Knight Light Candles
Knight Light Candles
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Why Your Business Needs Your Personal Brand!
Welcome back to Knight Light Candles! In this video, I’m diving into the crucial connection between your personal brand and your business brand. Whether you're just starting a candle business or looking to refine your brand identity, understanding how to align your personal values with your business can create a powerful and cohesive brand image.
In this video, we cover:
Personal Brand & Branding: Discover how your personal brand can shape and influence your business. Learn the importance of authenticity and how to build a powerful personal brand that reflects who you are.
Social Media Marketing & Content Marketing: Tips on using social media and content creation to authentically connect with your audience and promote your brand.
Content Creation & Authentic Branding: Explore strategies for creating content that resonates with your audience and showcases your authentic self.
Brand Identity & Brand Strategy: Learn how to create a consistent brand identity and implement a personal branding strategy that aligns with your business goals.
We also share candle business tips and insights into what I wish I knew before I started my candle business. This video is perfect for anyone interested in starting a candle business, building a personal brand, or refining their existing brand strategy.
Key Takeaways:
How to build a personal brand that complements your business
The role of authentic branding in creating a loyal customer base
Effective content marketing strategies for social media
Tips on branding your business and creating a consistent brand identity
Watch the full video to get detailed insights and practical tips on building a brand that truly represents you and your business!
zhlédnutí: 56

Video

DIY Body Mist: Make Your Own Signature Scent at Home!
zhlédnutí 145Před 9 hodinami
Welcome back to Knight Light Candles! In today’s video, I’m thrilled to share how we create our brand new body mist, "Exotic Sands." This luxurious scent is an affordable dupe of the popular Sol de Janeiro fragrance, giving you that expensive smell without breaking the bank. In this video, you’ll learn: How to make your own DIY body mist at home The secret ingredients for our affordable body mi...
The Ultimate Guide to Creating Professional Candle Labels at Home! CHEAP!
zhlédnutí 319Před 14 dny
Welcome back to Knight Light Candles! In this video, I’m excited to share how my candle labels have evolved from simple DIY designs to polished, professional-looking creations. Whether you're new to the candle business or looking to enhance your labeling game, this video is for you. In this video, you’ll learn: How I design my labels using Canva and Etsy templates The essential elements every c...
I funded my candle business with NONE of my OWN Money! Here's how you can too!
zhlédnutí 197Před 21 dnem
Have you ever dreamed of starting your own candle business but felt held back by the lack of funds? You’re not alone, and guess what? You don't need to use your own money to get started! In this detailed guide, I’ll take you through the exact methods I used to fund my candle business using Other People's Money (OPM) - just like the financial experts recommend! What You'll Discover in This Video...
Shocking Q2 Results - How I Grew My Candle Business Fast!
zhlédnutí 476Před 28 dny
Join me on an incredible journey through the second quarter of operating my candle business from home in our latest vlog, "Shocking Q2 Results - How I Grew My Candle Business Fast!" This video is packed with insights and real-world advice for anyone interested in starting or growing their own candle business. From overcoming obstacles to achieving record-breaking sales, get ready to dive into t...
Master the Art of Craft & Vendor Fair Selection - Here’s My Method!
zhlédnutí 164Před měsícem
Are you a handmade business owner gearing up for your first craft fair? Dive into our latest market vlog, where I take you through the ins and outs of selecting the best markets and vendor fairs to maximize your sales and brand visibility. Join me, Dominique from Knight Light Candles, as I share my personal journey and essential craft fair tips, aimed especially at beginners. This craft fair vl...
Stop! Don't Make a Car Diffuser Until You Watch This!
zhlédnutí 467Před měsícem
Dive into the essential world of fragrance safety with our latest video, where we unravel the importance of IFRA standards, specifically IFRA 10a, for creating safe and delightful car diffusers. Join me, as we explore how adhering to these standards ensures that your car diffusers are both effective and safe for everyday use. What You’ll Learn in This Video: IFRA Standards Explained: Understand...
Boost Your Candle Business 10X Now!
zhlédnutí 175Před měsícem
Ready to take your candle business to the next level? In this video, we'll share tips and advice to help you boost your candle business and increase your sales by 10X! Candle Makers Journal: knightlightcandleco.com/products/candle-makers-journal-product-testing-worksheets-customer-feedback-form-event-planner-more Timecodes 0:00 Intro 0:53 Noah Kagan/ Million Dollar Weekend 3:43 Candle Makers Jo...
Make Birthday cake CANDLES with SPRINKLES! They smell so GOOD!
zhlédnutí 1,3KPřed měsícem
Make Birthday cake CANDLES with SPRINKLES! They smell so GOOD!
The BEST places for CHEAP candle making supplies.
zhlédnutí 579Před 2 měsíci
The BEST places for CHEAP candle making supplies.
This Order Broke My Record! Join Me Packing the Largest Order I've Ever Received!
zhlédnutí 1,1KPřed 2 měsíci
This Order Broke My Record! Join Me Packing the Largest Order I've Ever Received!
5 Reasons Why I'm Going to The Wooden Wick And Why You Should Consider It Too! | Candle Makers
zhlédnutí 1KPřed 2 měsíci
5 Reasons Why I'm Going to The Wooden Wick And Why You Should Consider It Too! | Candle Makers
Truth About Starting a Candle Business: Q1 Earnings Exposed!
zhlédnutí 235Před 2 měsíci
Truth About Starting a Candle Business: Q1 Earnings Exposed!
Choosing Which Fragrances to Start Your Candle Business With | Small Business | Candle Makers
zhlédnutí 356Před 3 měsíci
Choosing Which Fragrances to Start Your Candle Business With | Small Business | Candle Makers
Craft Fair Success! Packing, Setup, and Sales | VLOG | Candle Business | Small Business
zhlédnutí 376Před 3 měsíci
Craft Fair Success! Packing, Setup, and Sales | VLOG | Candle Business | Small Business
Will it sell? Creating DIY car diffusers. Testing and pricing the market
zhlédnutí 3,9KPřed 3 měsíci
Will it sell? Creating DIY car diffusers. Testing and pricing the market
5 Mistakes I Made As A New Candle Business Owner
zhlédnutí 451Před 3 měsíci
5 Mistakes I Made As A New Candle Business Owner
Making Our Fruit Loops Candles | Candle Making | Small Business
zhlédnutí 1,6KPřed 3 měsíci
Making Our Fruit Loops Candles | Candle Making | Small Business
VLOG | Starting a Candle Business From the Very BEGINNING! Successes & Failures
zhlédnutí 142Před 4 měsíci
VLOG | Starting a Candle Business From the Very BEGINNING! Successes & Failures

