Teacher: "Your idea is trash", Student: Makes $4 billion selling shoes

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  • čas přidán 23. 07. 2024
  • Learn more about how you can find great business ideas by going to www.shopify.com/hook
    Allbirds is listed as the world’s most comfortable shoes and said to be more luxe than Yeezy’s - valued at over $4 billion, a rarity in the footwear industry.
    Its shoes can be spotted on the feet of the biggest leaders in Silicon Valley, from Google’s co-founder to Twitter’s former CEO, and a wide range of celebrities, from Oprah Winfrey to former President Barack Obama.
    And it all started with a professional soccer player whose World Cup dreams were cut off, before coming up with the idea behind Allbirds. Not knowing anything about shoes, it would take 200 prototypes and dodging a questionable deal for the company to take flight.
    Sources: pastebin.com/ms5NFTeM
    [Music Licensing]
    IYQZJ8SVDR7JGMKB, LTHTUO14ESHX5RPV. IJF6HR2BA7BXSEJ8, M834M92RSM6SYPVA, X2U8DJSKZCW1B2BN, J4RKQ6VHWO8GLWI6, NBOLWBAWOF8EQ0UV, 7I4KSTK11VX5Q99O, L3JWKHFBDDPMG3NX, A7DY3U1YQLWIRRTP, LAQHCFQY21DWFKAV, L3XWB8DOB3EKQRNJ, 97A9MNG3QRJPWGVC, ZG3LCADAMHUDY0IN, IZLF42IK5VHUURON

Komentáře • 345

  • @hook
    @hook  Před 2 lety +76

    Thanks to Shopify for sponsoring this episode!
    Learn more about how you can find great business ideas by going to www.shopify.com/hook

    • @Puffychips
      @Puffychips Před 2 lety +1

      Sup

    • @DohiMissed344
      @DohiMissed344 Před 2 lety +1

      why would the teacher do that

    • @mohtasimmow9466
      @mohtasimmow9466 Před 2 lety +1

      Never says its impossible it is POSSIBLE if you DONT GIVE UP!

    • @carlosdiazplaza1690
      @carlosdiazplaza1690 Před 2 lety +2

      Hello! Just wanted to let you know that at 7:51 it shows 2021 in the animation and not 2012

    • @mohtasimmow9466
      @mohtasimmow9466 Před 2 lety +1

      @@carlosdiazplaza1690 exactly?? I was like did i see it right!!?? Thank you for noticing too

  • @markpfeifer1402
    @markpfeifer1402 Před 2 lety +179

    I've had a pair for over a year...truly the most comfortable shoes I've ever worn.

  • @enigma3750
    @enigma3750 Před 2 lety +64

    I am always amazed at how closed minded people are to a person with a vision.

  • @SJCS2
    @SJCS2 Před 2 lety +57

    Teacher: "Your idea is trash"
    *That's what my teacher said and i turned it into a successful business*

  • @GunBChevyNUT83
    @GunBChevyNUT83 Před 2 lety +72

    Crazy that this is my first time hearing of these.

  • @jeannenadaud7662
    @jeannenadaud7662 Před 2 lety +135

    Teachers should not put down a child’s idea. Good for him that he went for it and didn’t let that teacher get to him. Always follow your dreams.

  • @Veenbuen1
    @Veenbuen1 Před 2 lety +38

    “Just do it. What’s the worse that can happen?”
    -Nike

    • @gusic4529
      @gusic4529 Před 2 lety +2

      you go bankrupt and become homeless?

    • @jujhar.
      @jujhar. Před 2 lety

      @@gusic4529 ye

  • @KennTollens
    @KennTollens Před 2 lety +49

    The average American buys 8 pairs of shoes a year? What? I thought I was being hoity-toity buying a pair every year.

    • @josephvanas6352
      @josephvanas6352 Před 2 lety +10

      I haven't bought a pair of shoes in well over a year if you count slippers, well over 2 if you count outdoor shoes when I buy shoes though I usually drop a few hundred on a good pair of boots like danners, I used to wear nikes but they would wear out in 7-8 months. I have had a pair of danners for over 8 years and still wear them I can get the sole replaced when it wears out for about 150$ vs sneakers where I would pay 60$ every 8 months or so for a new pair.

    • @bigfoothunter8080
      @bigfoothunter8080 Před 2 lety +1

      That can't possibly be accurate...

