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Bob Cargill's Marketing Show
United States
Registrace 5. 08. 2009
Bob Cargill, who was the New England Direct Marketing Association’s Direct Marketer of the Year in 2009, is an adjunct professor, content creator, social media consultant and speaker who has worked for 500 or so different clients over the years.
Altogether, his work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing and social media that he began writing in 2004
Bob is the current president of the American Marketing Association Boston (for which he was the president in fiscal years 2018-2020) and the past president of the New England Direct Marketing Association (fiscal year 1999-2000). In addition to hosting his own podcast on marketing and recording CZcams videos about social media regularly, Bob keeps busy promoting the book he recently wrote and published about his career in marketing entitled Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media.
Altogether, his work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing and social media that he began writing in 2004
Bob is the current president of the American Marketing Association Boston (for which he was the president in fiscal years 2018-2020) and the past president of the New England Direct Marketing Association (fiscal year 1999-2000). In addition to hosting his own podcast on marketing and recording CZcams videos about social media regularly, Bob keeps busy promoting the book he recently wrote and published about his career in marketing entitled Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media.
Your Different Stages on Social Media
On social media, you are a rock star performing from a multitude of stages.
Whether you're a corporate or personal brand, your website is your main stage and your social media platforms are your satellite stages.
Just like a rock star or band in concert, you want to perform for your audience members up-close and personal. You want to go above and beyond to be where they are in order to increase the opportunities for engagement.
When you can't be there in person, you want to be conspicuous in your presence in as many places as possible online.
Whether you're a corporate or personal brand, your website is your main stage and your social media platforms are your satellite stages.
Just like a rock star or band in concert, you want to perform for your audience members up-close and personal. You want to go above and beyond to be where they are in order to increase the opportunities for engagement.
When you can't be there in person, you want to be conspicuous in your presence in as many places as possible online.
zhlédnutí: 2
Video
Just Be Yourself on Social Media
zhlédnutí 29Před 12 hodinami
Do members of Gen Z have a split personality due to social media? I read something like that somewhere recently, that their personas on social media may not be an exact match of who they are in real life (IRL). They're only revealing a certain side of themselves there as opposed to their complete selves, which can cause them a great deal of stress. I would think that could be an issue with anyo...
The Importance of the Name of Your Business
zhlédnutí 140Před dnem
The name of your business or brand can go a long way towards helping you achieve success. For instance, my wife, Barbara, and I were driving down Kneeland Street in Boston recently when Boston Kitchen Pizza caught our eyes. Sure, we both love #pizza, so that's one reason we were drawn to their sign. But the name of the restaurant on the sign sounded like they might be the official pizza of the ...
Share Your Journey on Social Media
zhlédnutí 4Před 14 dny
On social media, you want to share what you are doing day in and day out. You want to document the journey you are taking in both your personal and professional lives. That's how people get to know you online. That's how people grow to trust you. Yes, the more you publish timely, relevant content of interest to others here on Instagram and elsewhere, the more people will become accustomed to fo...
Episode 187 of Bob Cargill's Marketing Show (Podcast)
zhlédnutí 6Před 14 dny
In this episode of my podcast, Bob Cargill's Marketing Show (recorded live on Instagram), I talk about several different news stories having to do with marketing and social media and conclude with a pep talk to my audience about the importance of feeling like a rock star.
You Are A Rock Star
zhlédnutí 4Před 21 dnem
Students and colleagues, family and friends, neighbors and even complete strangers, everyone should know what it feels like to be a rock star, and that includes you. To feel like a rock star is to feel that you are invincible. It is to understand what it must mean to have all the fame and glory in the world. It is to do everything you do with a lot more confidence and determination and a lot le...
You Are a Rock Star
zhlédnutí 5Před měsícem
You are a rock star. Yes, you. That's what I tell my students all the time. I want them to have not just a great college degree, but a great degree of self-esteem as well. Teaching social media, I ask my students to work on their personal brands, to put themselves out there on as many online communication channels as possible. I want them to be conspicuous in their presence on social media, cre...
