'When brands get involved in everything, it takes the fun out of it'. Couldn't agree more. By the time the Barbie movie premiered, I couldn't even be bothered to go and watch it. And I'm an 80s kid, so playing with Barbie and her friends is a peak childhood memory for me. Not to mention, that pink is really, actually one of my favorite colors. But this insane and contrived feeling hype around it all was so off putting to me, it totally took the fun out of it. I did enjoy some creators really exploring the theme and creating incredible costumes for the premiere and such...but all the associated, mass produced merch is just hella annoying. It's like the opposite of 'buy something you know you will enjoy wearing over and over again'. It's just all so depressing to watch.
completely agree, it started off as genuine hype and by the time it came around it was almost too overhyped to enjoy, although i did go see it and enjoyed it the marketing just felt so overdone
So all this IP merch is a real throw back to the 90s. I didn't even really register the Barbie merch, because that's what Barbie had been in the millenial childhood. So much so that the Barbie cultural moment was very midlife crisis coded to me.
definitely see this, and i think the first part of the movement was cool and authentic but as soon as brands starting shoving merch down our throats it was over 🥴
I unashamedly already owned a pink velvet co-ord to wear to barbie. You either own & wear pink clothes or you don’t, don’t force it for the sake of a film and never wear it again.
Dressing up for films has always been there and off the top of my head it was more commonplace in the realm of fantasy/horror and therefore felt like a sister to the cosplay community. A lot more diy and just small nods to the franchise you enjoyed. Concerts and festivals are a fantastic place to express yourself in ways you may not get to in your everyday or even the clubs you frequent so I understand the fun in that. I remember before last year this was very commonplace with the festival aesthetic. I think once upon a time it was about mixing a really standout piece with your most practical garments that you didn’t mind ruining and could dance about in and dare to take to a five day event. Before the pandemic it suddenly seemed that you had to have at least three multicoloured spandex outfits that you would use once. There were endless listings on depop for this sort of thing. However, outside of the old H&M x Coachella and what UO were doing, it didn’t feel like brands were that interested in festivals outside of the beauty industry (glitter, neon makeup, hair products) but post pandemic and the use of self expression with younger audiences sharing the cute idea they’ve had with friends has definitely allowed brands to capitalise on the fashion side of things. It feels like every other month a brand is collaborating with a piece of media (friends, barbie etc), art (keith haring), music (ariana grande, blackpink) or a fashion house. To the point that these drops don’t even feel exciting anymore. The accessibility feels void now it’s so commonplace and will rotate between however many fast fashion brands just to end up being resold months later!
I bought a sheer newsprint top from a thrift store about 2 months after Taylor Swift's concert in my city and I would bet money it was part of someone's Reputation era themed outfit. On one hand I was annoyed that they clearly just bought it and wore it once, but on the other...I was really happy to add it to my wardrobe
Advertising and aesthetic fatigue drives me mad. I just want to wear what I find cute and pleasing on myself, not be put in a box that screams "buy this! It fits the vibe you're going for!" because it vaguely looks like the same thing I just put on. Everything is so corporate and soulless, and I find myself actively gravitating away from any type of branding or advertising or influencing. If anything catches my eye for any reason, I sit on it for awhile and see if I still want it. Could be a month or two, could be a year or two. This is an absolutely necessity when you're surrounded by endless targeting and undisclosed sponsorships. The "danger" with that, of course, is that the new trendy products disappear into the void, but limited editions and FOMO is one of those feelings I've just never fully understood. I like what I like, and I don't need anything beyond that, and while I don't deny myself the things I want, I'm always veeery critical and thorough before I take something off the shelf. And even then, sometimes it doesn't work out, but knowing I did as much as I could beforehand helps ease the sting. Time and research are very valuable and should be the bare minimum. I wish more people would take that into account before they haplessly spend on something they probably won't like. ESPECIALLY when the economy and environment is as horrendous as it is. We don't need more unnecessary waste.
you are capitalisms worst nightmare 😭 love love this attitude of buy what you like and don't care about missing out on something, it means your whole wardrobe will be curated and authentic and loved! 🫶
Literally wtf is cowboy summer. When did seasons start getting themes. It sounds pretty chronically online and if people kinda just step away from those spaces for a while they'd start feeling like it doesnt matter too much
agreed, sometimes i think it can be fun like the start of the barbie movement when it's actually authentic but as soon as we start making this a thing brands can try sell us even more 😭
@@katierobinson I feel like even Barbie was manufactured to an extent. After the movie came out the marketing dropped and Barbie was nowhere to be found. Pokémon Go summer was pretty iconic though. Spending the whole summer walking around catching Pokémon.
me and my friends went to barbie. i genuinely wanted to look "barbiecore". however, i realized that, despite my love for pink, i have nothing pink to wear. so if naturally i didn't have anything like this in my closet, would I wear it after buying and going out once? very unlikely. I'm still wondering if I'm into pink clothing haha
it's hard to ask ourselves these questions about normal clothes, let alone when we're planning an outfit for a specific event with our friends and it's become a massive deal!!