Komentáře

  • @HamyBerry
    @HamyBerry Před 19 minutami

    I'm starting this business in France so I can pratice more in the candle making. The market is smaller then america but I hope it will works.

    • @knightlightcandleco
      @knightlightcandleco Před 9 minutami

      @@HamyBerry best of luck! I’d love to know how your launch goes!

  • @user-mf4fb8ib3q
    @user-mf4fb8ib3q Před 2 dny

    your product quality presentation is so amazing but do you know why your video is not getting the expected views? Your channel needs some updates to increase the view

  • @erin3877
    @erin3877 Před 3 dny

    Great video. Absolutely love the packaging. If someone orders from you do you pay for shipping or does your customer pay shipping? If your customer pays for shipping, can you do a video on how it’s done on a state to state basis ( just a few states will be suffice).

    • @knightlightcandleco
      @knightlightcandleco Před 3 dny

      Hey! So I have a standard shipping rate. However, if the customers order is over 30 dollars it’s free! It incentivizes larger orders, and ensures I won’t go in the red due to shipping costs on a cheap item

  • @ashleycooley3656
    @ashleycooley3656 Před 3 dny

    Loved your video, and you're right about the wood wicks. There's nothing better than that crackle! Could you share where to get that wide of a wood wick? I'm new to candle making and only want to make them for personal use. I'm still in the process of finding quality supplies.

