- 8
- 84 001
Aaron169
Registrace 12. 05. 2020
When Rover Met BMW - Episode 2: Identity Crisis
Episode 2/5: Identity Crisis (12 November 1996)
"When Rover Met BMW is a 5-part documentary series produced by the BBC in 1996. German motor company BMW had bought Rover in 1994 and the series follows the sometimes fraught relationship between the two."
"As Rover struggles to keep its own identity under BMW, the Germans urge the company to exploit its British heritage in the run-up to the launch of the new Rover 200."
All rights go to BBC.
"When Rover Met BMW is a 5-part documentary series produced by the BBC in 1996. German motor company BMW had bought Rover in 1994 and the series follows the sometimes fraught relationship between the two."
"As Rover struggles to keep its own identity under BMW, the Germans urge the company to exploit its British heritage in the run-up to the launch of the new Rover 200."
All rights go to BBC.
zhlédnutí: 5 559
Video
When Rover Met BMW - Episode 1: Don't Mention The War
zhlédnutí 11KPřed 2 lety
Episode 1/5: Don't Mention The War (5 November 1996) "When Rover Met BMW is a 5-part documentary series produced by the BBC in 1996. German motor company BMW had bought Rover in 1994 and the series follows the sometimes fraught relationship between the two." "Episode one, Don't Mention The War, covers the launch of the Rover 200, analyses the press coverage this generated and also shows the rea...
When Rover Met BMW - Episode 5: Undercover Operations
zhlédnutí 7KPřed 2 lety
Episode 5/5: Undercover Operations (03 December 1996) "When Rover Met BMW is a 5-part documentary series produced by the BBC in 1996. German motor company BMW had bought Rover in 1994 and the series follows the sometimes fraught relationship between the two." "In the final programme of the series, Anglo-German relations are futher strained when Rover’s chief executive resigns. Will BMW take the...
When Rover Met BMW - Episode 4: Bonding
zhlédnutí 3,7KPřed 2 lety
Episode 4/5: Bonding (26 November 1996) "When Rover Met BMW is a 5-part documentary series produced by the BBC in 1996. German motor company BMW had bought Rover in 1994 and the series follows the sometimes fraught relationship between the two." "Episode 4 reports on the "bonding" projects between BMW and Rover wherein German workers go and shadow their counterparts in England and vice versa." ...
When Rover Met BMW - Episode 3: A Job for Life
zhlédnutí 8KPřed 2 lety
Episode 3/5: A Job for Life (19 November 1996) "When Rover Met BMW is a 5-part documentary series produced by the BBC in 1996. German motor company BMW had bought Rover in 1994 and the series follows the sometimes fraught relationship between the two." "In episode 3, A Job For Life, twenty thousand applicants compete for 2000 jobs at Rover's Longbridge plant. Those who pass the intensive batter...
Abandoned Citroen C15 Van on Morecambe Bay
zhlédnutí 1,5KPřed 3 lety
The legendary abandoned Citroen C15 that can be found on Morecambe Bay at low tide. More photos here: pCPVdLtWlsCP/?
2000 Aixam 500 Superluxe Walkaround
zhlédnutí 47KPřed 3 lety
2000 Aixam 500 Superluxe This is the French made Aixam 500 microcar. It has a 500cc 2-cylinder Kubota diesel engine with an automatic CVT transmission, producing around 10hp with a top speed of 55-60mph. It has an all plastic and aluminium construction meaning the whole car weighs in at just 380kg, and can be driven on a full bike license in the UK.
Bro this is the most abandoned car that i have ever, seen poor Citroen.
19:18
Good looking little cars the 200, as was the 400 (although the 400 wasn't as nice to drive and felt a bit more dated)
Tedious obsession with Britishness that even James May slagged off when the 75 came out. I wish Rover was still going but stuff like that makes you question if they deserved it after all.
Jeremy's hair 😅
his hair is not good at being hair
I think I caught the list of OG Top Gear presenters? I remember Quentin Wilson's coverage of the 200 launch
Jesus. I honestly thought this was a spoof!! I used to think Rover died because of poor investment etc etc now I’m sure it was the workers. school boy jokers that seemed to have forgotten they were at work not in the playground!!!
