriously. Keep it up!

  • @DWilliam1
    @DWilliam1 Před 2 lety +7

    As a avid watch collector who still wears a suit to work, I find a Cartier a must have. I have been going back and forth between the Santos, Solo XL(Must now) and the Americaine. I will own one of these by Christmas. Bathyscaphe be damned!

    • @gmosaza
      @gmosaza Před 2 lety

      Has it happened yet??

    • @DWilliam1
      @DWilliam1 Před 2 lety +1

      @@gmosaza I decided to go with the Solo or Must because the prices have been driven up in the others crazily and are also hard to find(especially the Santos) but I’m having trouble getting new Must or XL. Will be heading back down to 5th Ave and scour Cartier, Wempe, Tournea and WOS. I’ll post back when it’s in my possession.

  • @stanislas4990
    @stanislas4990 Před 2 lety +2

    Great selection of Cartier watches. All of them are classic and very elegant.

  • @jonathanl2748
    @jonathanl2748 Před 2 lety

    Bravo! (As always). I keep rewatching this video because it is excellent and the Cartiers are beautiful.

  • @stuartfoster795
    @stuartfoster795 Před 2 lety +4

    I love the elegance of cartier, fantastic pieces. Planning adding a Santos to my collection. Love your channel... all the best from 🏴󠁧󠁢󠁷󠁬󠁳󠁿

  • @thomaspetro9228
    @thomaspetro9228 Před 2 lety +2

    I purchased the Cartier Santos Medium WSSA0029 last week from the Cartier website. It’s my first Cartier watch. It arrived quickly, in just a few days, to my USA address from Texas. The watch arrived gift wrapped in white paper and tied with a red ribbon. A red Cartier bag was also included. They included both the tan and navy blue leather straps, even though I only chose the navy blue strap option. The bracelet really did not need adjustment for my approximately 7 inch wrist. This Santos Medium fits me perfectly. I love it! It does not look like any other watch in my collection.

  • @jimflynn5105
    @jimflynn5105 Před 2 lety +2

    I started with the Santos de Cartier large on my 17cm wrist. Recently added a sixth Cartier to my collection, a large Solarbeat Tank. I am truly addicted and now I have seen the new Santos Dumont I really want another!

  • @user-jf3ob1pt3h
    @user-jf3ob1pt3h Před 2 lety

    Your videos are a cut above. Real insights and great sense of humor. Keep it up!

  • @hbenichi
    @hbenichi Před 2 lety +4

    The music makes a nice Caseback Watches impression

  • @FUBBA
    @FUBBA Před 2 lety +1

    I got the Tank Must and not only is it a gargantuan monster but it is now my absolute favorite every day one. 23mm bracelet.

  • @scottt.4596
    @scottt.4596 Před 2 lety +2

    Beautiful straps! Thanks 🙏🏻

  • @AcmeRocket
    @AcmeRocket Před 2 lety +2

    My first "expensive watch" was a Cartier. I no longer have it but I hope to find another that works for me one day. Great video!

  • @baoloc1160
    @baoloc1160 Před 2 lety +1

    Thanks for a very inspiring video that helps me connect again to my dream watches. Cheers.

  • @mrgregpappas
    @mrgregpappas Před 2 lety

    Binge watching your videos today. This channel delivers.

  • @SezerKemal
    @SezerKemal Před 2 lety +2

    Although Cartier's iconic name does not brings our minds as "watch maker" but more as jewelry brand, the timeless and refined designs of their timepieces are such a major factor for all watch lovers and horology enthusiasts.. Medium Santos de Cartier and new 40mm Ballon Bleu is my all time favorites alongside with 36mm silver dial jubilee bracelet and fluted bezel Rolex DJ (126234)... I hardly like tool or sports watches as i mostly adore timeless classic timepieces and i never understand the hype of sports watches around the world though. Thx for video and good to see someone has a real "taste" on watches!

  • @jltc87
    @jltc87 Před 11 měsíci

    Thinking of getting my first Tank and glad I found your video!

  • @samuelkim6552
    @samuelkim6552 Před 2 lety +7

    Bravo. You make some of the most interesting watch videos on CZcams. 👍

  • @eklavyaverma
    @eklavyaverma Před 2 lety +3

    Great visuals and commentary! Been watching your other videos recently, and realised I wasn’t subscribed. So pressed that button today. Keep it up!!