    • @knightlightcandleco
      @knightlightcandleco Před 3 dny

      Yes! I personally get mine from Amazon. It’s the 1 inch wide one! I can find the link for you if you’d like

  • @YungDonDazzle
    @YungDonDazzle Před 3 dny

    Nice box and creation

  • @melaniepierre6762
    @melaniepierre6762 Před 3 dny

    Great video!! Thank you!

  • @mrkdogsyas
    @mrkdogsyas Před 3 dny

    Do you mind sharing exactly who you used on Alibaba for your product boxes and vocals. Thanks buddy

    • @knightlightcandleco
      @knightlightcandleco Před 3 dny

      Hey! Absolutely. Here is the link to the supplier I used: sumeear.aliexpress.com/store/1101429672?spm=a2g0o.order_list.order_list_main.2.44c31802ZOsXIm

    • @mrkdogsyas
      @mrkdogsyas Před 3 dny

      Thank you so much buddy

  • @mrkdogsyas
    @mrkdogsyas Před 3 dny

    I been following you since you started your journey. Keep up the good work and thanks for sharing your experiences

  • @vivianspears9969
    @vivianspears9969 Před 4 dny

    Very nice

    • @knightlightcandleco
      @knightlightcandleco Před 4 dny

      Thank you!!

    • @mrkdogsyas
      @mrkdogsyas Před 3 dny

      I love it. I’m new at this also. Can you share who exactly you use on Alibaba for your product boxes and vials. Thanks buddy

  • @shaquitasims8928
    @shaquitasims8928 Před 8 dny

    Great information! Thanks

  • @lynnjones9030
    @lynnjones9030 Před 8 dny

    Absolutely amazing thank you keep up the good work

  • @caidic4902
    @caidic4902 Před 8 dny

    so this translate to 25% fragrance oil and 75% carrier oil?

    • @knightlightcandleco
      @knightlightcandleco Před 8 dny

      @@caidic4902 that is correct! This formula works for this particular fragrance oil I am using

    • @caidic4902
      @caidic4902 Před 8 dny

      @@knightlightcandleco thank you!

  • @anamirwald3346
    @anamirwald3346 Před 9 dny

    I noticed you were wearing a Bucs t-shirt. Do you sell your products in the Tampa area? What markets? I live in Tampa and would love to see your booth. Thx!

    • @knightlightcandleco
      @knightlightcandleco Před 9 dny

      @@anamirwald3346 hey! So I’m originally from St.Pete! However, due to my current W2 job I had to move to Maryland, so I’ve been here for the last 6 years. Huge Bucs fan though! If you would like, please shoot me an email at knightlightcandle@gmail.com, id love to keep in touch should I ever do anything in the area!

  • @carmellaellis1877
    @carmellaellis1877 Před 10 dny

    Good job🎉

  • @paulinefisher1493
    @paulinefisher1493 Před 12 dny

    do you create carpet freshener?

    • @knightlightcandleco
      @knightlightcandleco Před 12 dny

      @@paulinefisher1493 hey! I haven’t delved into that world yet! But if I do, I’ll be sure to make a video on it!

  • @Yoube-br1ht
    @Yoube-br1ht Před 12 dny

    Thanks you didn't list were you get the product from the lityle jars

  • @deeg5588
    @deeg5588 Před 12 dny

    Awesome, very helpful video 👍 thanks!! The fall season is approaching… and I’m going to need a hoodie and cap 🧢 It’s a beautiful day here in SC and I’m rocking my T-shirt from you guys- “I’m Lit” 🔥Showing some love and support for your business!!! 💯 Thanks again for sharing- transparency!! 💜

  • @GarrickBrownArtStudio

    Great video bro! We are in the process of labeling after finally getting through the testing phase. I love your newest labels! Your older templates were dope.

    • @knightlightcandleco
      @knightlightcandleco Před 14 dny

      @@GarrickBrownArtStudio thank you brother! I’d love to see your final product!

  • @melissapeterson4202
    @melissapeterson4202 Před 14 dny

    I love the looks of your labels but i wouldn't at all use the words gross or disgusting to describe your old labels! LOL I think they were good! 😊 thanks for sharing!

