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Brand Atlas
United States
Registrace 6. 04. 2015
Helping companies build a leading brand, with guides on strategy, design, marketing, product, fundraising and mindset.
Most founders or business leaders don't know where to start with branding.
Logos, colors, fonts, strategy, positioning, the list goes on--how do you know if you're making the best choices?
With over 15 years of experience in brand strategy and all areas of design, we're sharing everything we know to help you craft a brand that will make your ideal customers and future employees flock to you.
Whether you're a founder of an early stage startup or are on a massive team at a Fortune 500 company, we're stoked you're here.
Most founders or business leaders don't know where to start with branding.
Logos, colors, fonts, strategy, positioning, the list goes on--how do you know if you're making the best choices?
With over 15 years of experience in brand strategy and all areas of design, we're sharing everything we know to help you craft a brand that will make your ideal customers and future employees flock to you.
Whether you're a founder of an early stage startup or are on a massive team at a Fortune 500 company, we're stoked you're here.
$100K Branding & Design Crash Course (LAUNCH Session)
- Welcome to an exclusive live session where a couple of hundred founders came together to explore the essentials of building a powerful brand. Whether you're a seasoned entrepreneur or just starting, this video is packed with valuable insights and practical tips on:
Brand Strategy & Positioning: Learn how to define your brand's unique value and position it effectively in the market.
Logo Design: Discover the key elements of creating a memorable logo that resonates with your audience.
Color & Font Selection: Understand the psychology behind colors and fonts and how to choose the right ones for your brand.
Copywriting: Master the art of crafting compelling copy that speaks directly to your target audience.
Naming: Get expert advice on selecting a brand name that sticks and stands out.
Product Design Methodologies: Dive into the best practices for designing products that meet your customers' needs and expectations.
High Converting Landing Pages: Uncover the secrets to creating landing pages that drive conversions and boost your sales.
With over 15 years of experience building strong brands, join this awesome group of founders as you learn to create a stronger company through branding.
🔔 Subscribe to our channel for more valuable content and stay updated with the latest trends and strategies in branding and design.
Timestamps:
0:00 - Introduction
1:03 - What is Branding?
7:05 - Brand Strategy and Positioning
12:31 - Brand Messaging Framework
13:30 - How to Name Your Company
17:36 - Logo Design
19:53 - Choosing Color
22:14 - Typography
23:38 - Importance of Styleguides
23:55 - Product Design
27:11 - UI/UX Best Practices
30:54 - Marketing: Creating a High Converting Website
37:25 - Additional Resources
Thanks again for joining this raw, recorded presentation! More to come.
If you found this helpful, please me know!
x.com/scott_bair
Or download more resources at brandatlas.com
#BrandStrategy #LogoDesign #Copywriting #ProductDesign #LandingPage #Entrepreneurship #Startup #BrandBuilding
Brand Strategy & Positioning: Learn how to define your brand's unique value and position it effectively in the market.
Logo Design: Discover the key elements of creating a memorable logo that resonates with your audience.
Color & Font Selection: Understand the psychology behind colors and fonts and how to choose the right ones for your brand.
Copywriting: Master the art of crafting compelling copy that speaks directly to your target audience.
Naming: Get expert advice on selecting a brand name that sticks and stands out.
Product Design Methodologies: Dive into the best practices for designing products that meet your customers' needs and expectations.
High Converting Landing Pages: Uncover the secrets to creating landing pages that drive conversions and boost your sales.
With over 15 years of experience building strong brands, join this awesome group of founders as you learn to create a stronger company through branding.
🔔 Subscribe to our channel for more valuable content and stay updated with the latest trends and strategies in branding and design.
Timestamps:
0:00 - Introduction
1:03 - What is Branding?
7:05 - Brand Strategy and Positioning
12:31 - Brand Messaging Framework
13:30 - How to Name Your Company
17:36 - Logo Design
19:53 - Choosing Color
22:14 - Typography
23:38 - Importance of Styleguides
23:55 - Product Design
27:11 - UI/UX Best Practices
30:54 - Marketing: Creating a High Converting Website
37:25 - Additional Resources
Thanks again for joining this raw, recorded presentation! More to come.
