High Season Co.
High Season Co.
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NEW MAJOR INSTAGRAM UPDATE TO INSIGHTS! Reach and followers don’t matter anymore!?
Instagram just announced a major update to their Insights! Watch to find out how this impacts your Instagram strategy.
🌟 Join our membership channel and become a High Season Insider for access to exclusive members-only content like live Q&As, BTS vlogs, resources and templates: bit.ly/HSInsidersYT
➜ WE DROP NEW VIDEOS EVERY WEEK, SUBSCRIBE! bit.ly/SubHSCZcams
➜ Want to work with us? Get in touch: highseasonco.com/contact
➜ Connect with us: highseasonco
➜ Subscribe to our newsletter and become an Insider: bit.ly/HighSeasonNewsletter
Thanks for watching: NEW MAJOR INSTAGRAM UPDATE TO INSIGHTS! Reach and followers don’t matter anymore!?
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🕛 TIMESTAMPS 🕛
0:00 The new major update to Instagram Insights
4:22 How this Instagram update changes the platform
8:20 What this Instagram change means for you
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📚 RESOURCES 📚
➜ Access all of our best Social Media tools and resources: www.highseasonco.com/shop
➜ Download your FREE Social Media Strategy Template: bit.ly/HS2024SocialStrat
➜ Get your FREE copy of our Instagram Reels Checklist here: bit.ly/HSReelsChecklist
➜ Download your FREE copy of our Ultimate Instagram Checklist: bit.ly/HSInstaChecklist
➜ Grab a FREE copy of our Instagram Ads Cheatsheet: bit.ly/InstaAdsChecklist
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🍿 WATCH THESE NEXT 🍿
‣ How to Make Instagram Reels That Get More Reach and Views: czcams.com/video/9qQPeNsDzng/video.html
‣ How the Instagram Algorithm Works: czcams.com/video/9Cn6jJ7ZumU/video.html
‣ How to Grow on Instagram Organically: czcams.com/video/1-QcVCTqxxM/video.html
‣ New Instagram Updates + Features You Should Know About: czcams.com/video/_0iVz5UZrCI/video.html
‣ How to Increase Instagram Engagement (get more comments + DMs!) using Manychat Automation: czcams.com/video/vv9Dp2snO84/video.html
‣ Want to increase your reach on Social Media? Do THIS: czcams.com/video/BbG1Jc_qoy4/video.html
‣ How to Create a Social Media Strategy from Scratch: czcams.com/video/d-nDgTm82As/video.html
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🛠️ TOOLS 🛠️
We use TubeBuddy to optimize our CZcams videos: www.tubebuddy.com/highseasonco
We use ManyChat to automate engagement and conversations on Instagram and Facebook and turn our followers into clients: manychat.com/product/instagram?HIGHSEASON
Our beautiful emails are sent with Flodesk: flodesk.com/c/HIGHSEASONCO
We use Canva for graphics: partner.canva.com/highseason
Keep social media planning and posting simple with Planoly: bit.ly/47gRHqb
We use SubMagic to caption our videos: bit.ly/SubmagicHS
We use Descript to edit down our short-form videos: get.descript.com/highseasonco
📽️ MAIN CAMERA + LENSES:
Fujifilm X-T4 Camera: geni.us/FujiXT4Silver
Fujifilm Fujinon Prime Lens XF23mm F1.4 R: geni.us/FujinonLens23mm (for that gorgeous bokeh)
DJI Osmo Pocket 3: amzn.to/4cFKTUY
💡 LIGHTING:
Softbox Studio Lights: geni.us/SoftboxLights
🎙️ AUDIO:
Shure SM7B Microphone: a.co/d/cSfXpvt
DJI Mic 2: amzn.to/4dr1r4f
Zoom H4n Pro Handy Recorder: geni.us/ZoomH4nMic
We use Epidemic Sound for music: bit.ly/2UzjqOn
📸 ACCESSORIES:
Joby GorillaPod 3K Kit Tripod: geni.us/JobyGorillaPod3K
Manfrotto PIXI Mini Tripod, Black: geni.us/ManfrottoTripodBlack
DISCLAIMER: This description includes affiliate links which means we earn from qualifying purchases at no extra charge to you. Thanks for your support!
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🤍 FOLLOW US:
Web: highseasonco.com
Instagram: highseasonco
Threads: www.threads.net/@highseasonco
Twitter: highseasonco
Facebook: highseasonco
LinkedIn: linkedin.com/company/highseasonco
Pinterest: pinterest.com/highseasonco
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This video is all about: MAJOR new Instagram update to Insights, new instagram update, instagram updates, new instagram updates you should know about, instagram followers, instagram is changes, major instagram changes, instagram updates you need to know, instagram insights, instagram insights explained, instagram analytics, instagram is changing, instagram algorithm changes, how to grow on instagram, instagram algorithm
ABOUT US:
We're a Social Media Agency designed to help you discover your community, create authentic connections and deliver transformational experiences.
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Komentáře