    • @knightlightcandleco
      @knightlightcandleco Před 14 dny

      @@melissapeterson4202 haha thank you so much! I wish I had a picture of my first ever candle I sold. That was indeed disgusting 😅

  • @Sherrie_Martin
    @Sherrie_Martin Před 17 dny

    That’s Awesome 🎉

  • @YungDonDazzle
    @YungDonDazzle Před 18 dny

    Love the packaging and straight-to-the-point video.. Great job bro 🫡.. Much success to you.

  • @deeg5588
    @deeg5588 Před 19 dny

    Positive vibes only!!! 💯 Thanks for the words of encouragement! 👍Btw, I thank you for my order. I love everything about my items that I purchased. My candle smells amazing and I love the material and fit of my T-shirt. Your packaging from your candle vessel/ lid, the box, the tissue paper and the little thank you goodies are very nice. 😊 I mostly appreciate your handwritten thank you note to me with my order! Love the energy that I felt- like my order was definitely made with love and handled with care!!! You and your team are lit 🔥 I’ll order again soon!!! Thanks again! 💜

    • @knightlightcandleco
      @knightlightcandleco Před 19 dny

      @@deeg5588 thank you so much for the kind words Dawn! I’m so happy you loved everything! And please know that we do sincerely mean it when we say we value you! I also received the note you wrote via our contact form! I haven’t been by a computer to write back yet, but please know I will! I’m happy everything arrived in good condition as well! I get nervous with this nationwide heat wave 😩.

  • @jimmyboney7173
    @jimmyboney7173 Před 20 dny

    I love your lids sir!! They are dope! Where did you get them engraved? And did you purchase them at the same place?

    • @knightlightcandleco
      @knightlightcandleco Před 19 dny

      @@jimmyboney7173 thank you! Yes, I got them from my supplier on Alibaba. They can customize the lids for you!

    • @jimmyboney7173
      @jimmyboney7173 Před 19 dny

      @@knightlightcandleco Thank you sooo much for your reply sir! I will check that website out. Thanks again, and keep doing a great job. I love your channel.

    • @knightlightcandleco
      @knightlightcandleco Před 19 dny

      @@jimmyboney7173 thank you so much for the support! If you need any help navigating Alibaba feel free to reach out!

  • @marthagichia
    @marthagichia Před 20 dny

    That is great. Which business credit card did you use? I never know if I will get approved because my finances are not well outlined. Discuss about business finance mgt… thank you.

    • @knightlightcandleco
      @knightlightcandleco Před 20 dny

      So I actually use the Amex Amazon Prime business card! When I first started a few months ago most of my supplies came from Amazon so I could get 4x the points for purchases with that card!

  • @Sherrie_Martin
    @Sherrie_Martin Před 21 dnem

    Alibaba is awesome

  • @Sherrie_Martin
    @Sherrie_Martin Před 21 dnem

    I was blessed with having another business to finance my candle company.

  • @GarrickBrownArtStudio

    Come on promo!!# 🎉✊🏿🙌🏿

  • @knick1971
    @knick1971 Před 25 dny

    Dom your page is awesome. Do you have a business FB Page to follow

    • @knightlightcandleco
      @knightlightcandleco Před 25 dny

      @@knick1971 Thank you so much for the support! And here is the link to the Facebook page! Please feel free to reach out if there is any other topics or videos you’d like to see! facebook.com/share/DkNw5H26w94fhW8z/?mibextid=LQQJ4d

  • @calvinpatton4096
    @calvinpatton4096 Před 28 dny

    Nice!!!!! The lids are 🔥🔥🔥🔥

    • @knightlightcandleco
      @knightlightcandleco Před 28 dny

      @@calvinpatton4096 thank you! I love the new lids too! Very excited to roll them out with our candles now!

    • @calvinpatton4096
      @calvinpatton4096 Před 28 dny

      @@knightlightcandleco I want to do the same with my bamboo lids, but them Glowforge prices..........LoL

    • @knightlightcandleco
      @knightlightcandleco Před 28 dny

      @@calvinpatton4096 check out Alibaba! I had to buy 300 jars but it came with the custom lids and my price per jar went down significantly from sourcing locally! Quality jars and lids too. I’m very happy. Takes a bit longer to come but was worth the wait.

