Kaye Putnam
Kaye Putnam
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Unlocking Brand Clarity: The Three Essential Steps from Concept to Strategy
Join The Brand Advantage before April 8th: bit.ly/3VKCryA
#onlinebusiness #brandpsychology #brandstrategy
🎙Tech Specs: kit.co/kayeputnam/youtube-live-video
🤓 Online Business Resources: www.kayeputnam.com/resources/
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00:00 Intro
03:19 Clarity
05:21 Question
09:28 Unique Answer
14:11 Gap
18:59 Core Concept
20:50 Sell Through Story
27:32 Strategy
35:23 Action
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📚 MY FAVORITE BOOKS:
Personal Development Books: kit.co/kayeputnam/self-development-books
Branding Books: kit.co/kayeputnam/branding-books
💻 BUSINESS TOOLS & SOFTWARE I RECOMMEND:
Set up & sell an online course: bit.ly/KayeTeachable
Host live or evergreen webinars: bit.ly/KayeEZWebinar
Build a lead-generating quiz: bit.ly/interactquizzes
Archetype-specific templates & assets: bit.ly/KayeCM
Captions for videos: bit.ly/KayeRev
Drag & drop launch funnels: bit.ly/KayeCF
I use Divi to build 99% of sites for me & clients: bit.ly/KayeDivi
& prefer to host on WPEngine: bit.ly/KayeWPEng (get 2 months free!)
Many of the links are affiliate links, meaning if you sign up, I’ll get a small payment as a thank you at no additional cost. I appreciate you supporting this channel!
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🧠 ABOUT:
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs who want to stand out in the market, connect with clients/customers on an emotional level, and scale their businesses.
Stick around & subscribe to learn more about... naming your brand, using psychology in business, online marketing strategy, brand design, finding your voice, creating a team culture, scaling using brand standards, ...and a whole lot more!
zhlédnutí: 316