  • @raivenstinson1151
    @raivenstinson1151 Před 7 hodinami

    This was amazing!! Thank you!

  • @michaelmorgan549
    @michaelmorgan549 Před 9 hodinami

    Beware - this is a scam!

  • @TheJackFlash
    @TheJackFlash Před 11 hodinami

    Had to get in contact with my state Attorney General's office in order to get a response from Meta. Facebook won't respond unless you have an army of lawyers. Literally nothing less gets a response from them!

  • @zeeshanahmad3780
    @zeeshanahmad3780 Před 13 hodinami

    How to add music already uploaded reels?

  • @themicrodosementor
    @themicrodosementor Před 13 hodinami

    Please create an indepth video on reels. pleassssssse!!! :D

  • @walterjohnson8192
    @walterjohnson8192 Před 17 hodinami

    What is a tool that I can use to see the top engaging accounts with my Instagram channel?

  • @sharoodwilliams
    @sharoodwilliams Před dnem

    Please do how do you know a ad is working.

  • @realjusttrobb
    @realjusttrobb Před dnem

    I hate IG I thought it was supposed to do something to favor smaller accounts & push content to non followers? I think it’s rigged and they are deleting my followers. I stayed at the same following forever & now it’s dropping by the day? I use to get great views & engagement on videos a year ago and now it’s downhill. TikTok has fallen too but it’s gotten better since I started back but the views aren’t half of what they use to be. They are making everything so complicated. That’s why nothing beats word of mouth if you’re promoting a business. I was just posting for fun & they took the excitement away from that. If it feels like a job I don’t want it!

  • @monica4158
    @monica4158 Před 2 dny

    i like this new style of filming (individual shots)+ the other one speaking in the background. nice

    • @Highseasonco
      @Highseasonco Před 2 dny

      @@monica4158 Thanks so much for the feedback, Monica! Testing out a few new ways of filming with the new equipment. Appreciate you! - C

  • @AbdelAziz-vs3qd
    @AbdelAziz-vs3qd Před 2 dny

    thanks how can i post only on instagram?

    • @Highseasonco
      @Highseasonco Před 2 dny

      @@AbdelAziz-vs3qd hi, could you expand on this?

  • @leeannabenavidez9435

    Does planoly allow you to create carousels and add music? Moreover, can I tag others and insert my location. I’m struggling to find a batch style program that allows me to do those features for automatic posting.

    • @Highseasonco
      @Highseasonco Před dnem

      Great question - I'm not sure if Planoly supports adding music to a carousel just yet, it's a relatively new feature. Location and carousels and tags should be fine, though. - C

  • @LeeStotts-x9b
    @LeeStotts-x9b Před 2 dny

    Thanks!

  • @Jascensionvoid
    @Jascensionvoid Před 3 dny

    Question. I just posted a IG post and it’s doing well and then a few hours later accidentally posted a reel I was working on and deleted it quickly. Will that stop all my progress and engagement on the post that is doing well?

    • @Highseasonco
      @Highseasonco Před 2 dny

      @@Jascensionvoid It shouldn’t but it’s optimal not to delete posts. Did you notice a change?

    • @Jascensionvoid
      @Jascensionvoid Před 2 dny

      @@HighseasoncoI did! The video got posted by accident. The post was going strong and then it started to slow down after that. It still got some likes and shares and saves but felt like the momentum changed. But hard to say for sure!

