How to use Bulk SMS to Send Text Messages to Large Groups | EZ Texting Guide

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Bulk SMS texting with EZ Texting is simple. You make a message, select the right group of contacts, and send. Bulk SMS messaging helps businesses tailor messages around target audiences, small or large, in a way that’s thoughtful and consistent. Bulk SMS texting is also a human resources and employee operations tool. Watch for more insights on bulk SMS messaging and how to incorporate it into your marketing communication strategy.
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Grow Your Business with a Bulk Text Message Software
Learn how to do bulk sms marketing with text messages and reap its benefits that include more brand awareness, user engagement and greater sales all while lowering customer acquisition cost. Use EZ Texting to grow your business with bulk SMS marketing!
What Is Bulk SMS?
Bulk SMS messaging is when an automated text message is sent to a large number of contacts. It's also known as Application-to-Person (A2P) or mass text messaging. Any texting which falls outside the limits of normal Person-to-Person (P2P) activity is considered bulk SMS. The Cellular Telecommunications and Internet Association (CTIA) identifies regular P2P activity by specifying the following thresholds.
Up to 15-60 messages per minute
Up to 1,000 messages per day
Up to 100 unique recipients
1:1 ratio of outgoing to incoming messages (with some latitude in either direction)
So, any text messaging which approaches or surpasses these thresholds is considered bulk SMS.
How to Send Bulk SMS Messages
Bulk SMS is an intimate communication channel that businesses can use to increase promotional reach, create greater brand awareness, develop customer loyalty, and achieve phenomenal response rates.
What Are the Benefits of Bulk SMS Texting
When considering bulk SMS for marketing, it is helpful to compare it to other marketing channels you may already be using. The comparison can help you determine how much effort and budget to devote to text message marketing and how to balance it all across marketing channels.
Business-to-consumer text messaging hit 2.7 trillion in 2020, up 10% from 2019, according to eMarketer and Juniper Network. SMS open and response rates are as high as 98% and 45%, respectively - in contrast to corresponding figures of 20% and 6% for email.
As more consumers work from home, spending has shifted to personal goods and home purchases. According to Salesforce, this change includes embracing new technology, with a massive 60% of consumers open to using new technology to improve experiences.

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