Get to Know: Peggy Williams-Smith

Williams-Smith has been with Visit Milwaukee since 2019 as the organization’s first female president/CEO. In 2022, she was named Milwaukee Business Journal’s Executive of the Year. According to data from the Wisconsin Department of Tourism, the Greater Milwaukee area set its all-time tourism record with a $6.018 billion economic impact in 2022. From events such as the USA Triathlon National Championships to cruise ships docking in the harbor to the coming Republican National Convention, Milwaukee’s star is rising as a place to visit.