5 Teknik Psikologi untuk Marketing - ANALISIS #48
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- čas přidán 22. 07. 2024
- Marketeers,
Banyak strategi marketing yang dapat kamu terapkan salah satunya adalah psikologi marketing. Strategi ini berhubungan dengan mental seseorang, khususnya dalam pengambilan keputusan saat membeli jika dikaitkan pada marketing.
Strategi ini dinilai ampuh untuk menarik audiens karena sifatnya yang melekat pada psikologi seseorang. Namun, strategi ini sulit untuk diterapkan karena banyaknya pesaing yang menggunakan konsep serupa.
Bagaimana strategi ini diterapkan dan seberapa efisien hasilnya?
Saksikan Analisis bersama Iwan Setiawan CEO Marketeers hanya di Marketeers TV.
Chapters:
0:00 Introduction To Psichology For Marketing
0:58 Nudge Concept
2:05 Social Proof Technique
3:56 Loss Aversion Technique
5:17 Anchoring Technique
7:18 Framing Technique
9:48 Commitment Technique
Simak episode ANALISIS lainnya:
Digital Marketing Yang Paling Cocok Untuk Indonesia
• Digital Marketing Yang...
Guerilla Marketing Yang Low Budget & Bikin Viral
• Guerilla Marketing Yan...
Multi-Segment Marketing untuk Profit Maksimal
• Strategi Marketing Mul...
Temukan juga inspirasi lain seputar dunia pemasaran dan entrepreneurship di portal berita www.marketeers.com
Dan follow akun media sosial Marketeers di:
Instagram: @marketeers
Twitter: @the_marketeers
Facebook & LinkedIn: Marketeers
#Analisis #Marketeers #PsychologicalMarketing
5 teknik psikologi untuk pemasaran
1. Social proof
2. Loss aversion
3. Anchoring
4. Framing
5. Commitment
Gan...Masya Allah. ILMUnya jadi Amal jariyah buat Akhirat Bang...Makasih ya. ❤
Nice, terimakasih sudah sharing
Terima kasih ilmunya sangat bermanfaat
terima kasih ilmu bapak
terimakasih sudah berbagi ilmu
Keren banget..
Thanks alot Master Pak GURU Iwan🙏
Bermanfaat sekali, terima kasih
penjelasannya mudah banget dipahami, sukses terus analisis ❤
Terimakasih sangat bermanfaat
Nomor satu lebih ke setiap orang punya uang yg terbatas, maka dr itu orang akan berkeinginan membelenjakan uangnya secara efektif... Ya karena mereka dapat uang dengan effort... Apalagi mayoritas warga indo menengah kebawah, maka sangat sulit untuk membuat mereka mencoba sesuatu / produk maka mereka akan memilih produk yg "sudah pernah dicoba dan tidak mengecewakan"
Makasih ilmu nya
Suka bgt sama ilmunya, langsung subs. Sukses terus Marketeer. Kalau bisa ada konten marketing khusus politik dong, misalnya utk memenangkan Pilkada nnti
Bang makasih bang penjelassannya membantu banget dan mudah di mengerti
Ini ilmu mahal bgt makasih pa
Saya sangat suka bergabung di cainal ini
keren banget
Bermanfaat seksli
kak izin ambil contoh konten nya untuk dijadikan bahan materi untuk presentasi🙌
Bang bahas pemasaran berdasarkan pengalaman atau experiential marketing dong
Ijin sharing dengan team saya ya coach dengan materi ini 🙏🙏
sangat bermanfaat
Thanks Marketeers TV, sharing teknik ini sangat bermanfaat...😍🙏
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Teknik psikologi untuk marketing
Nudge (dorongan2 kecil)
1. enviromental cues (clue-clue yang membuat menyesuaikan dengan kebutuhan kita)
- social proof : antrian rame, review - gojek, SRC
- loss aversion : takut kehilangan sesuatu dari pada mendapatkan sesuatu - diskon, flash sale, iklan asuransi menyampaikan resiko, free trial, tes drive
- Anchoring : menilai sesuatu berdasarkan reference point/ value - diskon, negosiasi tawar menawar, cup starbuck, batasan pembelian produk
- Framing : orang terpengaruh dari bagaimana informasi dipresentasikan/disajikan - kemasan, mesin USG, makanan low callory, protein bar,
- Commitment : orang melakikan action kalo sudah komit - loyalty card alfamart indomaret dls, gym membership, subscribe, arisan
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
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Mantap pak iwan, thanks for sharing
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Sukses terus pak Iwan, sampai jumpa hari kamis tgl 16 feb ini
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Mau ikut giveaway tp ane udh bayar langganan buat thn ini 🤣 tp gk nyesel langganan marketeers, byk insight yg bisa didapat selama berlangganan dr thn kemarin
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
chanel yang sangat bermanfaat
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
terima kasih,sangat membantu sukses selalu
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Manfaat sekali bagi yg belum pernah belajar marketing, ternyata psikologi berbicara juga dsni.🙏🏻terimakasih ilmunya.