    • @Highseasonco
      @Highseasonco Před dnem

      @@Jascensionvoid Hmm could be a coincidence but I see what you mean. I wouldn't worry too much, but if you can get another post out sooner than later, that might fix it up - C

  • @hazemtarek6593
    @hazemtarek6593 Před 3 dny

    I have work for clients and all the followers boost servers are stopped due to the update Please tell me when the update will finish ? Thank You

    • @Highseasonco
      @Highseasonco Před 2 dny

      @@hazemtarek6593 There’s no date currently; they never actually release exact dates. What do you mean by “the followers boost servers are stopped”? You can’t use ads?

  • @KirstenBenson-o1z
    @KirstenBenson-o1z Před 3 dny

    I am trying to complete this for my website, I also use Squarespace, but that partner is not showing up in my options. Do you happen to know why?

  • @Iamjasonallen
    @Iamjasonallen Před 3 dny

    Hello team....I am going to subscribe to manychat...is there a way to give you credit for my subscription?

    • @Highseasonco
      @Highseasonco Před 3 dny

      Hey Jason! Really appreciate you specifically asking how to give us a credit, you can use this link + code "HIGHSEASON" for a free trial of PRO: manychat.com/product/instagram?HIGHSEASON let us know if you have any questions. - T

    • @Iamjasonallen
      @Iamjasonallen Před 3 dny

      @@Highseasonco thank you. I used your link to subscribe to ManyChat Pro. Hopefully you get credit. I appreciate your work.

  • @t1redblueboy
    @t1redblueboy Před 3 dny

    I’ve grown 1k-200k in 2 months

  • @GC2Productions
    @GC2Productions Před 3 dny

    IM RUNNING IG ADS RN AND I NOTICED I USED TO GET ALOT OF ENGAGEMENTS LIKE LIKES AND COMMMENTS AND FOLLOWS BUT NOW I JUST GET LIKES WITH NO COMMENTS OR FOLLOWS ON IG ADS.... I DELETED ALOT OF ACCOUNTS ON MY AD MANAGER AND I THINK THATS WHEERE I WENT WRONG... IDK..

  • @tiff_phoebe
    @tiff_phoebe Před 3 dny

    Im in this situation starting over thanks for all your great advice!

    • @Highseasonco
      @Highseasonco Před 3 dny

      So welcome and good luck on the fresh start! - C

  • @tengoodquestions
    @tengoodquestions Před 3 dny

    Thanks for not being sensationalists and being grounded. I’ll subscribe now, good info.

    • @Highseasonco
      @Highseasonco Před 3 dny

      Appreciate you! We've always stayed away from the dramatic takes and tried to give you our honest thoughts on what the platforms are doing. Thanks for the sub! - C

  • @CompellingAim
    @CompellingAim Před 4 dny

    This tutorial answered so many of my questions. Thank you so much! Now to watch the next one.

  • @bobbyw1074
    @bobbyw1074 Před 4 dny

    What about boosting to get followers. Does that mess up the organic reach? Should I start a new account now?

    • @Highseasonco
      @Highseasonco Před 3 dny

      Absolutely! Boosting is great, almost every major brand does it. It certainly doesn't mess up organic reach. Why were you thinking of starting a new account? - C

    • @bobbyw1074
      @bobbyw1074 Před 3 dny

      @@Highseasonco I feel like once u boost they won’t push my organic posts. It’s ok for big brands to boost they got the money.

    • @Highseasonco
      @Highseasonco Před 2 dny

      @@bobbyw1074 I’ve never heard that as a real thing, though a lot of people ask. Do you notice a huge difference?

  • @meagan_burns_
    @meagan_burns_ Před 5 dny

    So they want us to jump through more hoops to please them and fall into line, spending less time crafting our own business, art, product, and more time wanking the IG monster. I've been on the app since it was launched and have less and less desire to use it, not because it's not the fun app it used to be, but because they want everyone to be the same by following the same format. Hardpass.

  • @user-ts2ep5gl8x
    @user-ts2ep5gl8x Před 5 dny

    I appreciate your videos, thank you. If I’m in a specific niche should I only follow those in my same niche? These would be my competitors, which doesn’t make sense to me. This is what I’ve heard and want to know the correct answer. It seems that if I only follow and consume content from others in the same niche I’m not reaching my target audience. Should I unfollow those outside of my focus?