  • @tsmutylo
    @tsmutylo Před 6 měsíci

    I just purchased my Santos De Cartier Medium Blue Dial. It is beautiful and fits my thin wrists perfectly. Wonderful video

  • @cadicorniche
    @cadicorniche Před 2 lety +4

    I have 2 Santos timepieces: one is stainless steel, the other in stainless steel and gold. I would kill before giving up either. Once I got those, I stopped looking at all other brands.

  • @BrittPearceWatches
    @BrittPearceWatches Před 2 lety +2

    YAS YAS YAS! I agree with everything said. And I am a proud member of the Cartier Cult! 😜 applying to be the high priestess.

  • @deannoble673
    @deannoble673 Před 2 lety +2

    Wonderful review of these gorgeous Cartier watches.
    At the beginning when you got the four of them out I was getting a little emotional lol.
    Like you I have 7in wrists but went for the Santos XL ( blue dial ) but I think you're right the medium would have been a better choice. Doh!
    I may have no choice to make amends by getting the pink dialled Dumont. I know the proportions are the same but its so beautiful I don't think I can resist.
    Love what you're doing here and keep up the good work.

  • @richardman28
    @richardman28 Před 2 lety +1

    Huge cartier fan..I am going all out to search for that santos dumont salmon dial. It's so beautiful. Wish me luck!!

  • @lewisjones3345
    @lewisjones3345 Před 2 lety +15

    I’m about to get the Tank Must xl (that you’re showing in this video). I can’t wait to adding it to my collection. Thanks for giving this some love.

    • @YoureTerrific
      @YoureTerrific  Před 2 lety +2

      Congrats!

    • @jal2550
      @jal2550 Před rokem +1

      Thats exactly the one I want as well, perfect size for me. In House Movement, date, Guillochet pattern, for 4k! Im mean, come on!

  • @josephbianco6262
    @josephbianco6262 Před 2 lety +1

    Excellent, Mr. Terrific!

  • @OscarRPalma
    @OscarRPalma Před 2 lety

    I've seen you videos for a while, ok I ended subscribing. Great work

  • @DecemberNames
    @DecemberNames Před rokem

    Thank you for another great video

  • @Flashlegz
    @Flashlegz Před 2 lety +2

    Got the medium two tone gold steel santos a few weeks ago, wanna wear it al the time, absolutely stunning, the leather strap also looks dope

    • @Hans-Georg_Buddne
      @Hans-Georg_Buddne Před 2 lety

      I tried it on today and really liked it, but I fear it might scratch easily. What is your experience with that issue?

    • @Flashlegz
      @Flashlegz Před 2 lety +1

      @@Hans-Georg_Buddne The polished part will definitely scratch, have a few light scratches already, but a watch belongs on the wrist, my father had the octagonal cartier which he wore all the time and it looked great, I think it just adds character. The scratches on mine are really light, you'd have to look close at the right angle to see them.

    • @Hans-Georg_Buddne
      @Hans-Georg_Buddne Před 2 lety

      @@Flashlegz thanks for your reply!

  • @mramed8448
    @mramed8448 Před 2 lety +1

    Great video, and beautiful watches from Cartier

  • @pth8888
    @pth8888 Před 2 lety

    Awesome video. Well said. Couldn’t agreed with you more. That’s how they (The brand) get us!

  • @bobby3003
    @bobby3003 Před 2 lety

    All of them are very beautiful indeed!

  • @Liz86000
    @Liz86000 Před 10 měsíci

    They're all gorgeous.

  • @Peteryan
    @Peteryan Před 2 lety

    Just ordered a Santos medium, can't wait!

  • @dska2294
    @dska2294 Před rokem

    You are the BEST. I live in Salem and have several unusual watches you may consider… just sayin. Would love to meet you and thank you for your superb content and humor. I don’t leave comments much and as a 54 year old dad of 3 kids, haven’t mastered social media. But I know how to leave a comment and I know how hard it is to deliver content as you do. Thank you!
    Doug

  • @amracer7517
    @amracer7517 Před 2 lety

    Well said and described. Today i had a visit the Cartier boutique to look at the santos since i am in like with this model now and guess what i saw the santos dumont with rose gold. The dumont line is literally piece of art and it grab my attention. Came to youtube and saw your video and at this moment i have phoned my sales inform him i am interested with the same watch dumont but in steel since i like the blue color. Btw i have never owned a cartier watch so this would be my first experience soon .. meanwhile i am at the waiting list and wish me luck 🤞🏻