    • @johnkidd1226
      @johnkidd1226 Před 2 lety +3

      I buy quality shoes, not fads that go out of style. I probably buy one pair a year. Some of my shoes are twenty years old.

    • @kevinclear4007
      @kevinclear4007 Před 2 lety

      It's actually pretty accurate because you have people that buy hundreds of pairs every year. I'm a sneakerhead and I would say 8 is a pretty fair number for me.

    • @johnkidd1226
      @johnkidd1226 Před 2 lety

      @@kevinclear4007 Then you are wasting money. Even with summer flip flops and winter boots, I am sure I dont buy more than two pair a year, maybe three if you count a pair of slippers for Christmas. Granted women buy more but 8 seems excessive.

  • @AwokenEntertainment
    @AwokenEntertainment Před 2 lety +30

    How is this the first time I ever hear about these..?

  • @nicolehuffman2995
    @nicolehuffman2995 Před 2 lety +25

    My sister recommended these shoes. I bought 3 pair of the wool runners. As a tourist I wore them & walked all over Tuscany & Paris not to mention the treks through several airports. I recently bought a pair of the wool loungers. These Allbirds shoes are definitely comfortable on my fussy feet. They support my arches which makes me walk straighter & in turn eases stress on my back. I highly recommend them and will continue to purchase these shoes in the future.

  • @mohtasimmow9466
    @mohtasimmow9466 Před 2 lety +126

    Yes making things the old fashion way is easier and cheaper but making it in a whole new way is much more better and creative!

    • @leonardonetagamer
      @leonardonetagamer Před 2 lety +6

      New and creative isn't always better, Architecture shows that in many ways, but of course there are almost always better ways of doing things, especially with things like these.

    • @mohtasimmow9466
      @mohtasimmow9466 Před 2 lety +1

      @@leonardonetagamer yes agree!;)

    • @mohtasimmow9466
      @mohtasimmow9466 Před 2 lety +1

      how in the world i got 64 likes???wow!

  • @kirbymarchbarcena
    @kirbymarchbarcena Před 2 lety +175

    TEACHER: Your ideas are trash
    STUDENT: Well, one's trash is another one's treasure

    • @CUBETechie
      @CUBETechie Před 2 lety +4

      Say the guy who is a teacher 😄😉

    • @kristjanpeemot3477
      @kristjanpeemot3477 Před 2 lety +2

      Lol literally read this while Macklemore's Thrift Shop played in the background exactly the same time when Macklemore's said one mans trash is another mans come up

  • @katieandkevinsears7724
    @katieandkevinsears7724 Před 2 lety +242

    And that's why one is a college professor and the other had a $4 billion idea.

    • @suhelseth6154
      @suhelseth6154 Před 2 lety +37

      Not really, the professor was a former CEO of Walmart, the largest retailers in the world so he surely knew something about products and their selling potential.
      It's just that the lesson here is no one's always right. And if your idea is rooted in truth, then it will take off. Don't just belive yourself blindly.

    • @chesterlai9444
      @chesterlai9444 Před rokem +4

      @@suhelseth6154 very good point

    • @Rinyako_
      @Rinyako_ Před rokem +2

      @@suhelseth6154 thats why he is "former"

    • @goldiekoi935
      @goldiekoi935 Před rokem +5

      @@Rinyako_ Your point is… lots of CEO’s will leave or step down after awhile, they get massive severance packages and stock options.

    • @Rinyako_
      @Rinyako_ Před rokem +1

      @@goldiekoi935 there might be lots of reason,who knows?

  • @TsunaXZ
    @TsunaXZ Před 2 lety +36

    The support that he got from his brother is kinda simple yet effective. I love it.

  • @InvestBetter.
    @InvestBetter. Před 2 lety +49

    When the student becomes the teacher
    And the teacher becomes the student

  • @ChillFrost
    @ChillFrost Před 2 lety +13

    imagine being one of those people who didn't believe in his idea, how would they feel now

  • @fpsoccer9791
    @fpsoccer9791 Před 2 lety +81

    I'm buying a pair now. The fact that they were willing to make their textiles open-source to their competitors really shows their authenticity in reducing the world's carbon footprint.