If you found this helpful, please me know!
x.com/scott_bair
Or download more resources at brandatlas.com
#BrandStrategy #LogoDesign #Copywriting #ProductDesign #LandingPage #Entrepreneurship #Startup #BrandBuilding
zhlédnutí: 11 641
Video
Why Your Brand's Color can Make or Break your Startup
zhlédnutí 966Před 7 měsíci
Did you know 90% of your customers’ initial impressions of your brand is based on its color? It’s the first thing they subconsciously see and it starts to affect their opinion of you all before they can even read your headline. I mean… Why do you think red is associated with anger? It can’t be for no reason can it? There’s a reason why the biggest brands in the world like Amazon spend hundreds ...
How Branding Impacts Your Business
zhlédnutí 246Před 7 měsíci
Quit underestimating branding. It’s one of the few things that nullifies all your business’s positive attributes if you do it wrong… And amplifies all of them if done right. Seriously, it’s WAY more powerful than you think, and brings along benefits you probably haven’t even THOUGHT of… And it might be the ONLY thing holding your business back from reaching the level of attention, reputation, a...
Custom Branding Built By Experts (In Just 15 Days) | Logolaunch
zhlédnutí 507Před 8 měsíci
Introducing www.Logolaunch.co The easiest way to get branding completed for your startup, for one flat fee, built by an expert team, delivered in just 15 days. - #startup #branding #brand #logo #logodesign
How to Create a Unique Logo for your Startup | 3 Simple Tips
zhlédnutí 539Před 9 měsíci
An intro into to our series on building brands that stand out - with tips and tricks on creating logos that are modern, beautiful, and scaleable. - Lunour.com BrandAtlas.com - #logodesign #brand #branding #startup
logo design using the isometric grid | adobe illustrator cc tutorial
zhlédnutí 4,3KPřed 2 lety
follow me on Facebook Mohamed-Salama-100591781730988/ #logo_design # isometric_grid #adobe_illustrator
How to design a logo using the circular grid | adobe illustrator cc tutorial
zhlédnutí 4,3KPřed 3 lety
follow me on Facebook Mohamed-Salama-100591781730988/ #mohamed_salama #logo_design #logo_maker #adobe_illustrator
how to design a simple and easy pattern in adobe illustrator cc.
zhlédnutí 2,8KPřed 3 lety
get the golden gradients: drive.google.com/file/d/0B4qvZpRlW15ENzZGck9vNmRCNkU/view?usp=sharing&resourcekey=0-hN-MJuAw0JRkxVKqzKpI0A follow me on Facebook Mohamed-Salama-100591781730988/ #golden_pattern #logo_design #logo_maker #adobe_illustrator #mohamed_salama
the entire logo design process from start to finish.
zhlédnutí 8KPřed 3 lety
follow me on Facebook Mohamed-Salama-100591781730988/ #logo_design_process #logo_maker #adobe_illustrator
Design great logos without using the pen tool | adobe illustrator cc tutorial
zhlédnutí 5KPřed 3 lety
follow me on Facebook Mohamed-Salama-100591781730988/ #the_curvature_tool #logo_design #logo_maker #adobe_illustrator
the big pen tool tutorial || master the pen tool in adobe illustrator cc
zhlédnutí 5KPřed 3 lety
follow me on Facebook Mohamed-Salama-100591781730988/ #the_pen_tool #logo_design #logo_maker #adobe_illustrator
how to design an abstract leaf logo with two different techniques | adobe illustrator cc tutorial
zhlédnutí 6KPřed 3 lety
Download the logo file here: blog-graphicworks.blogspot.com/2020/12/how-to-design-abstract-leaf-logo-with.html follow me on Facebook Mohamed-Salama-100591781730988/ #abstract_leaf_logo #logo_design #logo_maker #adobe_illustrator
how to design the android logo | adobe illustrator cc tutorial
zhlédnutí 3KPřed 3 lety
follow me on Facebook Mohamed-Salama-100591781730988/ #android_logo #logo_design #logo_maker #adobe_illustrator
how to design a logo using the grid system in adobe illustrator cc
zhlédnutí 6KPřed 3 lety
#logo_design #logo_maker #adobe_illustrator follow me on Facebook Mohamed-Salama-100591781730988/ go to "view". click "show grid". using the grid system in adobe illustrator cc to design a perfectly geometric and consistent logo. go to "view". click "show grid". to zoom in hold the "alt" key and scroll with the mouse wheel. go to "view". make sure that the "snap to grid" and "snap ...
