Richard Fertig
Richard Fertig
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2024 Hospitality Hot Takes, Biggest Mistakes, & Advice
How do we increase revenue and save money at the same time? How do we delight our guests so they come back? Hear Richard's thoughts and more in today's video.
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⏰ Timecodes ⏰
0:00 - 0:09 | Intro
0:09 - 3:20 | Increasing Revenue
3:20 - 5:36 | Revenue is Byproduct of Delight
5:36 - 6:14 | Which Hosting Platforms to Use
6:14 - 7:41 | Biggest Mistake Hosts & Hotels Make
7:41 - 9:12 | Service Standards Getting Worse
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RESOURCES
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#stompcapital #richardfertig #hospitality
Our mission at Stomp Capital is to produce the Next Generation of Hospitality by being proactive hosts and offering unique, boutique experiences that delight.
Learn more at: StompCapital.com
zhlédnutí: 593

Video

Why We're Moving from STR to Hotels & Lessons Learned
zhlédnutí 2,1KPřed 3 měsíci
Why have we continued to move away from STRs to Commercial Properties? And should you do the same? ⚡️Join our Facebook Community with over 50,000 members ➡︎ geni.us/WAM4oi ⭐️ Check out our FREE Newsletter:geni.us/qWm00AD Connect with us! X/Twitter ➡︎ x.com/imrichardfertig TikTok ➡︎ tiktok.com/@imrichardfertig IG ➡︎ imrichardfertig ⏰ Timecodes ⏰ 0:00 - 2:26 | Why Switch to Commerci...
Best Hospitality Advice to Grow Your Business
zhlédnutí 642Před 3 měsíci
Timecodes Below! A Hospitality Pro running over $75M in properties discusses where hospitality is headed, customized approaches vs. procedures, 'must add' amenities and services, and so much more in this rapid-fire video. ⚡️Join our STR Facebook Community with over 50,000 members ➡︎ geni.us/WAM4oi ⭐️ Check out our FREE Newsletter ➡︎ geni.us/qWm00AD Connect with us! X/Twitter ➡︎ x.com/imrichardf...
Reviewing a Billionaire’s Vacation Home
zhlédnutí 673Před 3 měsíci
After staying at the Invisible House in Joshua Tree, we moved the team to Palm Springs to stay at a $5.2M villa once owned by Roy Disney. Follow us as we give our thoughts and honest review from both a guest's and a host's perspective. ⚡️Join our Facebook Community with over 50,000 members ➡︎ geni.us/WAM4oi ⭐️ Check out our FREE Newsletter:geni.us/qWm00AD Connect with us! X/Twitter ➡︎ x.com/imr...
What's it like to Stay at the Famous INVISIBLE HOUSE?
zhlédnutí 655Před 3 měsíci
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Best Property Investing Insights from Ex-Blackstone Pro | Part 1
zhlédnutí 757Před 3 měsíci
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#1 Hotel in Palm Springs | Our Honest Feedback
zhlédnutí 1,1KPřed 4 měsíci
#1 Hotel in Palm Springs | Our Honest Feedback
HUGE Updates! Jonathan Adler, Rita Arnaus, & more!
zhlédnutí 415Před 4 měsíci
HUGE Updates! Jonathan Adler, Rita Arnaus, & more!
Top 3 Hospitality Mistakes Everyone is Making in 2024
zhlédnutí 1KPřed 4 měsíci
Top 3 Hospitality Mistakes Everyone is Making in 2024
How to Increase Revenue through Delight
zhlédnutí 582Před 4 měsíci
How to Increase Revenue through Delight
Pro Investor Reveals Best Tips for STRs & Hotel Startups
zhlédnutí 577Před 4 měsíci
Pro Investor Reveals Best Tips for STRs & Hotel Startups
How to Blow Your Guests' Minds in 2024 | STRs & Hotels
zhlédnutí 776Před 4 měsíci
How to Blow Your Guests' Minds in 2024 | STRs & Hotels
This is What Makes World-Class Hospitality so Special
zhlédnutí 502Před 4 měsíci
This is What Makes World-Class Hospitality so Special
How to Delight Guests Without Spending Too Much
zhlédnutí 550Před 4 měsíci
How to Delight Guests Without Spending Too Much
How the Best Hotels Build Unforgettable Experiences
zhlédnutí 884Před 5 měsíci
How the Best Hotels Build Unforgettable Experiences
STRs Need to Radically Change the Guest Experience
zhlédnutí 699Před 5 měsíci
STRs Need to Radically Change the Guest Experience
All STRs Need to Embrace Sustainability & Community
zhlédnutí 595Před 5 měsíci
All STRs Need to Embrace Sustainability & Community
#1 Hotel in the World - Our Review and Honest Thoughts
zhlédnutí 790Před 5 měsíci
#1 Hotel in the World - Our Review and Honest Thoughts
How You Can Destroy Hospitality Norms to Delight Guests
zhlédnutí 899Před 5 měsíci
How You Can Destroy Hospitality Norms to Delight Guests
The Future of STRU University & The Hospitality World
zhlédnutí 1,6KPřed 5 měsíci
The Future of STRU University & The Hospitality World
STR hosts: How to succeed in 2022
zhlédnutí 7KPřed rokem
STR hosts: How to succeed in 2022
2022 Mid Year update: What worked in past won’t work in future
zhlédnutí 4,7KPřed rokem
2022 Mid Year update: What worked in past won’t work in future
Airbnb hosts: What makes STR investing unique
zhlédnutí 4KPřed 2 lety
Airbnb hosts: What makes STR investing unique
Airbnb Hosts: Do these 5 things in 2022
zhlédnutí 10KPřed 2 lety
Airbnb Hosts: Do these 5 things in 2022
Do NOT make these (common) mistakes in 2022
zhlédnutí 11KPřed 2 lety
Do NOT make these (common) mistakes in 2022
Why the STR asset class is mispriced.
zhlédnutí 3,8KPřed 2 lety
Why the STR asset class is mispriced.
STR investors: The Institutional $ is here NOW!
zhlédnutí 2,5KPřed 2 lety
STR investors: The Institutional $ is here NOW!
Airbnb: 6 Must haves to crush your Airbnb in 2022
zhlédnutí 29KPřed 2 lety
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My top 7 predictions for Airbnb in 2022
zhlédnutí 38KPřed 2 lety
My top 7 predictions for Airbnb in 2022
How I live in Airbnb's Like Brian Chesky (Airbnb CEO)
zhlédnutí 2,7KPřed 2 lety
How I live in Airbnb's Like Brian Chesky (Airbnb CEO)

