Meet The Stylist Who Made Over The NBA
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- čas přidán 21. 02. 2019
- Rachel Johnson is the stylist who took LeBron James from NBA all-star to fashion superstar. James and Johnson's influence spread throughout the NBA and bled into other sports. Johnson's work with athletes has helped add diversity and inclusivity to the fashion industry.
Following is a transcript of the video:
Rachel Johnson: My name is Rachel Johnson. I am a celebrity wardrobe stylist and the CEO and president of the Thomas Faison Agency.
Narrator: Throughout her career, Rachel Johnson has turned all-star athletes into fashion superstars. She's styled household names like LeBron James, Victor Cruz, Cam Newton, and Amar'e Stoudemire, and she's widely credited with making over the NBA.
Cam Newton: Watching basketball games, you get a different idea when you start seeing just as many cameras covering the postgame as the walk-up as vice versa for any other sport, too.
Narrator: But before she connected the fashion world with the sports world, Johnson pursued a degree in education.
Johnson: I was two years into getting my degree to teach high school English when I met a gentleman named Groovy Lou who worked for P. Diddy, and he told me that there were black women who were responsible for creating images for celebrities. So, as soon as Groovy told me that this could be a viable career path for me, I knew that that's what I wanted to do.
Narrator: After college, she worked for Essence Magazine then moved into styling musicians and eventually met Jalen Rose.
Johnson: So Jalen was my first entry into the athlete world, and it was a beautiful way to enter the business because I was able to understand the mentality of an athlete. So the very next athlete I started working with was LeBron James, and I met him through Jay-Z, and working with LeBron is what really helped to completely change the way that the NBA dresses.
I knew that in order for LeBron to be respected from a style standpoint, that he needed to be wearing recognizable, historic brands. Coming from a fashion standpoint where they just didn't understand men of this stature, they didn't understand necessarily the athletic world, I had to bring these two worlds together in a way that both of them could understand each other's language. So my goal was to bring him to these fashion houses and have looks created for him so that when he had press opportunities and opportunities to be in front of the camera, he was wearing what any other well-dressed actor would be wearing.
Narrator: James became a global superstar. His exposure and Johnson's influence eventually permeated throughout the rest of the NBA, but Johnson's work didn't stop there.
Johnson: I had been going to Europe. I had been going to Paris and Milan to attend fashion shows, and when I was there, I realized there was a huge gap. There was a huge opportunity there for my clients, for athletes, for black men in particular to attend these shows because there was absolutely no diversity present at all. Victor was my first client who was brave enough to attack the European market.
Narrator: And Johnson and Cruz succeeded. Cruz became the face of Givenchy's fall and winter 2015 campaign.
Johnson: On a day-to-day basis, my goals are to help build relationships with my clients and fashion brands, and once I figure out where it is that they want to be placed and how they want to be perceived by the public, that gives me the insight that I need to understand what brands I should connect them with, which events they should be attending, and then obviously what they're wearing.
Victor Cruz: I call her my fairy fashion godmother because whenever I have a question or a debate about what I want to wear, how I want to wear it, I'll ask her.
Narrator: Her work continues to break down barriers and spread throughout popular culture.
Newton: For so long, the football player stigma has been this big, strong, masculine guy who may not have any style. All he just wants to do is just hit somebody, but now it's just a different demographic of how people approach athleticism in different ways.
Johnson: So these last 10 years of focusing on athletes and really bringing the two worlds of fashion and athletes together has been to heighten the awareness of fashion designers and brands, to help them be more inclusive and create sizes that are available for everyone.
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Meet The Stylist Who Made Over The NBA - Sport
LeBron is a fashion icon......
Is a sentence I have never heard in my life
Careful. If you say he’s not a fashion icon you might be called a racist
Right lol
true
LeBron James Was Never A Fashion Icon THO............
terbattle yeet
Makes sense! Lol
Lying as
terbattle and I mean never lol
No wonder ... nba athletes cant dress for shit lol
The real question is who styles Russell Westbrook? 😂😂😭
Stevie Wonder
Lbj dresses just as bad as Russ
Kwame Brown
tim duncan
elfrid payne
Thank you for making lebron James a meme
Fake news, dude came out dressed like a 13yr old when drake brought him out in la recently 🤦♀️😂
Timmy Duncan is the greatest nba dresser of all time.
He and 90s the rock are neck and neck for best athlete
So she a meme maker
I enjoyed this. ...go Rachel! Thank you for helping to redefine the industry and bringing new saavy to market's that often go overlooked & are misrepresented! 💜
Not trying to be that guy but athletes cant dress to save their life
That's why they hire stylist
@@neanam I mean even with the stylist alot of things they wear just does not look good
@@sailn2854 they have to do risky stuff I guess and be extra with the styles
Sailn they are just way to big to look good in their designer clothes which are made for normal sizes skinny people
Let’s see your outfits
"Athletes can't dress"-Dudes who wear 2xl t-shirts and bootcut blue jeans
LeBeautiful have always been an fashion icon.
Michael Jordan is a fashion icon
Fashion Icon is a generous statement
Jeans 👖 and T shirt 👕 and I’m crushing the runway 😂
Yaaassss Sis! Great video!
Lebron James is not "A Fashion Icon"
Lately Bron style as been dope ...
you sister is?
This is why black men need to stick with black women. We love yal and want to see yal flourish
Thats like saying humans need to stick with other humans just accept the world
When y'all do y'all definitely do
Yes. Let’s all divide up based on skin tone. That’s worked great in the past
Racist
So.... You don't love other men? So other men should stay away from black women is what you're saying...?