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Mantappp
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Top
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Makasi penjelasannya mas. Kalau beli soda 12 can maksimal, bukan termasuk loss avertion yak
Terimakasih...
semangat dalam usahanya kakak....
Saya seorang pedagang dan sempet melakukan beberapa cara cara tadi, terutama angkering sama framing tanpa saya sadari kwkwkw soal nya baru tau istilah-istilah ini ya sekarang... Aku putuskan untuk sub
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Marketing untuk biro wisata pak iwan 😇
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Teknik marketing yg cocok untuk produk yg costumernya adalah agen agen atau reseller reseller apa Ya Prof. Iwan?.. Terimakasih
Mantab ilmunya, meski teori saja
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
saya perhatikan, kajian psikologi untuk marketing pada kajian perilaku konsumen pada umumnya dan kajian periklanan pada khususnya
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Beli buku y di mana y versi bahasa Indonesia
Pak iwan mau tanya dong teknik penerapan scarcity effect yang benar
Dibahas singkat di ANALISIS #23
Oh ya pak Iwan, ada rekomendasi buku buat belajar teknik2 psikologi marketing gak? Terutama yg dibahas di video ini
Ada 2 buku bagus: Influence oleh Robert Cialdini dan Nudge oleh Richard Thaler dan Cass Sunstein
@@marketeers makasih min
@@marketeers ini buku dalam bahasa Indonesia kan mas Iwan ?
Ada versi terjemahannya dalam bahasa Indonesia. Versi aslinya bahasa Inggris.
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Gua nonton video ini karena dapat tugas dari Bapak anton
Maju unklab
@@edwardopratasis9393 anjay
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Gw bapak yogi
bags bbgt. tpi maf. ketika anda memposisikan diri bahwa anda org yg awam, bahasa anda sush di cerna oleh org awam, jelasin per poin dngn bahasa yg sederhanan, biar mudah d pahami
Bagus sbg edukasi publik, bgm bisa menghubungi Iwan ? WA dan Email ? Tks
Bisa menghubungi tim kami di nomor
+62 813-2577-3339
Martha
Terima kasih
Bang bisa minta bantuan jawab soal tentang digital marketing
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Anchoring tidak berlaku bagi emak-emak 😂
Komennya dihapus ternyata 🙂
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳
Teknik marketing ini tdk cocok d praktekan ke konsumen yg gaya elit ekonominya syulit
justru untuk gaya elit ekonomi sulit, menurut saya langsung di serang psikologinya.
dasar ekonomi sulit maksa gaya elit wkwkw
@@stephanuswidjaja105 biar tertekan ya bang wkwkwkwkw
Boleh minta no WA nya mas ?
Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
From Vision to Reality
DREAM, DESIGN, DO
Monday, 18 September 2023
@Ciputra Artpreneur Theater
Jakarta
10.00 AM- 5.00 PM
Early Bird Ticket :
🏷️Regular Rp 400K
🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
Buy Ticket :
marketeershangout.com/
☎️ wa.me/6281111112803
See you there 🥳