The Power of Social Media
zhlédnutí 61Před měsícem
I was listening to The Howard Stern Show on the radio in the car on my way into Boston the other day and Howard (his interviews with famous people - including President Joe Biden recently - are the best, by the way) was saying to Benny Blanco about the 427 million followers or so that Selena Gomez has on Instagram, that that was like running a country. I loved that comment, underscoring the pow...
Take Your Very Best Swing at the Ball
zhlédnutí 5Před měsícem
If at first you don't succeed, try, try again. Back in the day, growing up in the ridiculously awesome town of Franklin, Massachusetts, playing Little League baseball, there was one pitcher I remember who I was afraid about facing. His name was Mike Giardino. He had a fast fastball. I had to get in the batter's box and take my best swing at that fast fastball. And more times than not, I'm sure ...
Being on Social Media Keeps You on Top of Your Game
zhlédnutí 66Před měsícem
Being on social media on a regular basis, especially if you are creating your own content, keeps you on top of your game. You have to know what you are talking about, you have to be informed, you have to have the skills and the talent, you have to be willing and able to share your opinions. You have to make the time to listen to others and provide them with support. So, if you are concurrently ...
Talking about the Benefits of Social Media with My Northeastern University Students
zhlédnutí 48Před měsícem
Talking about the Benefits of Social Media with My Northeastern University Students
Don't Get Lost in the Social Media Shuffle
zhlédnutí 11Před měsícem
On social media, you want to achieve a high degree of quality with the content you share there. That should go without saying. But without sharing a relatively large quantity of content on a regular basis, the quality of it won't matter much because it will likely be getting lost in the shuffle, the social media shuffle. Yup, unfortunately, algorithms on social media almost always guarantee - u...
I Know How It Feels
zhlédnutí 2Před měsícem
I know how it feels. I do. I really do. I empathize. I sympathize. I've been there myself many, many times. Far too many than I have courage to admit. We all fall down. We all make mistakes. We all fall shy of our goals. But we have to pick ourselves back up more times than we fall down if we expect to thrive, not just survive. In both our professional and personal journeys, bumps and bruises, ...
The Five Ps of Marketing - Product, Price, Place, Promotion and Pizza
zhlédnutí 6Před měsícem
The Five Ps of Marketing - Product, Price, Place, Promotion and Pizza
The Importance of Psyching Yourself Up
zhlédnutí 6Před 2 měsíci
The Importance of Psyching Yourself Up
Opinion: What UNH's Ending of Journalism Major Says about Social Media
zhlédnutí 19Před 3 měsíci
Opinion: What UNH's Ending of Journalism Major Says about Social Media
How Can Your Products and Services Bring People Together?
zhlédnutí 13Před 3 měsíci
How Can Your Products and Services Bring People Together?
Forming Parasocial Relationships on Social Media
zhlédnutí 34Před 3 měsíci
Forming Parasocial Relationships on Social Media
Well said, Bob. The earlier in our life's journey, we can work this out the more at peace we are in our own skin. Like and sub from me.
I didn't even know that social media was a class. You learn something new every day.
I found a book like this at a bookstore for 25 pence. It had a different cover though
In Jesus name thanks brother
First win the war inside yourself then take on reality, that is real war.
Just started coding my first website, all of these motivational channels have helped me so much becoming a better person. I have never felt so alive and fulfilled. Thank you.
Thanks Bob, I appreciate the upload. By the way, what are your thoughts on Tik Tok being used by China for spying? I've been using it less because of concerns. Keep me posted on what you think 🙏🏽
👍🏽💯
❤💯
This is great advice. We convince ourselves that we have earned the break towards the finish line, but that creates a deficit in our performance and in the end, our results will suffer. Breaks are only earned after the work is done. Pushing harder when it gets tough in the end is absolutely what needs to happen, because that is where the real growth happens. When we are fatigued on our last rep with weights, running on fumes on that last mile, or simply not feeling like training that day, THAT is the day you MUST DO IT. That is where your limit is and it needs to be pushed DAILY. We all hear that pain is weakness leaving the body, but if you have a positive mind and you view it as a new journey that is worth traveling, you will start to enjoy the struggle, because it is a rush of dopamine and a healthy addiction and you will actually want more of it. This can happen with physical fitness, academics, work ethic, and just about anything in life worth doing. If people are scared of the struggle ahead of them, which isn't as hard or long as they think it is if they do it, and they look back at all the opportunities they passed up to make themselves better, they would need to ask themselves, "Was all this potential growth worth missing out on?" Pain is temporary, but regret is everlasting. Push hard and strive to challenge yourself daily, because the pain and failures you will face now will be nothing compared to the satisfaction and confidence you will experience later for a lot longer. Trying is always worth it. Try today!