  • @husainnasser5873
    @husainnasser5873 Před rokem

    Very interesting review, there is something about the Cartier brand so special, I just bought one santos blue, and I just can’t remove it from my wrest out of its beauty.. you made a great choices brother and so I did haha

  • @Harry-tb8yo
    @Harry-tb8yo Před rokem

    Oh hell, brand loyalty, yeah, that's a thing. I have a soft spot for watches. And for cufflinks. After a few cufflinks from S.T. Dupont I discovered Cartier who in fact had cufflinks in their collection since their early days. Subsequently I took a look at their watches, sneaking around the Tank Francaise for quite some time. But when I got the Tank Americaine into my hands I immediately fell in love with it. I purchased the medium size in steel recently, more than 13 years after my last luxury watch purchase. I thought I had enough watches to wear, with one versatile daily beater, one sporty chronograph and one watch more on the dressy side. But the Tank Americaine is so different to my other watches, much smaller and really dressy, so elegant, shiny and so beautiful.

  • @ml2799
    @ml2799 Před 2 lety +11

    Excellent episode, please keep doing what you do, we do appreciate it 🇺🇸🇬🇧🍻

  • @ChrisPBacon-kr1sq
    @ChrisPBacon-kr1sq Před 7 měsíci

    The white marble looks so nice with the Cartier red boxes :D

  • @walterfoyt5985
    @walterfoyt5985 Před 2 lety +1

    I have a Cartier Santos and love it. I know what you mean about brand loyalty. I’m trying to save for a tank to add to my collection.

  • @zakali4195
    @zakali4195 Před 2 lety +7

    When Cartier speaks to you. It's game over. Definitely a cult brand

  • @stewartmac1
    @stewartmac1 Před 2 lety +1

    Your plural of Santos made me laugh! My Cartier Tank Must XL arrives tomorrow. I have added it to my collection A. because I love Cartier anyway & B. because I'm struggling to think where else I could purchase another watch with the brand prestige, design, craftsmanship, history & style of Cartier at this price point. The price is UK £3,150.00, however, included as a gift on purchase is a Montblanc pen (Watches Of Switzerland,) which retails at £190.00 which in effect takes the watch to under £3k, which in my head is a relative bargain. Another plus point is that the automatic movement is covered by Cartier for a total of 8 years. Buying this watch was for me a no-brainer & I'm really looking forward to seeing it in the 'flesh' for the first time tomorrow!

  • @photoaholic
    @photoaholic Před měsícem

    Great video! I’m interested in the updated 2023 Tank Americaine models, which they had a medium size, seems it’s only in tiny, small, and large now

  • @joyLoveC
    @joyLoveC Před rokem

    So I’m adding to your comments. What?
    😁 Love your presentation style, that humour, I can watch this video again and again, just to get a few chuckles.
    Anyway, I’ve owned a Tank Must for about 35 years (who else here has been owning a Cartier watch for 35 YEARS??), and added a Panthere a couple of months ago because I think she’s lonely. Soon after that, I started checking out the other Cartier styles, and the Santos is climbing up to the top of the wish list. You can call it brand loyalty or whatever 😏😁

  • @skirt993
    @skirt993 Před 13 dny

    Great video

  • @michaeloelgeschlaeger7704

    I had the chance to try a Tank Americaine Large Automatic. I loved the watch, but it was to small in my opinion. I have a Tank Francaise Automatic, which is the watch, that I wear at work. Great timepiece, very understated.

  • @JorgeGarcia-ik9ej
    @JorgeGarcia-ik9ej Před 2 lety

    There is no relation between quality videos and subscribers, u make incredible quality videos

  • @chia-mingyang5804
    @chia-mingyang5804 Před 2 lety

    Cartier indeed has many great models that deserve to own. I own a two-tone Santos Dumont and I would love to own a Skeleton Santos(esp. in rose gold), a Tonneau, or a Tank Louis Cartier. All of them are lovely.

  • @luiscastro5456
    @luiscastro5456 Před 2 lety +1

    Nice video, being eyeing the Cartier solo tank XL for the last 6 months, my wrist is only 6.5 do you think I should the smaller size ?