Komentáře

  • @punnymoney3692
    @punnymoney3692 Před 7 dny

    Want to recommend a gated community to me that will allow for Airbnb rentals?

  • @lj6485
    @lj6485 Před 9 dny

    one of tge best videos on YT. I'm off to list my property right now!

  • @9Volt-bp4ux
    @9Volt-bp4ux Před 12 dny

    Families with young children have left the worst mess. I understand kids dont fully understand but there parents not monitoring them is the issue. Stains, food crumbs all through the house, things touched that arent supposed to.

  • @roxannekane6142
    @roxannekane6142 Před 15 dny

    I miss the days when neighborhoods were full of families and people who knew each other. There is nothing a Airbnb owner can ever do to bring back a sense of community and long lost neighborhood connection.

  • @truecomment3650
    @truecomment3650 Před 23 dny

    That is what great customer service looks like ❤

  • @prestonphelps1649
    @prestonphelps1649 Před 26 dny

    How about hosts stop lying about property descriptions. Then you can get good reviews HONESTLY

  • @naimahx3643
    @naimahx3643 Před měsícem

    Thank you for this information. I was reading the info on my phone. But I didn't want my face glued to my screen reading. This was easier.

  • @LanaAnneMD
    @LanaAnneMD Před měsícem

    Thank you! I rarely comment on any videos, but this one was positive, practical, super helpful, and reassuring as a true ,true rookie. Knowing the major steps and having my "WHY" clear as pie, is key. I'm not fully ready, but ready as I can be and learn as I go and grow. THANKS!!!!

  • @caroleyousif1008
    @caroleyousif1008 Před měsícem

    You’re spot on Richard.

  • @petercheng2339
    @petercheng2339 Před měsícem

    Have turned down guests from China that wants to rent for 1 month,2 months, and 3 months at a time. Usually 1 guest traveling with his/her parents. They usually want to communicate directly via WhatsApp. The long rental might be due to getting a refund (cash) after complaints. Complaints could be anything plumbing(created), bed bugs (no proof).