    • @Highseasonco
      @Highseasonco Před 3 dny

      So welcome! Typically we'd suggest to follow people in the same niche, over and above competitors - in particular, creators. It's advisable to unfollow folks outside of your niche so that the signals you're giving the algorithm are very much aligned with your category. What's more important is that you engage with content in your niche so that algorithm can feed you more content like that, and in turn share yours to those who do the same - C

  • @GeneralAcrylix
    @GeneralAcrylix Před 5 dny

    Instagram is a pay to win platform, I quit posting on it months ago. Absolute waste of time and money.

  • @IKAdancewear
    @IKAdancewear Před 6 dny

    Thank u guys for this info!!!!! So valuable

  • @nakicarey
    @nakicarey Před 6 dny

    I wish they will take followers away. So nobody have more or less then the next person. And brands would want to work with you based on how good your content is

  • @cx_n1
    @cx_n1 Před 6 dny

    I wish you could use reveal to make them click on the reel link u put in a story to promote ur reel. so they have to actually go to the Real and watch that because when you get likes on the story it’s annoying that expires after 24 hours your left with the reel on your profile and it looks like you didn’t get any likes for it down the line

  • @SK-xg2sp
    @SK-xg2sp Před 6 dny

    I had created an account 4 years ago but didn't post anything. That account is active, can i use that same now for professional page ?? Will i be able to get max reach with that ?

    • @Highseasonco
      @Highseasonco Před 6 dny

      You can certainly do that - not sure how it'll go, haven't heard of that specific set of circumstances before but it's worth a try if there's no issues with the account - C

    • @SK-xg2sp
      @SK-xg2sp Před 6 dny

      ​@@Highseasonco Actually I saved the username and wanted to use that for professional account now. But at the same time I'm afraid if It will grow! Account was active throughout, I was liking and saving posts but I didn't post anything. I have one more question: how to get first 1000 followers when starting from 0?? Should I buy or follow random people? I don't think if I start following with 0 followers, I will have good impact on people and they might not follow me back! Please help ❤

    • @Highseasonco
      @Highseasonco Před 3 dny

      @@SK-xg2sp Gotchu! OK here's a video for the second question: czcams.com/video/HKc6SgVbptk/video.html. Definitely don't buy followers - followers aren't even as important as they used to be. :) - C

  • @chevernybril6354
    @chevernybril6354 Před 7 dny

    My feed looks very weird after the update.. can you help me? 😢 I have to remove my content now

    • @Highseasonco
      @Highseasonco Před 6 dny

      Did it change to vertical? They're testing that currently, we don't love it as most feeds weren't built for that, so hopefully they switch it back - C

    • @chevernybril6354
      @chevernybril6354 Před 5 dny

      @@Highseasonco yeah they did.. but only on my work account, my personal one is still the same as always. Do you maybe know if I can turn it back to the old one?

    • @Highseasonco
      @Highseasonco Před 3 dny

      @@chevernybril6354 Ah gotcha. So I saw recently that IG publicly stated that they're testing a 4:5 vertical feed. There's no way to switch it back but I haven't seen anybody who is happy with it lol. I can't imagine they'd keep it, none of our (meaning everybody) content was made to appear in the grid at that size so all they're doing is messing things up. Fingers crossed it'll go back soon! - C

    • @chevernybril6354
      @chevernybril6354 Před 3 dny

      @@Highseasonco Lets hope so thank you!!

  • @TravelTipsbyLaurie
    @TravelTipsbyLaurie Před 7 dny

    Thanks team. Do you name your vertical video (like you would a photo you add) before uploading it to the Captions app? For exaple: instagram-reel-about-get-more-views

    • @Highseasonco
      @Highseasonco Před 6 dny

      So welcome! Definitely, we always name our files for maximum SEO - C

  • @sashagarcia6205
    @sashagarcia6205 Před 7 dny

    My ig was just disabled today.. i'll be honest i like mostly political posts and my comments are usually funny satire jokes... can you tell what political party i support just by knowing my account was targeted? i bet ya can

    • @Highseasonco
      @Highseasonco Před 6 dny

      haha it's likely, yes. Politics can be a little touchy on Instagram - C

  • @Liquidlifetravel_leisure

    I am a new small business and I am learning so much from you. Your videos are great! I just subscribed and look forward to growing my account with you.

