How Raye Made ‘Escapism’ a Smash Hit | The Breakdown

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  • čas přidán 4. 07. 2023
  • It's ironic how Raye’s hardest song to sing is also the one she has to perform the most. “People are like, ‘She sounds so out of breath.’ I’m like shut the fuck up! Where do I breathe?” she tells Rolling Stone with a laugh about her smash hit “Escapism.” “Tell me where to breathe!”
    Since the song’s release late last year, the track has garnered 507 million streams and counting on Spotify. With its key changes and rapid raps, it’s one of the most interesting hits in the last several years and one of the singer’s proudest moments.
    “I wanted the effect of information and lyrics just pouring out,” she says. “But I didn’t think about the live repercussions of those decisions.”
    “Escapism” carried the promotion of her album My 21st Century Blues, her first LP since freeing her of her record label and dropping as an independent artist. The LP features songs such as “Flip a Switch,” “Ice Cream Man,” and “Hard Out Here.”
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Komentáře • 246

  • @therookiezpresents
    @therookiezpresents Před 10 měsíci +628

    i actually always preferred "done decision" to dumb decision lmaooo so interesting to hear the story with that

  • @jessicafoulger2177
    @jessicafoulger2177 Před 11 měsíci +1289

    I love how passionate Raye is about her art. So much thought to every intrinsic detail.

    • @bartpickford1836
      @bartpickford1836 Před 6 měsíci +10

      Definitely agree. So versatile and she has great presence. She shapes the lyrics in such a meaningful way, all of which makes the music so three dimensional

    • @Scortch-bonnitli7yg
      @Scortch-bonnitli7yg Před 3 měsíci

      She’s a Christian after all wonder how the Muslims feel

  • @normalizenatalie
    @normalizenatalie Před 2 měsíci +169

    pushing your earrings back like they're your hair is so slay

    • @urbanzs
      @urbanzs Před 2 měsíci

      White people stop using aave wrong challenge: Impossible

  • @charlottestannoo
    @charlottestannoo Před 11 měsíci +578

    Will surely go down as one of the best songs of the decade, just doesn’t get old 🔥

  • @caolanmurray5640
    @caolanmurray5640 Před 11 měsíci +627

    RAYE is a real artist she is passionate about her music, these days there isn’t good music but RAYE’s new music is so good. RAYE made a no skip album most of her songs on the album are underrated like five star hotel

    • @adamdevereaux2713
      @adamdevereaux2713 Před 10 měsíci +22

      There’s tons of good music. Tons of passionate and intentional artists who make good music.

    • @caolanmurray5640
      @caolanmurray5640 Před 10 měsíci +8

      ​@@adamdevereaux2713the most popular artist don't have good music like raye anymore that's why underrated artist should be heard because most underrated artist have good music

    • @charlotteerika2455
      @charlotteerika2455 Před 9 měsíci +3

      this comment has made me save it

    • @DreamcoreNenci
      @DreamcoreNenci Před 4 měsíci +2

      @@adamdevereaux2713but the real artists who produce and write their own music aren’t as famous as mainstream artists that don’t write and produce their own music.

    • @jazzy4cool
      @jazzy4cool Před 16 dny

      Maybe try to delve into something out the mainstream ?

  • @ulazolla635
    @ulazolla635 Před 10 měsíci +110

    I wish she gets recognized. Her album deserves a Grammy!

  • @osmanhyusmen
    @osmanhyusmen Před 10 měsíci +197

    I just love how passionate this girl is. She is such an artist, the lyrics the vocals… this girl CAN sing. The song is amazing, she feels it. I want her to be great pop star!

  • @PeachyKeeners
    @PeachyKeeners Před 10 měsíci +157

    I love how in love she is with creation. And her voice is SO beautiful wow. I would love to hear a live jazz/blues performance from her

  • @melsyoutube
    @melsyoutube Před 9 měsíci +30

    escapism deserves a grammy nomination for song of the year.