  • @truthmatters1957
    @truthmatters1957 Před měsícem

    For the price, those are huge misses! I would expect the coffee brought to my room! I'll keep taking my business to the smaller boutique hotels where customer service is paramount!

  • @Tubalicious1234
    @Tubalicious1234 Před měsícem

    Thank you so much for this review. I used to go here but I feel the management group has become entitled and is living off reputation. I’ll continue to go to the Rowan instead which, obviously isn’t the same, but coupled with the location is a far more logical choice. The Parker no longer gets it should be about park, toss keys to the valet and enter Valhalla for a few days.

  • @lamisjaleel2726
    @lamisjaleel2726 Před měsícem

    I did not receive my money from airbnb until this date? ? ? Since one month ago

  • @carolsmalltherealtor3191
    @carolsmalltherealtor3191 Před 2 měsíci

    they owe me as well

  • @soundhead6971
    @soundhead6971 Před 2 měsíci

    Also ,your not the geezer from Sparks ,are you?

  • @soundhead6971
    @soundhead6971 Před 2 měsíci

    NO!

  • @digital_mixtape
    @digital_mixtape Před 2 měsíci

    I understand the concept behind this, but not only are you cutting off clients (and potential returning clients) but you are affecting the majority of up & coming creatives. I understand having boundaries, like no smoking/etc, and yes a gut feeling can prevent certain unwanted guests, but having this be the general standard seems to affect not only the creatives, but also the would-be hosts. Of coarse in no way am I condoning those who don’t respect another’s home. I also would understand this method for popular homes that are consistently booked. Idk if it’s make sense, but maybe for those occasions raise the returnable damage fee in case of issues.

  • @marylouloya4609
    @marylouloya4609 Před 2 měsíci

    I don’t think her website is working.

  • @freshprogressbeauty
    @freshprogressbeauty Před 2 měsíci

    So helpful

  • @umerafzal5813
    @umerafzal5813 Před 2 měsíci

    I can get any bad review removed for anyone, let me know if anyone is interested.

    • @Metermaid1967
      @Metermaid1967 Před měsícem

      How?

    • @umerafzal5813
      @umerafzal5813 Před měsícem

      @@Metermaid1967 I'd like to explain the whole process, can you tell me where I can reach you?

  • @user-wj1jl9wm4c
    @user-wj1jl9wm4c Před 2 měsíci

    What if the neighbour's goal is to not have an airbnb next to their house?🤔

  • @LV_TK
    @LV_TK Před 2 měsíci

    Love the topic and knowledge share. More videos like this!

  • @SarahVillamizar
    @SarahVillamizar Před 2 měsíci

    No link? Would love to try these!

  • @boneandjointindonesia
    @boneandjointindonesia Před 2 měsíci

    Run from AirBnB. They start to play around your payouts. I have had several missing payments! They just keep lying and ignoring you! Horrible! AirBnB is now a horror story.

  • @remoko901
    @remoko901 Před 2 měsíci

    Focusing on a key customer type makes great sense. Is there a risk of alienating other potential customers? Or do we just ignore them and keep focus?

  • @mrjolly69
    @mrjolly69 Před 2 měsíci

    Very helpful thank you 🤩

  • @edemhonou8387
    @edemhonou8387 Před 2 měsíci

    Instructive

  • @edemhonou8387
    @edemhonou8387 Před 2 měsíci

    Good trading

  • @remoko901
    @remoko901 Před 3 měsíci

    This was very insightful! I have one successful STR and now have 5 wooded empty lots under contract. This is in Virginia with the goal to custom build 5 cabins close to each other but with shared hotel-like amenities. The zoning just allowed short-term rentals by right for our lots. Financing is going to be interesting as these are 600sf high-end single family dwellings (1-2br) without any comps at our high cost per square foot. Would you have any advice for financing these properties? I’m thinking a private money construction loan as the least constraining yet expensive option. And do you refinance them altogether or individually? I’m just not sure. Thank you for sharing your insights, Richard. Wishing you much continued success!