    • @Highseasonco
      @Highseasonco Před 6 dny

      Welcome!! Love to have you in the Insiders :) Appreciate the kind words, stoked to have you here. You can check out the last live session from Tuesday in the Members playlist, and all the links to the free resources are in the description. See you at the next live! - Craig

  • @rexhoss
    @rexhoss Před 7 dny

    Where do you find total views? I see reach listed in the console but not a total for views?

    • @Highseasonco
      @Highseasonco Před 6 dny

      Hi, they haven't added it yet, they only just announced it so it'll be rolling out soon - C

  • @houseontherockprayerassemb2118

    Here because we want to learn how to grow on Instagram and CZcams specifically. We are doing quite well on TikTok and Facebook. This video is helpful, I’ll try these tips and see how things change for us on these two platforms. Thank you😊

    • @Highseasonco
      @Highseasonco Před 6 dny

      Love to hear it! Thanks so much for watching and best of luck with growing the accounts! - C

  • @KarLDian
    @KarLDian Před 8 dny

    The Pause function is great

  • @nicolehawtin2014
    @nicolehawtin2014 Před 8 dny

    Does that mean if you have three stories as a hook I should wait? Or do I do the three

    • @Highseasonco
      @Highseasonco Před 6 dny

      Hi! Could you expand on that? - C

    • @nicolehawtin2014
      @nicolehawtin2014 Před 6 dny

      @@Highseasonco sorry of course (I quite new to social media) so if I did a first story that said for example... Here I am about to do something then the next story would be me doing it, would it be better to keep them 24hrs apart?

    • @Highseasonco
      @Highseasonco Před 3 dny

      @@nicolehawtin2014 Oh no problem at all! I just want to make sure I fully understand so I can give you a solid answer. Great question - the idea would be to post those 3 Stories back to back, so it's like a narrative sequence. Set it up with the intro Story, then actually do it, and end with some sort of call to action (hit the link to learn more, follow me for more, download X here etc). Hope that helps! - C

  • @audreys9770
    @audreys9770 Před 8 dny

    Really appreciate your content, but this is relative, even within the same industry. I just had a very respected professional in publishing say that agents and publishers expect nonfiction writers to have at least 10k followers (social media or email list). Nonfic books (not talking academic, different niche) are sold on author's expertise and cultivation of a potential readership. This is not expected of fiction writers who sell a fictional story, nor of poets (well, it's rare they make much money; they aren't agented; and can easily self-publish). So, yeah, even within the same industry, this is relative. (Also, kindly, volume was a bit low on this video.)

  • @grantrobertdavies
    @grantrobertdavies Před 8 dny

    Great Video Guys… In General - I think it’s a good thing, I think the mind shift that followers aren’t the most important thing will be hard for many to digest… myself included!!! It’s a hard nut to crack Instagram… It is still such a good tool for my brand and a good source of social proof - These days it’s all about mindset with Instagram :) Thanks again for a great video :) Grant…

  • @gabe-w3j
    @gabe-w3j Před 8 dny

    Great content, thank you! I used my old account for a job I had and followed/unfollowed…the account has about 300 followers and most were gotten this way years ago. Only a few posts made years ago as well, but now about to launch in slightly different niche (coaching to spirituality). According to the video one technique is that I could remove these followers but creating a new account seems faster/cleaner. Is there any algorithmic disadvantage to a new account, like do brand new account not rank as high?