  • @emmasmith3823
    @emmasmith3823 Před 2 měsíci +20

    I love the dumb/decision line because you can see who hears what and can decide yourself what word you like better because they both fit.

  • @apple44326
    @apple44326 Před 10 měsíci +57

    I love how Rolling Stone values and shares the stories of artists and puts them in the spotlight not just as singers but as well rounded multifaceted creatives showcasing ALL their talents.

  • @SophiaFerro
    @SophiaFerro Před 10 měsíci +81

    I still want her to perform in American awards and Grammys. She’s all over Europe but America only knows Escapism and she has so many other amazing songs as well: Black Mascara, Flip A Switch, Hard Out Here, that can still blow up at any moment. On top of the unreleased hit songs she has for example: Fantastique(MY JAM) and Born Again which I hope make it to a deluxe version or her sophomore album ❤ I discovered her when “Secrets” came out and that’s the only song I had from her until Escapism and one day I got High and fell in love with her and haven’t looked back ❤

    • @AngTi-ji3bx
      @AngTi-ji3bx Před 6 měsíci +1

      Trust me, we here in the Americas know more tha Escapism. She'll be at those places soon. At the end of the day, the music industry is just polictics, including here in the USA. I personally know her entire discography, but most of my favorite artists aren't performing at the Grammys. Except maybe Victoria Monet this up coming year.

    • @Open_Space0718
      @Open_Space0718 Před 3 měsíci

      When you're an independent artist you don't need America, the Corps insist on that for money. But when you're doing it yourself that stateside thing isn't the most important thing. That idea is changing now.

    • @melizmatea
      @melizmatea Před měsícem

      omg you are so right! She's beyond almost any other performer out there right now, she should be heard! But I bet she will be! Surely SNL gave her some good exposure and I hope that kickstarts things because that was one of the best performances I've seen on there in years!

  • @mrlately
    @mrlately Před 10 měsíci +75

    It feels so good seeing talent wins ♥ Leaving a major label and then getting the biggest hit of your career must be exciting af.

  • @jessicay8207
    @jessicay8207 Před 2 měsíci +9

    i just cant believe i used to know her and went to the same school and now shes a legendary pop star - it is SO COOL

    • @freehand6127
      @freehand6127 Před 7 dny

      How was she in school? Was she just as cool?

  • @user-lh6co3jt8z
    @user-lh6co3jt8z Před 11 měsíci +39

    She is truly incredible I could listen to her talk for years and years

  • @kylemathew6503
    @kylemathew6503 Před 10 měsíci +27

    Raye deserves all the success after what she’s been through. She never gave up and people recognise and appreciate the hustle. So proud of you gurl ❤

  • @DADDYCHAD875
    @DADDYCHAD875 Před 10 měsíci +30

    Listening to her debut album was THE BEST decision i've ever made honestly. I remember not that long ago hearing about it on Twitter and then i was blown away by the music. It was so refreshing to hear something brand new with in-depth lyrics and it's not just something shallow and empty like most music nowadays. She gave me hope for music cuz i gave up on listening to brand new music cuz i thought that music was dead but WOW Raye has reinstated my hope that new music can be good and they cam have depth and be highly introspective and can be GREAT. 👍 😊❤️

  • @thatandreamusic
    @thatandreamusic Před 2 měsíci +6

    So glad she mentioned how hard it is to do live. Been trying to cover this the past week and the amount of control you need to get all those words oit

  • @syncl_rity7508
    @syncl_rity7508 Před 9 měsíci +15

    RAYE is a gamechanger. Songs like this
    aren’t “supposed to” go to Number 1.
    Loved hearing the very much D.I.Y.
    process behind some parts of the
    music video. Also glad she told us
    about the cover, clarifying that
    it is the inside of her mouth
    - she really aimed for the
    stars and shot for that.