Video

Break a Slump: Best Self Care Products to Support Habits & Entrepreneur Energy
zhlédnutí 434Před 5 měsíci
Get a Hatch sunrise alarm: amzn.to/492jAmj Curtains: amzn.to/3O7NLQO Pull-up bar: amzn.to/4b3K2ha Weekly planner pad: amzn.to/4aZdcxR Are you stuck in a slump or routine that's not serving you? In this video, Kaye Putnam shares her top products that have helped her break free from that rut and become a better version of herself in 2024. From a sunrise alarm clock to sleep stories, Kaye's recomm...
The Stanley Cup Craze: A Case Study in Marketing and Psychology
zhlédnutí 2,4KPřed 6 měsíci
Here's the Stanley I purchased: amzn.to/47ydOra (along with 20K other people this month on Amazon 🤪) Discover your innate brand advantage: www.kayeputnam.com/quiz Ever wondered why a simple cup can command a $50 price tag? As a brand builder, this case study offers invaluable lessons. From leveraging the bandwagon effect and social proof to tapping into niche markets and harnessing the scarcity...
My Top Lead Magnet: A Game-Changing Quiz That’s Converting Like Crazy
zhlédnutí 570Před 6 měsíci
Discover your innate brand advantage: bit.ly/3T1h4HG In this quick video, I'm sharing the secrets behind my most successful lead magnet ever: a unique, game-changing quiz! 🎉 With over 9 years in the business, I've tried it all, but this quiz stands out. I'll take you behind the scenes, showing you the quiz's structure, its impressive conversion rates, and how it consistently delivers exceptiona...
Mastering Archetypes with Practical Examples & Tips
zhlédnutí 371Před 7 měsíci
Take the Brand Personality Quiz: bit.ly/3T1h4HG Explore Examples of Brand Archetypes to Fuel Your Creativity: Is your brand synonymous with luxury like Rolex, or does it embody a quirky and fun vibe similar to Old Spice? Jumpstart your inspiration for your brand's identity! #onlinebusiness #brandpsychology #brandstrategy 🎙Tech Specs: kit.co/kayeputnam/youtube-live-video 🤓 Online Business Resour...
Year-end Reflections and Intentions for 2024 with Kaye Putnam
zhlédnutí 382Před 7 měsíci
In this episode of the Brand Gravity Show, I'm sharing my reflections on 2023 and the changes I'm planning for 2024. I've made a bittersweet decision to pause the podcast for an indefinite period. While I'm saddened by this decision, I want to reassure you all that I'm not going away. I've got some exciting exercises to share in this episode, exercises that I believe can help anyone plan effect...
Mastering Virality and Storytelling on Social Media with Brendan Kane
zhlédnutí 1,3KPřed 7 měsíci
In this episode of the Brand Gravity Show, we discuss strategies to achieve virality on social media platforms with guest Brendan Kane. Kane, an expert in the field and author of the books 'One Million Followers' and 'Hook Point', shares insights into the importance of storytelling on social media platforms. He discusses the significance of understanding your platform of choice, mastering its s...
Elevating Brands: 92 Innovative Tools for Creative Success with Nir Bashan
zhlédnutí 159Před 7 měsíci
In this episode of the Brand Gravity show, we explore the landscape of creativity and innovation with Nir, a celebrated business speaker and founder of The Creator Mindset® LLC. Nir, who has worked with stars like Woody Harrelson and Rod Stewart, shares his insights on how creativity isn't exclusive to the elite but a skill that anyone can learn and apply. He discusses his journey, and the obst...
Brand Mastery: From Individual to Empire with Laura Bull
zhlédnutí 460Před 7 měsíci
In this episode of the Brand Gravity Show, we dive deep into the world of branding and marketing with Laura Bull, a best-selling author and seasoned brand strategist. Laura brings her wealth of experience from a decade at Sony Music Entertainment and her insights as a recognized leader in transforming individuals into influential and competitive business brands. We explore the nuances and inter...
Master Your Brand: The Ultimate Guide to Brand Building | Define Your Brand Masterclass
zhlédnutí 716Před 7 měsíci
➡️Download your 1-page brand plan here: www.kayeputnam.com/wp-content/uploads/2017/10/DAY5_5-Day-Mini-Class.pdf ➡️Enroll in Brand New Brand: bit.ly/3UJe4Rv Unlock the secrets to an irresistible brand with our Define Your Brand Masterclass. Dive deep into the core elements that make a brand truly stand out and attract the perfect clients. 🌟 This hands-on training offers practical, step-by-step g...