Management was absolutely appalling in landrover and rover cars
Yes but the way the workers seem to have forgotten that they are at a place of work, they're acting like a bunch of jokers. I can see why management gave up @@darendalton856
Same
lets call him an asian gentleman saying he will work a month for free what a scab
Rover was dead long before BMW rocked up - they killed the whole lot in the seventies through a chronic lack of investment
12:41 that didn’t sound good want he said 😮🤣
Brilliant documentary. This series should be watched by all students of business to learn how not to run a car company. The attitude of the British Rover workers in Bavaria -- immaturely laughing and joking about, there to get pissed and have a good time and not participate, while the bemused German BMW workers were conscientiously problem-solving -- speaks volumes about the very disparate mindsets. It's a great shame, as Rover was in a good position in 1995 with the new, well-received Rover 200 and 400 models, the 600 selling well and a new MGF. Within a decade, they'd be no more.
My those are large beers for breakfast😊
Rover never had a chance. There cars are of no comparison to BMW in quality or engineering. Rover went bust for a reason. Nobody wanted to buy there cars
I'm afraid BMW were in for what they could get, Range Rover tech and money, mini and a factory in the UK. How Rover failed was only helped by the above factors, oh and the UK government looking the other way...
John Towers, what a tit
They should have used the Rover name on the 600 and 800 series cars, but resurected the Austin name on the 200 and kept it on the Metro, thus aiming the right cars at the right market sector.... perhaps....
BMW wanted the MINI Brand wasnt really interested in Rover , sad but true .. towers was right they would have been better staying with honda
Honda didn’t want Rover too. It’s Towers and alike that killed Rover since 70’s.
I can at least thank BMW for using their much more reliable engines in the P38 making it... Less unreliable
That Asian guy would do my fcukin head in working alongside him
And to think people can just use a drone now
this shows over and over, just how incapable "management" was. Always aiming low, never driven by the engineer but by the accountant. Ever seen an accountant drive a Trabant? No they drive BMW's says it all, and is proof of very very poor management. HOW MANY OF THE 'MANAGEMENT' HAD A DEGREE IN ENGINEERING AND DESIGN? NONE.
This shows everything that was wrong with rover. The 200 and 400 were good cars but they focused everything on fuddy duddy ‘Britishness’ rather than it being a good car. The 200vi should have been more edgy and more of the direction they went it. Keep the wood if u need to but bigger wheels and a bit more racey and promote it as that not as a lounge chair!
Arranca al toque fijo
BMW is cack
So let me get this right, Rover had two long term image problems: flaky cars and an "Old person" image. So they solved this problem by passing over the ad that highlighted the improved static qualities of the 200 and which made no assumptions about what kind of person a Rover 200 driver should be, in favour of one starring a young fogey who's set in his ways. Genius! What could possibly go wrong...
The attitude of the English workers comes across awful- “we like what we like and we aren’t going to change or try anything new..”. As for “pudding” that’s an English thing, everyone else calls it’s dessert. No one foreign would know what they meant but they’re so unself-aware they couldn’t see this
Why would you offer up German food in England like this? Utterly ridiculous. If I was in a different country I want to try the local cuisine
Germans know what they like and know that they do it best 😂
Doing the Germans a Favour! 😂
Doing the Germans a Favour! 😂
5 breaks in ten hours? Sounds good to me
Shame they are normally around 10 min breaks. I speak from experience there 😅
I’m beginning to see why rover cars had so many quality issues. That line operation looks terrible
Well systems 1 and 2 were built for the metro and mini so were ancient. System 3 which isn't shown in this video was far more modern, a lot of Honda input as it built both honda and rover models at 60 an hour.
4:25 - Style-conscious press...
They spent too much time worrying about Britishness and not enough producing the best damn thing that could be made for the money.
Yes. If the workers were truly proud to be British they would have upped the build quality and lobbied management, through their shop stewards, to increase spend per vehicle to enable decent rust proofing for example. This way their product would have competed more successfully with those from VW. They would have kept more repeat customers and not gained a poor reputation. A bit of creative thinking applied and management could have bought in a new Golf mk1, stripped it down along side an Allegro and gone from there. Very sad.
@@Ben-jq5oo you’re talking about 20 years before this though.
Absolute amateur hour in fact embarrassing no wonder they failed.
Having known what happened subsequently you can absolutely see how and why things went belly up fast. I reckon BMW didn’t realise actually how bad things were in rover and how far behind they were. Without Honda there was nothing much there at this stage
@@mfitzy100 Yeah I have to agree all Rover produced was shiteboxes at that stage.