  • @auduauduauduauduaudu1803
    @auduauduauduauduaudu1803 Před 2 lety +22

    Teavhers really are demotivative. my teacher told me i cant score good and i should not take her subject or i fail
    7 YEARS LATER TAKING PRIZE IN HER SUBJECT FROM HER HAND

  • @manijer
    @manijer Před 2 lety +8

    Very high quality video about an important option for shoes. thank you!

  • @ajb7530
    @ajb7530 Před 2 lety +7

    No wonder I never heard of Allbirds until just right now. Because they didn't have the shoe in Canada until recently.

  • @motivationbaychannel6891
    @motivationbaychannel6891 Před 2 lety +27

    Life is a series of baby steps along the way and if you add up these tiny little steps you take toward your goal, whatever it is, whether it’s giving up something, a terrible addiction or trying to work your way through an illness.

  • @YTSaltyGamer
    @YTSaltyGamer Před 2 lety +31

    "Some people say making *SHOES* is only a luxury for those with a brand"
    Jim Barun Delark, founder of European Showwear.

  • @lifeofanentrepreneur
    @lifeofanentrepreneur Před 2 lety +24

    Telling someome they can't is one of the biggest motivations

  • @8Namaste
    @8Namaste Před 2 lety +4

    I just received my fourth pair of Allbirds in the mail yesterday. Allbirds are timeless and for all ages. I will be eighty years old in August and learned about them from my grandson.

    • @babygaga821
      @babygaga821 Před rokem

      Its like it shouldve been made years ago.

  • @heroesandzeros7802
    @heroesandzeros7802 Před 2 lety +9

    Not all teachers are good.
    Teachers should encourage their students not discourage.
    You can do this.

  • @pjirasek83
    @pjirasek83 Před 2 lety +7

    Funny, never heard of allbirds before. I would actually look at those. Good advertising.

  • @CrazyxCactus
    @CrazyxCactus Před rokem +1

    7:49 - "Two years later" and shows 2021 on screen. A 11 year jump, lol.

  • @awphooey2u519
    @awphooey2u519 Před 2 lety +10

    I've heard of them. I just wish the shoes weren't $100.
    I need a nice soft pair for my back issues. Scoliosis and 2 surgeries

    • @lilmarine32
      @lilmarine32 Před 2 lety +9

      Get what you pay for… quality. 100$ is not that much in today’s market also.. stuck in the past sir im sorry

    • @mirzaahmed6589
      @mirzaahmed6589 Před 2 lety +6

      $100 is not expensive.

    • @justahumanwithamask4089
      @justahumanwithamask4089 Před 2 lety +1

      @@mirzaahmed6589 That's if you don't factor in import and shipping fees. Watch the $100 turn to $300.

    • @TsunaXZ
      @TsunaXZ Před 2 lety +1

      Well on average it's kinda lower than known brands prices.

    • @kimyona9746
      @kimyona9746 Před 2 lety

      @@TsunaXZ yeah i mean it's better to buy one pair every year and a half that's actually sanitary than to buy a pair a year that doesnt remain sanitary

  • @keithfreitas2983
    @keithfreitas2983 Před 2 lety +16

    Wonder if the teacher knows he's a billionaire now. If the teacher does, he's probably kicking himself as he could have been an investor.

    • @saretgnasoh7351
      @saretgnasoh7351 Před 2 lety +1

      Yes right, he got the first chance lol.

    • @k9beast_122
      @k9beast_122 Před 2 lety +2

      He definitely knows schools always brag that they had someone famous that went to their school

  • @halohat2286
    @halohat2286 Před rokem

    I'm going to try a pair, thank you Tim and associates 😊

  • @hads404
    @hads404 Před 2 lety

    Got a pair of Wool Runners
    in 2017 and those are still some of the most comfortable shoes I’ve ever worn.

  • @jedjones5406
    @jedjones5406 Před 2 lety +7

    Awesome I am so happy for you. Well done. I am touched by your story. I always gave up when I got bullied but you didn’t. You kept on going and made it happen. I am so proud of you. You make me think that maybe even I have a chance if I don’t let people laughing at me and bulling me get in the way of my ideas. Thank You for sharing your beautiful story we us. I am definitely buying some of your shoes after watching this video. I am glad that you are passionate about our environment. I am too. Those other shoe makers that make them out of toxins should turn to natural products or loose the business. I am a New Zealander. I live in Auckland but I am moving to Waikato soon

    • @rameshsingh2480
      @rameshsingh2480 Před rokem +1

      The power of an idea and it's execution in the right way makes the dreams come true .