Authenticity, Impact, and Personal Branding with Guy Kawasaki
zhlédnutí 216Před 8 měsíci
Join us for an insightful conversation with Guy Kawasaki, Chief Evangelist of Canva and creator of the "Guy Kawasaki's Remarkable People" podcast. We explore the evolving landscape of social media, the importance of authenticity, and Guy's journey from Apple to Canva. Discover valuable insights on personal branding, growth mindset, and the simplicity of truthfulness in both personal and profess...
Mastering Brand Implementation: Myths, Strategies, and Evolution with Darren Horwitz
zhlédnutí 199Před 8 měsíci
In this episode of the Brand Gravity Show, we delve into the world of brand implementation with the seasoned expert, Darren Horwitz. With a remarkable track record of assisting over 100 companies in their transformative journeys, Darren shares his wealth of experience and insights. Together, we explore the often-misunderstood landscape of brand implementation, separating myths from realities, a...
Exclusive Insights from Teachable's 2023 Creator Report
zhlédnutí 219Před 8 měsíci
Discover the latest insights from Teachable's 2023 Creator Report. I attended the exclusive Creator Plus Press Event in New York City and got firsthand access to the report's highlights. If you're a course creator, coach, or part of the creator economy, these insights are a must-watch. #onlinebusiness #brandpsychology #brandstrategy 🎙Tech Specs: kit.co/kayeputnam/youtube-live-video 🤓 Online Bus...
Navigating Brand Evolution: Lessons from Legacy Brands with Paulo Ribeiro
zhlédnutí 179Před 8 měsíci
In this episode of the Brand Gravity Show, we sit down with Paulo, a seasoned brand strategist with a remarkable career journey. Join us as we dive into the art of brand evolution, exploring the transformation of legacy brands, the essentials of brand strategy, and actionable insights for entrepreneurs. Paulo's wealth of experience adds depth to our conversation, offering practical wisdom and i...
Leading Change in a Hyper-Connected World with Caleb Gardner
zhlédnutí 104Před 8 měsíci
Leading Change in a Hyper-Connected World with Caleb Gardner
Press Release Expertise: Insights and Strategies with Mickie Kennedy
zhlédnutí 110Před 8 měsíci
Press Release Expertise: Insights and Strategies with Mickie Kennedy
Maximize Email List Growth: 4 Quiz Types to Use & 1 to AVOID
zhlédnutí 271Před 9 měsíci
Maximize Email List Growth: 4 Quiz Types to Use & 1 to AVOID
Mastering Short-Form Videos: TikTok Techniques with Keenya Kelly
zhlédnutí 257Před 9 měsíci
Mastering Short-Form Videos: TikTok Techniques with Keenya Kelly
High-Converting Lead Magnet Ideas to Grow Your Email List
zhlédnutí 490Před 9 měsíci
High-Converting Lead Magnet Ideas to Grow Your Email List
The Psychology of Brand Love with Dr. Aaron Ahuvia
zhlédnutí 298Před 9 měsíci
The Psychology of Brand Love with Dr. Aaron Ahuvia
Dominate Your Niche: Strategy for Online Brand Authority
zhlédnutí 286Před 9 měsíci
Dominate Your Niche: Strategy for Online Brand Authority
Introvert’s Edge: Unleashing Your Unique Powers for Business Growth with Matthew Pollard
zhlédnutí 415Před 9 měsíci
Introvert’s Edge: Unleashing Your Unique Powers for Business Growth with Matthew Pollard
Reignite Your Brand's Passion: 7 Principles for Combating Identity Crisis
zhlédnutí 279Před 9 měsíci
Reignite Your Brand's Passion: 7 Principles for Combating Identity Crisis
How Our Brain Perceives Brands with Tim Ash
zhlédnutí 276Před 9 měsíci
How Our Brain Perceives Brands with Tim Ash
Generational Marketing | Millennial Insights for Brands
zhlédnutí 275Před 10 měsíci
Generational Marketing | Millennial Insights for Brands
Influencer Marketing with Sedge Beswick
zhlédnutí 190Před 10 měsíci
Influencer Marketing with Sedge Beswick
Harmonizing Your Strategy: Branding vs. Marketing
zhlédnutí 300Před 10 měsíci
Harmonizing Your Strategy: Branding vs. Marketing
The Laws and Levers of Brand Growth with Ethan Decker
zhlédnutí 281Před 10 měsíci
The Laws and Levers of Brand Growth with Ethan Decker
Unleashing Conscious Capitalism: A Path to Transforming Businesses with Dave Valentine
zhlédnutí 156Před 10 měsíci
Unleashing Conscious Capitalism: A Path to Transforming Businesses with Dave Valentine
Unleashing Your Brand Advantage | Creating Your Proprietary Process
zhlédnutí 375Před 10 měsíci
Unleashing Your Brand Advantage | Creating Your Proprietary Process

