Can you think of 3 global service brands? And what is it Americans can do the Germans, Japanese and Koreans cannot? Tongue in cheek video with a serious message.
Jochen asks (and answers) important questions in this short video. My favorite is why so many global service brands are American. He nails the answer at around 7:30 into the video.
The research underlying this video is available in Winning in Service Markets - www.amazon.com/Winning-Service-Markets-Technology-Strategy-ebook-dp-B01N441L0O/dp/B01N441L0O/ref=mt_kindle?_encoding=UTF8&me=&qid=
Thanks Prof! Took me back to 2003... How much I miss your class
Time flies! Good to hear from you!
Servus! Super great insights! Full of energy! Danke for sharing! Keep it up Prof 😉
Herzlichen Dank :)
Loved it sir...the way of deliberation
Jochen asks (and answers) important questions in this short video. My favorite is why so many global service brands are American. He nails the answer at around 7:30 into the video.
Thank you! Yes, it is always fun to discuss these questions with my EMBA students!
The research underlying this video is available in Winning in Service Markets - www.amazon.com/Winning-Service-Markets-Technology-Strategy-ebook-dp-B01N441L0O/dp/B01N441L0O/ref=mt_kindle?_encoding=UTF8&me=&qid=
Winning in Service Markets - see sample contents - www.researchgate.net/publication/308714749_Winning_in_Service_Markets
Strong in Africa?!?!
of course!