  • @jas_bataille
    @jas_bataille Před 10 měsíci +39

    It's great to finally see an artist of this caliber acknowledging the genius of her collaborators. She doesn't have any issues with her ego... many times there are so many genius people involved in the production of a single song but they never ever get credited. Bravo!

  • @samnewman4314
    @samnewman4314 Před 11 měsíci +20

    How did they not play RAYE’s hard out here!!!

  • @JTytshorts
    @JTytshorts Před 9 měsíci +19

    She is an incredible artist and performer. So happy she’s gotten the attention her music deserves.

  • @conacc
    @conacc Před 2 měsíci +4

    I discovered Raye 4 years ago and I just knew she would explode the pop scene. The passion, the talent, the voice, the flow, the production …. She’s an amazing artist

  • @SD-vz3zx
    @SD-vz3zx Před 3 měsíci +10

    This woman is off the charts🎉! Interview for Raye, and Raye singing the praises of others? … What a sweetheart

  • @CBoxAlmighty
    @CBoxAlmighty Před 10 měsíci +11

    It’s beautiful how she talks about music

  • @fkaangel
    @fkaangel Před 6 měsíci +16

    she is such a true artist. if you’ve had the pleasure to see her live (i saw her open for kali uchis this year) and she is INCREDIBLE live. the only song i knew going in was Escapism and i left a full fan. she had me in chills her entire set and made me cry during Ice Cream Man. i hope she keeps getting all the flowers she’s been getting with this album

  • @AnaDaSilveira
    @AnaDaSilveira Před 10 měsíci +21

    this is one of my favourite songs of all time. seeing her in Toronto opening for Kali was amazing. she's absolutely incredible live and such a great performer. very excited to see what the future looks like for her, I'm sure it's pure greatness.

  • @Joy-hs8zc
    @Joy-hs8zc Před 11 měsíci +25

    Raye is awesome!! And her debut album is too. Definitely an artist I'll be following.

  • @GundL0213
    @GundL0213 Před 11 měsíci +7

    Amazing breakdown, the context around shooting the video and the artwork is mad. Love her energy;

  • @AImaniaX
    @AImaniaX Před 5 měsíci +2

    You created a masterpiece! The song is like nothing I've heard, it has heart and soul.

  • @norbylive
    @norbylive Před 11 měsíci +27

    That piano version was brazy, real artist

  • @michalshababoofficial4347
    @michalshababoofficial4347 Před měsícem

    Amazing, exceedingly talented, honest, real artist. So glad you are out there and getting more and more recognition

  • @fabianraad
    @fabianraad Před 2 měsíci

    Loved this behind the scenes 💘

  • @ksamband
    @ksamband Před 10 měsíci +4

    Really shows her in a great light when you only know that hit. A great moment with her.

  • @damiendalgaard5524
    @damiendalgaard5524 Před 10 měsíci +7

    Ever since i was i little boy i cant remember an artist that i was so passionate about and so in love with, like i am with Raye. She is everything.

  • @XiePepper
    @XiePepper Před 11 měsíci +6

    You deserve the world! ♥

  • @IamSHAR_
    @IamSHAR_ Před 10 měsíci +3

    she's my absolute favourite for sooo may reason. Raye please keep on Raye-ing

  • @sarak3593
    @sarak3593 Před 11 měsíci +14

    I always knew she's gonna be a super star

  • @jojociara5201
    @jojociara5201 Před 10 měsíci +4

    What a beautiful human being with incredible voice and talent, genuine and humble to the max. Give her a Grammy ASAP

  • @inanotherworld3270
    @inanotherworld3270 Před 10 měsíci +5

    Raye you are just a superstar. Felt so lucky to hear Escapism first in Amsterdam. What a song it feels how you intended. Its a fucking hit! Love you

  • @BeingTiffany
    @BeingTiffany Před 9 měsíci +2

    shes such an amazing artist, even more so hearing her live!