I’ve been having a great time as part of a low buy year using an aesthetics wheel online for a daily outfit challenge. Whether it’s pastel goth, cottagecore, or Twilight-inspired, I do my best to create a look that fits the brief using only things I own. Today I’m wearing an outfit I never would have thought of without it but I feel really cool!
I’ve been binging your videos!! Really love your thoughts on where the fashion world stands atm. Would you be able to do a video on how to build a unique personal style that doesn’t rely on trends?
aww thank you sm!! i can definitely try but i'm not confident in my own style yet, i'm currently going through a transformative period of my wardrobe and i don't have all the answers - but i always look to youtubers like Laini Ozark for personal style inspo, she sometimes acknowledges trends but everything always seems so personal to her & fits so well with what she owns
I enjoyed the Barbie effect a lot, but that’s probably cause in Finland people very rarely dress up like that. Finnish people don’t really express themselves with pink or Barbie-esque style so it was very refreshing to be honest. People were so relaxed and everyone agreed on liking pink. 🥲 but i understand that this kind of smaller positive effect was very local and of course we have same fast fashion problems that everyone else has as well. But I guess it was done here big enough to notice, but small enough not to be saturated or you know. Gross.
'When brands get involved in everything, it takes the fun out of it'. Couldn't agree more.
By the time the Barbie movie premiered, I couldn't even be bothered to go and watch it. And I'm an 80s kid, so playing with Barbie and her friends is a peak childhood memory for me. Not to mention, that pink is really, actually one of my favorite colors.
But this insane and contrived feeling hype around it all was so off putting to me, it totally took the fun out of it.
I did enjoy some creators really exploring the theme and creating incredible costumes for the premiere and such...but all the associated, mass produced merch is just hella annoying. It's like the opposite of 'buy something you know you will enjoy wearing over and over again'.
It's just all so depressing to watch.
completely agree, it started off as genuine hype and by the time it came around it was almost too overhyped to enjoy, although i did go see it and enjoyed it the marketing just felt so overdone
So all this IP merch is a real throw back to the 90s. I didn't even really register the Barbie merch, because that's what Barbie had been in the millenial childhood. So much so that the Barbie cultural moment was very midlife crisis coded to me.
definitely see this, and i think the first part of the movement was cool and authentic but as soon as brands starting shoving merch down our throats it was over 🥴
I unashamedly already owned a pink velvet co-ord to wear to barbie. You either own & wear pink clothes or you don’t, don’t force it for the sake of a film and never wear it again.
love love this for you haha!! completely agree, make it work with what you already have and it’ll be 100% better and more unique
Dressing up for films has always been there and off the top of my head it was more commonplace in the realm of fantasy/horror and therefore felt like a sister to the cosplay community. A lot more diy and just small nods to the franchise you enjoyed.
Concerts and festivals are a fantastic place to express yourself in ways you may not get to in your everyday or even the clubs you frequent so I understand the fun in that. I remember before last year this was very commonplace with the festival aesthetic. I think once upon a time it was about mixing a really standout piece with your most practical garments that you didn’t mind ruining and could dance about in and dare to take to a five day event. Before the pandemic it suddenly seemed that you had to have at least three multicoloured spandex outfits that you would use once. There were endless listings on depop for this sort of thing. However, outside of the old H&M x Coachella and what UO were doing, it didn’t feel like brands were that interested in festivals outside of the beauty industry (glitter, neon makeup, hair products) but post pandemic and the use of self expression with younger audiences sharing the cute idea they’ve had with friends has definitely allowed brands to capitalise on the fashion side of things. It feels like every other month a brand is collaborating with a piece of media (friends, barbie etc), art (keith haring), music (ariana grande, blackpink) or a fashion house. To the point that these drops don’t even feel exciting anymore. The accessibility feels void now it’s so commonplace and will rotate between however many fast fashion brands just to end up being resold months later!
interesting thinking about it from a festival perspective, i didn’t really think about that but what you said was so interesting! 🫶
Agree 100%
This is just the basis of the ongoing microtrend discussion
agreed, but i also think it's interesting talking about how microtrends are bleeding into other parts of our culture and adding new fuel to the fire!