    • @Highseasonco
      @Highseasonco Před 6 dny

      So welcome! Great question - I think being that you 1) did follow/unfollow and 2) have 300 followers and 3) haven't posted for years, there'd be more value starting fresh. There's no specific algorithmic disadvantage as such - you'd need to work hard to build them both in different ways, and overall I think you'd just be better off starting a new account and building up a dedicated following - C

  • @steveniannelli2756
    @steveniannelli2756 Před 8 dny

    Have you tested boosting posts for new followers vs traffic campaign for new followers in ads manager? I know u recommend using ads manager but the online coaches and consultants i have learnt from all use boost post option to get new followrs then fb optimises over time as it learns who they are targeting. What you are saying opposed that

  • @alekfelis
    @alekfelis Před 8 dny

    I'm a fiber artist and we have these events where everybody follow and comment on other posts under the specific hashtag for the event. But now I'm hearing that this isn't good anymore, because algorithm count it as artificially boosting engagement. Do you have any information about that? With the new changes, and views valued more than followers Instagram looks less and less like comunity app and more as way to reach strangers. At least that's how I feel it!

    • @Highseasonco
      @Highseasonco Před 6 dny

      Hi Alek, it sounds like you're talking about Engagement Pods, and yes that's correct, they don't like that. I'm not sure what they use to determine whether comments are from a pod, but they've proactively spoken out against them earlier this year I believe. They're definitely prioritizing reaching new people as that's what most folks seem to want, but you're right, it isn't as easy to build a community as it was before. My bet is they'll do something to fix that as community is the entire point of social! - C

    • @alekfelis
      @alekfelis Před 6 dny

      @@Highseasonco Thank you so much for your response! It's so confusing as it was the way that our community is practicing usually. I see many people moving for Discord or private membership for organising these group events now, because of these changes and I couldn't understand that: from one side Instagram prioritizing sending DMs to friends, but then doesn't like when you make other friends than the 50 allowed at Friends and family folder 🤕.

    • @Highseasonco
      @Highseasonco Před 3 dny

      @@alekfelis Good point re people moving to Discord or Patreon etc for community things. I guess the IG subscription is the same thing but I'm not sure how many people are using those (similar to CZcams). It's always interesting to see what they're focusing on and I now wonder if they'll focus back on community any time soon - C

  • @olivernovak4114
    @olivernovak4114 Před 8 dny

    and what would i add to the reel?

    • @Highseasonco
      @Highseasonco Před 8 dny

      Anything to make it more original - that's what creators do, create so I'd suggest to turn it into something funny, interesting, ridiculous or just new so that the algorithm can push it to new people - C

  • @FabiolaPriceMakeup
    @FabiolaPriceMakeup Před 8 dny

    i feel like for content creator this is major, because brand always negociate on reach or impression but views, i feel like now we're talking and i think it's a big leverage specially when combined monthly! wow so much encouraging!

    • @Highseasonco
      @Highseasonco Před 8 dny

      Love it! It feels like a great time to be a creator :) - C

  • @liamhays3181
    @liamhays3181 Před 8 dny

    I wish I had this video back when I was starting. I was so mad because I had great content but wasn't getting any attention. 1k was mission impossible. I was lucky when I found out I can boost my channel with initial subs just enough to start getting noticed. I got myself first couple of hundred subs for very low price (personally used Fame- Ster). After that my main channel gain a ton of organic traffic.

    • @SK-xg2sp
      @SK-xg2sp Před 6 dny

      How you got your first 500 followers? Did you start following people Or purchased?

  • @Sostaboytmj
    @Sostaboytmj Před 8 dny

    THIS MY TV SHOW

    • @Highseasonco
      @Highseasonco Před 8 dny

      AYYY LEGEND! APPRECIATE YOU! - C

    • @Sostaboytmj
      @Sostaboytmj Před 8 dny

      @@Highseasonco I had posted it on my Instagram Letting my fans no …Like sense a Kidd I don’t wash TV it has to be something I don’t no in it has to involve making money #iwantmymoney 🤣🚨

  • @ShivamSharma-vd4op
    @ShivamSharma-vd4op Před 8 dny

    Love the content I have a genuine question though. From where do you find these updates?

    • @Highseasonco
      @Highseasonco Před 7 dny

      Thanks so much! We follow all of the Meta brand accounts (meta for business, instagram for business, creators etc), the head of IG (mosseri), all the blogs, basically everything we can to stay updated lol! - T

  • @asklogofilka
    @asklogofilka Před 8 dny

    Would it open the doors for paid views that manipulate algorithm?

    • @Highseasonco
      @Highseasonco Před 8 dny

      It shouldn't be any different to how it works now as far as ads - C