  • @westmaui
    @westmaui Před 3 měsíci

    Many STRs are located in commercial zone so it’s possible to have the cake and eat it too

  • @sherristeiner7056
    @sherristeiner7056 Před 3 měsíci

    We only have one STR and 4 LTR's. we like to keep it simple and manageable. Hotels are not for us. If and when, the STR sales decrease, we'll just make the STR. an LTR. LTR's in our area (Wayne/Holmes County, OH) are hard to find and expensive for the quiet rural settings we enjoy.

  • @marcohackenjos8870
    @marcohackenjos8870 Před 3 měsíci

    Hello, I can totally relate to this trend as you are getting from professional individual to an actual business. Looking in the future not 1-2 years but 10-20 years in terms of lease contracts or structure quality was a learning for me. Also as operating in Germany, Europe i would say in terms of regulation we are abt. 2-3 years past the US and more and more people start realizing what a huge impact commercial zones have. For me the biggest difficulty is scaling up and find investors to build up bigger units. Wish all the best ❤

    • @imrichardfertig
      @imrichardfertig Před 3 měsíci

      Thanks! Yes, investing should be a *FORWARD* looking endeavor and unfortunately, too many people look at past results (I.e. historicals, 'comps') or what is working right now and make significant investments on something that may not work in the future. Good luck to you too my friend.

  • @kiya467
    @kiya467 Před 3 měsíci

    Great Erika and Richard! I'm moving into the resort space from Airbnb so this type of content is helpful.🎉

  • @fpm8338
    @fpm8338 Před 3 měsíci

    Good luck in your endeavors Richard! I’m rooting for you.

  • @chrisallen1214
    @chrisallen1214 Před 3 měsíci

    For years I've wanted to do a small hotel on the beach. There are so many run down motels that could have amazing potential. You did a video a couple years ago about renovating a hotel near Edgecamp that I loved.

    • @imrichardfertig
      @imrichardfertig Před 3 měsíci

      Thanks Chris. The best opportunities are often the most misunderstood. Too many people are stuck in one gear or one lane and miss the growth opp because they are focused too narrow.

  • @zalsavas1279
    @zalsavas1279 Před 3 měsíci

    I like what you are doing! I can see how this could be a fun learning project when your other income streams have you in a comfortable position. I’m guessing you just roll with it when unexpected costs arise due to the learning curve. It would be great if you could give us a breakdown on costs after your finished. Something like what was your cost per sq foot to build excluding the cost of the land. If you can share your rental projections as well, that would be awesome. Thanks for sharing!

    • @imrichardfertig
      @imrichardfertig Před 3 měsíci

      Thanks! Yes, some of these expenses were surprises, others were planned but due to inflation the actual costs were higher than anticipated. That said, we are fortunate to have a great group of LPs who see, embrace, and understand the vision and opportunity.

  • @carloscastanon7892
    @carloscastanon7892 Před 3 měsíci

    What happened to STR 3.0 and that promising new asset class ??

    • @imrichardfertig
      @imrichardfertig Před 3 měsíci

      nothing! we currently operate STR 3.0 in our traditional STR and also offer similar bespoke amenities for our future hotel guests. We just do it in a different format w different zoning. But, I firmly continue to believe you *must* differentiate yourself from the massive competition in the STR space that is now competing on price. And, many homes are being listed for sale which is also (possibly) going to drive down values of STR homes. Good luck!

  • @myaustrianexperience8732
    @myaustrianexperience8732 Před 3 měsíci

    I’m interested in buying multifamily unit to operate as str. Are they different than motels/hotels regarding regulations that you’ve talked about in this video?

    • @imrichardfertig
      @imrichardfertig Před 3 měsíci

      Perhaps - depends on the zoning. Some MF disallow short term stays and vice versa. It is location dependent. Do your homework. Good luck!

  • @kevincleary1104
    @kevincleary1104 Před 3 měsíci

    Very interesting. Part of my motivation to switch from STR to Motel/Hotel was regulation. The life safety and ADA compliance was a huge PIA.

  • @gabz91110
    @gabz91110 Před 3 měsíci

    I am also considering transitioning from str to hotels. I am curious on how you finance those projects. Also how do you value them to set a manageable buying price. Since transactions are extremely rare in my area its hard to find comparable or anything else I could use to assess value. And since not a lot of people invest in hotels there is not a lot a content on negotiating seller financing / negotiating price, how to finance, how to refinance after improving the units, what is a good Debt-service coverage ratio, what is a good Gross income multiplier.