  • @lunisali4814
    @lunisali4814 Před 10 měsíci +15

    I really feel that passion in the music video! It's a masterpiece. And 070 is so good on this track, that voice from the darkness... I've been really hit by this song, it was so fresh in the musical landscape then. A huge "risk" I guess : the "codes" haven't been respected, even the length of the track. But it's soooo good! Thank you Raye and your team for this!

  • @marisoul9285
    @marisoul9285 Před 2 měsíci

    Love, love, love this record! When I first heard it last year I was going through it!!!! This song got me through a lot of dark times ❤
    Congratulations Raye on all your success ❤💪🏼🥳

  • @ShredderTainment
    @ShredderTainment Před 10 měsíci +4

    She had me hooked when I watched her tiny desk… such a beautiful human!

  • @LAVISHING
    @LAVISHING Před 10 měsíci +2

    Thanks for everything my friend!

  • @kailaredwine
    @kailaredwine Před 11 měsíci +5

    I love the song & her! 🫶🏽✨

  • @chasingjohn
    @chasingjohn Před 10 měsíci +3

    Such a talent. Such an artist.

  • @abdullahjaved0330
    @abdullahjaved0330 Před 2 měsíci +1

    Came here after her Brits night and wow, so glad she got her big moment. What a talent!

  • @elisachacon9246
    @elisachacon9246 Před 11 měsíci

    Beautiful!!! 🥺

  • @itsmyremoteviewingjourney6656

    love the lyrics of the song, they connect...super talent!

  • @ilikedabeans9971
    @ilikedabeans9971 Před 10 měsíci +10

    Important tip: Sort comments by newest to see comments that youtube hides.

  • @kadenisrice
    @kadenisrice Před 10 měsíci +1

    i got to see her live in detroit and it was one of the best moments of my life. she is SO good

  • @bartpickford1836
    @bartpickford1836 Před 6 měsíci

    I've never been bored of or disappointed by rayes music or performances.

  • @perryjones7771
    @perryjones7771 Před 10 měsíci +30

    She’s a mixture of Adele and Amy but retro.

  • @tommih597
    @tommih597 Před 10 měsíci +1

    Absolutely fell in love with her voice the first time I heard the album

  • @stansmith3239
    @stansmith3239 Před 7 měsíci +1

    She is so wonderful ❤

  • @sophiae165
    @sophiae165 Před 10 měsíci +2

    Great Lyrics. A reminder of how I felt in moments back then.

  • @slpurdy1159
    @slpurdy1159 Před 10 měsíci +7

    Explain me this…it’s August 5 - why have I not tired of My 21st Century Blues after playing it almost every day since the 1st week of March. Maybe each song hits different but mostly I think the vocals are magical and when I pay attention…I find it hard to believe. Vocals, speech, rap…all on point and the engineering is Stevie Wonder-like. Clearly my album of the year. Thank You RAYE. She calls Mike Sabath a genius & that’s exactly how I feel about her.

  • @JTytshorts
    @JTytshorts Před 9 měsíci +2

    She is so cute how she gets excited about her art💙💙💙

  • @oulasuliman7135
    @oulasuliman7135 Před 11 měsíci +3

    For adopting the piano version of escapism in live shows

  • @desireme3019
    @desireme3019 Před 10 měsíci +5

    Raye is a genius so intentional in her art!

  • @charlotte4219
    @charlotte4219 Před měsícem

    The way she explained it so professional. 🎉❤

  • @Moyopheus
    @Moyopheus Před 10 měsíci +1

    What an amazing track, what a machine of a song!

  • @crryyinggg
    @crryyinggg Před 9 měsíci +1

    Amazing🐐

  • @voyageusesuisse7541
    @voyageusesuisse7541 Před 2 měsíci

    She is so incredible!!!!

