📜 Free Download: The Performance Max Standard Operating Procedure
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- čas přidán 23. 07. 2024
- After running 50+ Performance Max Campaigns and not having a single client campaign that didn’t at least keep pace with, or improve, their previous account performance- we've built the Performance Max Standard Operating Procedure. And Kasim is sharing it with all of you!
While there is no “golden rule” with Performance Max, there are some best practices that are important to know. The Performance Max SOP was created from the consolidated best practices of our Google Ads strategists and specialists.
The SOP includes how we build asset groups, the recommended PMax campaign settings, and the steps to take after analyzing your ROAS and budget goals.
While not everything in the PMax SOP might be applicable to you and your business, we hope this could still shed some light and help you along your Google Ads journey.
0:00 The Performance Max Standard Operating Procedure
1:56 How to build your asset groups
5:19 Always turn final URL expansion on
6:18 Start with Maximize Conversion Value without tROAS
7:52 Include all your products
8:45 Sit back and let Performance Max learn, don't touch it!
11:37 How to estimate the money you'll spend on your PMax campaign
13:02 Not meeting your ROAS goals? Here's what to do
14:45 Meeting your ROAS goals but not your budget?
17:54 Meeting your ROAS and budget? Yey! But now what?
20:02 How you should increase your budget
Get your FREE copy of the Performance Max Standard Operating Procedure here: sol8.com/pmax-sop
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#googleads #googleadsperformancemax #googleperformancemax - Věda a technologie
Great content! 💪 Thanks for sharing it with us :) I am excited to upgrade all our Smart Shopping Campagins and to use your proposed strategy for dividing asset groups.
Hi Kasim, I was a Google Rep and I can totally relate. I was laughing my A55 off when you imitated what Google Reps sound like. LOL!
Thanks Kasim, You Rock!
Very useful Kasim thank you!!
Thxxxx guys
Hi Kaism, Thank you for great content. Please differentiate b/w (all products to all signals) and (all products to each signal)
GREAT VID
Great blueprint!
Love your dramatic content man! Here are my 2 cents - You can optimize the campaign (Ecom) by excluding products based on certain criteria, you can control placements by not including them, if shit does not work it might be a good idea to go old school (Standard Shopping/ Search) to identify search terms, CPCs, audiences, LP, Price, etc before burning another 6 weeks.. Hope it helps someone or makes sense.. P.S don't forget to set the location option to "targeting". P.P.S Restricting the URL extension actually works the best for me.
I love this thought. I've reverted back to Standard for some of my brands where Google wouldn't stop prioritizing low margin products that aren't pushing my ROAS. I didn't get enough info from P-Max to understand that in less than 3 months.
@@lildoodie2004 Same exact thing here.
Congrats to 10k! :)
When you say to not touch it and let it run with no changes, does this apply to creatives as well? Or should we be testing creatives?
Hey Kasim, had a question regarding Pmax Target ROAS. If we as a business need to target making 8x our money on ads due to margins is your suggestion just to ignore target ROAS and just go for Max Conversion Value?
Good stuff! Thanks a lot. A quick question if you could answer it. Let's say I am running a P-Max without touching it for 8 weeks and then I want to increase my budget. Will that change reset it? I mean, it does not make any sense to have that situation, but you are pretty serious about not touching it, so I am confused... :)
conversion value only accept for new store with new data right. If with the brand have more conversions, should be use max conversion or TRoas? I test with TROAS but spend less money. Have u have any suggession? thanks
How to go to conversion value from conversions in an already perfoming campaign? New campaign, AB test or simply change the goal?
Might be worth clarifying asset groups Vs listing groups. The initial setup suggests split by product type so assuming multiple asset groups against corresponding types of listing groups. Then it says to also do all products (one large listing group) against a catch all asset group?
Great question @Chris Mobberley. I have the same question - would really appreciate some clarification on asset groups vs listing groups. Thanks!
@@azurainc asset groups consist of audiences, creatives, products, URLs while listing groups consist of the products only and how they’re grouped. Listing groups are essentially one aspect of the asset group.
Hope this helps.
getting a 503 error for the link to the SOP
Hi. Where I can see the performance of each asset separately?
Is there any way we go through this but solely for lead gen? I know you guys are all in for e-commerce but lead gen experts would love clearer guidelines. If anything, it's more important for us given the limitations with PMAX and having to create multiple campaigns. I know you have other video's but it always gets diluted with e-commerce discussions, so would love SOLELY lead gen. Pretty please!
👆🏼x’s 2
From my experience, I would just avoid PMAX for leadgen. It doesn't seem to work very well. Or I would do a smaller budget in it and keep your traditional search ads. My Google Rep said try a $25/budget in pmax and keep traditional search. Just my two cents.
I'm going to add for those I have tried with the $25 Pmax, it seems to stop spending.
@@Rodentsolutioninc Yes! I am struggling with budget and then having to do multiple campaigns each with its own audience signal and no option for shared budgets! So how can we get that to work!
@@Purple_monkey_dishwasher50 I gave it three months and plenty of budget for the size of our company. Every time we added an audience signal, the CPE went dramatically up. It actually performed better during learning than it ever did otherwise. My issue was, that it was pulling impressions from other accounts and not converting. The impressions were also mostly coming from cross-network the longer it learned and ads were being placed on phone games and apps which isn't really where I want to be. Conversions started to fall even more as that increased. Also, the CPE kept going up and up almost daily. We went back to our regular ads and paused PMax totally. My business is different than most so I'm probably not the typical business. I will keep watching Pmax videos to see what I can learn, but right now we paused our Pmax totally.
If a company has product categories that work better in different regions the only option is to make totally new campaigns, right?
Is this valid today?