    • @jedjones5406
      @jedjones5406 Před rokem

      @@rameshsingh2480 Thanks 😊😊

  • @rayrobbins4625
    @rayrobbins4625 Před 2 lety +3

    NEVER TELL A CHILD THEY CAN'T ACHEIVE SOMETHING . THEY NEED ENCOURAGEMENT .

  • @minniedease7477
    @minniedease7477 Před 2 lety

    I’m on my 2.5 year pair. New some new ones. Love them.

  • @mrgyani
    @mrgyani Před 2 lety +1

    The fact that they made their materials open source - 👍

  • @patrickbodine1300
    @patrickbodine1300 Před 2 lety +3

    Think about everything that never was because the inventor was told:
    "You can't do that."

  • @mayurpanchal7680
    @mayurpanchal7680 Před 2 lety +5

    We need long and indept documentaries please 🙏

  • @whatshot8613
    @whatshot8613 Před 2 lety

    I love your content 👌

  • @kevinvarney243
    @kevinvarney243 Před 2 lety +8

    I enjoy the story of how you started your own business, and proving your college professor wrong is the best part of it all. Congratulations to you

  • @eduardocontreras6279
    @eduardocontreras6279 Před 2 lety +2

    Never heard of these shoes now u want some 🔥

  • @dohnlabalaba9470
    @dohnlabalaba9470 Před 2 lety

    Thank you for inspiring me.

  • @alejandrocano2493
    @alejandrocano2493 Před rokem

    There’s a typo at minute 07:51, the year should be 2012 and it shows as 2021.

  • @somerandomfella
    @somerandomfella Před 2 lety +3

    I'm ordering a pair now.

  • @kobie1585
    @kobie1585 Před 2 lety +1

    .....I want to see the look on the Teacher's face now.......😆😆😆

  • @maureenpeterson2070
    @maureenpeterson2070 Před 2 lety +3

    Goes to show everyone that letting others shoot your ideas or dreams down is not in your best interests . "Have a go" is a great Aussie saying . Living with regret is worse than failing.
    These guys are lucky that the wool idea wasnt stolen by the guy wanting to deal in the early stages.... they must have patented it.
    Great using eucalyptus end sugar cane too. Both in large amounts in Australia.
    For decades everyone knew that Ugg boots made from sheep hides are so comfy was an Aussie product. Some nasty USA thieves patented the name Ugg ( stole it ) it and have caused so many small businesses here to go bankrupt.
    Originally eskimos and other snowbound countries , plus American Indians would have made these foot coverings.
    So really the patent for this is taking an ancient idea and making money on others ideas.
    Greed always corrupts.
    This guy had an original idea so he deserves all the kudos and rewards for his hard work.

  • @SplatSkill
    @SplatSkill Před 2 lety +6

    School will never decide your future only you will decide your future

  • @Raiya_ru17
    @Raiya_ru17 Před 2 lety +1

    I’m not really into shoe fashion/trend etc except running shoes that I really invest in since it’s necessary to avoid injuries. So this is the one being copied by China etc and being sold everywhere here in our country. Would definitely check this out especially I can feel the pain on my feet since I mostly use flat sneakers when I go out.

  • @raldimoment
    @raldimoment Před 2 lety +1

    I almost thought the beginning was a sponsor...

  • @dennisjamieson3328
    @dennisjamieson3328 Před 2 lety +12

    Great story about the wool shoes.

  • @TurtleSB
    @TurtleSB Před rokem +1

    two years later-
    *2021*

  • @Hxydznz
    @Hxydznz Před rokem

    This is why hard work always pays off.

  • @julietcrowson3503
    @julietcrowson3503 Před 2 lety +1

    Some teachers bully, so do managers, clinical supervisors... colleagues...
    relatives...

  • @PikkuHiisi
    @PikkuHiisi Před 2 lety

    good vid!

  • @geraldlrstubbs
    @geraldlrstubbs Před 2 lety +1

    It has never bothered me. I have spent a lifetime buying unbranded clothing and shoes. They are more widely available than branded stuff.

  • @nitinkataria8053
    @nitinkataria8053 Před 2 lety +4

    Imagine football kit shoes made of wool !!!! Coming from a football captain.