Komentáře

  • @niltonduarte1349
    @niltonduarte1349 Před 3 dny

    10:22

  • @BeaumontHouseNatchez

    Super! Thanks for sharing!

  • @CoreyZeiman
    @CoreyZeiman Před 12 dny

    Hey Kaye, great content! I've sent you an email.

  • @nunuswordful
    @nunuswordful Před 13 dny

    Are the indoor hats just a prop..or am I missing the story

  • @braziliannut666
    @braziliannut666 Před 14 dny

    Thanks for the amazing interview! Just ordered his book and am waiting for yours Kaye! 📚

  • @theonlyjono
    @theonlyjono Před 16 dny

    Its funny because now alll he does is attention seeking videos like teenage girls, dancing and behaving like an attention seeking child.

  • @lamme527
    @lamme527 Před 22 dny

    I totally shared this 4 times. My therapist recommended it for me and I appreciate you, also reminds me of the movie The Secret

  • @neathorixon9924
    @neathorixon9924 Před 25 dny

    Wow. This is great!

  • @jeffbeaudoin4544
    @jeffbeaudoin4544 Před měsícem

    Will someone at Kaye Putnam please respond to my emails? Thank you?

  • @jeffbeaudoin4544
    @jeffbeaudoin4544 Před měsícem

    Kaye is a great teacher.

  • @omreset
    @omreset Před měsícem

    Wow! I love diving. I have my domain on Go Daddy. I have Canva Pro. I use Grammarly. Have you heard of Bertha? I use that for AI. I will probably go with Interact. I use Later for scheduling my posts.

  • @talhailyas7229
    @talhailyas7229 Před měsícem

    good subtle things

  • @trinleywangmo
    @trinleywangmo Před měsícem

    This was awesome! I so appreciate that you offered this succinct and overarching presentation for free on CZcams. If my plans to become a artist-brand works, I will definitely hire you to take my band further! I'm on a shoestring budget at the moment. But, I make my good fortune myself. I just hit a rough patch a few years back that stopped me nearly dead in my tracks. This was really helpful to me and I wish it got more views. So many people/freelancers need Brand consulting! Good luck!

  • @maud1708
    @maud1708 Před měsícem

    Great video! That top doesn't translate well onto video though, it's distracting because the stripes seem to be moving around all the time 😀

  • @bluebonnetatx
    @bluebonnetatx Před 2 měsíci

    FYI - could only listen on X1.5 - impossible to look at all that jumping around and hand gestures made me SO dizzy, body language is triggering for ppl like me.

  • @Fanelekas20s
    @Fanelekas20s Před 2 měsíci

    Hi Kaye I took the quiz however I still have not gotten my results back please heil , Thank you.

  • @soniib1441
    @soniib1441 Před 2 měsíci

    7:00 Thank you 💚

  • @hivyfalou1393
    @hivyfalou1393 Před 2 měsíci

    anyone noticed it's just like jordan peterson talking

  • @brendalg4
    @brendalg4 Před 2 měsíci

    Just another niche video. Make your personal brand one audience.

  •  Před 3 měsíci

    this was very informative, great work

  • @pixsiedoll2341
    @pixsiedoll2341 Před 3 měsíci

    Why don't you teach your husband then 😂

  • @teslaclubeu
    @teslaclubeu Před 3 měsíci

    thank you

  • @JosephPeter-sy4ls
    @JosephPeter-sy4ls Před 3 měsíci

    Please I need to know more about branding my CZcams channel

  • @Healingyourself_mentalhealth

    Thank you so much!

  • @TruthWeGo
    @TruthWeGo Před 3 měsíci

    Lovely make! Inspired a lot

  • @l.tlethaboxspokenword6951
    @l.tlethaboxspokenword6951 Před 3 měsíci

    I am all the way from South Africa, I just bumped into your channel today I had pinch myself like and yell at myself like, " WHY DIDN'T BUMP INTO KAYE BEFORE!". I just wanted to say your amazing! I love your personality and your lessons that impart and stimulate great ideas, and damn! You remind of a beautiful great marketing lecturer at my college, talented and just amazing, she would keep me glued, inquisitive and experimental.

  • @easypeasy-ep4me
    @easypeasy-ep4me Před 3 měsíci

    Very interesting conversation. Thank you.

  • @OthmaneNajid
    @OthmaneNajid Před 4 měsíci

    Great video, keep going My ideas for improvement is FOCUS , set a timer and focus in one task , it’s very helpful , and optimize your time

  • @TheIcecaps
    @TheIcecaps Před 4 měsíci

    I don't see the point in spending that much money on a cup

  • @vanessaharrismd
    @vanessaharrismd Před 4 měsíci

    Great episode! First time coming across you. What do you mean by the terms sage and royal?