I bought a sheer newsprint top from a thrift store about 2 months after Taylor Swift's concert in my city and I would bet money it was part of someone's Reputation era themed outfit. On one hand I was annoyed that they clearly just bought it and wore it once, but on the other...I was really happy to add it to my wardrobe
At least they donated it instead of throwing it away
Advertising and aesthetic fatigue drives me mad. I just want to wear what I find cute and pleasing on myself, not be put in a box that screams "buy this! It fits the vibe you're going for!" because it vaguely looks like the same thing I just put on. Everything is so corporate and soulless, and I find myself actively gravitating away from any type of branding or advertising or influencing. If anything catches my eye for any reason, I sit on it for awhile and see if I still want it. Could be a month or two, could be a year or two. This is an absolutely necessity when you're surrounded by endless targeting and undisclosed sponsorships.
The "danger" with that, of course, is that the new trendy products disappear into the void, but limited editions and FOMO is one of those feelings I've just never fully understood. I like what I like, and I don't need anything beyond that, and while I don't deny myself the things I want, I'm always veeery critical and thorough before I take something off the shelf. And even then, sometimes it doesn't work out, but knowing I did as much as I could beforehand helps ease the sting.
Time and research are very valuable and should be the bare minimum. I wish more people would take that into account before they haplessly spend on something they probably won't like. ESPECIALLY when the economy and environment is as horrendous as it is. We don't need more unnecessary waste.
you are capitalisms worst nightmare 😭 love love this attitude of buy what you like and don't care about missing out on something, it means your whole wardrobe will be curated and authentic and loved! 🫶
Literally wtf is cowboy summer. When did seasons start getting themes. It sounds pretty chronically online and if people kinda just step away from those spaces for a while they'd start feeling like it doesnt matter too much
agreed, sometimes i think it can be fun like the start of the barbie movement when it's actually authentic but as soon as we start making this a thing brands can try sell us even more 😭
@@katierobinson I feel like even Barbie was manufactured to an extent. After the movie came out the marketing dropped and Barbie was nowhere to be found. Pokémon Go summer was pretty iconic though. Spending the whole summer walking around catching Pokémon.
me and my friends went to barbie. i genuinely wanted to look "barbiecore". however, i realized that, despite my love for pink, i have nothing pink to wear. so if naturally i didn't have anything like this in my closet, would I wear it after buying and going out once? very unlikely. I'm still wondering if I'm into pink clothing haha
it's hard to ask ourselves these questions about normal clothes, let alone when we're planning an outfit for a specific event with our friends and it's become a massive deal!!
I’ve been having a great time as part of a low buy year using an aesthetics wheel online for a daily outfit challenge. Whether it’s pastel goth, cottagecore, or Twilight-inspired, I do my best to create a look that fits the brief using only things I own. Today I’m wearing an outfit I never would have thought of without it but I feel really cool!
oooh i really really love this, may steal the idea for a video!! good on you for finding fun ways of wearing your wardrobe!
I didn't watch barbie and am not a big Beyonce fan. Unfazed here 😆
hahaha you're above it all, marketing teams are scared of you 😅
You are preaching, you're def ahead of the curve in terms of sustainable fashion analysis and discourse.
aww this is such a lovely thing to say, thank u sm 🫶
I’ve been binging your videos!! Really love your thoughts on where the fashion world stands atm. Would you be able to do a video on how to build a unique personal style that doesn’t rely on trends?
aww thank you sm!! i can definitely try but i'm not confident in my own style yet, i'm currently going through a transformative period of my wardrobe and i don't have all the answers - but i always look to youtubers like Laini Ozark for personal style inspo, she sometimes acknowledges trends but everything always seems so personal to her & fits so well with what she owns
I had pink already.I will skip cowboy..
❤❤❤
Or just don't dress in theme to see a movie or go to a concert. 😒
idk, i think it can be very fun and a way to show your appreciation for art! but buying for something is unnecessary imo
I enjoyed the Barbie effect a lot, but that’s probably cause in Finland people very rarely dress up like that. Finnish people don’t really express themselves with pink or Barbie-esque style so it was very refreshing to be honest. People were so relaxed and everyone agreed on liking pink. 🥲 but i understand that this kind of smaller positive effect was very local and of course we have same fast fashion problems that everyone else has as well. But I guess it was done here big enough to notice, but small enough not to be saturated or you know. Gross.
Brands ruin these thing for all of us
Now I'm really tempted to wear more pink... just to make Finland a little more pink again!
@@rowanned wearing pink as we speak 😆