  • @dark0blade
    @dark0blade Před 2 lety +3

    making shoes out of sugar.... now you can really eat your shoe when your hungry enough (bad joke i kn0w)

  • @Kayenne54
    @Kayenne54 Před 2 lety

    Isn't a "wool fabric" for shoes called felt? Pretty sure wool was felted and made into shoes historically speaking (but without the modern tech)...?

  • @marias8007
    @marias8007 Před 2 lety

    is it waterproof?

  • @Hidetannerslife
    @Hidetannerslife Před 2 lety +1

    This is a great video! I shared it to Sara Chrisp another New Zealand entrepreneur.
    If I may add, I'm building a small scale chemical free leather tannery

  • @ltheelementalflowl
    @ltheelementalflowl Před 2 lety +1

    Time to buy myself an allbirds shoe.

  • @Mykasan
    @Mykasan Před 2 lety +2

    never heard of these. interesting

  • @n67637
    @n67637 Před rokem +2

    Depending on the context, the professor’s advice is probably the best. All of you are focusing on the fail part, but if you focus on the fact that the professor said to put the idea into ACTION, then he gave Tim an infinitely better chance to succeed.

  • @whimsiclethefirefly
    @whimsiclethefirefly Před 2 lety +1

    wool shoe sound amazing and very cool

  • @suryanshusbhattacharya

    Bro no one is talking about the fact that this is the smoothest sponsor transition ever!

  • @LFTRnow
    @LFTRnow Před 2 lety +4

    Who buys 8 pairs of shoes a year? That's nuts. @14:26

  • @abrahamsteenkamp7088
    @abrahamsteenkamp7088 Před 2 lety

    great video. i think you need more attention

  • @mrfatfingers998
    @mrfatfingers998 Před rokem

    0:32 his name made me laugh...

  • @TanjiroKoto
    @TanjiroKoto Před 2 lety +4

    been using them before, honestly, its not the most comfortable.
    it is comfortable, dont get me wrong, its just its not even close to ultraboost, epic react or pegasus 38.
    but after watching this, i kinda like the shoes more now 😄

  • @arcanine_enjoyer
    @arcanine_enjoyer Před 2 lety +5

    this is some interesting shoe lore

  • @mikefirth9654
    @mikefirth9654 Před 2 lety

    s it says on the screen, it is TIME magazine, NOT TIMES magazine as the narrator says at least twice. I think there is a Times Magazine but its is part of the New York or London Times or both, not Time/Life publishing.

  • @Cosimo7777777
    @Cosimo7777777 Před 2 lety

    Your best video yet

  • @kittyss2371
    @kittyss2371 Před 2 lety

    I have not heard if this brand before!😱

  • @flipigame2562
    @flipigame2562 Před rokem

    Dude stomped his teacher.

  • @fideltuda4678
    @fideltuda4678 Před 2 lety +1

    The world will be ok with more entrepreneurs who are thinking of more sustainable ways to make products without polluting the earth and this gives me hope.

  • @0xc598
    @0xc598 Před 2 lety

    good job.

  • @CarolMuscarello
    @CarolMuscarello Před 2 lety

    I remember being in the 3rd or 4th grade. Our teacher asked us to come up with an invention. I was either lazy or couldn't come up with one. I am 68 today, but I remember her suggesting that I invent some sort of tweezer that People could use to pick up peas on their plates. I don't know what I said, but giving her a look that could melt butter.

  • @chiefeagleeye
    @chiefeagleeye Před 2 lety +3

    I love it when people call your idea 💡 ridiculous , & it , & you won’t amount to anything , & you don’t listen to those losers & you go out into the big bad world 🌎 & pitch your idea’s to big CEO’s of companies trying to get some sort of a flicker of light at the end of the tunnel which gives you the opportunity to keep at it till one of those big companies see’s something in your idea & business sense , so good that they want to throw 💰 at you to get you up & 🏃‍♀️ with it all the way to the bank. Before too long you’re idea becomes a household name & your product brings in the big bucks for you , so much so before too long your a multimillionaire , & then multiBillionaire. It’s not long after that you can rub your success in those doubter’s faces , & loving every minute of it whilst doing it too. lol’s… well done 👍 your shoes must be sooo comfortable for you to become a multi-Billionaire , all kudos to ya legend. Congratulations 🥳👏🤑. You deserve them ( kudos )… cheer’s & Namaste…

  • @owenusher
    @owenusher Před 2 lety +1

    Sick!