  • @venkatcc1
    @venkatcc1 Před 4 měsíci

    Wonderful.. Looking for Abundance.. Financial Freedom... AI expert thank you 🙏👍

  • @Bwned
    @Bwned Před 4 měsíci

    Just took the quiz for my Storytelling and Branding class for a case study.

  • @cheftobiascooks2342
    @cheftobiascooks2342 Před 4 měsíci

    OMG🎉🎉🎉🎉 THANK YOU SO MUCH FOR THIS POST❤ your smooth voice has coach me into knowing that my decision to Rebrand my business is the best thing to do for 2024🎉🎉

  • @__hannahbanana
    @__hannahbanana Před 5 měsíci

    Thank you for this information

  • @PaesanoPride
    @PaesanoPride Před 5 měsíci

    That quiz only gave me one result

  • @HSRA-hg9gc
    @HSRA-hg9gc Před 5 měsíci

    Stanley cups are being counterfeited more than American currency.

  • @akihiko99
    @akihiko99 Před 5 měsíci

    I have a question ❓ Why people don't think that they are spending more money for just coloured instead of otger?

  • @missfabidia
    @missfabidia Před 5 měsíci

    Im thinking of creating a brand for neurodivergent entrepreneurs and offer services around self-acceptance, self-portrait and branding. On my list for later : neurodivergeant CEOs Passion I will not monetize : perfume collection

  • @missfabidia
    @missfabidia Před 5 měsíci

    I need a good idea fairy list too ❤

  • @laurenchen7178
    @laurenchen7178 Před 5 měsíci

    I learned a lot through your video. Thanks for your sharing!

  • @vanessacastillo_
    @vanessacastillo_ Před 5 měsíci

    Thanks for sharing your experience! Navigating these platforms can be a maze. I've been using boost app social for my TikTok and Instagram content. It’s a game-changer for crafting bios and captions.

  • @kimbird3439
    @kimbird3439 Před 5 měsíci

    Hermes since 1837👜

  • @genethuemler4728
    @genethuemler4728 Před 5 měsíci

    I appreciate all of your content. Thank you

  • @genethuemler4728
    @genethuemler4728 Před 5 měsíci

    Very good. You are blessed🙂

  • @Abyabalos
    @Abyabalos Před 5 měsíci

    How bizzare - I have kept this video to in my like 300 videos to watch later and why did I leave it a year ago now to watch, how valuable was this video 🙏🏼🙌🏽 thank you!!!!

  • @drstew1
    @drstew1 Před 6 měsíci

    I sat to watch and it was all over😢

  • @goldcanyon340.
    @goldcanyon340. Před 6 měsíci

    Very well said. It’s all psychology, not necessarily an innovative product.

  • @marciabelldbampaha5149
    @marciabelldbampaha5149 Před 6 měsíci

    Low sound and soft voice.

  • @PhilipDunnArt
    @PhilipDunnArt Před 6 měsíci

    I've been involved in what I'd call a "public laboratory" for this trend - a pickleball club (speaking of other crazes). There's a table by the ice machine that keeps all the thermos-type-thingies that people leave on the courts. It can have as many as 20 orphaned bottles at a time. I've yet to see one of these Stanley ones in there, but I do see them on the courts all the time and always with women friends. The lost & found table has a variety of the passe bottles, like Hydroflask, etc. You can see the history of the desired bottle from week to week. Hopefully, someone takes the old ones and donates them as the hipper members upgrade to even trendier Stanley thingies. Anyway, the Stanley Cup has taken over. Side mention: having a name, "Stanley Cup" that already has brand recognition is also important. I mistakenly thought this post was about the NHL hockey championship.

    • @KayePutnam
      @KayePutnam Před 6 měsíci

      Oh this is amazing, thank you for sharing! Love the on-the-ground qualitative research. 🧐 Bravo!

    • @PhilipDunnArt
      @PhilipDunnArt Před 5 měsíci

      Haha! Thanks for the reply. It's a strange lab for sure. Bubble-town USA. Now where are my hockey highlights?@@KayePutnam