    • @calvinpatton4096
      @calvinpatton4096 Před 28 dny

      @@knightlightcandleco will do! Thanks!!!

  • @deeg5588
    @deeg5588 Před 28 dny

    Awesome job!! Way2Go!!! 👍Thanks so much for sharing this video. Every time I watch your videos. I feel like this information is what I need to hear to help me move forward with my candle- making business. “Empowered people, empower people” 💯 I’d love to support your business by making a purchase. How do I do that? Do you have a website for your candle 🕯 business? Thanks again and Congrats 👍🥳🎉🍾

    • @knightlightcandleco
      @knightlightcandleco Před 28 dny

      Thank you so much! I agree with you 100%. I believe we can all achieve great things when we have each other to rely on! And yes! My website is www.knightlightcandleco.com Thank you again for your continued support!

    • @deeg5588
      @deeg5588 Před 27 dny

      @@knightlightcandleco hey there 👋 I just placed my order and I can’t wait for my shipment to arrive!! I’m about to promote your business on my end of the map 🗺 with my T-shirt, car disfusser and candle!!! 💯 Your website is well executed, nicely designed and user friendly!!! 👍👍 Continued success and blessings! 💜

    • @knightlightcandleco
      @knightlightcandleco Před 27 dny

      @@deeg5588 Thank you so much!! I can’t express how much that means to me! I’m getting your order ready right now!

  • @marthagichia
    @marthagichia Před 29 dny

    Congratulations! Wow you are doing good.

    • @knightlightcandleco
      @knightlightcandleco Před 29 dny

      Thank you so much! Hopefully we can keep it up. I think it's going to be quite a bit tougher this coming quarter 😬

    • @marthagichia
      @marthagichia Před 28 dny

      @@knightlightcandleco l have faith on you. You will do well. Keep going All the best.

  • @GarrickBrownArtStudio

    Man that W2 job!!! I felt that. I'm in the same boat bruh. Great video... We appreciate your transparency.

    • @knightlightcandleco
      @knightlightcandleco Před 29 dny

      @@GarrickBrownArtStudio brother! They have me going out of town from the 12th-19th and I have a fair on the 20th and 21st. Haha I’m in hyper mode trying to get everything ready and packed before I have to leave.

  • @msamcknight
    @msamcknight Před 29 dny

    Congratulations Dom!!! I'm thrilled for your success!!!

  • @knick1971
    @knick1971 Před měsícem

    Love it

  • @tariqone3513
    @tariqone3513 Před měsícem

    Good idea, what about longevity especially with sun ? have you tried it ?

    • @knightlightcandleco
      @knightlightcandleco Před měsícem

      Yep I have it in my car currently. As the summers have gotten hotter, they certainly don’t last as long, but still surpassing a regular car freshener in my opinion. I’m on week 3 with my current diffuser and it is running low now. But the sun will dry out the cap more frequently

  • @GarrickBrownArtStudio
    @GarrickBrownArtStudio Před měsícem

    Looking good bro!

  • @deeg5588
    @deeg5588 Před měsícem

    Love it!! 💯This is what positivity looks like, enhanced by a good smelling candle! What a perfect combination!!! This vibe is fire 🔥

    • @knightlightcandleco
      @knightlightcandleco Před měsícem

      Thank you so much! I’m excited to roll these out! Everyone can use some positive words, especially paired with a nice scent to create the perfect vibe

  • @nathanmckinley6515
    @nathanmckinley6515 Před měsícem

    Hi, I’m new to this and wanted to try making diffusers for our market days. I’m confused about all the IFRA stuff. I have a few fragrances, Monkey Farts that says 15% skin safe and then a leather that says 0% skin safe. Can these be used in the diffuser?

    • @knightlightcandleco
      @knightlightcandleco Před měsícem

      Hey! So if it says 15% technically you can use it but only 15% of your diffuser recipe can be fragrance oil. The other one I would not use at all. I typically only use oils that are recommended at 25% due to my recipe and a stronger and longer lasting diffuser

  • @AromasOfJersey
    @AromasOfJersey Před měsícem

    Very informative video, thank you!!