  • @EDM024
    @EDM024 Před 2 dny

    Incredible.... This woman is incredible

  • @zanti551
    @zanti551 Před 5 měsíci +5

    her hairrrr >>>>>

  • @d.j.w.wordsandsounds8429
    @d.j.w.wordsandsounds8429 Před 10 měsíci +2

    0:08 😮 The scating gets me every time. GO RAYE!🦂

  • @oc5939
    @oc5939 Před 10 měsíci +1

    Raye is an incredible artist. Once in a lifetime talent. 🔥🔥🔥🔥

  • @tugceo3
    @tugceo3 Před 10 měsíci +1

    i absolutely love this woman

  • @Love.better
    @Love.better Před měsícem

    Masterpiece!!!!

  • @dontrunk
    @dontrunk Před 10 měsíci +1

    I love this woman omg i can imagine a session with her ❤

  • @priscillafigueiredocorrea5661

    Love it!!!

  • @amayaraymond4486
    @amayaraymond4486 Před 10 měsíci +1

    Masterpiece ❤ this song

  • @coadyt.benett2678
    @coadyt.benett2678 Před 10 měsíci +1

    😢❤I love you Raye

  • @mollywg
    @mollywg Před 8 měsíci +6

    people NEED to stop sleeping on Raye like ???? the work ethic the passion the talent like come on

  • @itsryanlovell
    @itsryanlovell Před 6 měsíci

    beautiful

  • @aal3yiah
    @aal3yiah Před 7 měsíci +1

    This woman has my whole heart

  • @MasterpieceTheatreDM
    @MasterpieceTheatreDM Před 4 měsíci

    simply, chills.

  • @zanti551
    @zanti551 Před 5 měsíci +1

    4:18 ughhh this is my FAVOURITE part

  • @AlexPGSV
    @AlexPGSV Před 6 měsíci +1

    amazing

  • @02zdae36
    @02zdae36 Před 6 měsíci

    Beauty in the struggle 💯💯💯

  • @michaelastrange6857
    @michaelastrange6857 Před 10 měsíci

    Love this

  • @roybrolsbeak
    @roybrolsbeak Před 2 měsíci

    I really hope you will do more of this kind of music, more acoustic, less poppy. It suits your beautiful voice. you have a gift, use it wisely.

  • @AndriMeliti
    @AndriMeliti Před 2 měsíci

    oh shes just the realest I can't. She's such an amazing artist and so incredibly funny

  • @czaffy
    @czaffy Před 10 měsíci +1

    Omg, I love this girl so much..🧠❤️

  • @NogaAsherGoshen
    @NogaAsherGoshen Před 3 měsíci

    you can really hear her passion un her songs, that's very special

  • @itsyellama3595
    @itsyellama3595 Před 7 měsíci +1

    Raye deserves everything 🤍🤍

  • @johanwerther
    @johanwerther Před 10 měsíci +2

    God, that song is so incredible.... Historic

  • @teina123
    @teina123 Před 2 měsíci

    Shes amazing.

  • @anyadudley
    @anyadudley Před 10 měsíci

    love raye!!

  • @mrlately
    @mrlately Před 10 měsíci +13

    GRAMMYS YOUR BETTER PAY HER RESPECT

  • @kyliejenner312
    @kyliejenner312 Před 4 měsíci +1

    Raye my love♥♥♥

  • @mariobrandsma9830
    @mariobrandsma9830 Před 10 měsíci

    YOUR AMAZING LOVE ❤❤❤

  • @caramelbaba
    @caramelbaba Před 9 měsíci +3

    we dont see real passion these days, love love love Raye

  • @amritokhan1694
    @amritokhan1694 Před 5 měsíci +1

    Escapism is my anthem of the last decade yo. What a beast.

  • @cristyang
    @cristyang Před 10 měsíci +2

    what a GREAT record this song is.

    • @cristyang
      @cristyang Před 10 měsíci

      also, the video it's amazing...

  • @thaexception3406
    @thaexception3406 Před 11 měsíci

    I’m ready to experience those ending words!

  • @llll4445
    @llll4445 Před 10 měsíci

    This woman is everything to me

  • @samnewman4314
    @samnewman4314 Před 11 měsíci +5

    RAYE is amazing