True.
Running across s Bridge in slow motion, for what. Thumbs down
❤❤
Be careful pops. Don't hurt yourself in the name of content. 😂
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Excellent! Thanks for sharing this.
Thank you!
WHY?
From a 50 year man with braces this means nothing. Now go back to mommies basement and start filling out job applications
Neil.armstrong
Fair enough
Ture words
Who told you that??? And you believed it. Huh???
Yes
@@SmilingCowFarm.........Sheeple gonna Sheeple.
Do you mean go further (not father)
🤦♂️
🤗 *Promo SM*
That's not inspirational that's just confusing
Great encouragement. Much appreciated. Thanks for the reminder
2008 MAY -2013 MARCH- TAKE COPTER, ANYWHERE DOOR, TIME MACHINE REPEATED -1 ST COME IN MY MIND 😏 OF FICTIOUS DORAEMON GADGETS - 99% PUBLIC PEOPLE LIVING WITH LOW AWARENESS MEMORIZE ONLY REPEATED - WHY JEFF BEZOS FACE REGISTERED IN BRAIN UNUSUAL ACTIVITY ICE BUCKET CHALLENGE💪 IN 10 SECONDS IN WHITE⚪ 👔( ASYMMETRIC RETURN : RISK)(4) HIDING INVISIBLE CAP ? (5) INVISIBLE BODYGUARD (6) IQ PHYSICAL STRENGTH LOOK METRE? (7) SPECS TO ANSWER SHOW WHAT USER ASK (8)BANK 🏦?
Thank you BOB! appreciate it
Thanks for the insights, much appreciated.
Very well said !
social media is a TROLL COMPETITION
I am joining this week - I’m 27 and I run my own business but I do NOT have good speaking skills. I panic on the phone sometimes. I’m starting Toastmasters this week - terrified but I know that life happens on the other side of fear. I want to accomplish all that I’m meant to in this life. Thanks for the inspiration!
Bob, I searched for the ad but cant see to find it anywhere. Do you have a link??
Liam, here is a link to an article in Little Black Book about the ad...www.lbbonline.com/news/samuel-adams-kick-off-dry-january-with-just-the-haze
@@bobcargill THANKS BOB! Great spot.
Nailed it!
This was informative, transparent and honest! Keep this going Kris & Bob!
Thank you, Lyve!
This was awesome! Thank you again Bob! Wishing you a happy new year!
Thank YOU, Kris! Keep crushing it!
Whole ahh npc
Great advice, Bob. I'm in the beginning fase of starting my business and will be following your advice along the way.
Thank you, Christi!
😍 𝓅𝓇o𝓂o𝓈𝓂
I could not agree less.
Thank you father in heaven through your son Jesus christ Amen
czcams.com/video/lnxyKvSiEr8/video.html ?
really outtsanding ,
ρяσмσѕм ?
pքɾօʍօʂʍ
The people I have worked with who live in large 'Home Alone' houses all drive small economical cars.
Comment for the algo 😍!!! Get the stats you deserve = P r o m o S M !!
What an outstanding interview Bob. You are one humble, intelligent and compassionate business person. Always been a fan of you and I really respect what you're up to these days. Thank you!! Kimberly
Thank YOU so very, very much, Kimberly!
Thank you so very, very much, Kimberly. You are too kind. I am a big fan of yours, too! Keep up the great work in all your endeavors.
Thank you for this video