  • @nellycandelas4875
    @nellycandelas4875 Před měsícem

    What temp is the desired temp for adding fragrance and pouring?

    • @knightlightcandleco
      @knightlightcandleco Před měsícem

      For me specifically, I typically do an immediate adding of the FO at about 190. I let the wax cool to about 140-150 for pouring. That has worked great for me!

  • @nellycandelas4875
    @nellycandelas4875 Před měsícem

    U just need hot water and it’ll come right off:)

  • @mariahen19
    @mariahen19 Před měsícem

    Do you recommend getting someone to do the website for you? I signed up for Shopify, but I haven’t tried to set the website up yet. It seems a bit overwhelming.

    • @knightlightcandleco
      @knightlightcandleco Před měsícem

      It can definitely be overwhelming. If you aren’t very familiar with how a website should be set up (such as myself) I would highly recommend getting someone to do it. It can be a bit pricey, but in my opinion it’s a good investment. You can also go to Etsy and buy a template someone has already created and just fill in your brand details :)

  • @AromasOfJersey
    @AromasOfJersey Před měsícem

    Gracias por compartir, soy nueva suscriptora e hice un maratón con tus videos 😊

  • @AromasOfJersey
    @AromasOfJersey Před měsícem

    Haz un tutorial de los wicks k tu usas

  • @iamboatsy
    @iamboatsy Před měsícem

    Great job! 🎉

  • @GarrickBrownArtStudio
    @GarrickBrownArtStudio Před měsícem

    Really enjoyed this video bro 😎

  • @aliciarutherford8061
    @aliciarutherford8061 Před měsícem

    Hi there! I don’t understand how you guys are getting these to smell like anything. I use the same base and even tried a different one and did the same ratio and 3 different scents and from a lighter one to my strongest and you can only smell it for a couple of minutes after you tip it. I’m glad you got yours to put off a good scent in your car. I have to test more before I add it to my items. Thanks for the video!!

    • @knightlightcandleco
      @knightlightcandleco Před měsícem

      Hmm I’m not sure exactly what may be the problem. Make sure the fragrance you are using is approved for the reed base. Make sure you are following the IFRA guidelines as well. (I should have went over that as well).

    • @aliciarutherford8061
      @aliciarutherford8061 Před měsícem

      @@knightlightcandleco thank you for responding! Yes I watched a video with that information. I’ll double and triple check though to make sure before I give up. I appreciate you!

    • @darcyfox1755
      @darcyfox1755 Před 22 dny

      I'm getting the same results 😢

  • @idadejesus931
    @idadejesus931 Před měsícem

    So do I flip it til top gets wet ? Thank u looks like a great idea .

  • @rlyngard
    @rlyngard Před měsícem

    Hi Dominique, don't forget to include your time and if you need to research and development on new products when you are figuring your COGS as well as other overhead items like labels, packaging, etc. I hope these do well for you!

    • @knightlightcandleco
      @knightlightcandleco Před měsícem

      Certainly! These have been great for me so far! I actually sold out the last fair I did

  • @deeg5588
    @deeg5588 Před měsícem

    Heyyyy 👋 I look forward to watching your videos! You drop a plethora of information about candle- making and the business side of candle- making. I am truly inspired by your content, your positive vibe and your support. I needed to watch this video because I’ve been stuck for a while now about moving forward with my candle- making business/ journey. A huge thank you from the bottom of my heart!!! ❤💯

    • @knightlightcandleco
      @knightlightcandleco Před měsícem

      I cant express to you enough how much I appreciate that! I hope that I can continue bringing everyone content that not only provides information to help us grow as candle businesses, but also motivates and inspires when we think things aren't going as great. That is why I aim to be completely transparent in this journey! I am enjoying making these videos. I feel like not only may I be helping someone, but I feel like you all are helping me as well and for that I am super grateful!

    • @deeg5588
      @deeg5588 Před měsícem

      @@knightlightcandleco keep doing what you are doing! Be your authentic self!! You are reaching people and encouraging us to aim high and dream big- no limits!!! And that’s my takeaway from your videos and I definitely appreciate it!! 💯👍👍🥰