  • @dahu7373
    @dahu7373 Před 2 lety

    I love your videos ! I think I'll buy the Cartier Tank Must XL ...

  • @martindy3
    @martindy3 Před 2 lety

    Love Cartier. I had the chance to pick up the Santos Dumont special edition, but the Arabic numerals didn’t really do it for me. I went for the SD XL 2T instead and I am absolutely loving it to bits. Waiting for the tank must 2021… you’re right about brand loyalty, it’s a drug!

  • @micaylab1
    @micaylab1 Před 2 lety

    What's nice about Cartier watches is that they've got a Simplistic and Professional look to them.

  • @btmontres1423
    @btmontres1423 Před 2 lety

    Nice. Always fun and not too serious.

  • @philipbanner4642
    @philipbanner4642 Před 2 lety

    Really excellent video.

  • @seattlegrrlie
    @seattlegrrlie Před rokem

    You're right. I cannot choose between the Santos or the Tank so I'll get both

  • @zaldyzal8139
    @zaldyzal8139 Před 2 lety

    Love your clip about your Cartier collection I'm jealous, I don't have that Santos Dumont. 😑

  • @allenu342
    @allenu342 Před 2 lety

    I didn’t know the Cartier Santos Dumont existed! That piece is so beautiful

    • @YoureTerrific
      @YoureTerrific  Před 2 lety

      Great line, very special watch.

    • @allenu342
      @allenu342 Před 2 lety

      I don’t see any CZcams review videos on the Dumont. Can you do one on it? 😄

  • @BrianYYH
    @BrianYYH Před rokem

    That salmon dial is gorgeous!

  • @billcore6295
    @billcore6295 Před 2 lety

    Santos Demont LE is absolutely amazing!!!!! I own the Santos Large and a Tank MC

  • @EagleEye.1200
    @EagleEye.1200 Před rokem

    WoW! Cartier Tank Must is Amazing. ❤

  • @FlorianGrau
    @FlorianGrau Před 2 lety +2

    Awesome video, as always. YoureMyFavoriteWatchCZcamsr by far! One minor hint though: Wrist circumference doesn't say anything, because wrists are shaped differently in regards to cross section. What is important is the resting area (is that a word?), the width of your wrist when looking straight down on it.

    • @YoureTerrific
      @YoureTerrific  Před 2 lety

      Not sure how to measure that.

    • @FlorianGrau
      @FlorianGrau Před 2 lety

      ​@@YoureTerrific Just put a ruler across your wrist, look straight down and estimate how wide it is? I have a very flat 7.25 and my resting area is around 2.3. So because of that even 47mm Panerais' lugs don't hang over, although my wrist circumference alone might not indicate that at first.

    • @nemocloudwalker7067
      @nemocloudwalker7067 Před 2 lety

      Watch Collector ?
      Or Wrist Collector ?
      They took my Tank before I was handcuffed .
      Really tight for my 185mm wrist 😵‍💫 owww

  • @cliffm6566
    @cliffm6566 Před 2 lety

    In a league of its own. Just ordered my Santos....only been looking at it for oh, about 35 years🤣

  • @billcore6295
    @billcore6295 Před rokem

    I was so close to buying the LE santos dumont....two tone...love that watch ⌚️
    I sadly own three cartiers :( 😞....my favourite brand
    Another awesome video

  • @walkerb1734
    @walkerb1734 Před rokem

    8:07. I absolutely agree! Honestly, I have grown tired of all the big, chunky dive watches you tend to see on everyones wrists thee days. They all begin to look the same. So it’s refreshing to revert back to a more elegant style with the Cartier pieces.

  • @vannaeldwijk7075
    @vannaeldwijk7075 Před 2 lety

    I' m on my third one...watch out, it is catching!

  • @DoubleVisionSoundSystem

    It’s so refreshing to see someone who understands proportions and the correct framing on the wrist, showing off the case but also the bracelet or strap rather than the idiotic belief that the lugs should meet the edges of the wrist 🤦‍♂️. People can learn a lot by the “rule of thirds” and understanding some padding or space is often required for a good establishing composition. People moaning about the medium size probably don’t understand the true characteristics of the gentleman in the respect of attire. Proportion is key to class over clumsy. Great video! 👍

  • @RobLewis3
    @RobLewis3 Před 5 měsíci

    I must admit, I didn't like the salmon dial one at first because it's so different. But after looking at it a bit longer, I really like how it almost looks like it's straight out of the 1920s with those numerals.