Y'all dont care about black men only the wealthy ones.
Now she needs to create her own brand. Get that athlete money, become a household name! It would be better than those Athletes paying top dollar for the name which made in some of those cheap countries but they don't tell you. Also better than Gucci for example who punks blacks people with their racist sweater after buying their stuff.
This “fashion” woman is ridiculous.
For real, shes wearing a pilot hat
Miscellaneous Silliness okay old navy chinos
True
She should have stuck to teaching High School English.
She knows nothing about fashion period.
*_Fashion is weird_*
I love this
pointless topics....
For you yes it is....but for this woman she made a business out of it.. fashion is bigger than you think
*FASHION!!!*
*-SOULJAH BOY*
So this video just directly transitioned from her meeting a guy, to dressing Jalen Rose?
Success. It's not what you know it's who you know
“LEBRON JAMES A FASHION STATEMENT SHITTTTTTTTTTTTTT” (IN MY CLAY DAVIS VOICE ) 🤣🤣😂😂😆😆
Who doesnt love men in thick jackets and stylish suits??
Dear youtube, do you not know that there are different factions of society that you do not know what their view on people is? Business insider has a broad view of the world and business people And celebrities, even the small, secluded, social groups. They did not waste our time, they opened our eyes.
This is what some people are talking about, it is relevant to a faction of society.
Cool
Who is he?
Your mom.
James cooper sort of a dumb comment. I’m no fan of Labron James or basketball in general but don’t pretend you don’t know who he is.
When the hell has Lebron ever been a fashion icon
LB was as fashin icon lol what a joke
"FASHION ICON"🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣
To all the guys mocking LBJ's outfits on what magazine or what page do you appear bet you can't even make it to a walmart catalogue...
This is so stupid I love fashion but for you to be truly called a fashion Icon you need to dress yourself
#BlackGirlMagic Go girl!!
She is prettyyyyyy.... omg. A safe place away from Karjenner scandal
Is she the one that told Newton to wear men's long boots and carry a woman's purse?
Lebron look like a college professor 😂
He should after schooling people for so many years 😂😂😂
Sly Fox I’m weak 😂😂😂
Damn, she ballin now
A woman's touch never hurt 👌🏽
What’s wrong with your microphone‽
Nice cab driver hat
HOW CAN YOU NOT RESPECT IT
Why do we need to know about this on a business channel?
She’s dressed like a traffic ticket officer, or a movie theatre usher. Likewise, I didn’t know dressing in a name brand fitted suits = “fashion icon” lmao
Can you dress a Latino as well?
LeBron : *"....that right there...being dressed by a high school English teacher...and turning into a fashion ICON...in my mind...makes ME...the Greatest Player...in the History of the NBA!!..."*
Good on you girl.
hey rachel you need to style the US boxers you cant go wrong. especially the guys at 147 and the middle weights apart from Danny Jacobs hes the only one that knows how to dress.
R.kelly stylist is on top of tgeir game..looking back to the 90' only now I realise how well he actually dressed, way ahead of the rest...
Just because you wear different looking clothing that no normal person would wear does not make you fashionable.
Billionaires can be what ever they want to be! Fashion icon, LeBron?
Dwyane Wade is more of fashion icons than LeBron
BI please hire some professional video creators and producers. The audio in the video is horrid!!
I’ve seen a lot of these comments. I didn’t notice it. What part so I can listen again?
It's not that hard writing her name in the title too.
If you need a stylist and cant dress by yourself, you can never be a fashion icon in my eyes.
Should it be Russell Westbrook instead
Ok this is epic
I think I'll date a fashion stylists. But she has to be cool and open to my shit style! Lol
When did LeBron become a fashionable guy ?
So is she trying to say that she invented black guys taking an interest in what they wear?
No wonder athletes are stylish now.
Bruhhh... LeBron has a stylist. What he payin her for!?
Fashion icon 💀💀💀chill
i thought it was dwade lol
He looks like Mayweather
Be my fashion girl
Why is this channel in my subscription thread? I'm not part of it. Defund Lebron James.
LBJ was a fashion icon?
She looks like a flight attendant or a pilot
Lebron is only hot because he drinks sprite cranberries
Give that man a purse and he can retire as the most hyped gay ever, as well as the shittiest bballer out there. He aint got shit on white chocolate 😎
Funny that they say these things like they’re facts.
“Fashion icon”. Give me a break.
LeBron a fashion... Whaaat?
When the f*** did this tree become a fashion icon lol
Let him be the legend he is people. Nuff said
Hahahahaha fashion icon? Come on way too early to be cracking up.
She is expert at hiding receding hairline.
Wait when was lebum james a fashion icon?🤣
I love LeBron, but he's not a fashion icon...I thought his mama James was dressing him.
Ugly means stylish good too know
I dont understand fashion.
High fashion style of clothing just looks dumb on athletes. They're too big and muscular, those kinds of clothes are designed for the wimps who wear it on the runway.
Fashion icon? 😂
Lebron is a fashion icon? That dude dresses like he shops from a thrift shop.
A fashion icon ? Lol where
She looks like a air pilot
He's not tho 😕
No, thank you.
So why she dressed like a stewardesses?
Fashion icon?!? 😂😂😂😂😂😂
wtf did i just hear ? ummm yeaaa im a better basketball player then lebron lols
Is this a joke?
NO
No offense LeBron is not a fashion icon.
Yikes.
Don’t let this forget you that Warriors blew a 3-1 Lead
Fashion icon? Lmao not even close wtf?
He's not a fashion icon
Don't really care tbh
It’s her fault the NBA is dressing like low key chicks now.