how to design a simple Celtic logo | adobe illustrator tutorial
zhlédnutí 2,2KPřed 3 lety
how to design a simple Celtic logo | adobe illustrator tutorial
logo design speed art tutorial | adobe illustrator cc
zhlédnutí 2,3KPřed 3 lety
logo design speed art tutorial | adobe illustrator cc
monogram (MS) logo design process | speed art tutorial
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monogram (MS) logo design process | speed art tutorial
the logo design process | speed art tutorial
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the logo design process | speed art tutorial
logo design process using the golden ratio | speed art tutorial.
zhlédnutí 3,2KPřed 3 lety
logo design process using the golden ratio | speed art tutorial.
how to design a simple and consistent swan logo | adobe illustrator cc tutorial
zhlédnutí 3,5KPřed 3 lety
how to design a simple and consistent swan logo | adobe illustrator cc tutorial
how to design a crossed monogram logo | adobe illustrator tutorial
zhlédnutí 7KPřed 4 lety
how to design a crossed monogram logo | adobe illustrator tutorial
the logo design process from sketch to the end | adobe illustrator tutorial
zhlédnutí 837KPřed 4 lety
the logo design process from sketch to the end | adobe illustrator tutorial
How to design a logo using the golden ratio | Adobe illustrator tutorial
zhlédnutí 6KPřed 4 lety
How to design a logo using the golden ratio | Adobe illustrator tutorial
how to create a logo design with the pathfinder tool
zhlédnutí 2,8KPřed 4 lety
how to create a logo design with the pathfinder tool
master the pathfinder tool in adobe illustrator cc
zhlédnutí 890Před 4 lety
master the pathfinder tool in adobe illustrator cc
how to make 3d text in adobe illustrator cc
zhlédnutí 4,7KPřed 4 lety
how to make 3d text in adobe illustrator cc
How to make 3D shapes in adobe illustrator cc
zhlédnutí 3,2KPřed 4 lety
How to make 3D shapes in adobe illustrator cc
how to rotate shapes, images in adobe illustrator cc
zhlédnutí 1,2KPřed 4 lety
how to rotate shapes, images in adobe illustrator cc
amazing! very helpful, thought provoking yet still clear and easy to follow. Subbed ⭐️
What software did you use for the presentation ?
Next level content
Subbed! High quality content and I'm not complaining, but can you re-upload the same in 1080p if possible? Will probably watch it one more time on 1080p
Thank you! Hah yes. I'll definitely be re-uploading this in at least 1080p
@@brandatlas Thanks for the quality content! Will be waiting for the re-upload.
Just found you. Taking over as COO for a company I love. This is excellent knowledge!
Awesome! Congrats for the new role. Feel free to reach out with any questions you had on what I shared: hey@brandatlas.com -Scott
Thank you for this video, i don't usually drop comments, but this video came just at the right time cos i was letting my bias get in the way of the branding of my clients' product, so much that i was going off-course, this refresher just helped me get back on track. Thank you once again, I shared with some of my folks. 🤟
Love it! You’re welcome. Happy to hear that for you. More coming!
Really good presentation overall.
Thank you!
Hi, I don't mean to be that guy but this slide at 5:44 has a typo.
Also at 11:14 , the apostrophe is only used with an s to shorten "is". Two instances of incorrect usage in the third bullet point.
Thank you for the catch!
Wish there was more of the questions at the end
You can email me with a list of questions at hey@brandatlas.com and I’ll try to include them in a new video.