    • @imrichardfertig
      @imrichardfertig Před 3 měsíci

      Sounds like a wonderful opportunity. Too many seek "comparables" (I.e. 'comps') to gain comfort and safety. I view it differently - I see 'comps' = competition. If everyone and their mother can model the comps, how much juice is left to squeeze? However, if you can find a situation like you describe above, with practically zero competition, you can drive massive success. Negotiation is an art and a skill you must master. It takes time and practice. Get started amigo. Good luck!

  • @BuckBreaker
    @BuckBreaker Před 3 měsíci

    Richard, I love you. Your content got me into the STR market. Renting out the downstairs of my home has made me a few thousand bucks every year for the past 5 years. However, I feel your original audience cannot relate to any of your new content. I wish you all the best, but none of your original audience gains anything of value from your current content. Go with God.

    • @imrichardfertig
      @imrichardfertig Před 3 měsíci

      Hey Robert. Thanks for the love! and the feedback. Sorry, you feel that way bc I *always* think it is worthwhile to think differently and bigger - even if you can't use many of the ideas at the moment. But, if you are solely focused on what is working right now, you may be missing a huge opportunity in the future. Speaking personally, I am where I am today by being curious, thinking outside the box, and learning from people far more successful than me in different endeavors. I bet there are tons of tiny ideas, suggestions, hospitality trends / approaches you could implement into your business to drive ADR and occupancy from my content. However, totally respect if you want to stay in the STR tips and tricks lane - there are literally dozens of other channels focused on that. I am INTENTIONALLY pushing everyone (who cares to participate) FORWARD. Growth & abundance are a mindset and a superpower. "Model the Masters" and "Success leaves clues". Thanks again and wish you all the best in your current endeavors.

  • @georgewollner-wi7ih
    @georgewollner-wi7ih Před 3 měsíci

    Are you selling off your str properties?

    • @imrichardfertig
      @imrichardfertig Před 3 měsíci

      TBH, we never really had too many traditional STR (in fact, one of them is 14 bedrooms, 12000 sq feet so almost the same size as our Pamlico Station hotel we are opening this summer). We operate 3 single family homes / villas as STR 3.0 (lodging + bespoke amenities) and are not selling them at the moment. I've been focused on the scale in hotels / motels for a couple of years now and will continue to do both. Thanks!

  • @acelarson1872
    @acelarson1872 Před 3 měsíci

    You won't have those issues staying at Auga Caliente Rancho Mirage. Amazing huge rooms, coffee maker every room, coffee shop right off the elevators, Valet, and huge Casino and great restaurants great pool.

  • @rmw090
    @rmw090 Před 3 měsíci

    I certainly focused on the revenue first and then the delight. I grew to 7 airbnbs via rental arbitrage and sacrificed poor customer experiences by renting apartments in bad areas but with low rent. I’m currently selling my portfolio then I’m going to revamp my str business going forward with keeping delight at the forefront!

  • @marathon_pro
    @marathon_pro Před 3 měsíci

    Is that actually where TIPS came from? “To Insure Proper Service”? I don’t believe that but also, could be convinced lol

  • @13andit6
    @13andit6 Před 3 měsíci

    Dont forgot to mention the degrading of service workers, abuse of service workers, and stuff like that. People arent very kind to low level employees espcially older folk who sometimes have a real big chip on theie shoulder.

  • @dirtcoffeethethird9490
    @dirtcoffeethethird9490 Před 3 měsíci

    Thanks for sharing this advice Richard, it's insightful to hear your perspective 🤙🏻

  • @KathrynLanger
    @KathrynLanger Před 3 měsíci

    Thank you so much for taking the time to create these videos. Amazing content as always ... And DEFINITELY want more of Erika!!

  • @Letsgardentogather
    @Letsgardentogather Před 3 měsíci

    Thanks Richard and Ericka! Always enjoy the videos! And Ericka.... I'm still waiting on some wedding deets!!! Lol! I know it's gonna be awesome.

  • @nycotter3576
    @nycotter3576 Před 3 měsíci

    Erika is the best. Smart and adorable- the rarest and best combo