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This America is long gone now.

I would choose Cadillac

I'm amazed at how angry I got watching this. The Imperial was so much better than the Cadillac. They really we unfair here. I get that it's almost 70 years old and a selling tool for cadillac but, it really goes to show how scared of the imperial Cadillac was at the time. They were radically different cars

My dad had a used 1959 Cadillac during the early 1970s. It was in excellent shape and fun to drive.

400 hp! Wow!

Back then cars were built tough with options and style, today they're cookie cutter, disposable aluminum cans with so much technology no one can work on them except high-priced mechanics for dealers

We can only dream of such car buying experience these days. Long gone for sure!

Mr and Mrs Carter died later in a horrible crash due to lack of divided highways and no airbags or seatbelts. Also Mr Carter liked to have a few drinks before going out to dinner.

As owner of a 1956 Cadillac Sedan DeVille in similar colors (original) the level of workmanship and quality is superior to any of their cars from the 1970s 80s, 90s and of recent, new cars all no more than a jazzed up Yukon and blend in like every other car on the road infotainment plastic unrepairable to the owner. These cars are tanks, easy to work on/ maintain even if they do need servicing more frequently, less safety they are of a different more elegant era. By far the most comfortable car have ever been in. Great promo film strip!

Little has changed in 2024. It's still the same hustle. Rushing and taking advantage of prospective buyers. Another reason many avoid dealerships.

Imperial was doing well in sales at this time and GM took notice on this one. At least Imperial had its own body and trim.

General Motors sales technique was pretty much the same thing when I got in the business in 1977. We were expected to dress and conduct ourselves as professionals. We got brand new company cars that we could only put 6000 miles on before we traded them in for something with 0 miles on the odometer. We were encouraged to take new cars to a customer's home.. I sold Pontiac, Chevrolet, Oldsmobile, Buick, Cadillac and GMC.

You would think the video was only taken yesterday! 😂

What went wrong?

Should have gone with the Imperial - 392 Hemi

I’d have gone with the imperial for its 392 hemi

Put that coffee Down!

The Imperial had a Hemi (last year of the original version)

The first guy might want to hold off on that new Caddy until his teenage son goes off to college or gets his own car.

Sher would have been nice if the 71 2 and 73 would had a 10 to 1 piston ratio

Oh, how the mighty have fallen.

Awesome! The pricing even more awesome! Though this almost 50 yrs ago.

Back then, the rule of thumb was, if you can’t pay for a car in 3 years, you can’t afford that car. Now, cars are priced so far beyond that, that most people can’t afford to pay for any car in less than 6 years. That means, most people are driving cars they literally can’t afford. I understood that years ago. So I never buy new. Always buy at least 2 years old.

Good ol emissions control

In the 60's, my uncle own a new Cadillac every year. He'd trade them every in October want the next year models came out. He'd claimed that he didn't have any maintenance or state inspection. So he said that it wasn't that expensive. In those days Cadillac had good resale value.

Absolutely gm bullshit. cadillac was and is a turd blossom. I wouldn't get out of the electric chair to watch one be crushed. Every line the narrator speaks is garbage.

This selling tactic was pushed on all GM car dealers starting in the late 1930s. It's harassment . There's a GM film called Hired that goes in to detail about how one must strong arm a potential customer. Even showing up at their house

i tend to know my price range and what i want in a vehicle, if i find a vehicle that meets my criteria, and is in good condition, i go forward with a test drive, if i test drive a vehicle, it means i intend to make a offer if the test drive is good. i tell sales people the best way to get me to walk away is to try to sell me something.

everything about the trade in and nothing about the sales price markup...this was before the Monroney sticker

I confirmed that June 5, 1956 was indeed on a Tuesday 00:59. : )

That imperial is nice though. I honestly think i would pick that. Better handling, the Cadillac had that weak dangerous X frame. And Cadillac just kind of rested on its laurels. Of course I think we would all gladly take either one.

Deceit and dishonesty have been hallmarks of makind for millennia.

I remember being highly annoyed that GM bean counters omitted the “V” for ‘70 and ‘71. It returned in 1972.

Can someone explain to me why we are shown a cut from freeze frames, and not the film itself?

This announcer sounds a little like George Fenneman but he worked for Groucho Marx & they were sponsored by Desoto so it's gotta be someone else

That house is as big as a B-52. They use that same set with other GM sales presentations. They were custom orders from the factory back then. Colors and seat coverings. I liked that Lincon 1955 maybe. Break job after 1 year. Cash cows

I'll take your entire stock!

More than a bit heavy handed. Over the top language. "Motordom's Masterpiece" Sheesh!

My parents bought a 1956 Cadillac Sedan deVille (in Mountain Laurel, of course) in 1969 for $1190. We drove it to Minnesota and back to California that summer, pulling an Apache trailer. They sold it in 1977 for $150 as it had blown freeze plugs. Imagine how easy that would be to fix today!

When I was a kid in the sixty's my dad had a 58 continental we use to call it the Cadillac killer

No AC... When you factor in resell, and water bottles the air conditioning saves money.

Clearly Cadillac Rules 🏆 🤗

6:18 - I laughed scornfully at the phony demonstration of windshield distortion. In the view from the Imperial, the woman is placed directly in the area of maximum glass distortion, but she's carefully positioned totally OUTSIDE the Cadillac's similar spot. And the camera is also at a higher level on the inside so that the ceiling of the Caddy covers up what was probably even more pronounced waviness from the extreme windshield curvature. They also neglected to mention the knee-busting intrusion of this windshield styling into the driver's open door of the Cadillac.

I like the 1970 front end and the hubcaps for the Deville and Fleetwood. I'm making a set where they have the wreath around the crest in the little small circle and make the small circle red they should look fantastic. Getting the wreaths is very pricey. Near impossible to find new ones.

I have had an 84, an 87 and a 09 Cadillac. They get worse every year. And I know the 80s were not a high point in GM quality.

The format of black & white picture slides to audio recording is quite endearing. The tone that you hear between pictures is used by machines to automatically progress to the next slide. If a machine such as that is not available, then it cues the operator to do the same. A presentation such as this is 79% more effective at selling me on a new car than the methods of 2022, although the jury is still out on whether or not its actually due to no 2022 model year cars being appealing to buy. But what we do know is I have 0 2022 models and 1 1956 Coupe DeVille

Many were given Imperials as a gift and almost all committed suicide.

Cadillac talks shit about the design of the Imperial. That's hilarious since it was the surprise introduction of the Chrysler Finmobiles in '57 that panicked GM Corporate and would ultimately result in batwing Impalas in 1959 and Caddies with tailfins so tall they were a threat to airliners on final approach

I wish I had any of these veh6

I'm surprised this wealthy couple appears to have only one car. Why not buy Mrs. Carter the Caddy, and he can either keep his Lincoln, or get another new one. Everyone's happy that way.