Bro, the level of clarity you presented about how branding works is such a relief. Thank you for sharing experience!
Awesome! Love to hear it. Thanks for sharing. What was most helpful about this?
Thank you very much! Enjoyed every second! Is there a way we can download the presentation file/pdf?
Amazing! Glad to hear that! Yes, here you go: shop.brandatlas.com/buy/70b358c4-ba52-4a26-acd9-baa2e538c905?discount=0
Excellent presentation. Thank you so much.
I appreciate it! Curious - what stood out most?
@@brandatlas I enjoyed the whole presentation. Especially the UI part. The quotes from Godin and Hoffman are indeed powerful.
Nice. Thanks for sharing!
Is the product here being mentioned is just an app?
If I talk about “product design” then it could be software, like web apps, mobile apps, etc. Any “products” we could have are on brandatlas.com
Great video. Really got value. Thanks for sharing.
Thanks Atul! Great to connect with you too.
My pleasure, Scott.
i really love it thanks guys
Awesome! Glad to hear it! Appreciate you.
All these people saying 480p is bad, Are spoiled brats, it’s a free video Sheesh Peace and Love
Hah I appreciate it. It was a quick test to see if anyone wanted this sort of content. Now I can confidently re-film
Not really. Its stressful to the eyes. Its like listening to music with 5% volume. Google search WCAG guidelines.
It's kinda silly in 480p, unfortunately it makes me highly doubt the whole thing, hope it gets reuploaded at proper resolution, maybe in parts whatever works
Yep. It was from a zoom recording. I’ll be redoing the whole thing in 4k. New upload coming soon.
You are just not ready to take in the content, which is totally fine, but it's a free value packed video, don't shit on the effort. if it does not work for you just slide along, go look for people that will package regular BS for you in 4K.
Shut up bro. The best trainings are on zoom recordings. Stop being a pixel diva. Learn or get out.
Hey, thanks. Thats really helpful
Glad to hear it! What should I include for my re-film?
i fucking love your content
I appreciate you!
suggest better quality than 480p
Agreed. I’ll be refilming the whole thing soon.
@@brandatlas Than I'll wait for that
Do you transfer the sketch to the illustrater
great technic
Great video and thank you for sharing. Subscribed
I think if you used a thick line between the two wing shapes you would of gotten a cleaner dividing curve. Great logo.
Clean as hell-great content!
why yours doesn't have an artboard??
Could be the settings
Best video ever
Helllo Sir, I like the video despite of very slow voice due to watching on the laptop, and please zoom in when you act on or doing some specific action (kindly). People will take more interest to learn in. Take me right, thanks.
Great feedback. Thanks so much. I'll try to do that for the next video. Cheers.
What AI tool can do this instantly?
There are not really any AI tools that can create a logo at this level yet, but the capabilities of AI are always improving!
Very useful vid thanks... however, that Ai voice was violently obnoxious 😟
I agree. We are going to be creating content that has much better audio!
on which app you make logo?
We use Illustrator to create brands and logos and Figma to create the brand guidelines and styleguides. Hope that helps!
thank you
Annoying irritating computerized voice. Just cannot watch this BS
What year do you use in adobe illustrator.or did you use adobe illustrator cc 2015
In the drow
Can you use the pen tool
Nice
Wow
You didn’t show how you took your hand drawn sketch and uploaded it to your computer. I need a visual. Im a visual learner. As you probably know, I’m not too computer savvy.
He probably took a picture of the sketch and retrace the drawing on the picture while locking the sketch
The way you teach is absolutely amazing.. U are the best 💪
i love this thank you
Show me how to make chrome logo
Thank you so much
I love the voice....your video is clean and precise...not a bunch of chatter, straight to the point
Simply lock the layer by pressing f7
Where did you get that logo idea from?
Oh my god. You use curly pen to digize it perfect smooth. how a good tutorial video.
thank you so much
Tutorial How Do I Make a LoGo in Adobe Illustrator CC 2022 czcams.com/video/ULTavg3NXn4/video.html
I think you also watch Mohamad Achraf's videos as the videos are made.