  • @1995RangeRover
    @1995RangeRover Před 2 lety

    Always liked the Tank Americaine, just don't have disposable income to purchase one. Love the the vid!!

  • @Joe-xo3xy
    @Joe-xo3xy Před 2 lety

    @YoureTerrific thanks for the video-was just about to go and try on the auto tank must at my A.D , however, I am already nervous as I was thinking of the last time I saw the watch on your wrist; looks great on camera but I said it may be too big when I see it in the metal and my wrist size is 7.5. I am not sure why cartier will make such a home run watch with all the right features and then have it in only XL? what is up with Cartier reserving autos and manual winds in XL size? I think I am going to leave a really serious email with them concerning this issue because this is now becoming silly!

  • @steffydog
    @steffydog Před 2 lety

    Love the Salmon Dial, wow............

  • @wrenside
    @wrenside Před 2 lety

    Cartier's are just damn good looking but they also benefit from what they don't look like which are popularly styled tool watches. no knock against them but the contrast offered by Cartier is quite refreshing. oh and uh great video! thanks.

  • @keomajohn3457
    @keomajohn3457 Před 2 měsíci

    Fabulous story telling style!. BTW have you ever given any thoughts of trying the metal bracelet on the dumot?.

  • @jodysilvia2
    @jodysilvia2 Před 2 lety

    Fantastic video

  • @cartierwatchnerd
    @cartierwatchnerd Před 2 lety

    Love this video!!!

  • @jackdavis7438
    @jackdavis7438 Před 2 lety +1

    Ur a horrible influence on me..... Since i found ur original santos video i bought my wife a cartier tank franchaise, and bought myself a cartier pasha c...... Now im lusting after all 4 of the watches u featured in this video..... Damn you.. But you're terrific

    • @YoureTerrific
      @YoureTerrific  Před 2 lety +1

      Oh, I love the Pasha! Been very tempted.

    • @jackdavis7438
      @jackdavis7438 Před 2 lety

      @@YoureTerrific its really unique and different. And a reasonably priced Genta design which is very cool

  • @hamletwong5820
    @hamletwong5820 Před 2 lety

    What are your thoughts on the black rubber band on the Santos? Wish they had a dark metal like Chanel J12.

  • @DennisC_X
    @DennisC_X Před 2 lety

    How do you think the MC Tank compares? So many variations!

  • @thumperjdm
    @thumperjdm Před 2 lety

    A guy who reviews wristwatches with a sarcastic nonchalance and has a 7" wrist just like me? I love it!
    (I'll be heading to the Beverly Hills Cartier AD very soon to put a Santos Medium on my wrist...probably my next watch purchase.)

  • @emilianoibarra3537
    @emilianoibarra3537 Před 6 měsíci

    is there any version of a tank watch with fixed lugs?

  • @davidoleary6631
    @davidoleary6631 Před 2 lety

    The Tank Americane is the one for me. I first noticed this model when it was worn by Hank Azaria in Brockmire (I highly recommended the first 2 seasons if you haven't seen it - it's your kind of humour). It looks striking, unlike anything else and what's more, it tells the time in a legible way. I can see this creeping into my collection. Another doozy of a vid.

  • @levonmuradian
    @levonmuradian Před 2 lety +2

    Santos medium and Santos Dumont limited are 🔥 🔥

  • @minasakopian1220
    @minasakopian1220 Před 2 lety

    Elegant collection

  • @BTies
    @BTies Před 2 lety

    What do you think about the new tank 2021 solar beat?

  • @asura2545
    @asura2545 Před 11 měsíci

    Hi, how big is your wrist for reference?

  • @SwissWatchGang
    @SwissWatchGang Před 2 lety

    Nice vid man, the Dumont is fire! :)

  • @CubanBBQ
    @CubanBBQ Před 2 lety +2

    I would love love love to see the Louie Cartier tank reviewed by you one day :(

  • @robertkohlbush1483
    @robertkohlbush1483 Před 2 lety

    What is your take on the Cle de Cartier (40mm on a SS bracelet)? A video would be nice.

  • @dimitriskataras8507
    @dimitriskataras8507 Před 2 lety

    Well said!!