Ask John towers how he hid all the faults on rolling road from bmw pushing cars off the track before wolfganger arrived
Bavarian Motor Works...how can they get the intro so wrong 😢
Like the cars wrong
Remember this episode secret testing the Land Rover Freelander
Sounds like the headgasket was gone on that test car too!! You couldn't make it up!
BMW ripped Rover off, They got the new Mini and know-how of the Land Rover for there own 4 X 4. They also took the Rover 25 replacement car and made the new 1 series! The phoenix 4 put the final nail in the coffin, those 4 bastard's have a lot to answer for!
Not really, that’s business. They owned the company so called the shots
Yep all the X drive tech aswell as early m5s were rubbish , they have nothing to gloat about
The point here is, WHY DIDN'T ROVER MANAGEMENT SEE THE SAME AS BMW?????????
Team leaders criticising keen new employees for working too quickly perfectly epitomises what finally brought Rover Group to its knees. We should and could have done so much better. Pity really. And I speak as an ex Rover Group employee, although I worked in sales rather than production.
If someone want to know why rover failed - this shows it in all its glory. Smug and condescending of their customers and competitors with a healthy dose of jokes at the Italians expense.
Pretty sure the Italians didn't take offence. After all, if we can laugh at ourselves then we can laugh at others or is that too British for you?
BMW plundered Rover , taking the new Mini and taking all the know how to make a decent 4x4 from the land rover. It's like eating all the decent flavour crisps and leaving a load of ready salted in the bag and saying here man help your self to a bag of crisps!
BMW also took the Rover name
Can you blame them? BMW were losing 25 million pounds a day with Rover. The hard truth is that Rover made cars that nobody wanted to buy, not even the British public. BMW left Rover with one billion pounds which they burned through in five years and then they went bankrupt. The real crime is the Pheonix Four who left the company with a combined 40 million pounds. They were the only real winners.
No can't blame, the government did not support car industry like the German, French Japanese or American. The government pretended it did not support state aid but as we have seen time and time again it does just not industry ,it just our government chose the winner to be the City rather than industry. Which may have seemed sensible at the time , in hindsight not so much
That’s business I’m afraid. BMW did try but the strategy was completely misguided. The low volume 75 shouldn’t have been a priority for replacement and was the wrong car completely for the market at the time
@@edword7195 Well they bailed out British Leyland for long enough and saw that it was a colossal waste of taxpayers money.
Bmw kept the mini land-rover ranger rover. Gave the rest away to 4 muppets that destroyed mg rover and life's . Mclaren put bid in to save rover in 2000. he never got the company . it was given to there labour buddies that knew nothing about cars or business. I remember Quainton wilson said the workers had extra 5 years of work. people should be thankfull. Another man that help destroy rover with the top gear fools
1:57 The briefest of glimpse of the back end of the R40/Rover 75....???
Definitely, I don't think the clay model was finished though as there's no bumper detail.
Is that final big workshop Longbridge or Gaydon...???
Method builds at Longbridge. Towards the CAB of the plant off Lowhill Lane.
What Britain did best....Producing people (in this case motoring journalists...) who thought they were so clever in their smugness of being overly-critical & slagging off the products of our own industries & poor old MG Rover...Nowhere else in the world did or does this happen...a truly British disease that even Clarkson made a career out of......🙄
Spot On.
@@jemimallah sorry don’t agree to be honest. The damage was done years before BMW came along, through years & years of lack of investment in Rover Group by British Aerospace who owned it at the time & as a result being hampered by expensive Honda licensing agreements for all the cars. Given time it probably could’ve been turned round like VAG did with Skoda. But it was losing far too much cash to wait, the poor DM >GBP exchange rate was the final straw. So I would level the blame at BAe managers not Rover.
No wonder Rover went under they took advertising advice from a man in a Green corduroy suit.
Rover you put the key in ignition it doesn’t turn over
I had 75 for two years with no problems
Not sacked....No. certainly not.
What a rubbish ad!
I liked it but was very out of context seen as they didn’t even sell in the USA
Pity they didn't include a test centre for head gaskets.
They did...It was called Lotus Cars Ltd - Project Elise...proved to be very successful when they spec'd their own head gasket.
They wonder why Rover group failed. Bunch of amateurs fannying about.
And if you are then confronted with, for example, those 3 baboons from Topgear who are making fun of everything, then such an introduction has failed in advance.
I stopped watching it when I realised how toxic Clarkson’s humour was. The way he used it to influence May and Hammond, along with the audience, is the definition of a malignant narcissist. No better than Trump.
"Can't park there mate!"
Poor thing