  • @real_ninjaz1255
    @real_ninjaz1255 Před rokem +1

    Everyone talking about the shoe Me: Cincinnati OHIO!??!?!??!!

  • @adl_shah2809
    @adl_shah2809 Před 2 lety

    Yesterday my friend's idea rejected 10 times and approved at 11nth

  • @wert_.
    @wert_. Před rokem

    0:06
    i was sold when they said sheep

  • @thehuseein
    @thehuseein Před 2 lety +1

    7:53 You mistyped 2021 instead of 2012

  • @LeoPIayzYT
    @LeoPIayzYT Před rokem

    Teacher: This design is trash.
    The boy: I’m offended. ‘proceeds to make 4 billion dollars’

  • @himamshu90
    @himamshu90 Před 2 lety +2

    7:52 skipped an entire decade
    2009: 2 years later 2021?

    • @thenihifilaeist
      @thenihifilaeist Před 2 lety +2

      It meant to say 2012. That was an error on Hook's end.

  • @Son1_
    @Son1_ Před 2 lety +4

    I’m not American and all but who actually buys 8 pairs of shoes in one year. That’s a lot of money just for shoes

    • @thenihifilaeist
      @thenihifilaeist Před 2 lety

      Maybe it's because some people buy a lot of cheap shoes, or buy them for multiple people.

    • @Navyuncle
      @Navyuncle Před 2 lety

      That was a load of male bovine excretement.

    • @rainbowgirlism
      @rainbowgirlism Před rokem

      I don’t..and I’m a woman…but I’m pretty frugal.

  • @CUBETechie
    @CUBETechie Před 2 lety

    15:28 where are the cleanest energy grid?

  • @NiffirgkcaJ
    @NiffirgkcaJ Před 2 lety

    7:49 is it 2021 or 2012?

  • @aryanprasad6734
    @aryanprasad6734 Před rokem

    Yeah, my idea is 'trash'

  • @unboxingdoomdays5949
    @unboxingdoomdays5949 Před 2 lety

    Let's make an alternative

  • @YasinNabi
    @YasinNabi Před 2 lety

    vwoww this is my favorite video, thanks for sharing .....,

  • @Equal345
    @Equal345 Před 2 lety

    More videos

  • @captaindoofus2320
    @captaindoofus2320 Před rokem +1

    Always never let your college teachers opinions get into you

  • @sabersroommate8293
    @sabersroommate8293 Před rokem

    Reminds me of close minded scientists.

  • @scality4309
    @scality4309 Před rokem

    I hardly buy one pair of shoes a year.. 🙄

  • @IZO_9
    @IZO_9 Před rokem

    I like how he made more than the teacher ever will in a lifetime

  • @elywade5172
    @elywade5172 Před 2 lety +3

    Clutch brand

  • @BalloonAsap
    @BalloonAsap Před rokem

    imagine the teacher went to buy the shoes they were selling and the inventor said: Your idea of buying my shoes is trash

  • @davidsimeoncole
    @davidsimeoncole Před 2 lety

    I was sold from the “soft sheep shoe” I NEED some soft shoes

  • @killhacker5776
    @killhacker5776 Před 2 lety +2

    8 pairs !! 8 PAIRS! A YEAR?? I am freaking poor. Barely can I break myself to buy 1 pair a year. 2 if I need new work boots. Sugar mama wanted. I cook , sew , mechanic , carpenter by trade, but am told daily I'm an engineer . always thinking.

    • @kimyona9746
      @kimyona9746 Před 2 lety

      It's because of the sneakers app that you can buy and sell sneakers. Some people make a decent chunk of change buying shoes and selling them when they are not being sold anymore in mint condition.

    • @Navyuncle
      @Navyuncle Před 2 lety

      So says the man who claims to have a 12 inch weeper. It ain't really so. Just a pile of hyperbole.

  • @villagelightsmith4375
    @villagelightsmith4375 Před 2 lety +1

    "Collaboration" will get you a lot farther than Combat, Conflict, or Competition. Think ... CO-Labor ... going the same direction. Mutuality. Building, withOUT the impediment of two sides working for each other's destruction. "Just another one of your cockamamie ideas," as my broke sister so often said.